Business Model GenerationBusiness Model Canvas       In the framework of Global Entrepreneurship       Week Armenia, by Ar...
ContentBusiness Model Canvas
Creating a value for the peopleWHAT IS A BUSINESS MODEL?
You>                                  What does  What                               mydifferent                         cu...
For whom do we create value?CUSTOMER SEGMENTS
What value do we create for our customer segments?VALUE PROPOSITION
How do we communicate with and reach our customers?CHANNELS
What is our relationship with each of our customers?CUSTOMERRELATIONSHIPS
What value are our customers willing to pay for?REVENUE STREAMS
Revenue Streams                  Revenue                  Structure       Pricing      Structure
What resources are required to deliver value?KEY RESOURCES
What resources are required to deliver value?KEY ACTIVITIES
What resources are required to deliver value?KEY PARTNERSHIPS
What are the key costs to deliver value?COST STRUCTURES
Cost Structures     Cost-        Value-     Driven       Driven
Customer                                                Relationships            Key          Activities                  ...
Blue Ocean Strategy
Starting point for business model innovationBUSINESS MODEL DESIGNPROCESS
Main actions of each phase                      Understanding                         Implement•Frame project             ...
Manage the process efficiently MarketResearch    Segment                    Customized   Marketing                 Focused...
• www.aiesec.am• www.businessmodelgeneration.com/• www.unleashingideas.org/• www.youtube.com/watch?v=jMxHApgcmoU&feature=r...
Questions are key to understand the realityQUESTIONS?
Thank you!!!In the framework of Global EntrepreneurshipWeek Armenia, by Arthur Pokrikyan
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
How to use business canvas generation to realise your ideas training output
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How to use business canvas generation to realise your ideas training output

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How to use business canvas generation to realise your ideas training output

  1. 1. Business Model GenerationBusiness Model Canvas In the framework of Global Entrepreneurship Week Armenia, by Arthur Pokrikyan
  2. 2. ContentBusiness Model Canvas
  3. 3. Creating a value for the peopleWHAT IS A BUSINESS MODEL?
  4. 4. You> What does What mydifferent customer options need?can I try? What value do I What create? resources do I need?
  5. 5. For whom do we create value?CUSTOMER SEGMENTS
  6. 6. What value do we create for our customer segments?VALUE PROPOSITION
  7. 7. How do we communicate with and reach our customers?CHANNELS
  8. 8. What is our relationship with each of our customers?CUSTOMERRELATIONSHIPS
  9. 9. What value are our customers willing to pay for?REVENUE STREAMS
  10. 10. Revenue Streams Revenue Structure Pricing Structure
  11. 11. What resources are required to deliver value?KEY RESOURCES
  12. 12. What resources are required to deliver value?KEY ACTIVITIES
  13. 13. What resources are required to deliver value?KEY PARTNERSHIPS
  14. 14. What are the key costs to deliver value?COST STRUCTURES
  15. 15. Cost Structures Cost- Value- Driven Driven
  16. 16. Customer Relationships Key Activities Value Proposition Customer Key SegmentsPartnerships Key Channels Resources Cost Revenue Structure Streams
  17. 17. Blue Ocean Strategy
  18. 18. Starting point for business model innovationBUSINESS MODEL DESIGNPROCESS
  19. 19. Main actions of each phase Understanding Implement•Frame project •Brainstorm •Scan the environment objectives •Prototype •Continuously assess•Test preliminary •Test your business model business ideas •Scan environment •Communicate and •Select involve •Align business models•Plan •Study potential throughout the customers •Execute•Assemble team enterprise •Interview experts •Manage synergies or •Research what has conflicts between already been tried models •Collect ideas and opinions Mobilize Design Manage
  20. 20. Manage the process efficiently MarketResearch Segment Customized Marketing Focused Supply Showcasing Market based Product Channel Sales Impact (Area of Impact) delivery 1. 2. 3. Right Education Replicating People & & Tracking Success Structure Method
  21. 21. • www.aiesec.am• www.businessmodelgeneration.com/• www.unleashingideas.org/• www.youtube.com/watch?v=jMxHApgcmoU&feature=related• www.youtube.com/watch?v=QoAOzMTLP5s&feature=plcp• www.facebook.com/aiesecarmenia• www.facebook.com/GlobalEntrepreneurshipWeekArmenia USEFUL LINKS
  22. 22. Questions are key to understand the realityQUESTIONS?
  23. 23. Thank you!!!In the framework of Global EntrepreneurshipWeek Armenia, by Arthur Pokrikyan

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