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Digital Media Trends in 2012

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Digital Media Trends in 2012

  1. 1. Digital Media Trends in 2012 Kunal Gupta, CEO @kunalfrompolar January 31, 2012 #MediaEverywhere 1
  2. 2. Today’s agenda1 | Welcome to the Digital Media in 2012webinar! #MediaEverywhere2 | Top 8 digital media trends for 20123 | Introducing MediaEverywhere™4 | Q& A 2
  3. 3. 1 Mobile traffic passes desktop traffic 3
  4. 4. 2 Mobile advertising hits the “tipping point” 4
  5. 5. 3 Social channels for media consumption 5
  6. 6. 4 Privacy concerns may slow adoption 6
  7. 7. 5 Personalized media experience 7
  8. 8. 6 Apps powering the desktop media experience 8
  9. 9. 7 HTML5 powering the mobile app economy 9
  10. 10. 8 Seamless media consumption experience cross-platform 10
  11. 11. Enter MediaEverywhere™•  An HTML5-based solution to distribute media content•  Supports both app-centric and browser-based media consumption•  Enables media customers to create, design and manage custom user experiences in-house•  Uses audience intelligence to increase engagement and monetization opportunities 11
  12. 12. Questions? Join our next Webinar: Mobile Monetization@polarmobile www.polarmobile.com 12

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