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Social Media in Local Government What Works

A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People wanted to talk a lot about twitter!

Presented twice at the LGComms annual conference Sheffield May 20th 2009.

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Social Media in Local Government What Works

  1. 1. LG Comms Sheffield May 20th 2009 Social Media What’s Working? Nick Booth nick.booth@podnosh.com
  2. 2. Too Much, can’t cope.... The journalist who doesn’t read your news release Image Arty Lee Smokes
  3. 3. Text
  4. 4. How do you feel? I think we’re on top of social media, using it well
  5. 5. How do you feel? Got a long way to go and want to use it more
  6. 6. How do you feel? Oh come on - we all know it’s this year’s gimmick.
  7. 7. Numbers(ish)
  8. 8. 17.8 million active users of the social web in the UK source Universal McCann, April 2008
  9. 9. Source: Cabinet Office Jan 2009
  10. 10. source Universal McCann, April 2008 US Sur vey Pew Institute December 2008
  11. 11. “The meteoric growth in social media is the single most significant story in the online media space today.” Nielsen April 2009
  12. 12. Nielsen April 2009
  13. 13. http://www.mccannbristol.co.uk/news/?p=117
  14. 14. 101 Tweeting Councils Source Liz Azyan Lgeo Research - April 2009
  15. 15. Stuart Harrison
  16. 16. Useful
  17. 17. Local
  18. 18. Open
  19. 19. Oops?
  20. 20. Responsive
  21. 21. Useful Local Open Responsive
  22. 22. Be Generous Tell their story not yours Invest in the communities ability to join in
  23. 23. Sheffield May 20th 2009 Social Media in Local Goverment What Works? Nick Booth nick.booth@podnosh.com
  • FFF182

    Aug. 22, 2011
  • seekeun90

    Jul. 10, 2011

A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People wanted to talk a lot about twitter! Presented twice at the LGComms annual conference Sheffield May 20th 2009.

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