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  1. 1. Personas and Scope Suburbandale, NY Public Schools Sarah Diodato Jenese Gaston Paul Llanos Anne Miller Christine Rosakranse
  2. 2. Personas in Black and White
  3. 3. Personas in Color
  4. 4. Now available in High Definition <ul><li>… and 1.0 ‘Suburby’ Digital Surround Sound </li></ul>
  5. 5. <ul><li>Demographics </li></ul><ul><li>Gender Male </li></ul><ul><li>Age 16 </li></ul><ul><li>Date of Birth June 23, 1991 </li></ul><ul><li>Hometown Suburbandale, NY </li></ul><ul><li>Appearance Caucasian, 6’1 - Athletic </li></ul><ul><li>Education Junior in High School </li></ul>PERSONA 1 – Student: Jonathan Harris “ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  6. 6. PERSONA 1 – Student: Jonathan Harris <ul><li>Background: </li></ul><ul><li>Family: </li></ul><ul><li>Moved to district 4 years ago </li></ul><ul><li>Has two older brothers </li></ul><ul><li>Mother works as a full-time nurse </li></ul><ul><li>School: </li></ul><ul><li>Starting the college selection process </li></ul><ul><li>Hopes to be accepted into a top pre-med program </li></ul><ul><li>Honors student </li></ul><ul><li>Plays two varsity sports; Soccer and Swimming </li></ul>“ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  7. 7. <ul><li>Technology Experience: </li></ul><ul><li>Computer literacy: </li></ul><ul><li>Avid web user </li></ul><ul><li>Always has his laptop and does everything on it </li></ul><ul><li>Dabbles in web authoring </li></ul><ul><li>Technology ownership: </li></ul><ul><li>Macbook laptop, cell phone & iPod </li></ul><ul><li>His friends call him a “gadget freak” </li></ul><ul><li>Frequency of use: </li></ul><ul><li>Checks email and text messages daily </li></ul><ul><li>Updates MySpace page with sports updates and club activities </li></ul>PERSONA 1 – Student: Jonathan Harris “ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  8. 8. <ul><li>End Goals: </li></ul><ul><li>Would like a tailored site experience in only things he is interested in: </li></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Swimming </li></ul></ul><ul><ul><li>Advanced Placement courses </li></ul></ul><ul><ul><li>College Admission resources </li></ul></ul><ul><li>Managing his schedule with sports and academic calendars </li></ul><ul><li>Coordinating events with his parents </li></ul>PERSONA 1 – Student: Jonathan Harris “ It would be great if the site could help me organize my activities and college search.”
  9. 9. <ul><li>Demographics </li></ul><ul><li>Gender Male </li></ul><ul><li>Age 58 </li></ul><ul><li>Date of Birth September 14, 1950 </li></ul><ul><li>Hometown Suburbandale, NY </li></ul><ul><li>Appearance Caucasian, 5’9” </li></ul><ul><li>Education Suburbandale High School </li></ul><ul><li>B.S. in American History </li></ul><ul><li>PhD in Education </li></ul><ul><li>Job District Superintendent </li></ul>“ We have a great community, but there must be a way to connect parents, teachers and students… PERSONA 2 – Administrator: Dr. Edgar Rice
  10. 10. <ul><li>Background: </li></ul><ul><li>Family: </li></ul><ul><li>Wife, Joan and two kids, Katie & Owen </li></ul><ul><li>Joan is a real estate agent </li></ul><ul><li>Joan also coaches the Varsity Women’s volleyball team </li></ul><ul><li>Katie is 20, a sophomore at Emory University </li></ul><ul><li>Owen is 17, a rowdy senior in Suburbandale High </li></ul><ul><ul><li>“ I struggle disciplining Owen in light of conflicts that arise being an administrator.” </li></ul></ul><ul><li>Professional experience: </li></ul><ul><li>In district for 8 years as Superintendent </li></ul><ul><li>An Administrator at Ithaca University for 20 years </li></ul><ul><li>Integrated campus technology at Ithaca </li></ul><ul><li>Has seen Suburbandale district enrollment grow 20% in 8 years </li></ul><ul><ul><li>“ Our school seems bigger now and more disconnected.” </li></ul></ul>“ We have a great community but there must be a way to connect parents, teachers and students… PERSONA 2 – Administrator: Dr. Edgar Rice
  11. 11. <ul><li>Technology Experience: </li></ul><ul><li>Computer literacy: </li></ul><ul><li>Experience in managing technical projects </li></ul><ul><li>Current on educational hardware and software </li></ul><ul><li>“ I’ve tried to ‘change with the times’” </li></ul><ul><li>Technology ownership: </li></ul><ul><li>Desktop PC at work </li></ul><ul><li>Laptop PC at home </li></ul><ul><li>District issued Nextel cell </li></ul><ul><li>Verizon personal cell </li></ul><ul><li>Just got a hand held GPS for Christmas </li></ul><ul><li>Frequency of use: </li></ul><ul><li>Little time to use the computer at work </li></ul><ul><li>Usually in meetings and tactical work all day </li></ul><ul><li>Catches up on emails at home </li></ul><ul><li>A closet ‘Gamer’ </li></ul>PERSONA 2 – Administrator: Dr. Edgar Rice “ We have a great community but there must be a way to connect parents, teachers and students…
  12. 12. PERSONA 2 – Administrator: Dr. Edgar Rice <ul><li>End Goals: </li></ul><ul><li>Provide vital content to Administration, Teachers & Students </li></ul><ul><li>A real “tool” to make his staff more effective in their jobs </li></ul><ul><li>Willing to invest in innovative web technology and take risks </li></ul><ul><li>Use website to demonstrate the school’s excellence </li></ul><ul><li>Exploit the school brand in order to rally school involvement </li></ul>… I want a tool to reach our school and get them involved!”
  13. 13. PERSONA 3 – Parent: Susan Marsh <ul><li>Has two daughters , Rachel, 13, and Melissa, 10 – one in elementary school and one in middle school. </li></ul><ul><li>Stay-at-home Mom, very organized. </li></ul><ul><li>Very involved in school activities for both children. </li></ul><ul><li>Fairly Web savvy – uses Google and social networking Web sites. </li></ul><ul><li>Relies on mailings from the district and whatever communication her children bring home with them for info. </li></ul><ul><li>Calls the district main office if she has a question. </li></ul><ul><li>Children at two different schools makes scheduling time with teachers more difficult. </li></ul>“ Life’s a little more hectic than it used to be – but I want to make sure my girls get my equal attention.”
  14. 14. PERSONA 4 – Parent: Nora Buckner <ul><li>Working Mom with one son, Michael, age 5. </li></ul><ul><li>Works in outside sales for a local office equipment company – hours are not flexible </li></ul><ul><li>Proficient in her use of the Internet, and usually turns to the Web first when scoping out a potential client. </li></ul><ul><li>Relies heavily on mobile technology . </li></ul><ul><li>Michael attends an after-school program each day, and goes to the local YMCA daycare center on school holidays and snow days. </li></ul><ul><li>Relies on materials sent home from Michael’s teacher and the school district for information. </li></ul>“ I want to be actively engaged in Michael’s education; but sometimes work doesn’t allow it.”
  15. 15. PERSONA 5 – Parent: Robert Chancey <ul><li>Single, working dad with son, Todd, 17, who is a star on the basketball team. </li></ul><ul><li>Works from home two days a week. </li></ul><ul><li>Hopes that Todd’s good grades and talent will lead to an athletic scholarship. </li></ul><ul><li>He collects clippings about his son’s games that are published in the local newspaper and follows his son’s statistics closely. </li></ul><ul><li>Robert is very Web savvy , has a high-speed connection at home. </li></ul><ul><li>Keeps track of school info through the usual district mailings and by communicating with Todd. </li></ul><ul><li>Also connects with other parents of students on the basketball team during games. </li></ul>“ I am very proud of my son – he has a bright future ahead of him.”
  16. 16. <ul><li>Teaches AP English at Suburbandale High School. </li></ul><ul><li>Wants students to develop a long-term interest in English and literature, so that they may continue their studies in college. </li></ul><ul><li>Wants course to be rigorous but does not want to put too much stress on his students. </li></ul><ul><li>Checks with other teachers and district calendar when planning assignments. </li></ul><ul><li>Passes out syllabus at the beginning of the year providing a description of each assignment. </li></ul><ul><li>Maintains his own Web site where students can also find assignment information. </li></ul><ul><li>Keeps up with professional development and training opportunities offered by the district. </li></ul>“ I like to think of my course as tough but fair, and my goal is to provide the resources necessary for students to succeed.” PERSONA 6 – Teacher: Alvarado Gonzalez
  17. 17. Scope
  18. 18. Zooming in on the Suburbandale School District <ul><li>(You are here.) </li></ul>
  19. 19. Scope – Phased Implementation <ul><li>Phase 1: Design and Implementation school </li></ul><ul><li>district site architecture. </li></ul><ul><li>Phase 2: Design and Implementation school district </li></ul><ul><li> school specific site architecture. </li></ul><ul><li>Phase 3: Design and Implementation Web 2.0 </li></ul><ul><li>elements to the Web sites. </li></ul>
  20. 20. Scope – Features <ul><li>  </li></ul><ul><li>The features within phase 1 of this project include:  </li></ul><ul><li>School District Web Site Information Architecture : </li></ul><ul><ul><li>create a well-designed, easy to search site </li></ul></ul><ul><ul><li>clearly indicate its purpose and the content within </li></ul></ul><ul><li>  </li></ul><ul><li>Navigation System: </li></ul><ul><ul><li>support users who are interested in browsing and users interested in finding specific information </li></ul></ul><ul><ul><li>each page will include navigation indicating the user’s location within the site hierarchy </li></ul></ul><ul><li>  </li></ul><ul><li>Labeling System: </li></ul><ul><ul><li>provide clear labels and a well-constructed taxonomy </li></ul></ul><ul><ul><li>each page will be easily read to allow users to quickly scan the contents to find the information </li></ul></ul><ul><ul><li>they need </li></ul></ul>
  21. 21. Scope – Features (cont’d) <ul><li>Branding Strategy: </li></ul><ul><ul><li>globally include school logo, and district theme </li></ul></ul><ul><ul><li>share student accomplishments with the community </li></ul></ul><ul><li>  </li></ul><ul><li>Mobile Alert System: </li></ul><ul><ul><li>provide easy access to district news such as: school closing, food menus, sports schedules, etc... </li></ul></ul><ul><li>  </li></ul><ul><li>Integration of Fundraising: </li></ul><ul><ul><li>integrate information about school fundraising programs </li></ul></ul><ul><ul><li>promote fundraising program throughout the information architecture </li></ul></ul>
  22. 22. Scope – Functional Requirements <ul><li>The functional requirements are broken up into two areas business and technical . </li></ul><ul><li>Business Requirements: </li></ul><ul><li>  </li></ul><ul><li>Easy Access to Public Features of Web site </li></ul><ul><li>Website must be easy to scan and scalable </li></ul><ul><li>Include a Search Engine and Site Index </li></ul><ul><li>Use of School Logo and Colors for “branding” </li></ul><ul><li>Label are consistent with a Conventional Meaning </li></ul><ul><li>Links to Home and Search must be always visible </li></ul><ul><li>Integration of Web Email </li></ul>
  23. 23. Scope – Functional Requirements <ul><li>Technical Requirements: </li></ul><ul><li>  </li></ul><ul><li>Intuitive and Invisible Information Architecture </li></ul><ul><li>Use of School Logo and Colors for “branding” </li></ul><ul><li>Consistent Visual Presentation and Naming of Labels </li></ul><ul><li>Consistent Site Navigation (global, local, and contextual) </li></ul><ul><li>Implementation High-level of search ability (zoned by group) </li></ul><ul><li>and additional redundancy </li></ul><ul><li>Alternative Information Architecture for Mobile computing </li></ul>
  24. 24. Full Scope Documentation is also Available (yes, in HD and online!!), including: <ul><li>Introduction </li></ul><ul><li>Phased Implementation </li></ul><ul><li>Features </li></ul><ul><li>Functional Requirements </li></ul><ul><li>Number of Pages within Site (approximate) </li></ul><ul><li>Project Timeline </li></ul><ul><li>Project Deliverables </li></ul><ul><li>Next Steps </li></ul><ul><li>Appendix </li></ul>
  25. 25. Questions? Suburbandale is the staff, students, and parents . Suburbandale is you.