File Crm: The Foundation of Contemporary Marketing Strategy Paperback
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Ebook Detail:
Author : Roger J. Baran
Pages : 404 pages
Publisher : Routledge
Language :
ISBN-10 : 0415896576
ISBN-13 : 9780415896573
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5. File Crm: The Foundation of Contemporary Marketing Strategy Paperback
Ebook Description
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in
increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and
consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an
enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring
the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that
connect theory with action), it is the one-stop-source for a comprehensive CRM course.