KPI driven growth
Mar. 27, 2015•0 likes•48,514 views
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Building on the blog post http://tech.transferwise.com/we-inspire-smart-people-and-we-trust-them/ these slides which were presented at the big data summit, walk through a little of how we structure our teams around KPIs to drive growth.
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KPI driven growth
- 4. Helped startups get to traction
- 5. TransferWise is the leading global platform in international money transfers
- 6. £3bn @nilanp
- 11. How we grow
- 12. Evangelism is the biggest driver of growth
- 13. We’ve systemised Word of Mouth growth using NPS @nilanp
- 14. Would you recommend us to your friends? 1 2 3 4 5 6 7 8 9 10 Detractors Neutral Promoters
- 15. Would you recommend us to your friends? 1 2 3 4 5 6 7 8 9 10 Detractors Neutral Promoters Total Promoters - Detractors = NPS
- 16. @nilanp
- 17. @nilanp
- 18. @nilanp
- 19. @nilanp
- 20. @nilanp
- 21. If promoters > detractors we WILL grow @nilanp
- 22. N.B. This is not easy @nilanp
- 23. It works ! (But barely)
- 24. It works ! (But barely) It works with no significant issues !
- 25. It works ! (But barely) It works with no significant issues ! It works. Wow that was slick
- 26. It works ! (But barely) It works with no significant issues ! It works. Wow that was slick You’ve just blown my socks off that was incredible
- 30. Rational Emotional • Speed • Cost • Currencies • Convenience • Brand
- 31. Rational Emotional • Speed • Cost • Currencies • Convenience • Ownership • Pride
- 32. Ownership + Pride = Evangelism @nilanp
- 33. How do we operate ? @nilanp
- 34. We work in autonomous independent teams focused on KPIs that make our customers happy and drive our growth
- 35. 60 @nilanp
- 36. 301 @nilanp
- 37. TEAM CURRENCY KPI: Currency volume @nilanp
- 39. TEAM Virality KPI: Viral co-efficient @nilanp
- 40. Fee Credit
- 41. 146043
- 43. Fee Credit
- 44. TEAM BUZZ KPI: Number of customers through word of mouth @nilanp
- 48. Tooling @nilanp
- 50. Team’s need to build their metrics. In order to own their metrics @nilanp
- 51. Learning @nilanp
- 52. Each team is a learning organisation, trying to understand what matters to a customer, how to change behaviour and drive growth
- 53. Our biggest challenge ? How to incentivise learning and failing
- 55. Onwards