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PODIM 2017 | Acclerating growth - smart enterprise strategies to reach large customer base

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Acclerating growth - smart enterprise strategies to reach large customer base

Chuck Goldman, Sky Ventures Group, USA

Published in: Business
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PODIM 2017 | Acclerating growth - smart enterprise strategies to reach large customer base

  1. 1. Accelerating Growth Smart enterprise strategies to reach a large customer base
  2. 2. How to make my startup grow? 1. The Peacock Effect 2. The Freemium Business Model 3. Growth Hack and Go Viral
  3. 3. The Peacock Effect
  4. 4. The Peacock Effect - Sometimes you need to look bigger than you are - Enterprises want to feel like you are a safe bet - Customer Success team can be the difference
  5. 5. The Freemium Business Model
  6. 6. The Freemium Business Model
  7. 7. The Freemium Business Model - Free + Premium = Freemium - The first “hit” is on us… - Learn from the gamers and level up!
  8. 8. The Freemium Business Model
  9. 9. The Freemium Business Model
  10. 10. Growth Hack and Go Viral
  11. 11. What is Growth Hacking?
  12. 12. Growth Hack and Go Viral - 3 Key Elements – Distribution, Tools and Goals - You must experiment and fail a few times - Sustained approach – NOT one and done
  13. 13. Growth Hack – Do I have what it takes? Data Analysis: good understanding of the numbers Technical: can read the code. UX: knows the product and its core value proposition Creative: can come up with great new ideas Rational: data wins over opinions
  14. 14. Growth Hack – Airbnb Story Airbnb realized they could essentially hack the Craiglist.org scale and tap both into their user base as well as their website by adding automated listing generators from Airbnb with the feature called: "Post to Craigslist"
  15. 15. Growth Hack – Distribution, Tools and Goals
  16. 16. Growth Hack – Goal Examples
  17. 17. Growth Hack – Inbound
  18. 18. Growth Hack – Inbound cont.
  19. 19. Growth Hack – Inbound cont.
  20. 20. Growth Hack – Outbound
  21. 21. Growth Hack – Activation and Retention
  22. 22. Summary 1. Act Big and Be Big (for enterprises) 2. Hook em at scale with Freemium 3. Find your Airbnb growth hack moment

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