Science communication in practice
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A lecture given in a science communication PhD course at Chalmers/University of Gothenburg. The lecture focuses on written content that the researcher produces (blog posts etc.).
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Science communication in practice
- 1. Science communication in practice Per Olof Arnäs, Chalmers Slides on slideshare.net/poar Image by Lena Göthberg on Flickr (CC-BY,NC,SA)
- 2. People are interested in science! You just have to tell it the right way…
- 3. People are interested in science! You just have to tell it the right way… Visual Social ”Shareable”
- 5. From my experience… The more you share - the more you get back
- 6. ”Dinner conversation” You choose the audience TV/radio/podcast interview Public speech Social media Blogs/podcasts Twitter Facebook LinkedIn Interviews (others write) Columns (you write) Your Other Written Oral Platforms and channels for sharing Platforms Channels
- 7. Social media Blogs/podcasts Twitter Facebook LinkedIn Remember - they are called social for a reason
- 8. Blog post types http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht The How-To post The Curated Post The Feature Story The 'Why' Post The Listicle The Thought Leadership Post The 'What' Post The Interview Post The FAQ Post The Fun Post The SlideShare/ YouTube Post The Infographic Post The Newsjack Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
- 9. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Choose topic What you like What you’re good at Perceived demand? What you can tell a story about It does not need to be cutting edge!
- 10. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Stylistic tricks Write in your own (speaking) voice KISS - Keep It Simple, Stupid! Start with the most important Could (Would?) I read (and understand) it on my phone? Try to keep it informal
- 11. The web is visually oriented Images can be used to force readers to engage in, and remember, content
- 12. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization.
- 13. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization. "Fabulous" High Five! by ★ spunkinator on Flickr (CC-BY,NC,SA)
- 14. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization. finally "Fabulous" High Five! by ★ spunkinator on Flickr (CC-BY,NC,SA)
- 15. Impossible? by Hartwig HKD on Flickr (CC-BY) Emotions! Exploit them.
- 16. If you can - tell a story If you can’t - do it anyway Campfire under the Stars by Shutter Fotos on Flickr (CC-BY,NC)
- 17. Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
- 18. Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
- 19. Compfight.com
- 20. Compfight.com
- 21. <img class="alignnone" alt="" src="http://farm4.staticflickr.com/ 3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" /> Photo Credit: <a href="http://www.flickr.com/photos/ 83346641@N00/3572350703/">JD Hancock</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/ by/2.0/">cc</a>
- 22. pixabay.com
- 23. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Tags and categories Tags are used more freely Makes content searchable Categories are stricter/fewer Use tags as you would use keywords for a paper Use categories to sort your posts into groups
- 24. Exercise: What is the title of your first (next?) blog post? 1111_Thinking Blue_024 by Serge saint on Flickr (CC-BY)
- 25. Market your content online #ShortPersonal Personal Professional
- 26. This is where readers engage with your content!
- 27. Don’t forget images! #ShortPersonal Personal Professional
- 28. Don’t forget #-tags! Personal #Short Personal Professional
- 29. Some other publication platforms (a separate course…)
- 30. Thank you, and keep sharing! Science communication in practice Per Olof Arnäs, Chalmers Slides on slideshare.net/poar Image by Alexandra Galvis on Flickr (CC-BY,NC)