2012 Election Coverage Justin Norman, Elliott Polakoff, Carolyn Salari
Coverage of 2012 Election <ul><li>Mostly indirect coverage of election and GOP candidates </li></ul><ul><ul><li>“ Some of ...
2012 Election <ul><li>Direct coverage of the issues, both national and specific to California, that are going to be import...
2012 Republican Candidates <ul><li>Coverage on potential Republican candidates only gives lip-service to fact that they ar...
2012 Reagan Comparison  <ul><li>For the GOP to regain the presidency, the candidate must be a “great communicator”, like R...
2012 Key Themes <ul><li>GOP v. Obama </li></ul><ul><ul><li>“ President Obama needs to defend his poor record.. He should b...
2012 Key Themes <ul><li>Election coverage on local issues </li></ul><ul><ul><ul><li>Key 2012 referendums: Prop 8 and Prop ...
Firedoglake Election Coverage <ul><li>Analysis taken from poll results, of GOP candidates’ electoral prospects, and curren...
Conservative Daily News <ul><li>View Election as chance to ‘save’ and ‘take back government’ from Liberals. </li></ul><ul>...
Wall Street Journal <ul><li>2012 a repudiation against Obama; Republican takeover, the sequel </li></ul><ul><ul><li>“ Repu...
SF Chronicle v. Online News Sources <ul><li>Comparison between the Chronicle and online news sources </li></ul><ul><ul><li...
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  • Michele Bachmann, who has about as much of a chance of being president as Katy Perry
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  • 2n presentation 2

    1. 1. 2012 Election Coverage Justin Norman, Elliott Polakoff, Carolyn Salari
    2. 2. Coverage of 2012 Election <ul><li>Mostly indirect coverage of election and GOP candidates </li></ul><ul><ul><li>“ Some of President Obama’s most liberal supporters are threatening to stop volunteering… for his re-election campaign after he compromised on a key campaign promise…” (Joe Garofoli, 12/8/10) </li></ul></ul><ul><ul><li>“ At the same time, moderate Senate Democrats facing re-election in two years are forcing their own leaders to embrace budget restraints that would have been unthinkable a few months ago.” (Carolyn Lochhead, 2/14/11) </li></ul></ul>
    3. 3. 2012 Election <ul><li>Direct coverage of the issues, both national and specific to California, that are going to be important in the election, but not the candidates </li></ul><ul><ul><li>“ To win support from the gay rights community in the 2012 election… the president “will have to have become, by then, a supporter of full marriage rights”.” (Bob Egelko, 12/4/10) </li></ul></ul>
    4. 4. 2012 Republican Candidates <ul><li>Coverage on potential Republican candidates only gives lip-service to fact that they are running. No analysis on electoral prospects for nomination or presidency </li></ul><ul><ul><li>“… major presidential hopefuls… include former House Speaker Newt Gingrich, former Minnesota Gov. Tim Pawlenty, former Massachusetts Gov. Mitt Romney, former Alaska Gov. Sarah Palin, Rep. Michele Bachmann, R-Minn., former Arkansas Gov. Mike Huckabee, Indiana Gov. Mitch Daniels, and former Utah Governor and ambassador to China John Huntsman.” (Carla Marinuccci and Joe Garofoli, 3/21/11) </li></ul></ul>
    5. 5. 2012 Reagan Comparison <ul><li>For the GOP to regain the presidency, the candidate must be a “great communicator”, like Reagan. It’s more about communicating the Republican message, than the issues. </li></ul><ul><ul><li>“ Lacking an obvious front-runner or even a candidate who is assumed to be first in line for the nomination, party donors and leaders probably will gravitate toward a candidate who can conjure some of the winning Reagan magic.” (Carla Marinucci, 2/4/11) </li></ul></ul>
    6. 6. 2012 Key Themes <ul><li>GOP v. Obama </li></ul><ul><ul><li>“ President Obama needs to defend his poor record.. He should be raising money – he should be running scared.” – former US Treasurer Rosario Marin </li></ul></ul><ul><ul><li>“ House GOP leaders blasted Obama for changing the subject from the economy and failing to defend the law.” (Carolyn Lochhead, 2/24/11) </li></ul></ul>
    7. 7. 2012 Key Themes <ul><li>Election coverage on local issues </li></ul><ul><ul><ul><li>Key 2012 referendums: Prop 8 and Prop 19 </li></ul></ul></ul><ul><ul><ul><li>Prop 8: “Major Victory for Gay Rights; Defense of Marriage Act: Administration Ends Support” (Carolyn Lochhead, 2/24/11) </li></ul></ul></ul><ul><ul><ul><li>Prop 19: “Defeat of Pot Measure Shows Divide Lingers” (Kevin Fagan, 11/7/10) </li></ul></ul></ul>
    8. 8. Firedoglake Election Coverage <ul><li>Analysis taken from poll results, of GOP candidates’ electoral prospects, and current trends </li></ul><ul><li>Opinion on health care reform and economy/jobs will determine whether Obama wins re-election </li></ul><ul><li>Liberal bias, cynicism towards Republican party and its candidates </li></ul><ul><ul><li>“ Will the Media Ever Realize that the GOP’s 2012 Candidates are Trolls” </li></ul></ul><ul><ul><li>“… Michele Bachmann, who has about as much of a change of being president as Katy Perry…” (Blue Texan, 3/24/11) </li></ul></ul>
    9. 9. Conservative Daily News <ul><li>View Election as chance to ‘save’ and ‘take back government’ from Liberals. </li></ul><ul><li>Most dominant theme is criticism of general Democratic philosophies . </li></ul><ul><ul><li>“ The second amendment is there to insure that the government cannot de-fang the citizenry to which they should be answerable. Libs are trying to make sure that we are all as sheepish and ignorant as they are.” </li></ul></ul><ul><li>Portrays all Republican candidates as potential hope to restoring order in the White House, but also not afraid to call out candidates for deviating from Republican norms </li></ul><ul><ul><li>“ Herman Cain’s thoughts on government intrusion in matters of social justice put him firmly at odds with Conservatives” </li></ul></ul><ul><li>Obama’s actions viewed as wrong, fake, or dishonest </li></ul><ul><ul><li>“ Oh no you didn’t” vs. “Yes we can”, Obama has lost the moral authority to remain leader of this great nation </li></ul></ul>
    10. 10. Wall Street Journal <ul><li>2012 a repudiation against Obama; Republican takeover, the sequel </li></ul><ul><ul><li>“ Republicans… frequently charge that the current incumbent counts as an unprecedented, frightening fanatic with an alien, un-American agenda.” </li></ul></ul><ul><li>In-depth profiling of each major GOP candidate and their electoral prospects </li></ul><ul><li>Obama struggling to prove himself worthy for re-election </li></ul><ul><ul><li>“ But Obama cared about ObamaCare, and he couldn’t sell the public on that either. Has he ever managed to convince anyone of anything of substance?” </li></ul></ul>
    11. 11. SF Chronicle v. Online News Sources <ul><li>Comparison between the Chronicle and online news sources </li></ul><ul><ul><li>Chronicle’s slight-liberal bias vs. blogs extremist positions and sarcasm </li></ul></ul><ul><li>Election coverage successes and short comings </li></ul><ul><ul><li>Blogs in-depth coverage vs. Chronicle’s lack of coverage </li></ul></ul><ul><li>Marketing/PR should focus on blogs </li></ul><ul><ul><li>More relevant in today’s Internet age and more potentially persuasive arguments and analysis </li></ul></ul>

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