“A STUDY ON PAID ADVERTISEMENT AND INTERNET MARKETTING
With reference to
A Project Report submitted in partial fulfillment of the requirement for the award of
MASTERS DEGREE IN BUSINESS ADMINISTRATION
(Roll No: 1225512107)
Dr. U.V. ADINARAYANA RAO
GITAM INSTITUTE OF MANAGEMENT
(Established U/S 3 of UGC Act, 1956)
I hereby declare that this project report entitled “PAID ADVERTISEMENT AND
INTERNET MARKETTING with special reference to MYDEAL247.COM,BANGLORE”, has
been prepared by me in the partial fulfillment of the requirement for the degree, Masters of
Business Administration by GITAM University.
I also declare that this project work is the result of my own effort and has not been
submitted to any other university/institution for the award of any other Degree/Diploma,
fellowship or similar titles.
This is to certify that this project entitled “Employee Retention Strategies with special reference to
MYDEAL247.COM,BANGLORE” submitted to GITAM University in partial fulfillment of the
requirements for the degree of Master of Business Administration, is the bonafide work done by Mr.
P.NAVTEJ and has been carried out under my guidance and supervision.
I want to render my acknowledgement to the following distinguished personalities who
helped me in completing my project work successfully.
I wish to express my deep sense of gratitude Prof. K Siva Ram Krishna, Principal,
College of Management Studies, GITAM, Visakhapatnam for permitting me to do this project.
I take this opportunity to sincerely express my profound gratitude to Dr. U.V
Adinarayana rao, Associate Professor, College of Management Studies, GITAM,
Visakhapatnam for her guidance, valuable advice, constant encouragement, all through for the
successful completion of this project.
I am highly indebted to the Management of MYDEAL247.COM,BANGLORE for
permitting me to do the project. My special thanks to Mr. SHASHIKANTH KABRA, (VP for
Business Development), BANGLORE, for allowing me to undertake this project and for all the
facilities provided to me, and for giving encouragement, inspiration and guidance.
I also thank all my family members and friends for their cooperation and encouragement
during the project.
CHAPTER – I
Need of the study
Objectives of the study
Scope of the study
Limitations of the study
CHAPTER – II
CHAPTER – III
CHAPTER – IV Analysis of the study
I am doing my internship at mydeals247.com . MyDeals247 is a real-time ecommerce platform, which combines the entire commerce together at one place in
the local city area of specialization was marketing (vendor management) . I had
collected the data of bank agents , used car dealers , new two-wheelers dealers &
showrooms , sports and gym equipments , then prepared a database , shortlisted
them, contacted them and took the responses. I also signed up the hotels in our
website , also promoted our website in different Facebook pages and collected
websites & blogs to promote and promoted them.
CHAPTER – 1 : INTRODUCTION:
The channel through which a message is communicated. Some media are mass,
such as print and television, but other channels are not, such as the telephone, mail,
and person-to-person. Media may be privately or publicly owned. For example,
Newscorp is owned by Rupert Murdoch, but the BBC in the UK and PBS in the
US are publicly held, sponsored by the government and/or through taxes or fees.
Target Audience/Market The group of people, usually consumers, that an
advertiser tries to reach by creating the correct message and using the correct
media vehicles. A target is defined through either demographic or psychographic
Demographics Demographic data include objective and measurable data about
people and their lives. Census data is a common example. Age, ethnicity,
occupation, income, zip code, number of children, marital status, gender are other
examples. Even more specific information information can be measured: how often
one purchases a car, goes shopping, home ownership, etc.
Psychographics Psychographic data are less objective and often rely on selfreported information. Often, it has to do with what people like, dislike, personality
traits. Examples of psychographic categories are: people who are depressed, people
with lots of friends, people who are adventurous, like to travel, cook, or fish.
Public Service Advertising Advertising that contains a socially positive message
and encourages pro-social activity. It may not be paid for by an advertiser (the
advertising time or space may be donated). Usually, public service advertising is
generated by a non-profit advocacy group or a governmental organization.
Common examples include anti-drug advertising, support the troops, and prorecycling efforts. In order for TV stations to receive a license from the FCC, they
must agree to provide a certain amount of free time for Public Service Advertising.
The Purposes of Advertising
Advertisers consider advertising a way to communicate with a particular audience.
The overarching purpose of advertising is to increase an advertiser's revenue and
encourage purchase of the product or service. The more immediate purposes of any
particular advertisement can include: -Awareness of the product category These
are most common with a new kind of product category, for example, when VCRs
became available, advertisers ran advertisements explaining how VCRs worked
and what they could do, rather than specifically telling consumers to buy a
particular brand. The immediate purpose for these ads is education about the
product category - the long term purpose is to encourage purchase.
Awareness of the brand or product These advertisements are most common
when an advertiser introduces a new product or brand in a category that consumers
are already aware of. For example, when a company introduces a new flavor of
potato chips. Consumers are familiar with snack foods and chips, but perhaps not
this specific brand or flavor. The immediate purpose is awareness. Ideally, the
consumer is then interested and will engage in trying the product, leading to
purchase, and loyalty to the new product or brand
NEED OF THE STUDY :
Mydeals247 is a real time e-commerce platform having unique business models.
It's an advantage for the vendors as they can get the leads easily.
My main aim of this project is to increase the Vendor Base by which the customer
can get the products at reasonable rates and even vendors can get leads easily.
In this I have to collect the data , prepare the database ,shortlist them , contacting
them and taking their responses.
While contacting vendors I had explained completely about the commission ,
mydeals247 don‟t even charge commission on some categories.
I even promoted mydeals247 on different websites, blogs and other Facebook
pages. I also registered hotels in mydeals247.
I continued this for 30 to 45 days..
The following are the objectives set for the purpose of the present study
To build Database of Reliable Vendors for our Buy/Sell model .
And to increase the Vendor Base by which the customer can get the products
at reasonable rates.
SCOPE OF THE STUDY:
Collected the data of dealers, Prepared a database of the dealers, Then shortlisted
The data (data of the best dealers), Contacted the dealers and explained them about
The model , And told the dealers to sign up in our website, so that they can offer
their best price.
1) Resource constraints: Not able to use the resources properly such as a power cut
(Electricity problems), WI-Fi problems – due to which I get distracted from my
2) Frequent changes in roles: Before completion of the particular task, our top
Management gives us the different task, so that we have to leave that task
Incomplete and start concentrating on our new task. Whenever we get more ideas
About how to complete the task in an innovative method, so that it will be
Benefits to the organization till then new task will be given by leaving the
Previous task incomplete.
3) Multiple Reporting: Incomplete tasks lead to incomplete reports, which will not
show the accurate results.
INDUSTRY PROFILE :
In its simplest form ecommerce is the buying and selling of products and services
by businesses and consumers over the Internet. People use the term "ecommerce"
to describe encrypted payments on the Internet.
Sometimes these transactions include the real-time transfer of funds from buyer to
seller and sometimes this is handled manually through an eft-pos terminal once a
secure order is received by the merchant.
Internet sales are increasing rapidly as consumers take advantage of lower prices
offer by wholesalers retailing their products. This trend is set to strengthen as web
sites address consumer security and privacy concerns.
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm,
refers to the buying and selling of products or services over electronic systems
such as the Internet and other computer networks. However, the term may refer to
more than just buying and selling products online. It also includes the entire online
process of developing, marketing, selling, delivering, servicing and paying for
products and services. The amount of trade conducted electronically has grown
extraordinarily with widespread Internet usage. The use of commerce is conducted
in this way, spurring and drawing on innovations in electronic funds transfer,
supply chain management, Internet marketing, online transaction processing,
electronic data interchange (EDI), inventory management systems, and automated
data collection systems. Modern electronic commerce typically uses the World
Wide Web at least at one point in the transaction's life-cycle, although it may
encompass a wider range of technologies such as e-mail, mobile devices and
telephones as well.
A large percentage of electronic commerce is conducted entirely in electronic form
for virtual items such as access to premium content on a website, but mostly
electronic commerce involves the transportation of physical items in some way.
Online retailers are sometimes known as e-retailers and online retail is sometimes
known as e-tail. Almost all big retailers are now electronically present on the
World Wide Web.
Electronic commerce that takes place between businesses is referred to as businessto-business or B2B. B2B can be open to all interested parties (e.g. commodity
exchange) or limited to specific, pre-qualified participants (private electronic
market). Electronic commerce that takes place between businesses and consumers,
on the other hand, is referred to as business-to-consumer or B2C. This is the type
of electronic commerce conducted by companies such as Amazon.com. Online
shopping is a form of electronic commerce where the buyer is directly online to the
seller's computer usually via the internet. There is no intermediary service
involved. The sale or purchase transaction is completed electronically and
interactively in real-time such as in Amazon.com for new books. However in some
cases, an intermediary may be present in a sale or purchase transaction such as the
transactions on eBay.com.
Electronic commerce is generally considered to be the sales aspect of e-business. It
also consists of the exchange of data to facilitate the financing and payment aspects
of business transactions.
TYPES OF E-COMMERCE
E-commerce types represent a range of various schemas of transactions which
distinguished according to their participants.
The exchange of products, services or information between business entities.
According to market research studies published in early 2000, the money volume
of B-to-B exceeds that of B-to-C by 10 to 1. The Gartner Group estimates B-to-B
revenue worldwide will be $7.29 trillion by 2004, a compound annual growth of
about 41 per cent.
Web-based B-to-B includes:
Direct selling and support to business (as in the case of Cisco where customers can
buy and also get technical support, downloads, patches online).
E-procurement (also known as industry portals) where a purchasing agent can shop
for supplies from vendors, request proposals, and, in some cases, bid to make a
purchase at a desired price. For example the auto parts wholesaler
(chemconnect.com).Information sites provide information about a particular
industry for its companies and their employees. These include specialized search
sites and trade and industry standards organization sites.
E.g. newmarketmakers.com is a leading portal for B-to-B news.
B2C stands for Business to Consumer as the name suggests, it is the model taking
businesses and consumers interaction. Online business sells to individuals. The
basic concept of this model is to sell the product online to the consumers.
B2c is the indirect trade between the company and consumers. It provides direct
selling through online. For example: if you want to sell goods and services to
customer so that anybody can purchase any products directly from supplier‟s
Directly interact with the customers is the main difference with other business
model. As B2B it manages directly relationship with consumers, B2C supply
chains normally deal with business that are related to the customer.
The exchange of products, information or services between business and
consumers in a retailing relationship. Some of the first examples of B-to-C ecommerce were amazon.com and dell.com in the USA and lastminute.com in the
UK. In this case, the „c‟ represents either consumer or customer.
In this category consumers interact directly with other consumers. They
exchange information such as:
Expert knowledge where one person asks a question about anything and gets an email reply from the community of other individuals, as in the case of the New
York Times-affiliated abuzz.com website. Opinions about companies and products,
for example epinions.com. There is also an exchange of goods between people
both with consumer auction sites such as e-bay and with more novel bartering sites
such as swapitshop.com, where individuals swap goods with each other without the
exchange of money.
Peer–to-Peer Network (P-to-P)
It is a discipline that deal itself which assists people to instantly shares related
computer files and computer sources without having to interact with central web
server. If you are going to implement this model, both sides demand to install the
expected software so that they could able to convey on the mutual platform. This
kind of e-commerce has very low revenue propagation as from the starting it has
been tended to the release of use due to which it sometimes caught involved in
In recent usage, peer-to-peer has come to describe applications in which users can
use the Internet to exchange files with each other directly or through a mediating
It deals with conducting the transactions with the help of mobile. The mobile
device consumers can interact each other and can lead the business. Mobile
Commerce involves the change of ownership or rights to utilize goods and related
The exchange of information, services and products between business
organisations and government agencies on-line.
This may include,E-procurement services, in which businesses learn about the
purchasing needs of agencies and provide services.
A virtual workplace in which a business and a government agency could
coordinate the work on a contracted project by collaborating on-line to coordinate
on-line meetings, review plans and manage progress.
Business-to-Peer Networks (B-to-P)
This would be the provision of hardware, software or other services to the
peer networks. An example here would be Napster who provided the software and
facilities to enable peer networking
This is the exchange of products, information or services from individuals
to business. A classic example of this would be individuals selling their services to
Examples where consumers provide services to government have yet to be
implemented. See Government-to-Business.
Consumer-to-Peer Networks (C-to-P)
This is exactly part of what peer-to-peer networking is and so is a slightly
redundant distinction since consumers offer their computing facilities once they are
on the peer network.
The exchange of information, services and products between government agencies
and business organizations. Government sites now enable the exchange between
government and business of Information, guidance and advice for business on
A database of laws, regulations and government policy for industry sectors. Online application and submission of official forms (such as company and value
added tax). On-line payment facilities.
This improves accuracy, increases speed and reduces costs, so businesses are given
financial incentives to use electronic-form submission and payment facilities.
(Also known as e-government). Government sites offering information, forms and
facilities to conduct transactions for individuals, including paying bills and
submitting official forms on-line such as tax returns.
(Also known as e-government). Government- to-government transactions
within countries linking local governments together and also international
governments, especially within the European Union, which is in the early stages of
developing coordinated strategies to link up different national systems.
Peer Network-to-Consumer (P-to-C)
This is in effect peer-to-peer networking, offering services to consumers who are
an integral part of the peer network.
Peer Network-to-Government (P-to-G)
This has not yet been used, but if it was, it would be used in a similar capacity to
the P-to-B model (see below), only with the government as the party accepting the
Peer Network-to-Business (P-to-B)
Peer-to-peer networking provides resources to business. For example, using
peer network resources such as the spare processing capacity of individual
machines on the network to solve mathematical problems or intensive and
repetitive DNA analyses which requires very high capacity processing power. This
framework can be used by organizations to segment their customers and
distinguish the different needs, requirements, business processes, products and
services that are needed for each.
BENEFITS OF ECOMMERCE:
The benefits of e-commerce can be seen to affect three major stakeholders:
organizations, consumers and society.
Benefits of e-commerce to organizations
What used to be a single physical marketplace located in a geographical area has
now become a borderless marketplace including national and international
markets. By becoming e-commerce enabled, businesses now have access to people
all around the world. In effect all e-commerce businesses have become virtual
Operational cost savings.
The cost of creating, processing, distributing, storing and retrieving paper-based
information has decreased.
E-commerce has revolutionized the way consumers buy goods and services. The
pull-type processing allows for products and services to be customised to the
customer‟s requirements. In the past when Ford first started making motor cars,
customers could have any colour so long as it was black. Now customers can
configure a car according to their specifications within minutes on-line via the
Enables reduced inventories and overheads by facilitating „pull‟-type supply chain
management – this is based on collecting the customer order and then delivering
through JIT (just-in-time) manufacturing. This is particularly beneficial for
companies in the high technology sector, where stocks of components held could
quickly become obsolete within months. For example, companies like Motorola
(mobile phones), and Dell (computers) gather customer orders for a product,
transmit them electronically to the manufacturing plant where they are
manufactured according to the customer‟s specifications (like colour and features)
and then sent to the customer within a few days.
Lower telecommunications cost.
The Internet is much cheaper than value added networks (VANs) which were
based on leasing telephone lines for the sole use of the organisation and its
authorised partners. It is also cheaper to send a fax or e-mail via the Internet than
Digitization of products and processes
Particularly in the case of software and music/video products, which can be
downloaded or e-mailed directly to customers via the Internet in digital or
electronic format. No more 24-hour-time constraints. Businesses can be contacted
by or contact customers or suppliers at any time.
Benefits of e-commerce to consumers
Enables customers to shop or conduct other transactions 24 hours a day, all year
round from almost any location. For example, checking balances, making
payments, obtaining travel and other information. In one case a pop star set up web
cameras in every room in his house, so that he could check the status of his home
by logging onto the Internet when he was away from home on tour.
Customers not only have a whole range of products that they can choose from and
customise, but also an international selection of suppliers.
Customers can „shop‟ around the world and conduct comparisons either directly by
visiting different sites, or by visiting a single site where prices are aggregated from
a number of providers and compared (for example www.moneyextra.co.uk for
financial products and services).
Improved delivery processes
This can range from the immediate delivery of digitised or electronic goods such as
software or audio-visual files by downloading via the Internet, to the on-line
tracking of the progress of packages being delivered by mail or courier.
An environment of competition
where substantial discounts can be found or value added, as different retailers vie
for customers. It also allows many individual customers to aggregate their orders
together into a single order presented to wholesalers or manufacturers and obtain a
more competitive price (aggregate buying), for example www.letsbuyit.com.
Benefits of e-commerce to society
Enables more flexible working practices, which enhances the quality of life for a
whole host of people in society, enabling them to work from home. Not only is this
more convenient and provides happier and less stressful working environments, it
also potentially reduces environmental pollution as fewer people have to travel to
Enables people in developing countries and rural areas to enjoy and access
products, services, information and other people which otherwise would not be so
easily available to them.
Facilitates delivery of public services
For example, health services available over the Internet (on-line consultation with
doctors or nurses), filing taxes over the Internet through the Inland Revenue
LIMITATIONS OF ECOMMERCE:
Electronic commerce is also characterized by some technological and inherent
limitations which have restricted the number of people using this revolutionary
system. One important disadvantage of e-commerce is that the Internet has still not
touched the lives of a great number of people, either due to the lack of knowledge
ORGANISATION PROFILE :
Today's most successful e-commerce sites routinely experience transaction closure
rates in the range of 8 to 10 percent of total visitors. The primary reason for the
failure of online retailing to convert customers at acceptable rates is because
historically, e-commerce websites have been a one-size-fits-all proposition. For
example, the majority of e-commerce websites contain a great user interface, deals,
offers that remain static for every visitor. This occurs even though we intuitively
know individuals have unique motivations and preferences.
Shoppers rely on different information and different types of websites when
making a buying decision. Therefore, most shoppers spend a significant amount of
time by going through multiple websites and related comparison websites still they
cannot make a decision quicker - average time to make a decision to buy any
product online is between 3 hours to a week - there are many online shopping sites
offering too many deals and offers in the local markets - it creates a lot of
confusion among buyer‟s community - there is so much frustration from Buyer‟s
community for not seeing only the specific deals or offers they wanted on the
MyDeals247.com offers revolution technology in the e-commerce industry which
identifies an individual's preferences, interests, then delivers on-the-fly adjustments
that make each customer feel the site was built just for him or her. It's pretty much
like having your own e-commerce or online store to fulfill your own needs on daily
basis. MyDeals247 brings the lowest offers from the sellers based on buyer‟s
request in the local markets - all the bids from sellers happen real time and very
much live. Also, MyDeals247.com provides the current need analytics (on daily
basis) to the sellers in the local markets.
MyDeals247.com is the world‟s first personalized E-commerce platform.
Venu G. Somineni
Founder & CEO, MyDeals247
Venu G. Somineni is an entrepreneur, inspirational public speaker, author, success
coach, and a mentor. He is the CEO of MyDeals247 (The world's first personalized
shopping platform). Also, he runs TechIntellects, a global management consulting
and M&A advisory firm located in the San Francisco Bay Area, California. Venu
inspired many individuals and business leaders from different walks of life. Venu‟s
passion revolves around accelerate growth and innovation, coaching, mentoring,
inspiring, unlocking individual‟s true potential, motivating sales teams,
transforming businesses to the next level, and more. Venu has B.Tech and M.Tech
(Computer Science & Engineering) from PSG Tech, Coimbatore, India and
attended advanced management courses in the USA.
Nature of business carried out
Company basically deals with providing a platform for the buyer and seller for
making a business ,our business is carried by as shown below
Buyer posts request for sellers to
purchase a product. System intimates
sellers and they post bids for requests.
top 5 sellers and intimates buyers.
Seller posts deal
Buyer is able to see the deals
posted by seller only if he is
interested in the category.
Buyer makes the
Buyer purchase deals and can also
give them to their friends and
For Buy/Sell Courier / Shipping
For Daily Deal Print Vouchers
For Buy/Sell Person to Person
Buyer and Sellers
Buy / Sell Model
Choose some common categories
Buyer post his/her request
Seller posts their offers against the buyer's requests right away
Seller changes their prices real-time (to compete with one and another) along
with the offer expiration time-lines
Buyer accepts the lowest price
Buyer buys the item
System sends the order confirmation details to both the buyer/seller via
Buyer and seller exchanges the item(s) or security code based on shipping
mode (person-2-person or courier)
Once the seller details are verified, system transfers the money to seller's
account (currently it is a manual process)
Daily Deal Model
Seller posts the daily request
Admin receives the same and approve (if everything OK)
Admin posts the daily deal to the site
Buyer will see the respective deal (if it matches with their interest) on their
dashboard right away
Buyer spit the vouchers into multiple
Buyer puts the names and email IDs for his/her friends
Buyer buys the deal
System sends the voucher confirmation code
Mission and Vision
Our mission is to create software and provide services which will improve the way
our customers work; resulting in increased efficiency and productivity. Moreover,
we strive to satisfy our employees, by continuously growing as a company and
offering an excellent and stimulating working environment, as well as our
investors, by providing the right return on their investment. We want to be globally
respected organization for it's value based Products and Services and it's cost
The world is changing all around us. To continue to thrive as a business over the
next ten years and beyond, we must look ahead, understand the trends and forces
that will shape our business in the future and move swiftly to prepare for what's to
come. We must get ready for tomorrow today. That's what our 2020 Vision is all
about. It creates a long-term destination for our business and provides us with a
"Roadmap" for winning together with our bottler partners.
Our Roadmap starts with our mission, which is enduring. It declares our purpose as
a company and serves as the standard against which we weigh our actions and
decisions. Serving all our customers with integrity and fairness and with a view
toward a long-term relationship. Web Reach Tech will be the market leader as
vertical IT Solution Provider and System Integrator. To be the most admired,
Indian Company, globally, providing Cost effective solutions and ITes services, on
open source platform. Utilizing relevant technology and the specialized knowledge
of our staff to provide software and services of unique value and high quality to
Product or service profile
Mydeals is the first personalized e-commerce platform, ebay,snapdeal bag it today
and rest of sites work on usual manner where as mydeals through the light on every
individual and it shows that site is created for every individual.
The working model of e-commerce is
Order placed by user
The individual enters into the e-commerce website and can see lot of
products displayed regarding various categories and user don‟t have the choice of
having the product of his own interest he should only select the items which are
present there and selects the item which he want to buy from the e commerce site.
Immediately when a person selects the item it goes into shopping where the
request stays for 14days. The customer can buy this product with in this period. If
the customer failed to pay the money within the particular period of item the item
will be removed from the shopping cart and is not available for the customer, if he
want to buy the product after the period he can go for the product if it is available
in the site or the customer lost the item.
When the customer is ready to pay for the product he can pay using credit
card, debit card and even internet banking and it can be through paisapay or ebs an
and many more.
Once when the payment is made, the order gets conformed and mail is sent
for both the customer and the merchant regarding the order conformation. Copy of
this order is sent to the ware house from where the item is sent to the customer.
When the order is sent to ware house for fulfillment, the item will be ready
for shipment and the shipment carrier will come and pick the product for shipment
and it is shipped for the customer. The customer receives this item through courier.
Now Mydeals introduced personalized e-commerce, here it is customer centric i.e
it provides the items which the customer needs and wants to see.
• MyDeals247.com is the world‟s first PERSONALIZED eCommerce
• Totally personalized to the customer needs in the local cities and across the
• One stop solution for the customer needs – buy / sell products/services,
volume based discounts, and creates word-of-mouth marketing through
• Promotes the products or services very effectively
• Attracts new customers in no time.
A Real-Time Marketplace (Buy / Sell Model)
It is an online buying and selling model and that why it is called as eCommerce Company which is completely real time market place as it is
totally dependent on providing value to customer in terms of price range
with their specific product.
Company work on the policy of “Zero inventories and zero operating cost”.
Simply customer posts their requirements and their after a waiting time
allotted to customer and meanwhile the requirement is being processed at
back end office and the best 5 choices are provided to customer with
deadline time and if demand is fulfilled by website the goods are delivered
to consumer destination by the seller directly.
Cost Structure: – Here company work on approximately 10-20% margin
depending upon who will get the shipping cost.
Volume Based Discounts
This model is an offline business model which is also a profitable one.
Strategy adopted by company – “Buy more, save more”.
Deals with only 5 star rated retailers.
Categories involve - general house-hold items, entertainment, education,
local events, amusement parks, professional training, and services
Here company have different category like Real Estate, Schools/Colleges,
Boutiques/Spa/Hair Saloon, Hotels etc. So company garbs the requirements
from here having bulk quantity and then delivers the same with competitive
prices in the market.
Cost Structure: - For this category company work on the margin of approximately
10-15% but the order should be in bulk.
CHAPTER 3 : ANALYSIS
Personalized AD display
Research says that, Google ADs and Facebook Ads are not effective for the
merchants ReturnOnInvestment (ROI) is very low. Most times, the consumers are
getting annoyed with the random Ads these days. The most famous “Pay Per
Click” model is not very effective as Google/Facebook charges the merchants
when there is a random click. At the same time, Merchants do not have any idea on
how to connect with the consumers (whoever clicked). More than anything,
consumers are NOT paying any attention on the random ADs these days. The very
reason being, they are NOT in a mood to purchase at that time.
MyDeals247 introduces a revolutionary technology to improve the ROI for the
merchants while displaying the relevant ADs to the consumers based on their
interest at any given point of time. Also, consumers get paid for every click.
MyDeals247 introduces “Pay PercPotential Lead” concept.
Scenario: Firstly, MyDeals247 displays the ADs based on the consumer interest
only. Whenever the consumer clicks on the AD, there will be a video (12 minutes)
and simple product description (500 chars maximum) and asks the consumers to
answer 23 questions. Consumers can answer these questions very easily
based on the information provided. If the merchant pays Rs. 20 per AD click(i.e
lead), MyDeals247 pays 60% of Rs. 20 (i.e. Rs 12) to the consumer whoever clicks
on the AD and answer the questionnaire right the first time. There is no pressure
for the consumers to click on any AD. In other words, when the consumer clicks
and answers the basic questions, consumer gets paid a good chunk of what
merchant offers. Consumer cannot click the same AD more than once.
Benefits for the Merchants
Merchants will be provided all the contact details of the consumers whoever
clicked on their ADs it is easy for them to followup with the consumers later. Most
importantly, merchants can create a real awareness about their products asking
simple questions in the form of their product/service differentiation. Also,
merchants will be happy to share the money among the consumers instead of just
making only the websites rich.
How merchants start the AD display?
Merchants can start their AD display with MyDeals247 as low as Rs. 10,000. The
money will be deducted only when the consumer clicks on the AD and answer all
the questions right at the first time. There is no charge when the consumer is not
able to answer all the questions right at the first time.
PAY PER LEAD
A type of affiliate marketing program where the advertiser pays the affiliatebased
on conversion of leads, such as a file or software download, completion of a sign33
up form for a newsletter, trial offer sign-up, or other desired action. If a customer
follows an affiliate link to the advertiser's site and completes the required action in
accordance with the affiliate agreement, the affiliate is paid.
PAY PER CLICK
PPC is an Internet marketing formula used to price online advertisements. In PPC
programs the online advertisers will pay Internet Publishers the agreed upon PPC
rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid
on a keyword so the PPC rate changes.
DIFFERENCE BETWEEN PPC AND PPL
PPC is been used by most of the online advertisement websites like google, msn
search and etc where if the company approaches for the advertisement in google
they charge the rate per click by which the company incurs huge amount of money
in paid ads. Where as in pay per lead the company charges only once for the click.
So the company incurs less amount for paid ads.
In pay per lead the company collects the unique things from the customer like IP
Address, E-MAIL ID, and the MOB NO. so the customer of these data can access
any no of times and company will be charged only once.
One click per Ad
Get paid 60% of what the Advertiser pays when the user answers all the
questions right about the product or service for the first time – only one
chance is given whether to make it or not.
Earn money and use the same credit
to recharge any prepaid or postpaid mobile phone(if you have a
minimum of 50 rupees )
to purchase any item(s) at MyDeals247.com right away(whatever
the credit available)
to transfer the money into your bank account once in a month
A minimum of Rs 250 credit is required to transfer the money into your
bank account - PAN card required – transfer happens once in a month –
For instance, the credit earned for the month of 1st August – 31st
August will be paid during the first week of September.
All taxation laws of Government of India are applied.
Pay Per Potential Lead:
MyDeals247 displays the Ads based on the user's interest. When the user clicks on
any Ad, MyDeals247 showcases a questionnaire asking a couple of questions
related the Advertiser's product or service - if the user answers all the questions
correctly, MyDeals247 charges the cost per potential lead from the Advertiser. If
there is any wrong answer(s), Advertiser will not be charged at all. All the user
information (whoever answered all the questions correctly) will be shared with the
The cost for the "Pay Per Potential Lead" will be calculated by number of
questions Advertiser wants to ask the user:
For Rs. 10 per click, Advertiser can ask up to two questions.
For Rs. 15 per click, Advertiser can ask up to three questions.
For Rs. 20 per click, Advertiser can ask up to four questions.
For Rs. 25 per click, Advertiser can ask up to five questions.
I am Mr Abc, Business Development Manager at MyDeals247. We are providing
online advertising solutions to our clients, thereby helping them in increasing their
sales and generating revenues. Unlike Google ads we don't charge on per click
basis and is 95% cheaper than Google Ads. Let us say you invest Rs. 15 per click.
We will upload a video of ur product or shop on our website. We will
provide relevant information of ur product or shop which will create awareness
among the users. Once the user has seen the video he/she will have to answer 3
questions based on the video. If the user answers all the questions correctly, he
/she will be rewarded with 60% of Rs. 15, i.e. Rs. 9. The rest Rs. 6 will come to us.
If user doesn't answers questions correctly, he/she will not be paid and your
money will remain in your account as it is. Also we will share the users name,
email and contact information with you so that you can get back to the users and
share your deal with them.
Ability to compete with other companies global and locally
Implementing an e-commerce business solution allows companies to expand their
customer base to a global level without considerable time or expense.
Specialization and niche selling
The larger customer base created by online sales allows e-tailers to specialize in
certain niche products that could not support a more traditional business model.
Startup costs for an e-commerce retail operation are a fraction of the costs of
starting a traditional brick and mortar company.
This form of commerce allows the business to maintain a higher level of
consumer communication. The communication happens when the order is
placed, when the order has shipped and then at a point in the future, should
the customer opt-in to receiving regular email communication.
Small businesses can appear to be large companies on the Internet.
Customers have no way of gauge the business‟ actual level of man power
and resources. This leads to customers that demand the same level of
service from business with 1-2 employees as they would from industry
giants like amazon.com.
Search Engine Unpredictability
Web retailers live and die by organic search engine placement. The higher the
store is placed on the search engine result pages (SERPs) translates to more traffic
and sales. Search engines regularly change their ranking systems and this can
cause major fluctuation in placement and create an unpredictable environment.
Adding an e-commerce component to a business allows the company to sell
their products to a global market.
Selling on the Internet allows the company to take orders around the clock
on every day of the week. Orders can then be filled and processed during set
Websites allow for business-to-business exchange links to increase traffic
and search engine placement for each businesses‟ sites. This opens lines of
communication on a business-to-business level and aids in the cooperation
Retail sales on the Internet in America have seen double digit growth each of
the past 8 years. Growth is expected to continue at high rates and having a
business online allows the merchant to be in a position to benefit from this
The low barriers and the comparatively low overhead costs allow a for a
relative easy entry into the market. This increases the level competition and
can cause a reduction in prices and profit margins. Threats are produced not
only by other retailers within the same industry but also by the manufactures
that supply the products that the retailer sells. It is not uncommon for online
retailers to directly compete with the manufacturer of the lines they carry.
Future innovation could have an adverse effect on e-commerce businesses.
Some consumers are leery of doing business online out of concerns of fraud
and misuse of their financial data. This alienates an entire segment of the
population from conducting business via the Internet.
Some consumers prefer not to give any personal information out over the
Internet because of fears that the information will be misused, lead to spam
email or identity fraud.
Internet sales only have tax applied to the purchase if the buyer and seller
reside in the same state. Considering the growth and amount of tax revenue
lost to e-commerce, the federal government and individual states could write
legislation to impose tax on all online sales. This would remove one
incentive to conducting business online.
For achieving this target of 2.5 lacs various strategies were made by me for eg: Daily we call some companies ,explain them about the company and note it
down feedback at the excel spread sheet .
Each manager should meet atleast two clients a day.
After that we made small weekly targets of at least 2 meeting for each
By the weekend we have to get atleast 2-4 advertisements.
Daily promote the website in facebook and etc .
ANALYSIS BY SELF
Mydeals247 has a great idea of its e-commerce website but no investment is
made for advertisement,marketting and etc .
If the company recruit a good number of persons who can explain very
briefly to the customers then they can have a huge sales.
Recharge is been done to the customers on ansewring the questions were it
takes nearly a 2 days and it have to be reduced.
They are planning to have a hold of other e commerce site, but I feel that
they have to improve a lot in mydeal247.
CHAPTER : 5
In our argument, we defined what should be considered new advertising and
advertainment; we determined that technology is the driving force behind an arms
race between consumers and advertisers. We determined that the prevalence of
consumer-generated advertising and fan culture, which are forms of advertainment,
have impacts on both consumers and companies. We determined that consumers
are gaining more control over advertisers, which forces companies to advertise.