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Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)

Min presentation från Almedalen 2012 om digitalisering av transportsystemet.

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Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)
Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis$k	
  och	
  transport
1989




                                  Ins$tu$onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa$on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis$k	
  och	
  transport
1989
  Karta	
  på	
  väggen	
  med	
  knappnålar


  Leveranssedlar	
  (med	
  3	
  karbonkopior)




                                                                                   Radio

                                                                                           Räknemaskin	
  

                                                        Priser,	
  telefonnummer	
  etc.


                                                                                           Kartotek	
  med	
  kunder,
                       Pennor	
  i	
  olika	
  färger                                      lagerstorlekar	
  etc.
1989                                                                   Produkter:
                                                                       Bensin	
  95
                 Ca	
  100	
  kunder	
  i	
  hela	
  Västsverige       Bensin	
  96
                                                                       Bensin	
  98
                                                                       Diesel
                                                                       Diesel,	
  färgad
  6	
  tankbilsekipage
  7	
  fack	
  i	
  varje	
  ekipage




                PrissäLning	
  
                OrdermoLagning
                Transportplanering




                                                                   En	
  helSdstjänst!
Det	
  digitala	
  
       transportsystemet
Hur	
  vi	
  uppgraderar	
  en	
  fysisk	
  och	
  analog	
  bransch
                        Per	
  Olof	
  Arnäs,	
  PhD
                       LogisSk	
  och	
  transport
                                Chalmers
                      Bilder	
  finns	
  på	
  slideshare.net/poar
                   Foton	
  CC-­‐licensierade,	
  källa	
  i	
  comments.

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Det digitala transportsystemet - Hur vi uppgraderar en fysisk och analog bransch (Almedalen 2012)

  • 2. Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 3. 1989 Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 4. 1989 Karta  på  väggen  med  knappnålar Leveranssedlar  (med  3  karbonkopior) Radio Räknemaskin   Priser,  telefonnummer  etc. Kartotek  med  kunder, Pennor  i  olika  färger lagerstorlekar  etc.
  • 5. 1989 Produkter: Bensin  95 Ca  100  kunder  i  hela  Västsverige Bensin  96 Bensin  98 Diesel Diesel,  färgad 6  tankbilsekipage 7  fack  i  varje  ekipage PrissäLning   OrdermoLagning Transportplanering En  helSdstjänst!
  • 6. Det  digitala   transportsystemet Hur  vi  uppgraderar  en  fysisk  och  analog  bransch Per  Olof  Arnäs,  PhD LogisSk  och  transport Chalmers Bilder  finns  på  slideshare.net/poar Foton  CC-­‐licensierade,  källa  i  comments.
  • 8. Northern LEAD Logistics Research Centre Founded  and  funded  by: Chalmers  University  of  Technology   University  of  Gothenburg   Logis$cs  and  Transport  Society  LTS  
  • 9. Transport-­‐ branschen 3  saker: CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 10. …fysisk CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 11. …publik CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 12. …analog CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 14. Transporter  har  utvecklats mer  eller  mindre  linjärt de  senaste  5500  åren... CC-­‐BY  Per  Olof  Arnäs,  Quintab   14
  • 15. ...Sll  skillnad  från   informaSonsteknologin CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 16. Transportbranschen  har   historiskt  varit  väldigt  reakHv CC-­‐BY  Per  Olof  Arnäs
  • 17. You  can't  just  ask  customers  what  they   want  and  then  try  to  give  that  to   them.   By  the  Sme  you  get  it  built,   they'll  want  something  new.
  • 18. been replaced The by has map the compass Seth  Godin
  • 19. ProakSvitet Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis$k  och  transport
  • 20. CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 21. Vår  analoga   verklighet   måste   digitaliseras CC-­‐BY  Per  Olof  Arnäs,  Quintab  
  • 22. Ins$tu$onen  för  Teknikens  ekonomi  och  organisa$on Image:  Connected.  362/365  by  AndYaDontStop  on  Flickr.com Avdelningen  för  logis$k  och  transport CC-­‐BY  Per  Olof  Arnäs
  • 23. Op en int erf D ace sy ata Goods A st co em ll s ( ect op ion en Vehicle ord dvanc ) er h e a nd d W ling eb Pl ba at se f sy orm d Sim UI pl st em ba han e ord dli e s sed ng r Pla too Da syste tary) nin ta ( pr g Ha iente col ms opr Manual M sn or rdw d lec on u m co ie it p tio or t are f u on n - el i d Ph a p e se P ba on rs e er p Pa Version 0 A s gn E-m na oo si lo ls t gu d ail oa e R sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy ce ata so ple d s up s Mu Mash ur lti g lin s ol em Infra-­‐ T st sy l Business   ua b- v id g n We with di tin io ic es ta In ou at structure serv ffic da r rm fo processes t ra in ing o on Inspired by Lidne, Östmar http://disruptiveleap.com P lat CC-BY Per Olof Arnäs, Chalmers
  • 24. Op en int erf D ace sy ata Goods A st co em ll s ( ect op ion en Vehicle ord dvanc ) er h e a nd d W ling eb Pl ba at se f sy orm d Sim UI pl st em ba han e ord s sed Computers dli e ng r Pla too Da syste tary) nin ta ( pr g Ha iente col ms opr Manual M sn d or rdw d se lec on um co ie ba Performa it p Based acc tio or t are er f u on p n Pa - el i d Ph a p e se P ba on rs nce ess e er p Pa Version 0 0.5 A s gn E-m na oo Com h vehic ata Based ance s si The s acces lo ls t wit gu d be d ail oa mun e rm R ocial Pro Perfo sys TM ms icat s S Ex te D S- le web ion ce R l F ax sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy Op Ro ce ata E- pl so ple d s an ute up in e nc ni s vo Mu Mash ng on ic ur e lti nec tiv W g ity e lin s bo b b ol em Infra-­‐ ok ase T st In l sy Business   in d ua pr teg g id g n og ra b- v no te We with di tin io si d Route ic es ta In ou at structure s optimisa tion serv ffic da r rm fo processes t ra Ex in ce pt ion sh ing an o on Inspired by Lidne, Östmar http://disruptiveleap.com dli ng P lat CC-BY Per Olof Arnäs, Chalmers
  • 25. Op en int erf D ace - sy ata Goods bi Vehicle as nal st co em ll ds io k s ( ect oo ect rlin op ion G ir e A en d yp h ord dvanc ) er h e s So`ware a nd d W de ling eb co ar Pl ba B at se f sy orm d Sim UI pl st em ba ht han e ord s sed g Computers ei dli e ng r fr ts ted Pla en ra too m e cu gen Da syste tary) nin do ly ta ( pr l g ca Ha iente col ms ni opr Manual ro M sn d or rdw d se lec on um t co ie ec ba Performa it p Based acc El tio or t are er f u on p n Pa - el i d Ph a p e se P ba on rs nce ess e er p Pa Version 0 0.5 1.0 A s gn E-m na oo Com h vehic ata Based ance s si The s acces lo ls t wit gu d be d ail oa mun e rm R ocial Pro Perfo sys TM ms icat s S Ex te D S- le web ion ce R l F ax sy utin ic ro nam ti r ste g on ga fo s m vi S na GP Dy Op Ro ce ata E- pl so ple d s an ute up in e nc ni s vo Mu Mash ng on ic ur e lti nec tiv W g ity e lin s bo b b ol em Infra-­‐ ok ase T st In l sy Business   in d ua pr teg g id g n og ra b- v no te We with di tin io si d Route ic es ta In ou at structure s optimisa tion serv ffic da r rm fo processes t ra Ex in ce pt ion sh ing an o on Inspired by Lidne, Östmar http://disruptiveleap.com dli ng P lat CC-BY Per Olof Arnäs, Chalmers