How to choose your freelance toolkit?

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I recently presented a short seminar on choosing the best technology for running your freelance business. My approach is to be purposeful and to choose the tools that work for you - not your friends, accountant or so-called experts.

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  • What I ’m talking about is what works for me I ’ve come from a background that has largely been in the corporate world so that influences my approach But I ’ve also spent a lot of time talking with other freelancers that I see as successful And I ’ve spent time with sole traders in a number of other industries asking them about how they've been successful
  • Editors don ’t commission freelancers out of the goodness of their hearts. They commission freelancers when they have a problem they can’t solve. Either that’s an expert, to cover a staff shortage, and extra storage that’s needed at short notice or – this is the best one – when another freelancer lets them down.
  • Where are you? How much time are you burning on stuff that doesn ’t make money
  • All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems.
  • Survive - food, roof, clothes Live well - holiday, free time (I schedule half a weekday off when things are going well) BHAG - big, hairy audacious goal - funds a frivolous “something”
  • Lay off debit cards as if there a fraud issue it ’ll be your trading account that gets hammered and it can take many weeks or longer to recover funds. With a credit card, it ’s the bank’s money that’s at risk and not your’s.
  • The cloud services I rely on Google - gmail, calendar, docs Dropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets Evernote - note taking with images, recording, etc.  Saasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access
  • The cloud services I rely on Google - gmail, calendar, docs Dropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets Evernote - note taking with images, recording, etc.  Saasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access
  • My experience has been that as editors have moved around that I ’ve been able to keep their old publication as a client and get their new one.
  • How to choose your freelance toolkit?

    1. 1. Taking Care of Business Tools and Tech for Running your Freelance Business www.journoadvice.com @anthony_caruana www.facebook.com/anthony.caruana
    2. 2. What are you?You might think you’re writer- but you’re not.You’re abusiness that sells words
    3. 3. What are you?You might think you’re writer- but you’re not.You’re aproblem solver
    4. 4. Freelancing is hardWhich will you be?
    5. 5. CEOFinance You Marketing Operations HR IT Legal Sales
    6. 6. YouLegal CEO IT Finance OperationsSales HR Marketing
    7. 7. CEO HR Spend time looking atOperations the big picture. Finance Legal Don’t look at how you’re doing things - look at IT what you’re doing. SalesMarketing
    8. 8. CEO HR Set goals and have aOperations plan Finance 1 - Survive Legal 2 - Live well IT Sales 3 - BHAG (big hairyMarketing audacious goal)
    9. 9. CEO HROperations Pay yourself a regular Finance salary Legal Treat yourself as an IT employee SalesMarketing
    10. 10. CEO HROperations Superannuation Finance Payroll Legal Holidays IT Training and development SalesMarketing
    11. 11. CEO HR Organising your timeOperations Whatever system works Finance - stick to it Legal IT Allocate time to each Sales major business functionMarketing
    12. 12. Organisational Tools
    13. 13. CEO HROperations Separate personal and Finance business accounts Legal Suggest income IT account, tax account and Sales separate credit cardMarketing
    14. 14. CEO HR Lots of tools out thereOperations Most are designed for Finance bookeepers/accountants Legal Find what works for you IT and get your accountant Sales to fit youMarketing
    15. 15. Finance Tools Lots to choose from •Online Services •Saasu •Xero •MYOB •Software •MYOB •Quickbooks
    16. 16. CEO HR SolicitorOperations Alliance Finance Legal Ask friends in the business IT Sales Read contractsMarketing
    17. 17. CEO HROperations Finance http://journoadvice.com/tag/contracts/ Not legal advice Legal IT SalesMarketing
    18. 18. CEO HROperations Finance Choose services and tools that Legal work for you IT What Im showing works for me Sales Free is not always perfect - but might be good enoughMarketing
    19. 19. CEO HR Cloud services - justOperations about every app on your Finance desktop has a cloud Legal equivalent IT Cloud is a new way to Sales outsourceMarketing
    20. 20. CEO HROperations Finance Google - email, docs SkyDrive - storage Dropbox - storage Legal IT SalesMarketing Evernote - notes Saasu - accounting
    21. 21. Software as a Service Applications run on a remote server Everything is delivered via the Internet The web browser is your terminal
    22. 22. CEO HR Set aside time and beOperations purposeful when looking Finance for new clients Legal Don’t be random IT Relationships are Sales everythingMarketing
    23. 23. CEO HR BlogsOperations Forums Finance Legal Conferences IT Socialise Sales Never be scared to pitchMarketing
    24. 24. www.journoadvice.com @anthony_caruanawww.facebook.com/anthony.caruana

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