Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to sense check a new service offering

99 views

Published on

Solo consultants can be tempted to jump at every possible opportunity. However, one person can only do so much - so you need to carefully vet and sense check any new service offering.

Published in: Business
  • Be the first to comment

  • Be the first to like this

How to sense check a new service offering

  1. 1. How to Sense Check a New Service Offering Catherine Morgan Career Transition Expert | Business Consultant to Consultants Point A to Point B Transitions Inc.
  2. 2. How do you decide what to sell?
  3. 3. 1. What have you enjoyed delivering? • As a solo consultant, you’d better enjoy what you’re doing. – A miserable consultant has miserable clients who block their suggestions at every turn. • What past projects were interesting for you and valuable for your clients? – Any common themes? Type of client? Industry? Activities you did? Scope of project? Skills used?
  4. 4. 2. What are your best skills? • You’ll make a better impression if you can use your best skills. – AND you’ll have more fun 
  5. 5. 3. How do you like to work? • Do you like to work alone? In a team? Virtually? In an office? – Try to pick projects that will allow you to work this way, when possible.
  6. 6. 4. What is your industry expertise? • The fast path to the cash is sticking close to what you know. – Leverage industry expertise or similar clients in your sales process. – Focus your marketing in the areas of greatest opportunity.
  7. 7. 5. Who is your ideal client? • Who are your people? • What type of client “gets” you?
  8. 8. Bonus tip: Your time is precious • Jealously guard your time. – Your time is more precious than money. – You can make more money, but you can’t make more time. • Consider opportunity cost. – If you’re going off in 10 different directions, your messaging will be bland, and you’ll be anxious and exhausted.
  9. 9. Questions? Catherine Morgan Career Transition Expert | Business Consultant to Consultants Point A to Point B Transitions Inc. 877.672.5333 Catherine@PointAtoPointBTransitions.com Twitter @PointA_PointB

×