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How Much Are
YouWorth?
Moderator: Jonathan Pogash
Panelists: Pam Wiznitzer,
Diego Cabrera, Justin Noel
Seminar Hashtag:
#W...
Step 1: Be Social!
Jonathan IG/Twitter: @thecocktailguru
Email: jonathan@thecocktailguru.com
Pam’s IG: @pwiz
Email: wiz@th...
Instagram Handles and Hashtags:
#LosArangoTequila
#LegendsofKremlinVodka
@boondockswhiskey
@drinkxante
@tomintoulwhisky
@c...
Types of GigsWe Get Paid For
 Special Events (private clients)
 Special Events (brand-based)
 Cocktail Development
 Co...
Compensation
Should I or Shouldn’t I?
The Assumption Game
Experience = More $$
Next Generations?
Asking ForWhatYou Deserve
HowTo
 Increase your rate…
 Especially once you’ve worked for a lower fee…
ShouldThere Be Parameters
Consulting Fee Model
(consultantjournal.com)
1. Double or triple your hourly wage
2. Use a “Day Rate” for consulting
3. Pe...
HourlyWage Consulting
1) What would you make if you had a full time job?
i.e. $60,000 + benefits ($15k) = $75,000
2) How m...
Your Day Rate
Multiply 8 (for an 8-hr work day)
X your hourly rate ($120):
= $960
Don’t forget to say that “roundtrip tran...
Per Project Basis
- Determine theVALUE of your expertise
i.e.:
For a bar or restaurant client:
Writing A Recipe = $1
Makin...
Charge What Everyone Else
Charges
“…sometimes it really does make sense to charge what
everyone else charges for consultin...
Your Overhead Expenses
 Accountants
 Insurance
 LLC/Inc.
 Sub-Contractors
 Supplies
 Utilities
“Busy Fool vs. Faberge Egg”
YourValue
So How DoYou DetermineYour
OwnValue?
How Do We EnsureThe Legacy
Lives On?
@TOTC
@pwiz
@jjnoel15
@thecocktailguru
@diegocabrerabarOur Sponsors – ShowThem Some Love:
On Instagram:
Cherry Heering - @...
How Much Are You Worth
How Much Are You Worth
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How Much Are You Worth

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Tales of the Cocktail seminar 2016 - Get Paid What You Deserve!

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How Much Are You Worth

  1. 1. How Much Are YouWorth? Moderator: Jonathan Pogash Panelists: Pam Wiznitzer, Diego Cabrera, Justin Noel Seminar Hashtag: #WorkYourTalesOffAndGetPaid
  2. 2. Step 1: Be Social! Jonathan IG/Twitter: @thecocktailguru Email: jonathan@thecocktailguru.com Pam’s IG: @pwiz Email: wiz@thecocktailguru.com Justin’s IG: @jjnoel15 Email: closingtimecocktails@gmail.com Diego’s IG/Twitter: @diegocabrerabar Email: diego@diegocabrera.es
  3. 3. Instagram Handles and Hashtags: #LosArangoTequila #LegendsofKremlinVodka @boondockswhiskey @drinkxante @tomintoulwhisky @cherryheering SUPPORT OUR SPONSORS!
  4. 4. Types of GigsWe Get Paid For  Special Events (private clients)  Special Events (brand-based)  Cocktail Development  Consulting for Brands  Consulting for Bars  Miscellaneous
  5. 5. Compensation Should I or Shouldn’t I?
  6. 6. The Assumption Game
  7. 7. Experience = More $$
  8. 8. Next Generations?
  9. 9. Asking ForWhatYou Deserve
  10. 10. HowTo  Increase your rate…  Especially once you’ve worked for a lower fee…
  11. 11. ShouldThere Be Parameters
  12. 12. Consulting Fee Model (consultantjournal.com) 1. Double or triple your hourly wage 2. Use a “Day Rate” for consulting 3. Per Project fee 4. Charging what everyone else charges
  13. 13. HourlyWage Consulting 1) What would you make if you had a full time job? i.e. $60,000 + benefits ($15k) = $75,000 2) How many “billable hours” in any given year would you have? i.e. 48 weeks X 40 hours = 1920 hours 75K divided by 1920 = $39.06 3) NowTRIPLE that = approx. $120 per hour
  14. 14. Your Day Rate Multiply 8 (for an 8-hr work day) X your hourly rate ($120): = $960 Don’t forget to say that “roundtrip transportation, accommodation, and ‘reasonable’ expenses” are not included
  15. 15. Per Project Basis - Determine theVALUE of your expertise i.e.: For a bar or restaurant client: Writing A Recipe = $1 Making sure the staff properly executes that recipe = $9,999
  16. 16. Charge What Everyone Else Charges “…sometimes it really does make sense to charge what everyone else charges for consulting. It comes down to what the market will bear and what your competitors are doing. If you fall in line by charging the same as everyone else, you’re signaling that you’re a worthy (qualified) consultant who plays fairly.You’re also making sure you get the base line rate for consulting in your market.” - ConsultantJournal.com
  17. 17. Your Overhead Expenses  Accountants  Insurance  LLC/Inc.  Sub-Contractors  Supplies  Utilities
  18. 18. “Busy Fool vs. Faberge Egg”
  19. 19. YourValue
  20. 20. So How DoYou DetermineYour OwnValue?
  21. 21. How Do We EnsureThe Legacy Lives On?
  22. 22. @TOTC @pwiz @jjnoel15 @thecocktailguru @diegocabrerabarOur Sponsors – ShowThem Some Love: On Instagram: Cherry Heering - @cherryheering Tomintoul Single Malt - @tomintoulwhisky Xante - @drinkxante Legends of KremlinVodka - #legendsofkremlinvodka Los ArangoTequila - #losarangotequila Boondock’sWhiskey - @boondockswhiskey

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