Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Science communication in practice

148 views

Published on

A lecture given in a science communication PhD course at Chalmers/University of Gothenburg. The lecture focuses on written content that the researcher produces (blog posts etc.).

Published in: Science
  • Be the first to comment

  • Be the first to like this

Science communication in practice

  1. 1. Science communication in practice Per Olof Arnäs, Chalmers Slides on slideshare.net/poar Image by Lena Göthberg on Flickr (CC-BY,NC,SA)
  2. 2. People are interested in science! You just have to tell it the right way…
  3. 3. People are interested in science! You just have to tell it the right way… Visual Social ”Shareable”
  4. 4. My own platform(s)
  5. 5. From my experience… The more you share - the more you get back
  6. 6. ”Dinner conversation” You choose the audience TV/radio/podcast interview
 Public speech Social media Blogs/podcasts Twitter Facebook LinkedIn Interviews (others write) Columns (you write) Your Other Written Oral Platforms and channels for sharing Platforms Channels
  7. 7. Social media Blogs/podcasts Twitter Facebook LinkedIn Remember - they are called social for a reason
  8. 8. Blog post types http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht The How-To post The Curated Post  The Feature Story The 'Why' Post  The Listicle The Thought Leadership Post The 'What' Post The Interview Post The FAQ Post The Fun Post The SlideShare/ YouTube Post The Infographic Post  The Newsjack Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
  9. 9. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Choose topic What you like What you’re good at Perceived demand? What you can tell a story about It does not need to be cutting edge!
  10. 10. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Stylistic tricks Write in your own (speaking) voice KISS - Keep It Simple, Stupid! Start with the most important Could (Would?) I read (and understand) it on my phone? Try to keep it informal
  11. 11. The web is visually oriented Images can be used to force readers to engage in, and remember, content
  12. 12. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization.
  13. 13. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization. "Fabulous" High Five! by ★ spunkinator on Flickr (CC-BY,NC,SA)
  14. 14. By focusing on real- time data collection, processing and exploitation, the transport industry will finally be able to adress the famous “long tail” of mass customization. finally "Fabulous" High Five! by ★ spunkinator on Flickr (CC-BY,NC,SA)
  15. 15. Impossible? by Hartwig HKD on Flickr (CC-BY) Emotions!
 Exploit them.
  16. 16. If you can - tell a story If you can’t - do it anyway Campfire under the Stars by Shutter Fotos on Flickr (CC-BY,NC)
  17. 17. Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
  18. 18. Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA) Finding (legal) images
  19. 19. Compfight.com
  20. 20. Compfight.com
  21. 21. <img class="alignnone" alt="" src="http://farm4.staticflickr.com/ 3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" /> Photo Credit: <a href="http://www.flickr.com/photos/ 83346641@N00/3572350703/">JD Hancock</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/ by/2.0/">cc</a>
  22. 22. pixabay.com
  23. 23. Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA) Tags and categories Tags are used more freely Makes content searchable Categories are stricter/fewer Use tags as you would use keywords for a paper Use categories to sort your posts into groups
  24. 24. Exercise: What is the title of your first (next?) blog post? 1111_Thinking Blue_024 by Serge saint on Flickr (CC-BY)
  25. 25. Market your content online #ShortPersonal Personal Professional
  26. 26. This is where readers engage with your content!
  27. 27. Don’t forget images! #ShortPersonal Personal Professional
  28. 28. Don’t forget #-tags! Personal #Short Personal Professional
  29. 29. Some other publication platforms (a separate course…)
  30. 30. Thank you, and keep sharing! Science communication in practice Per Olof Arnäs, Chalmers Slides on slideshare.net/poar Image by Alexandra Galvis on Flickr (CC-BY,NC)

×