Sławomir Sochaj -Opera mini in central europe

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Sławomir Sochaj -Opera mini in central europe

  1. 1. Mobile Web boom in Central Europe
  2. 2. Keys to Opera Mini success
  3. 3. Compression technology
  4. 4. Savings
  5. 5. All major platforms
  6. 6. Opera Mini for iPhone
  7. 7. 3000 handsets
  8. 8. Market share in Central Europe
  9. 9. Source: StatCounter Lithuania
  10. 10. Source: StatCounter Serbia
  11. 11. Source: StatCounter Hungary
  12. 12. Source: StatCounter Poland
  13. 13. State of the mobile Web
  14. 14. 0 10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000 70 000 000 80 000 000 January February March April May June July August September October November December January February March April May June July August September October November December 2009 2010 71,2 million Opera Mini users in September
  15. 15. Spotlight on Central Europe • The top 10 countries using Opera Mini in the European Union (EU) are the United Kingdom, Poland, Germany, Italy, France, Czech Republic, Spain, Netherlands, Romania and Slovakia. • Slovakia leads the top 10 countries of the region in page views per user, with each user browsing 402 pages on average each month. • Opera Mini users in Central Europe generally prefer Nokia, Sony Ericsson and iPhone handsets, with a couple of LG phones occasionally showing up in the handset rankings.
  16. 16. Snapshot: Czech Republic Page-view growth since September 2009: 26.3 % Unique-user growth since September 2009: 5.9 % Data transfer growth since September 2009: 11.3 % Page-views per user: 356 Data transferred per user (MB): 8 Data transferred per page view (KB): 23
  17. 17. Snapshot: Czech Republic Top 10 sites google.com seznam.cz facebook.com novinky.cz email.cz youtube.com lide.cz super.cz sport.cz my.opera.com Top handsets for September 2010 Apple iPhone Nokia 6300 Nokia 6303c Nokia 5310 XpressMusic Sony Ericsson K750i Nokia 2700c Nokia E51 Nokia 5800d Sony Ericsson W800 Sony Ericsson K550i
  18. 18. Snapshot: Poland Page-view growth since September 2009: 68.5 % Unique-user growth since September 2009: 16.1 % Data transfer growth since September 2009: 52.8 % Page-views per user: 239 Data transferred per user (MB): 7 Data transferred per page view (KB): 32
  19. 19. Snapshot: Poland Top 10 sites in Poland google.com nk.pl onet.pl wp.pl wikipedia.org youtube.com allegro.pl facebook.com my.opera.com sciaga.pl Top handsets for September 2010 Nokia 5130 XpressMusic Nokia 6300 Sony Ericsson K800i Nokia 2700c Apple iPhone Sony Ericsson K550i Nokia 5310 XpressMusic Nokia 6500s Nokia E51 Nokia X3
  20. 20. Snapshot: Romania Page-view growth since September 2009: 55.9 % Unique-user growth since September 2009: 38.3 % Data transfer growth since September 2009: 42.9 % Page-views per user: 325 Data transferred per user (MB): 7 Data transferred per page view (KB): 21
  21. 21. Snapshot: Romania Top 10 sites in Romania google.com yahoo.com youtube.com facebook.com hi5.com cucurigu.mobi getjar.com prosport.ro wikipedia.org my.opera.com Top handsets for September 2010 Nokia 2700c Nokia 5130 XpressMusic Apple iPhone Nokia 2330c Nokia 2730c Nokia 6300 Nokia E51 Nokia E63 Sony Ericsson K800i Nokia 7100s
  22. 22. Snapshot: Slovakia Page-view growth since September 2009: 86.8 % Unique-user growth since September 2009: 22.9 % Data transfer growth since September 2009: 65.6 % Page-views per user: 402 Data transferred per user (MB): 7 Data transferred per page view (KB): 17
  23. 23. Snapshot: Slovakia Top 10 sites in Slovakia google.com facebook.com zoznam.sk azet.sk topky.sk atlas.sk youtube.com sme.sk aktuality.sk my.opera.com Top handsets for September 2010 Nokia 6300 Sony Ericsson S302 Nokia 5310 XpressMusic Nokia 6303c Apple iPhone Nokia 3110c Nokia 2700c Sony Ericsson C510 Nokia N95 LG KP500
  24. 24. Browsing time in Poland Godzina 0 - 4.00 4.00 - 8.00 8.00 - 12.00 12.00 - 16.00 16.00 - 20.00 20.00 - 24.00 6% 13% 18% 20% 21% 22%
  25. 25. Browsing time: findings • Polish people more likely than other nations use mobile Web by morning • Poles unlike other nations don’t browse too much by night
  26. 26. Browsing time in Czech Republic 0 5 10 15 20 25 0-4 h 4-8 h 8 - 12 h 12 - 16 h 16 - 20 h 20 - 24 h 10.5% 16.5% 19% 22.5% 16.5% 15%
  27. 27. Browsing time - findings • Czechs more likely browse the mobile Web between 12.00 and 16.00 • Czechs unlike other nations don’t browse too much by night
  28. 28. Women flock to the mobile Web • The global ratio of male to female mobile Web users: 77% (male) to 23% (female) • Two years ago, the ratio was 88% (male) to 12% (female). • The ratio of male to female mobile Web users in Poland: 87.8% (male) to 12.8% (female) • Two years ago, the ratio in Poland was 88% (male) to 12% (female).
  29. 29. Young users • Poland, together with Ukraine and Vietnam have the most users under 18 (29.9%, 34.8% and 23.7%, respectively) • Poland has only 5.3% users who are 38 and older comparing to 26% in the US • Most users in Poland are between 18 and 27 (45,9%)
  30. 30. Teleonor in Serbia
  31. 31. Open Mobile Ad Echange • World's largest and diverse mobile audience available to advertisers, publishers, and wireless operatorors • Publishers maximize their revenue from apps and content by using easily-embedded JavaScript in their webpages. • Advertisers gain unique and detailed visibility and control over advertising monetization via near-real-time reporting and analytics. • Sophisticated campaign management, frequency control and targeting results in optimal return on investment for mobile campaigns. • The ads appear not in the browser interface, but as regular website advertising.
  32. 32. Made in Poland • Data center in Poland • Opera Mini for iPhone • Deliveries for global operators and OEMs
  33. 33. www.opera.com Sławomir Sochaj Communications Manager Phone: +48 662 088 011 Email: ssochaj@opera.com

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