DANCE FOR CHANGE
    Herwig Poeschl ©2009
The new global reality
- where are we heading?
The
Philosopher:
quot;Life is lived
forward but
understood
backward.quot;

	
                 Søren Kierkegaard
The Scientist:
No problem can be solved
from the same
consciousness, that
created it. we must see to
learn the world anew....
Videosynthesizing                    Digital Film




              The Science Fiction of
             Yesterday is Scien...
The Pioneer:
The best way to predict the future is
to create it.

Peter Drucker
Proliferation
                                                           of terrorism
                           Multilate...
The Dream Society:
            Putting value on
              intangibles




                                         ow
...
The Risk Society:
  An unstable world in a tight leach,
     modern society is exposed to a
    particular type of risk th...
•   In the Risk Society, the societal risk level has gone from being local to be system-wide and global.
    We are moving...
Some Scenes From Today
         …
The New Nationalism
•   Strong worldwide waves of
    nationalistic/ conservative politics

•   Protectionism makes a stro...
The Global Sewer System

           •   The industrial nations are dumping
               ”problem production” and banned
...
The Power Aggregation
•   Growing insecurity due to internal and external
    enemies of the society
•   Legitimates the s...
Expanding The Legal Wastelands
•   Growing shadow economies
•   Organized crime are gaining terrain
•   Authorities are le...
The Family Stronghold

                        •   Strengthened family values –
                            protect your o...
The Business Dynamics
•   High risk – high return business dynamics
•   Strong technological development driven by
    def...
Changes In The Business Value Chain

             Sales                          Customer
             ”push” focus       ...
Platform Of Social Capital:



                                                                     Companies will need to...
Manuel Castells On The
       Network Society

   •   A new kind of organization, the Network Enterprise, has arisen to op...
Meaning Of Life - Work?
 From:”Fulfilling others dream”             To: ”Fulfilling your own dreams”
 • Others setting the a...
Politics




         ARTS & CULTURE
                            Economy

People


                         Business
The Dream Society:
Putting Value On Intangibles
                     We have reached the point where we realise
          ...
But Not A Dream For Everyone…
 Increasing tensions between those with the
 opportunity to live in the dream society and
 t...
Call For A Vision Period

•   Political
•   Economic
•   Social
•   Technology
•   Environmental
•   Legal
Transform utopia
  into reality
Utopia usually has no place -
cultural projects, centres ... are that place
Axiom
The arts as a
nucleus of
freedom,
communication
and interaction -
looking behind the
mirror
“when I saw the picture, I
       understood,
that I’m not prison in that
          world”
    Georgji Costakis
The Real Shaman

“To make people free is the aim
of art”
All should become artists
The society as social sculpture
transfo...
The Big Social Game

Culture Is How We Play Games
And Roles
The Big Social Game

•   To invent new social games
•   New rules for the social game
•   New roles for the actors
•   New...
Some Demands
On Social Games

•To provide fun on
 communication
•To explain who we are and
 where we are coming from
 and ...
Visioneers
 To build creative
 communication
 To create
 conditions for
 developing and
 realising ideas
 To develop socia...
Communicators
                •   Understanding of the
                    world
                •   Encoding and decoding...
Wizards
          •   Creating conditions /
              frameworks
          •   To mediate between ideas,
             ...
Playing The Game With
Passion
 For people
 For ideas
 For the unexpected
 For the difficulties
 For the social game
 For th...
Who Understand That This
World Needs Poetry
          From Aristoteles to Hollywood
          tragedies and comedies



  ...
Art Is Something Like The
Experience Of A Psychoanalysis
Axiom Catharsis
The Aristotele Lecture

        Sympathy


        Identification


        Shock


        Purification
Some Archetypes Of Cultural
Games
 To say mass
 To provide a dinner spectacle
 The play of fools and clowns
A Dinner Spectacle For
Friends
           Whom to invite
           Prepare the setting
           Purchase of fresh
     ...
Art As A Metiér Is To Master
The Black Box
The Art Mode („Kunstbetrieb“)
• art needs an organization who provides
  the ressources and services for arts
  production...
... Art mode
• the challenge is to meet the
  manifold and heteronomous
  expectations who are
  unpredictable in their co...
Elements Of Arts As Social
Game
•   Imagination
•   Visions
•   Passion
•   Work in the Public
•   Audience
•   Work of In...
Imagination
• Creating conditions / frameworks
• To mediate between ideas, social games  
  and the arts
• To make arts an...
Vision
• How to build creative communication
• How to create conditions for developing
  and realising ideas
• How to deve...
Passion
•   For people
•   For ideas
•   For the unexpected
•   For the difficulties
•   For the social game
•   For the ar...
Work In The Public
a „market“ to discuss values and
societal norms and to organize a
productive dialogue to initiate
change
The Audience
• as a basic element of art
• adds reception as a new dimension
Work Of Individuals
Cultural Production
To realize ideas by the synthesis of
idea and power
Idea is the imagination of an artistic
product or ...
CP Needs Governance

• Governance relates to decisions that
  define expectations, grant power, or verify
  performance
• I...
CP Needs Leadership
 • .....to work with people in extreme
   situations




“Leadership Is The Capacity To Translate Visi...
... And Management?
• A myth of the industrial society
• A chiffre for Zeitgeist
• The believe on progress and
  feasibili...
Integrity Vs. Management
Harvard Will Shut Business School Doors

By John Leverett
Published: July 4th, 2009


Harvard Uni...
Management As A Function
• ..... to become responsible for the
  organization of social processes to
  achive the aims of ...
How 2Do?




•   maneggiare
•   manus agere
•   take your people by the hand
The Papalagi Lecture
If you someone want to
learn how to build a boat,
tell him where he will drive
with the boat, what he...
Learn Tools For Change In Arts
Organisations
 Value Innovation
 Scenario Planning
 Game Planning
 Appreciative Inquiry
Syndroms In Arts Organisations
•   Power
•   conflict resolutions
•   bureaucracy
•   life cycle
•   gender problems
•   st...
Syndroms ff.
• between complex questions of a very
  complex production, reception,
  distribution and reflection of arts a...
Typical management-
    techniques mostly
  demotivate artists and
people in arts organisations
It depends on you
Develop Your Own Social Game
 “Be an explorer...read, surf the
 internet, visit customers, enjoy arts,
 watch children pla...
Believe In Your Own Mission
Keep An Eye On Your Inner
       Fiery Core
Stay The Way You Are - Remain
Authentic
 If someone asks me at the hotel
 reception „what is your
 profession“ ? (cultural...
Need Of A Pro-madness Agenda


•   We must prepare ourselves for a world
    whose terrors are etched upon ancient clay
  ...
The Power Of Clowns
 Every act, every gesture, every idea,
 every passion is the extreme synthesis
 of man and mask worn o...
The Real Voyage Of Discovery


“The real voyage of discovery consists, not
in seeking new landscapes, but in having new
ey...
Excuse me for
interrupting you
Dance For Change
Dance For Change
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Dance For Change

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This is one of my basic lectures on the challenges for cultural production and cultural change.

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Dance For Change

  1. 1. DANCE FOR CHANGE Herwig Poeschl ©2009
  2. 2. The new global reality - where are we heading?
  3. 3. The Philosopher: quot;Life is lived forward but understood backward.quot; Søren Kierkegaard
  4. 4. The Scientist: No problem can be solved from the same consciousness, that created it. we must see to learn the world anew. Albert Einstein
  5. 5. Videosynthesizing Digital Film The Science Fiction of Yesterday is Science Fact Today
  6. 6. The Pioneer: The best way to predict the future is to create it. Peter Drucker
  7. 7. Proliferation of terrorism Multilateral and diseases cooperation Thrust in in crisis Big Business and Big Government is falling Manufacturing and engineering relocates eastward Massification The demographic Financial Crisis ”time-bomb”- of higher education and migration pressure
  8. 8. The Dream Society: Putting value on intangibles ow h alt erfl we s n ce tio The Knowledge Society: ov n c va ne ies ial nfo d n Networked Intellectual ter y a erco nom n tio g t di ma olo d in o Capitalism nta n ec an ch n an sive ng rie Te n on tio nten satio ies • V reasi eo a ati lis ei li t ua ocie er b a g alis ed divid d s c o Gl alu wl • In igit K no In o rke •D • N etw • • Today • • Counter globalisation • • Ecological pressure • • Instability The Risk Society: An unstable world
  9. 9. The Risk Society: An unstable world in a tight leach, modern society is exposed to a particular type of risk that is the result of the modernization process itself, altering social organization.
  10. 10. • In the Risk Society, the societal risk level has gone from being local to be system-wide and global. We are moving from a world of known enemies to one of unknown dangers and new risks. • The distribution of “goods” and the distribution of “bads” are too interconnected, and the “open and everything is connected” world is challenged… • The social explosiveness of risks are becoming real; it sets off cultural and dynamic changes that undermines traditional bureaucracies, institutions, and organisations • The classical institutions of the nation-state are under pressure and people are protecting their own interests. New options are emerging to fill the vacuum; national and regional protectionism, as well as new trans-national institutions. • Security and protection are high on everybody’s agenda: both on a nation-state level but also within the business world. Governments will be preoccupied with concern for public health and safety for its citizens. Safety is also a major concern when doing business, and is a differentiator. • The technology development rate is high, as well as spending on security measures, protection in all forms, insurances, defence budgets, etc. Safety, security and trust are important competitive weapons in business life.
  11. 11. Some Scenes From Today …
  12. 12. The New Nationalism • Strong worldwide waves of nationalistic/ conservative politics • Protectionism makes a strong comeback: restricted border crossing, trade barriers • More scepticism towards foreigners – fear of work competition
  13. 13. The Global Sewer System • The industrial nations are dumping ”problem production” and banned home market products on permissive 3. world markets • Limited success with global climate protection initiatives
  14. 14. The Power Aggregation • Growing insecurity due to internal and external enemies of the society • Legitimates the society’s ”aggregation of power” as a counter-balance • Powerful ”HUB of command” combining the forces of the military, police, health control and civil security • Reduced civil liberties • Extensive personal information databases • Extensive international power networks of law enforcement – rooted in anti-terrorism
  15. 15. Expanding The Legal Wastelands • Growing shadow economies • Organized crime are gaining terrain • Authorities are letting some battles go in order to concentrate on others: light drug legalisation • Priority of ”heavy crimes” – terrorism, violence. Less focus on computer crimes, piracy, sex-crimes,…
  16. 16. The Family Stronghold • Strengthened family values – protect your own skin • The protection in the group – closer networks, growing ”tribes” in social life • The family neighbourhood – generation and group housing
  17. 17. The Business Dynamics • High risk – high return business dynamics • Strong technological development driven by defence and security • Hunt for new market positions – high risk mass market products, low risk products for high end markets • Age of quick fortunes and spectacular bankruptcies • Development of local ”cell” economy – self sufficient small societies (power supply, food production, etc.)
  18. 18. Changes In The Business Value Chain Sales Customer ”push” focus ”pull” focus BRAND CAPITAL Production focus HUMAN Customer CAPITAL focus High WORKING Low CAPITAL High PHYSICAL Low CAPITAL Traditional company Company in 2010 in 2000
  19. 19. Platform Of Social Capital: Companies will need to Growth of develop an organisation intellectual specific platform of capital social capital in order to grow and harvest their intellectual capital Social capital is the stock of active connections among people: the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities and make cooperative actions possible (Cohen and Prusak:In Good Company, 2001)
  20. 20. Manuel Castells On The Network Society • A new kind of organization, the Network Enterprise, has arisen to operate in the global economy. • Successful organizations in this economy are those which can generate and process knowledge efficiently; ’ • The Network Society has changed the nature of space, since movement within a network has replaced presence at any location as the locus of power. • The new information technology paradigm lets networking pervade the entire social structure. • The emergence of the Network Society has changed the way nation- states operate; • Taken together, these changes offer a new paradigm for the Information Age. The world is being split between a techno-elite, globally connected, and communal identities, locally entrenched. Power resides in the net, not at the nodes, and it cannot be controlled from a node.
  21. 21. Meaning Of Life - Work? From:”Fulfilling others dream” To: ”Fulfilling your own dreams” • Others setting the agenda • Control over own life • Wage increase as a primar goal • Self realisation as primary goal • Wages increase through working longer • More time spent on what is seen as ”meaningful” hours • Higher life satisfaction • Low life satisfaction ising Real reams Realising d own ion own dreams recognit Self Self recognition eds Soci al ne Social needs Security Security Physical needs Physical needs
  22. 22. Politics ARTS & CULTURE Economy People Business
  23. 23. The Dream Society: Putting Value On Intangibles We have reached the point where we realise that more money can not give us more happiness When money no longer is the purpose, we seek to enhance our lifes through living out our dreams, in seeking meaning and spirituality Tangable products are easily copied and are therefore no longer scarse. Intangables such as time, space, unspoiled nature and uniqe experiences become the most valued assets The technology has helped us automate and eliminate monotonous occupations and standard procedures. Instead people work with providing the ”human touch” We witness an increase in differences between those who can affored to realise their dreams and those who can not
  24. 24. But Not A Dream For Everyone… Increasing tensions between those with the opportunity to live in the dream society and those outside The West becomes heavily de-industrialised, many former workers struggels to re-train for new jobs A lot of industries ends up in “commodity traps” Increasing “dream society”-imperialism through misunderstood charity towards underdeveloped & industrialized countries.
  25. 25. Call For A Vision Period • Political • Economic • Social • Technology • Environmental • Legal
  26. 26. Transform utopia into reality
  27. 27. Utopia usually has no place - cultural projects, centres ... are that place
  28. 28. Axiom The arts as a nucleus of freedom, communication and interaction - looking behind the mirror
  29. 29. “when I saw the picture, I understood, that I’m not prison in that world” Georgji Costakis
  30. 30. The Real Shaman “To make people free is the aim of art” All should become artists The society as social sculpture transformation to allegorical narratives
  31. 31. The Big Social Game Culture Is How We Play Games And Roles
  32. 32. The Big Social Game • To invent new social games • New rules for the social game • New roles for the actors • New signs and symbols for social communication • To develop the need for social games
  33. 33. Some Demands On Social Games •To provide fun on communication •To explain who we are and where we are coming from and where we should go •To open windows of opportunities •Do something that future again  becomes a future
  34. 34. Visioneers To build creative communication To create conditions for developing and realising ideas To develop social organisations as factories for ideas
  35. 35. Communicators • Understanding of the world • Encoding and decoding of symbol systems and settings of signs (... of “social games”) • The ability to make clear what is going on ... • To transform ideas into organisations
  36. 36. Wizards • Creating conditions / frameworks • To mediate between ideas, social games and the arts • To make arts and culture as a central enzyme of the society • To open spaces for arts and social • To develop the dialogue between culture policy and economy
  37. 37. Playing The Game With Passion For people For ideas For the unexpected For the difficulties For the social game For the arts
  38. 38. Who Understand That This World Needs Poetry From Aristoteles to Hollywood tragedies and comedies Myths, stories, dramas
  39. 39. Art Is Something Like The Experience Of A Psychoanalysis
  40. 40. Axiom Catharsis
  41. 41. The Aristotele Lecture Sympathy Identification Shock Purification
  42. 42. Some Archetypes Of Cultural Games To say mass To provide a dinner spectacle The play of fools and clowns
  43. 43. A Dinner Spectacle For Friends Whom to invite Prepare the setting Purchase of fresh victuals Cuisine - cooking Set the table, serve the wine Enjoy - savoir vivre
  44. 44. Art As A Metiér Is To Master The Black Box
  45. 45. The Art Mode („Kunstbetrieb“) • art needs an organization who provides the ressources and services for arts production • the arts business needs its own categories, norms and canonizations and the rediness to put these rules and regulations permanently int question • the members of arts organizations have the character of communities
  46. 46. ... Art mode • the challenge is to meet the manifold and heteronomous expectations who are unpredictable in their complexity • Realize utopia • to handle the unforeseen • and to make the „show“ happen
  47. 47. Elements Of Arts As Social Game • Imagination • Visions • Passion • Work in the Public • Audience • Work of Individuals • Value chain of cultural production
  48. 48. Imagination • Creating conditions / frameworks • To mediate between ideas, social games   and the arts • To make arts and culture as a central     enzyme of the society • To open spaces for arts and social • To develop the dialogue between culture   policy and economy The Man Who Can‘t Visualize A Horse Galloping On A Tomato Is An Idiot (Andre Breton)
  49. 49. Vision • How to build creative communication • How to create conditions for developing and realising ideas • How to develop social organisations as new factories for ideas and social games “Vision Is The Art Of Seeing Things Invisible.” (Jonathan Swift)
  50. 50. Passion • For people • For ideas • For the unexpected • For the difficulties • For the social game • For the arts
  51. 51. Work In The Public a „market“ to discuss values and societal norms and to organize a productive dialogue to initiate change
  52. 52. The Audience • as a basic element of art • adds reception as a new dimension
  53. 53. Work Of Individuals
  54. 54. Cultural Production To realize ideas by the synthesis of idea and power Idea is the imagination of an artistic product or cultural service Power is to finance the realisation of ideas by communication and authority
  55. 55. CP Needs Governance • Governance relates to decisions that define expectations, grant power, or verify performance • It consists as a part leadership processes
  56. 56. CP Needs Leadership • .....to work with people in extreme situations “Leadership Is The Capacity To Translate Vision Into Reality.”
  57. 57. ... And Management? • A myth of the industrial society • A chiffre for Zeitgeist • The believe on progress and feasibility • The business as Lifestyle
  58. 58. Integrity Vs. Management Harvard Will Shut Business School Doors By John Leverett Published: July 4th, 2009 Harvard University Business School will be closing its doors following an unprecedented drop-off in applications this fall. The school will be renamed the Harvard University School of Integrity, and students will receive Masters in Integrity and Compassion, or M.I.C.s. “We believe that the recent increase in visibility of progressive movements and ideals, coupled with the demotion of free-market capitalism as a viable belief system, has led students away from training in accumulation for its own sake and into fields where they can advance peace and justice,” said Harvard spokesperson.Susan Morrison It became apparent in early 2009 that enrollment in fields like marketing, advertising, corporate communications, and management dropped 44 percent, while enrollments in fields like social work, journalism, and community organizing were up 53 percent in the same period. “We’re not sure if it’s an anomaly or an indicator of a long term trend, but there’s definitely a change,” said Morrison. New York Times
  59. 59. Management As A Function • ..... to become responsible for the organization of social processes to achive the aims of a cultural service or cultural goods ( products, events, research ... )
  60. 60. How 2Do? • maneggiare • manus agere • take your people by the hand
  61. 61. The Papalagi Lecture If you someone want to learn how to build a boat, tell him where he will drive with the boat, what he will discover …
  62. 62. Learn Tools For Change In Arts Organisations Value Innovation Scenario Planning Game Planning Appreciative Inquiry
  63. 63. Syndroms In Arts Organisations • Power • conflict resolutions • bureaucracy • life cycle • gender problems • stress, self concentrated • opmentworking atmoshere • different ethics and values
  64. 64. Syndroms ff. • between complex questions of a very complex production, reception, distribution and reflection of arts and their media with an uncredible dynamic emerge typical problems which are not to solve with management techniques • these syndroms raise in the social interworking of individuals
  65. 65. Typical management- techniques mostly demotivate artists and people in arts organisations
  66. 66. It depends on you
  67. 67. Develop Your Own Social Game “Be an explorer...read, surf the internet, visit customers, enjoy arts, watch children play...do anything to prevent yourself from becoming a prisoner of your knowledge, experience, and current view of the world. (Charkes Thompson)
  68. 68. Believe In Your Own Mission
  69. 69. Keep An Eye On Your Inner Fiery Core
  70. 70. Stay The Way You Are - Remain Authentic If someone asks me at the hotel reception „what is your profession“ ? (cultural producer, arts manager, community activist, lecturer, trainer, consultant, researcher ....) my reply is „Poeschl“
  71. 71. Need Of A Pro-madness Agenda • We must prepare ourselves for a world whose terrors are etched upon ancient clay tablets recounting the fever-dreams of the other gods • Do not dwell in blissful ignorance of the chaos that awaits you in the world, in the arts • We have to set up an 6 points agenda
  72. 72. The Power Of Clowns Every act, every gesture, every idea, every passion is the extreme synthesis of man and mask worn on the face, mysterious and never fully identifiable - a social game Clowns are custodians of creativity Art of failing Solving difficult problems playfully
  73. 73. The Real Voyage Of Discovery “The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes.” – Marcel Proust
  74. 74. Excuse me for interrupting you

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