The Future of Media is Mobile

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The Future of Media is Mobile

  1. 1. The future of media is mobile Marlon Rodrigues Director, Marketing @marlonrodrigues June 27, 2012
  2. 2. The platform provider enabling media companies toreach their digital audiences on connected devices.
  3. 3. nd inning -3-
  4. 4. The world the media industry lives in -4-
  5. 5. Putting your money where youraudience is -5-
  6. 6. Where does digital traffic come from? -6-
  7. 7. MobiledevicetrafficUp20timesyear8over8year Mobiledeviceshareofwebtraffic -7-
  8. 8. Brace yourself -8-
  9. 9. Where is the money in the app business? -9-
  10. 10. Paydirt!*The value of mobile transfers and transactions by 2015 Yankee Group, June 2011 - 10 -
  11. 11. The future of media is mobile THANK YOU www.polarmobile.com @polarmobile

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