SMS Text & Mobile Marketing Made Easy


Published on - This presentation covers SMS & text/mobile marketing. You'll learn how to attract new customers, how to keep them, differences between smartphones and non-smartphones, and much more.

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SMS Text & Mobile Marketing Made Easy

  1. 1. SMS Text - Mobile Marketing Made EasyJon Lisbin - Point It Founder and Webinar ModeratorScott Whitmarsh - Director SMS Support September 21st 2011
  2. 2. Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
  3. 3. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM – Mobile - Social• $30 MM in managed media/yr• 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  4. 4. Clients
  5. 5. Will Your Business Thrive or Die?● How to attract New Customers● How to create and keep Loyal Customers● 1st Mover Advantage
  6. 6. USA Mobile Usage Overview● Mobile Feature Phones vs Smartphones● SMS Text Messaging Usage● Social Network Usage by Mobiles● QR Code Usage
  7. 7. Where Smartphones Are Used
  8. 8. Smartphone Users are Looking
  9. 9. Smartphone Searchers are Buyers
  10. 10. What is SMS?● Origin of the Short Message System● The Mistake Becomes a Winner!● Delivery and Message Open Rates
  11. 11. SMS Usage Continues to Increase 70% of mobile users sent texts ● 40% used browser or downloaded an app ● 30% accessed a social networking site ● Stats are from comScore as of July 2011
  12. 12. QR Code Usage 14.5 Million people scanned QR Codes in the US in June 2011 ● 80% Increase in QR Code scans for the 2nd qtr vs 1st qtr ● We are seeing them in all media
  13. 13. How Did You Use a QR Code?● Coupons Deals & Discounts● Enter Sweepstakes● Product Info
  14. 14. Designer QR Codes
  15. 15. Marketing Channel Unification● Mobile Market● SMS Text● QR Codes● Mobile Coupons● Facebook Integration
  16. 16. Mobile Marketing DashboardCreate A Text MessageCreate a MobileCoupon
  17. 17. Ability to Create Mobile Coupons ● Eye Catching Mobile Image Coupons ● “Electronic Wallet” ● Track Your Conversions
  18. 18. Create Mobile Web Pages/Ads● Reach Your Database with Mobile Pages/Ads● Mobile Virtual● Business Card● Contact Info
  19. 19. Mobile Appointment Setter● Appointment Reminders● How to Increase Revenue 10%+
  20. 20. Text to Win Sweepstakes ● Run Contests to Build Your Lists ● Platform randomly selects up to 5 Winners for You
  21. 21. Daily Deals Audience Survey● Has Your Business or Your Clients Business Offered a Groupon Offer?● Would You or Your Client Use Groupon Again?
  22. 22. Daily Deal Site Craze Does Groupon Really Help Businesses? The 800# Gorilla The Good, The Bad, & The Ugly
  23. 23. How Will You Make Money?● Grouponees Spending Habits● 3 Ways to Make Money with these Deals● Reward Loyal Customers / Break the Cycle
  24. 24. How Many Daily Deal Sites?● Seattle 39● Chicago 60● LA 72● New York 78● What is Yipit?
  25. 25. SMS List Building Tips & Tricks● What Companies Use SMS Texting● How to build an SMS database list● Will Your Businesses Benefit?
  26. 26. Q&A
  27. 27. Thank YouScott Whitmarsh - scottw@pointit.comJon Lisbin – Jonl@pointit.comsupport@pointit.comPoint It Search Marketing Agencywww.pointit.comPlease sign up for a free demo accountunder the Mobile/SMS Text Marketing tab