Patty Nolan’s Book
Branding
Advertising
Dialogue Marketing
Publications
Interactive
Events
Training
Proposals
Branding
Detroit Renaissance
– Brand Identity
– Developed with Detroit
creative community
– Promotes Detroit’s
Creative Co...
Branding
DADA Gala
– VIP event at NAIAS
– Artists, luxury autos
and VIPs
– Sneak preview drew
exclusive crowd
– “Black Car...
Advertising
Long Form TV
– 28-min. program
hosted by Cal Ripken
offering a sneak peek
at the 1999 Silverado
– Included dat...
Advertising
GM Goodwrench
– Print ad — placed in
Winston Cup Scene
every time the
GM Goodwrench
NASCAR team won
– Specific...
Advertising
GM Goodwrench
– Leverage
championship win
of sponsored
NASCAR driver
– Promote brand
loyalty
Advertising
American Plastics
Council
– Promoting ecological
benefits of stronger,
lighter materials in a
practical applic...
Advertising
DOW
– Part of a national
TV/print campaign to
promote goodwill
– Headline reads, “When
the Gulf redfish
popula...
Dialogue Marketing
Silverado
Direct Mail #1
– 2 million truck
owners
– Offer of
collectible
prints
– Promote
“sneak
previe...
Publications
Action Track
– Pontiac owner
magazine
– Article on Pontiac-
sponsored College
Comedy Tour —
featuring Jerry
S...
Interactive/Digital
Web, email, online
ads, mobile, widgets,
etc.
– Familiar with SEO
metatag parameters
– Current with so...
Interactive/Digital
Detroit Theatre
Examiner
– Currently reviews local
theatre for
examiner.com
– http://www.examiner.c
om...
Interactive/Digital
POH BreakFree
website
– Developed copy and
content for agency
client
– Website and print
support
– www...
Interactive/Digital – Co-op
Banner Ad
Digital – Banner Campaign
Digital ads created to
support TV and print ad
campaign
Digital – Banner Campaign
Digital – Banner Campaign
Interactive/Digital – B2B Target
Support for
Dermatologists
– Presence at
convention
supported by
online resource
for doct...
Event – NAIAS Press Reveal
Dodge Aspen
– Created a
snowstorm in
Cobo Hall
– Worked with
NYC “Slava’s
Snowshow”
– Generated...
Events – PR Stunt/Reveal
Insignia Press Event
– Created buzz factor
with “crashed” craft
– Hoisted on crane 2
days prior t...
Events – PR Stunt
Jeep Operation Altitude
– Dropped Jeep from a
helicopter in front of
live audience
– Event promoted deal...
Events – Consumers
Mobile Launch Center
– Traveling theater with
full-sensory experience
– 10-minute presentation
on the 1...
Events – CES Keynotes
Consumer Electronics
Show
– Created Key Notes for
two top CEOs
– First ever live car
reveal during a...
Events – Arby’s Convention
2010 Franchise
Convention
– Three-day event
– Wrote presentations for
new Arby’s President
– Se...
Events – International
Chevrolet Premiere Night
in Paris
– Party for media and
elite guests in historic
Pavillon Dauphine
...
Events – Public Affairs
DaimlerChrysler Expo
– Event for Washington,
D.C. influencers
– Created an entire town
inside expo...
Training
SubeSource
– Subaru product
reference
– Migrated print
reference guides
to interactive
experience
Training
Tahoe &
Suburban
– Two city, 2-day
immersion event
– Video series and
Resource Guide
distributed for
in-dealershi...
Proposals
GM Global
ConnecTour
– Concept for expansion
of Disney/GM Test
Track experience
– Featured two
animatronic hosts...
Proposals
Cadillac CTS &
The Monticello
Motor Club
– Developed
proposal on behalf
of client that
earned CTS
‘official car’...
White Papers
Marketing to Women
in the Online
Hunter-Gatherer
Society
Using digital anthropology
to drive insights that le...
Contact Information
Patty Nolan
– 248-765-0798
– www.nolancreativeservices.com
– www.LinkedIn.com (patty nolan)
– Twitter ...
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Pat nolan's book 10

  1. 1. Patty Nolan’s Book Branding Advertising Dialogue Marketing Publications Interactive Events Training Proposals
  2. 2. Branding Detroit Renaissance – Brand Identity – Developed with Detroit creative community – Promotes Detroit’s Creative Corridor with window decals – www.detroitmakeithere.com .
  3. 3. Branding DADA Gala – VIP event at NAIAS – Artists, luxury autos and VIPs – Sneak preview drew exclusive crowd – “Black Card” invites etched in glass
  4. 4. Advertising Long Form TV – 28-min. program hosted by Cal Ripken offering a sneak peek at the 1999 Silverado – Included data-capture and follow-up – Scored high in GM DRI testing
  5. 5. Advertising GM Goodwrench – Print ad — placed in Winston Cup Scene every time the GM Goodwrench NASCAR team won – Specific to race track – Also worked on national TV and radio spots
  6. 6. Advertising GM Goodwrench – Leverage championship win of sponsored NASCAR driver – Promote brand loyalty
  7. 7. Advertising American Plastics Council – Promoting ecological benefits of stronger, lighter materials in a practical application – Also worked on national TV spots (Plastics Make it Possible)
  8. 8. Advertising DOW – Part of a national TV/print campaign to promote goodwill – Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”
  9. 9. Dialogue Marketing Silverado Direct Mail #1 – 2 million truck owners – Offer of collectible prints – Promote “sneak preview” – 10% response rate
  10. 10. Publications Action Track – Pontiac owner magazine – Article on Pontiac- sponsored College Comedy Tour — featuring Jerry Seinfeld
  11. 11. Interactive/Digital Web, email, online ads, mobile, widgets, etc. – Familiar with SEO metatag parameters – Current with social media best practices
  12. 12. Interactive/Digital Detroit Theatre Examiner – Currently reviews local theatre for examiner.com – http://www.examiner.c om/examiner/x-3981- Detroit-Theater- Examiner
  13. 13. Interactive/Digital POH BreakFree website – Developed copy and content for agency client – Website and print support – www.pohregional.org/ body.cfm?id=404
  14. 14. Interactive/Digital – Co-op Banner Ad
  15. 15. Digital – Banner Campaign Digital ads created to support TV and print ad campaign
  16. 16. Digital – Banner Campaign
  17. 17. Digital – Banner Campaign
  18. 18. Interactive/Digital – B2B Target Support for Dermatologists – Presence at convention supported by online resource for doctors and patients
  19. 19. Event – NAIAS Press Reveal Dodge Aspen – Created a snowstorm in Cobo Hall – Worked with NYC “Slava’s Snowshow” – Generated great media coverage – http://tinyurl.co m/nf56g9
  20. 20. Events – PR Stunt/Reveal Insignia Press Event – Created buzz factor with “crashed” craft – Hoisted on crane 2 days prior to event – “Dropped” Insignia in front of live audience and driven onto stage – http://tinyurl.com/me gy2j
  21. 21. Events – PR Stunt Jeep Operation Altitude – Dropped Jeep from a helicopter in front of live audience – Event promoted dealer support for overseas troops – Created 6 versions of script to cover all possible scenarios – Footage made ESPN and other unlikely spots
  22. 22. Events – Consumers Mobile Launch Center – Traveling theater with full-sensory experience – 10-minute presentation on the 1999 Silverado – Traveled to existing Chevy Truck events – Doubled as a 21-city training tour property
  23. 23. Events – CES Keynotes Consumer Electronics Show – Created Key Notes for two top CEOs – First ever live car reveal during a keynote – Made use of 50’ screen with multimedia presentation – Unprecedented coverage in non-auto media
  24. 24. Events – Arby’s Convention 2010 Franchise Convention – Three-day event – Wrote presentations for new Arby’s President – Served as Creative Director for agency client
  25. 25. Events – International Chevrolet Premiere Night in Paris – Party for media and elite guests in historic Pavillon Dauphine – Included two drive-on reveals in restricted party venue – Featured top DJ and professional hip-hop dancers
  26. 26. Events – Public Affairs DaimlerChrysler Expo – Event for Washington, D.C. influencers – Created an entire town inside expo center – Demonstrated product relevance with every touch-point
  27. 27. Training SubeSource – Subaru product reference – Migrated print reference guides to interactive experience
  28. 28. Training Tahoe & Suburban – Two city, 2-day immersion event – Video series and Resource Guide distributed for in-dealership sustainment
  29. 29. Proposals GM Global ConnecTour – Concept for expansion of Disney/GM Test Track experience – Featured two animatronic hosts – Included provision for interactive data capture
  30. 30. Proposals Cadillac CTS & The Monticello Motor Club – Developed proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track
  31. 31. White Papers Marketing to Women in the Online Hunter-Gatherer Society Using digital anthropology to drive insights that lead to meaningful dialog between a brand and its women customers. Fear & Loathing in Financial Services Interactive Design, Financial Websites, and the Economic Downturn
  32. 32. Contact Information Patty Nolan – 248-765-0798 – www.nolancreativeservices.com – www.LinkedIn.com (patty nolan) – Twitter @pnolan – http://www.examiner.com/examiner/x-3981-Detroit-Theater- Examiner – 4162 Farner Avenue Waterford, MI 48329 – irishgreenpatty@gmail.com

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