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  1. 1. “A STUDY ON PAID ADVERTISEMENT AND INTERNET MARKETTING “ With reference to MYDEAL247.COM, BANGLORE A Project Report submitted in partial fulfillment of the requirement for the award of MASTERS DEGREE IN BUSINESS ADMINISTRATION By P.NAVTEJ (Roll No: 1225512107) Guided By: Dr. U.V. ADINARAYANA RAO (ASSOCIATE PROFESSOR) GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY (Established U/S 3 of UGC Act, 1956) VISAKHAPATNAM (2012-14) 1
  2. 2. DECLARATION I hereby declare that this project report entitled “PAID ADVERTISEMENT AND INTERNET MARKETTING with special reference to MYDEAL247.COM,BANGLORE”, has been prepared by me in the partial fulfillment of the requirement for the degree, Masters of Business Administration by GITAM University. I also declare that this project work is the result of my own effort and has not been submitted to any other university/institution for the award of any other Degree/Diploma, fellowship or similar titles. DATE: PLACE: VISAKHAPATNAM (P.NAVTEJ) 2
  3. 3. CERTIFICATE This is to certify that this project entitled “Employee Retention Strategies with special reference to MYDEAL247.COM,BANGLORE” submitted to GITAM University in partial fulfillment of the requirements for the degree of Master of Business Administration, is the bonafide work done by Mr. P.NAVTEJ and has been carried out under my guidance and supervision. Date: Place: Visakhapatnam. 3
  4. 4. ACKNOWLEDGEMENTS I want to render my acknowledgement to the following distinguished personalities who helped me in completing my project work successfully. I wish to express my deep sense of gratitude Prof. K Siva Ram Krishna, Principal, College of Management Studies, GITAM, Visakhapatnam for permitting me to do this project. I take this opportunity to sincerely express my profound gratitude to Dr. U.V Adinarayana rao, Associate Professor, College of Management Studies, GITAM, Visakhapatnam for her guidance, valuable advice, constant encouragement, all through for the successful completion of this project. I am highly indebted to the Management of MYDEAL247.COM,BANGLORE for permitting me to do the project. My special thanks to Mr. SHASHIKANTH KABRA, (VP for Business Development), BANGLORE, for allowing me to undertake this project and for all the facilities provided to me, and for giving encouragement, inspiration and guidance. I also thank all my family members and friends for their cooperation and encouragement during the project. (P.NAVTEJ) 4
  5. 5. CONTENTS Page. No CHAPTER – I INTRODUCTION 7 Need of the study 7 Objectives of the study 7 Scope of the study 8 Limitations of the study 15 CHAPTER – II Organizational profile Industry profile 17-29 Organization profile 30-38 CHAPTER – III Analysis CHAPTER – IV Analysis of the study Bibliography Annexure 5
  6. 6. EXECUTIVE SUMMARY: I am doing my internship at . MyDeals247 is a real-time ecommerce platform, which combines the entire commerce together at one place in the local city area of specialization was marketing (vendor management) . I had collected the data of bank agents , used car dealers , new two-wheelers dealers & showrooms , sports and gym equipments , then prepared a database , shortlisted them, contacted them and took the responses. I also signed up the hotels in our website , also promoted our website in different Facebook pages and collected websites & blogs to promote and promoted them. 6
  7. 7. CHAPTER – 1 : INTRODUCTION: The channel through which a message is communicated. Some media are mass, such as print and television, but other channels are not, such as the telephone, mail, and person-to-person. Media may be privately or publicly owned. For example, Newscorp is owned by Rupert Murdoch, but the BBC in the UK and PBS in the US are publicly held, sponsored by the government and/or through taxes or fees. Target Audience/Market The group of people, usually consumers, that an advertiser tries to reach by creating the correct message and using the correct media vehicles. A target is defined through either demographic or psychographic data. Demographics Demographic data include objective and measurable data about people and their lives. Census data is a common example. Age, ethnicity, occupation, income, zip code, number of children, marital status, gender are other examples. Even more specific information information can be measured: how often one purchases a car, goes shopping, home ownership, etc. Psychographics Psychographic data are less objective and often rely on selfreported information. Often, it has to do with what people like, dislike, personality traits. Examples of psychographic categories are: people who are depressed, people with lots of friends, people who are adventurous, like to travel, cook, or fish. Public Service Advertising Advertising that contains a socially positive message and encourages pro-social activity. It may not be paid for by an advertiser (the advertising time or space may be donated). Usually, public service advertising is generated by a non-profit advocacy group or a governmental organization. 7
  8. 8. Common examples include anti-drug advertising, support the troops, and prorecycling efforts. In order for TV stations to receive a license from the FCC, they must agree to provide a certain amount of free time for Public Service Advertising. The Purposes of Advertising Advertisers consider advertising a way to communicate with a particular audience. The overarching purpose of advertising is to increase an advertiser's revenue and encourage purchase of the product or service. The more immediate purposes of any particular advertisement can include: -Awareness of the product category These are most common with a new kind of product category, for example, when VCRs became available, advertisers ran advertisements explaining how VCRs worked and what they could do, rather than specifically telling consumers to buy a particular brand. The immediate purpose for these ads is education about the product category - the long term purpose is to encourage purchase. Awareness of the brand or product These advertisements are most common when an advertiser introduces a new product or brand in a category that consumers are already aware of. For example, when a company introduces a new flavor of potato chips. Consumers are familiar with snack foods and chips, but perhaps not this specific brand or flavor. The immediate purpose is awareness. Ideally, the consumer is then interested and will engage in trying the product, leading to purchase, and loyalty to the new product or brand NEED OF THE STUDY : Mydeals247 is a real time e-commerce platform having unique business models. It's an advantage for the vendors as they can get the leads easily. 8
  9. 9. My main aim of this project is to increase the Vendor Base by which the customer can get the products at reasonable rates and even vendors can get leads easily. In this I have to collect the data , prepare the database ,shortlist them , contacting them and taking their responses. While contacting vendors I had explained completely about the commission , mydeals247 don‟t even charge commission on some categories. I even promoted mydeals247 on different websites, blogs and other Facebook pages. I also registered hotels in mydeals247. I continued this for 30 to 45 days.. OBJECTIVES: The following are the objectives set for the purpose of the present study To build Database of Reliable Vendors for our Buy/Sell model . And to increase the Vendor Base by which the customer can get the products at reasonable rates. SCOPE OF THE STUDY: Collected the data of dealers, Prepared a database of the dealers, Then shortlisted The data (data of the best dealers), Contacted the dealers and explained them about The model , And told the dealers to sign up in our website, so that they can offer their best price. 9
  10. 10. LIMITATIONS: 1) Resource constraints: Not able to use the resources properly such as a power cut (Electricity problems), WI-Fi problems – due to which I get distracted from my Work. 2) Frequent changes in roles: Before completion of the particular task, our top Management gives us the different task, so that we have to leave that task Incomplete and start concentrating on our new task. Whenever we get more ideas About how to complete the task in an innovative method, so that it will be Benefits to the organization till then new task will be given by leaving the Previous task incomplete. 3) Multiple Reporting: Incomplete tasks lead to incomplete reports, which will not show the accurate results. 10
  11. 11. CHAPTER-2 : INDUSTRY AND ORGANISATION PROFILE INDUSTRY PROFILE : In its simplest form ecommerce is the buying and selling of products and services by businesses and consumers over the Internet. People use the term "ecommerce" to describe encrypted payments on the Internet. Sometimes these transactions include the real-time transfer of funds from buyer to seller and sometimes this is handled manually through an eft-pos terminal once a secure order is received by the merchant. Internet sales are increasing rapidly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may 11
  12. 12. encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. A large percentage of electronic commerce is conducted entirely in electronic form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-retailers and online retail is sometimes known as e-tail. Almost all big retailers are now electronically present on the World Wide Web. Electronic commerce that takes place between businesses is referred to as businessto-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that takes place between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Online shopping is a form of electronic commerce where the buyer is directly online to the seller's computer usually via the internet. There is no intermediary service involved. The sale or purchase transaction is completed electronically and interactively in real-time such as in for new books. However in some cases, an intermediary may be present in a sale or purchase transaction such as the transactions on Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. TYPES OF E-COMMERCE 12
  13. 13. E-commerce types represent a range of various schemas of transactions which distinguished according to their participants. Business-to-Business (B-to-B) The exchange of products, services or information between business entities. According to market research studies published in early 2000, the money volume of B-to-B exceeds that of B-to-C by 10 to 1. The Gartner Group estimates B-to-B revenue worldwide will be $7.29 trillion by 2004, a compound annual growth of about 41 per cent. Web-based B-to-B includes: Direct selling and support to business (as in the case of Cisco where customers can buy and also get technical support, downloads, patches online). E-procurement (also known as industry portals) where a purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. For example the auto parts wholesaler 13
  14. 14. (; and the chemical B-to-B exchange ( sites provide information about a particular industry for its companies and their employees. These include specialized search sites and trade and industry standards organization sites. E.g. is a leading portal for B-to-B news. Business-to-consumer (B-to-C) B2C stands for Business to Consumer as the name suggests, it is the model taking businesses and consumers interaction. Online business sells to individuals. The basic concept of this model is to sell the product online to the consumers. B2c is the indirect trade between the company and consumers. It provides direct selling through online. For example: if you want to sell goods and services to customer so that anybody can purchase any products directly from supplier‟s website. Directly interact with the customers is the main difference with other business model. As B2B it manages directly relationship with consumers, B2C supply chains normally deal with business that are related to the customer. The exchange of products, information or services between business and consumers in a retailing relationship. Some of the first examples of B-to-C ecommerce were and in the USA and in the UK. In this case, the „c‟ represents either consumer or customer. Consumer-to-Consumer (C-to-C) In this category consumers interact directly with other consumers. They exchange information such as: Expert knowledge where one person asks a question about anything and gets an email reply from the community of other individuals, as in the case of the New 14
  15. 15. York Times-affiliated website. Opinions about companies and products, for example There is also an exchange of goods between people both with consumer auction sites such as e-bay and with more novel bartering sites such as, where individuals swap goods with each other without the exchange of money. Peer–to-Peer Network (P-to-P) It is a discipline that deal itself which assists people to instantly shares related computer files and computer sources without having to interact with central web server. If you are going to implement this model, both sides demand to install the expected software so that they could able to convey on the mutual platform. This kind of e-commerce has very low revenue propagation as from the starting it has been tended to the release of use due to which it sometimes caught involved in cyber laws. In recent usage, peer-to-peer has come to describe applications in which users can use the Internet to exchange files with each other directly or through a mediating server. M-Commerce It deals with conducting the transactions with the help of mobile. The mobile device consumers can interact each other and can lead the business. Mobile Commerce involves the change of ownership or rights to utilize goods and related services. Business-to-Government (B-to-G) The exchange of information, services and products between business organisations and government agencies on-line. 15
  16. 16. This may include,E-procurement services, in which businesses learn about the purchasing needs of agencies and provide services. A virtual workplace in which a business and a government agency could coordinate the work on a contracted project by collaborating on-line to coordinate on-line meetings, review plans and manage progress. Business-to-Peer Networks (B-to-P) This would be the provision of hardware, software or other services to the peer networks. An example here would be Napster who provided the software and facilities to enable peer networking Consumer-to-Business (C-to-B) This is the exchange of products, information or services from individuals to business. A classic example of this would be individuals selling their services to businesses. Consumer-to-Government (C-to-G) Examples where consumers provide services to government have yet to be implemented. See Government-to-Business. Consumer-to-Peer Networks (C-to-P) This is exactly part of what peer-to-peer networking is and so is a slightly redundant distinction since consumers offer their computing facilities once they are on the peer network. Government-to-Business (G-to-B) 16
  17. 17. The exchange of information, services and products between government agencies and business organizations. Government sites now enable the exchange between government and business of Information, guidance and advice for business on international trading, sources of funding and support facilities (e.g. A database of laws, regulations and government policy for industry sectors. Online application and submission of official forms (such as company and value added tax). On-line payment facilities. This improves accuracy, increases speed and reduces costs, so businesses are given financial incentives to use electronic-form submission and payment facilities. Government-to-Consumer (G-to-C) (Also known as e-government). Government sites offering information, forms and facilities to conduct transactions for individuals, including paying bills and submitting official forms on-line such as tax returns. Government-to-Government (G-to-G) (Also known as e-government). Government- to-government transactions within countries linking local governments together and also international governments, especially within the European Union, which is in the early stages of developing coordinated strategies to link up different national systems. Peer Network-to-Consumer (P-to-C) This is in effect peer-to-peer networking, offering services to consumers who are an integral part of the peer network. Peer Network-to-Government (P-to-G) 17
  18. 18. This has not yet been used, but if it was, it would be used in a similar capacity to the P-to-B model (see below), only with the government as the party accepting the transaction. Peer Network-to-Business (P-to-B) Peer-to-peer networking provides resources to business. For example, using peer network resources such as the spare processing capacity of individual machines on the network to solve mathematical problems or intensive and repetitive DNA analyses which requires very high capacity processing power. This framework can be used by organizations to segment their customers and distinguish the different needs, requirements, business processes, products and services that are needed for each. BENEFITS OF ECOMMERCE: The benefits of e-commerce can be seen to affect three major stakeholders: organizations, consumers and society. Benefits of e-commerce to organizations International marketplace What used to be a single physical marketplace located in a geographical area has now become a borderless marketplace including national and international markets. By becoming e-commerce enabled, businesses now have access to people all around the world. In effect all e-commerce businesses have become virtual multinational corporations. Operational cost savings. 18
  19. 19. The cost of creating, processing, distributing, storing and retrieving paper-based information has decreased. Mass customisation E-commerce has revolutionized the way consumers buy goods and services. The pull-type processing allows for products and services to be customised to the customer‟s requirements. In the past when Ford first started making motor cars, customers could have any colour so long as it was black. Now customers can configure a car according to their specifications within minutes on-line via the website. Enables reduced inventories and overheads by facilitating „pull‟-type supply chain management – this is based on collecting the customer order and then delivering through JIT (just-in-time) manufacturing. This is particularly beneficial for companies in the high technology sector, where stocks of components held could quickly become obsolete within months. For example, companies like Motorola (mobile phones), and Dell (computers) gather customer orders for a product, transmit them electronically to the manufacturing plant where they are manufactured according to the customer‟s specifications (like colour and features) and then sent to the customer within a few days. Lower telecommunications cost. The Internet is much cheaper than value added networks (VANs) which were based on leasing telephone lines for the sole use of the organisation and its authorised partners. It is also cheaper to send a fax or e-mail via the Internet than direct dialling. Digitization of products and processes 19
  20. 20. Particularly in the case of software and music/video products, which can be downloaded or e-mailed directly to customers via the Internet in digital or electronic format. No more 24-hour-time constraints. Businesses can be contacted by or contact customers or suppliers at any time. Benefits of e-commerce to consumers 24/7 access Enables customers to shop or conduct other transactions 24 hours a day, all year round from almost any location. For example, checking balances, making payments, obtaining travel and other information. In one case a pop star set up web cameras in every room in his house, so that he could check the status of his home by logging onto the Internet when he was away from home on tour. More choices Customers not only have a whole range of products that they can choose from and customise, but also an international selection of suppliers. Price comparisons Customers can „shop‟ around the world and conduct comparisons either directly by visiting different sites, or by visiting a single site where prices are aggregated from a number of providers and compared (for example for financial products and services). Improved delivery processes This can range from the immediate delivery of digitised or electronic goods such as software or audio-visual files by downloading via the Internet, to the on-line tracking of the progress of packages being delivered by mail or courier. 20
  21. 21. An environment of competition where substantial discounts can be found or value added, as different retailers vie for customers. It also allows many individual customers to aggregate their orders together into a single order presented to wholesalers or manufacturers and obtain a more competitive price (aggregate buying), for example Benefits of e-commerce to society Enables more flexible working practices, which enhances the quality of life for a whole host of people in society, enabling them to work from home. Not only is this more convenient and provides happier and less stressful working environments, it also potentially reduces environmental pollution as fewer people have to travel to work regularly. Connects people. Enables people in developing countries and rural areas to enjoy and access products, services, information and other people which otherwise would not be so easily available to them. Facilitates delivery of public services For example, health services available over the Internet (on-line consultation with doctors or nurses), filing taxes over the Internet through the Inland Revenue website. LIMITATIONS OF ECOMMERCE: Electronic commerce is also characterized by some technological and inherent limitations which have restricted the number of people using this revolutionary system. One important disadvantage of e-commerce is that the Internet has still not 21
  22. 22. touched the lives of a great number of people, either due to the lack of knowledge or trust. ORGANISATION PROFILE : Today's most successful e-commerce sites routinely experience transaction closure rates in the range of 8 to 10 percent of total visitors. The primary reason for the failure of online retailing to convert customers at acceptable rates is because historically, e-commerce websites have been a one-size-fits-all proposition. For example, the majority of e-commerce websites contain a great user interface, deals, offers that remain static for every visitor. This occurs even though we intuitively know individuals have unique motivations and preferences. Shoppers rely on different information and different types of websites when making a buying decision. Therefore, most shoppers spend a significant amount of time by going through multiple websites and related comparison websites still they cannot make a decision quicker - average time to make a decision to buy any product online is between 3 hours to a week - there are many online shopping sites offering too many deals and offers in the local markets - it creates a lot of confusion among buyer‟s community - there is so much frustration from Buyer‟s community for not seeing only the specific deals or offers they wanted on the website. offers revolution technology in the e-commerce industry which identifies an individual's preferences, interests, then delivers on-the-fly adjustments that make each customer feel the site was built just for him or her. It's pretty much like having your own e-commerce or online store to fulfill your own needs on daily basis. MyDeals247 brings the lowest offers from the sellers based on buyer‟s request in the local markets - all the bids from sellers happen real time and very 22
  23. 23. much live. Also, provides the current need analytics (on daily basis) to the sellers in the local markets. is the world‟s first personalized E-commerce platform. Venu G. Somineni Founder & CEO, MyDeals247 Venu G. Somineni is an entrepreneur, inspirational public speaker, author, success coach, and a mentor. He is the CEO of MyDeals247 (The world's first personalized shopping platform). Also, he runs TechIntellects, a global management consulting and M&A advisory firm located in the San Francisco Bay Area, California. Venu inspired many individuals and business leaders from different walks of life. Venu‟s passion revolves around accelerate growth and innovation, coaching, mentoring, inspiring, unlocking individual‟s true potential, motivating sales teams, transforming businesses to the next level, and more. Venu has B.Tech and M.Tech (Computer Science & Engineering) from PSG Tech, Coimbatore, India and attended advanced management courses in the USA. 23
  24. 24. Nature of business carried out Company basically deals with providing a platform for the buyer and seller for making a business ,our business is carried by as shown below Buysell Dailydeals Buyer posts request for sellers to purchase a product. System intimates sellers and they post bids for requests. System selects top 5 sellers and intimates buyers. Seller posts deal Buyer is able to see the deals posted by seller only if he is interested in the category. Buyer makes the purchase. Buyer purchase deals and can also give them to their friends and colleagues. Payment For Buy/Sell Courier / Shipping For Daily Deal Print Vouchers through E-Mail. For Buy/Sell Person to Person a 24
  25. 25. a Buyer and Sellers Enjoy. Buy / Sell Model Choose some common categories Buyer post his/her request Seller posts their offers against the buyer's requests right away Seller changes their prices real-time (to compete with one and another) along with the offer expiration time-lines Buyer accepts the lowest price Buyer buys the item System sends the order confirmation details to both the buyer/seller via email/SMS Buyer and seller exchanges the item(s) or security code based on shipping mode (person-2-person or courier) Once the seller details are verified, system transfers the money to seller's account (currently it is a manual process) End-of-Sale 25
  26. 26. Daily Deal Model Seller posts the daily request Admin receives the same and approve (if everything OK) Admin posts the daily deal to the site Buyer will see the respective deal (if it matches with their interest) on their dashboard right away Buyer spit the vouchers into multiple Buyer puts the names and email IDs for his/her friends Buyer buys the deal System sends the voucher confirmation code End-of-Sale Mission and Vision Mission Our mission is to create software and provide services which will improve the way our customers work; resulting in increased efficiency and productivity. Moreover, we strive to satisfy our employees, by continuously growing as a company and offering an excellent and stimulating working environment, as well as our investors, by providing the right return on their investment. We want to be globally respected organization for it's value based Products and Services and it's cost competitiveness. 26
  27. 27. Vision The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners. Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Serving all our customers with integrity and fairness and with a view toward a long-term relationship. Web Reach Tech will be the market leader as vertical IT Solution Provider and System Integrator. To be the most admired, Indian Company, globally, providing Cost effective solutions and ITes services, on open source platform. Utilizing relevant technology and the specialized knowledge of our staff to provide software and services of unique value and high quality to our customers. Product or service profile Mydeals is the first personalized e-commerce platform, ebay,snapdeal bag it today and rest of sites work on usual manner where as mydeals through the light on every individual and it shows that site is created for every individual. The working model of e-commerce is 27
  28. 28. Order placed by user The individual enters into the e-commerce website and can see lot of products displayed regarding various categories and user don‟t have the choice of having the product of his own interest he should only select the items which are present there and selects the item which he want to buy from the e commerce site. Shopping cart 28
  29. 29. Immediately when a person selects the item it goes into shopping where the request stays for 14days. The customer can buy this product with in this period. If the customer failed to pay the money within the particular period of item the item will be removed from the shopping cart and is not available for the customer, if he want to buy the product after the period he can go for the product if it is available in the site or the customer lost the item. Payment When the customer is ready to pay for the product he can pay using credit card, debit card and even internet banking and it can be through paisapay or ebs an and many more. Order confirmation Once when the payment is made, the order gets conformed and mail is sent for both the customer and the merchant regarding the order conformation. Copy of this order is sent to the ware house from where the item is sent to the customer. Ware house When the order is sent to ware house for fulfillment, the item will be ready for shipment and the shipment carrier will come and pick the product for shipment and it is shipped for the customer. The customer receives this item through courier. Now Mydeals introduced personalized e-commerce, here it is customer centric i.e it provides the items which the customer needs and wants to see. • is the world‟s first PERSONALIZED eCommerce platform 29
  30. 30. • Totally personalized to the customer needs in the local cities and across the nationwide • One stop solution for the customer needs – buy / sell products/services, volume based discounts, and creates word-of-mouth marketing through personalized Ads • Promotes the products or services very effectively • Attracts new customers in no time. A Real-Time Marketplace (Buy / Sell Model)  It is an online buying and selling model and that why it is called as eCommerce Company which is completely real time market place as it is totally dependent on providing value to customer in terms of price range with their specific product.  Company work on the policy of “Zero inventories and zero operating cost”.  Simply customer posts their requirements and their after a waiting time allotted to customer and meanwhile the requirement is being processed at back end office and the best 5 choices are provided to customer with deadline time and if demand is fulfilled by website the goods are delivered to consumer destination by the seller directly.  Cost Structure: – Here company work on approximately 10-20% margin depending upon who will get the shipping cost. 30
  31. 31. Volume Based Discounts  This model is an offline business model which is also a profitable one.  Strategy adopted by company – “Buy more, save more”.  Deals with only 5 star rated retailers.  Categories involve - general house-hold items, entertainment, education, local events, amusement parks, professional training, and services companies.  Here company have different category like Real Estate, Schools/Colleges, Boutiques/Spa/Hair Saloon, Hotels etc. So company garbs the requirements from here having bulk quantity and then delivers the same with competitive prices in the market. Cost Structure: - For this category company work on the margin of approximately 10-15% but the order should be in bulk. 31
  32. 32. CHAPTER 3 : ANALYSIS Personalized AD display Research says that, Google ADs and Facebook Ads are not effective for the merchants ReturnOnInvestment (ROI) is very low. Most times, the consumers are getting annoyed with the random Ads these days. The most famous “Pay Per Click” model is not very effective as Google/Facebook charges the merchants when there is a random click. At the same time, Merchants do not have any idea on how to connect with the consumers (whoever clicked). More than anything, consumers are NOT paying any attention on the random ADs these days. The very reason being, they are NOT in a mood to purchase at that time. MyDeals247 introduces a revolutionary technology to improve the ROI for the merchants while displaying the relevant ADs to the consumers based on their interest at any given point of time. Also, consumers get paid for every click. MyDeals247 introduces “Pay PercPotential Lead” concept. Scenario: Firstly, MyDeals247 displays the ADs based on the consumer interest only. Whenever the consumer clicks on the AD, there will be a video (12 minutes) and simple product description (500 chars maximum) and asks the consumers to answer 23 questions. Consumers can answer these questions very easily 32
  33. 33. based on the information provided. If the merchant pays Rs. 20 per AD click(i.e lead), MyDeals247 pays 60% of Rs. 20 (i.e. Rs 12) to the consumer whoever clicks on the AD and answer the questionnaire right the first time. There is no pressure for the consumers to click on any AD. In other words, when the consumer clicks and answers the basic questions, consumer gets paid a good chunk of what merchant offers. Consumer cannot click the same AD more than once. Benefits for the Merchants Merchants will be provided all the contact details of the consumers whoever clicked on their ADs it is easy for them to followup with the consumers later. Most importantly, merchants can create a real awareness about their products asking simple questions in the form of their product/service differentiation. Also, merchants will be happy to share the money among the consumers instead of just making only the websites rich. How merchants start the AD display? Merchants can start their AD display with MyDeals247 as low as Rs. 10,000. The money will be deducted only when the consumer clicks on the AD and answer all the questions right at the first time. There is no charge when the consumer is not able to answer all the questions right at the first time. PAY PER LEAD A type of affiliate marketing program where the advertiser pays the affiliatebased on conversion of leads, such as a file or software download, completion of a sign33
  34. 34. up form for a newsletter, trial offer sign-up, or other desired action. If a customer follows an affiliate link to the advertiser's site and completes the required action in accordance with the affiliate agreement, the affiliate is paid. PAY PER CLICK PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not. With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. DIFFERENCE BETWEEN PPC AND PPL PPC is been used by most of the online advertisement websites like google, msn search and etc where if the company approaches for the advertisement in google they charge the rate per click by which the company incurs huge amount of money in paid ads. Where as in pay per lead the company charges only once for the click. So the company incurs less amount for paid ads. In pay per lead the company collects the unique things from the customer like IP Address, E-MAIL ID, and the MOB NO. so the customer of these data can access any no of times and company will be charged only once. 34
  35. 35. Simple Rules: One click per Ad Get paid 60% of what the Advertiser pays when the user answers all the questions right about the product or service for the first time – only one chance is given whether to make it or not. Earn money and use the same credit o to recharge any prepaid or postpaid mobile phone(if you have a minimum of 50 rupees ) o to purchase any item(s) at right away(whatever the credit available) o to transfer the money into your bank account once in a month A minimum of Rs 250 credit is required to transfer the money into your bank account - PAN card required – transfer happens once in a month – For instance, the credit earned for the month of 1st August – 31st August will be paid during the first week of September. 35
  36. 36. All taxation laws of Government of India are applied. Pay Per Potential Lead: MyDeals247 displays the Ads based on the user's interest. When the user clicks on any Ad, MyDeals247 showcases a questionnaire asking a couple of questions related the Advertiser's product or service - if the user answers all the questions correctly, MyDeals247 charges the cost per potential lead from the Advertiser. If there is any wrong answer(s), Advertiser will not be charged at all. All the user information (whoever answered all the questions correctly) will be shared with the Advertiser. The cost for the "Pay Per Potential Lead" will be calculated by number of questions Advertiser wants to ask the user: For Rs. 10 per click, Advertiser can ask up to two questions. For Rs. 15 per click, Advertiser can ask up to three questions. For Rs. 20 per click, Advertiser can ask up to four questions. 36
  37. 37. For Rs. 25 per click, Advertiser can ask up to five questions. CALL FORMAT Hi, I am Mr Abc, Business Development Manager at MyDeals247. We are providing online advertising solutions to our clients, thereby helping them in increasing their sales and generating revenues. Unlike Google ads we don't charge on per click basis and is 95% cheaper than Google Ads. Let us say you invest Rs. 15 per click. We will upload a video of ur product or shop on our website. We will provide relevant information of ur product or shop which will create awareness among the users. Once the user has seen the video he/she will have to answer 3 questions based on the video. If the user answers all the questions correctly, he /she will be rewarded with 60% of Rs. 15, i.e. Rs. 9. The rest Rs. 6 will come to us. If user doesn't answers questions correctly, he/she will not be paid and your money will remain in your account as it is. Also we will share the users name, email and contact information with you so that you can get back to the users and share your deal with them. 37
  38. 38. SWOT ANALYSIS Strengths Ability to compete with other companies global and locally Implementing an e-commerce business solution allows companies to expand their customer base to a global level without considerable time or expense. Specialization and niche selling The larger customer base created by online sales allows e-tailers to specialize in certain niche products that could not support a more traditional business model. Low overhead cost and low barrier to entry Startup costs for an e-commerce retail operation are a fraction of the costs of starting a traditional brick and mortar company. Direct consumer communication This form of commerce allows the business to maintain a higher level of consumer communication. The communication happens when the order is placed, when the order has shipped and then at a point in the future, should the customer opt-in to receiving regular email communication. Weaknesses High Customer Expectations Small businesses can appear to be large companies on the Internet. Customers have no way of gauge the business‟ actual level of man power and resources. This leads to customers that demand the same level of 38
  39. 39. service from business with 1-2 employees as they would from industry giants like Search Engine Unpredictability Web retailers live and die by organic search engine placement. The higher the store is placed on the search engine result pages (SERPs) translates to more traffic and sales. Search engines regularly change their ranking systems and this can cause major fluctuation in placement and create an unpredictable environment. Opportunities Global Exposure Adding an e-commerce component to a business allows the company to sell their products to a global market. High Availability: a 24/7 business Selling on the Internet allows the company to take orders around the clock on every day of the week. Orders can then be filled and processed during set business hours. Strong business-to-business networking Websites allow for business-to-business exchange links to increase traffic and search engine placement for each businesses‟ sites. This opens lines of communication on a business-to-business level and aids in the cooperation between companies. Industry Growth Retail sales on the Internet in America have seen double digit growth each of the past 8 years. Growth is expected to continue at high rates and having a business online allows the merchant to be in a position to benefit from this expansion. 39
  40. 40. Threats Competition The low barriers and the comparatively low overhead costs allow a for a relative easy entry into the market. This increases the level competition and can cause a reduction in prices and profit margins. Threats are produced not only by other retailers within the same industry but also by the manufactures that supply the products that the retailer sells. It is not uncommon for online retailers to directly compete with the manufacturer of the lines they carry. Innovation Future innovation could have an adverse effect on e-commerce businesses. Fraud Some consumers are leery of doing business online out of concerns of fraud and misuse of their financial data. This alienates an entire segment of the population from conducting business via the Internet. PrivacyConcerns Some consumers prefer not to give any personal information out over the Internet because of fears that the information will be misused, lead to spam email or identity fraud. FutureLegislation Internet sales only have tax applied to the purchase if the buyer and seller reside in the same state. Considering the growth and amount of tax revenue lost to e-commerce, the federal government and individual states could write legislation to impose tax on all online sales. This would remove one incentive to conducting business online. 40
  41. 41. STRATERGIES For achieving this target of 2.5 lacs various strategies were made by me for eg: Daily we call some companies ,explain them about the company and note it down feedback at the excel spread sheet .  Each manager should meet atleast two clients a day.  After that we made small weekly targets of at least 2 meeting for each person.  By the weekend we have to get atleast 2-4 advertisements.  Daily promote the website in facebook and etc . ANALYSIS BY SELF Mydeals247 has a great idea of its e-commerce website but no investment is made for advertisement,marketting and etc . If the company recruit a good number of persons who can explain very briefly to the customers then they can have a huge sales. Recharge is been done to the customers on ansewring the questions were it takes nearly a 2 days and it have to be reduced. They are planning to have a hold of other e commerce site, but I feel that they have to improve a lot in mydeal247. 41
  42. 42. CHAPTER : 5 CONCLUSION In our argument, we defined what should be considered new advertising and advertainment; we determined that technology is the driving force behind an arms race between consumers and advertisers. We determined that the prevalence of consumer-generated advertising and fan culture, which are forms of advertainment, have impacts on both consumers and companies. We determined that consumers are gaining more control over advertisers, which forces companies to advertise. 42
  43. 43. BIBLIOGRAPHY WEBSITES: PHILIP KOTLER ,2012,Marketing Management 43