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MoBeta Video Discussion


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MoBeta Video Discussion

  1. 1. Video Discussion<br />Dan Klaussen<br />PointAbout <br /> Three Pillar Global<br />
  2. 2. Video Discussion<br />Pete: “Can you do a video discussion that fits in 20 min?”<br />Dan: “You’re kidding, right?”<br />Dan: “Oh….you’re not!”<br />
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  6. 6. Business Models<br />
  7. 7. High<br />Netflix<br />YouTube<br />hulu+<br />PBS<br />“Harmful<br />to minors”<br />Audience Reach<br />Kahn<br />Academy<br />Hollywood<br />Previews<br />Low<br />Corp Training Videos<br />High<br />Low<br />Production Level<br />
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  12. 12. Terms<br />Video Codecs<br />mpeg-4, mpeg-2 (& xvid), h.264, vc-1, VP-8<br />Audio Codecs<br />AAC, MP3<br />Video Containers<br />wmv, mp4, webm, flash<br />Progressive Download<br />Steaming Video<br />Hosted & Live<br />
  13. 13. 7-Livestream encodings<br />Total of 2500 files<br />Encode for Mobile<br />(ZenCoder)<br />Hosted on CDN(Amazon Cloud Front)<br />Mezzanine Video created<br />(4 gig file)<br />Video is “Released” within Video Platform<br />Video Object created<br /><ul><li>Meta Data
  14. 14. Pointer to Source</li></ul>Video is promoted in “Spotlight” / “Featured” in app & web site<br />“Cleaned” version<br />Client browses collections<br />Given a protected redirect to source<br />Broadcast Tape<br />Apple: iOS Dev Library<br />
  15. 15. Gain even more mobile intellect by joining our LinkedIn Group: “MoBeta: Mobile Intelligence”<br />