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Social Market Research for Charity       SMRC – www.socialmarketresearchforcharity.org       aka SMRT – Social Media and R...
SMRC Market - Partner – Sponsor Presentation1. Key Founder’s BIOS & Mgmt. (slides 3 – 17, 18 – 30, and 31 -32)2. What is S...
Phillip R. Nakata       Founder SMRC                                   A 35+ year profile of Best Practice                ...
Leadership20+ years leading and managing strategic re-engineering[to be => as is] initiatives for marketing, relationshipm...
Strategic Planning & Business                Development25+ years: e-Business strategies & delivery methodologies –segment...
Product Best Practices Development,         Marketing & Sales 30+ years: Product/ Service Management of multiple software ...
Interactive Social, Web & Mobile          Technologies & Business20 years: Extensive development and fulfillment expertise...
Client IndustriesDirect sales companies, High tech manufacturersand OEMs, Realty, Insurance, Brokerage, Financial   planni...
Client Names
AcademicWharton School of Business: Concentrations – Strategic Planningand Decision SciencesU of P, School of Medical Tech...
Professional Experience Outline  (Dark Green – Most Relevant Experience/Expertise) – 35+ yearsManaging Director/Senior Pla...
Professional Experience OutlineDirector Internet Consulting and Training (IBM Websphere e-Business Partner), Navant Corpor...
Professional Experience OutlinePartner, Sales Automation Consultant, KingswoodCommunications (div. Kingswood Group, Inc.) ...
White Papers                  (available by request)Client White Paper: Proactive Monitoring for Business ServiceLevels an...
Application & Service Components (objects & meta-            object service frameworks)                           The CORB...
Remote Open Source Web Services Development
Personalization for Document Content and Managed Negotiations                         (Ariba based)
JP D’Zahr: Founder AZ Publishing.org              Brings 20+ years in Online Technologies,                Digital Imaging,...
Client Names
JP DZahr’s Digital Stock ImagesFounded Digital Zone a Digital Stock Photo Company – TheFirst Kodak Photo CD Publisher in t...
JP DZahr’s Award Winning      Graphic Design and PhotographyWas Hired by The Golden Globe Awards Designed the AnnualPresen...
JP DZahr’s Corporate Work 1995-1998 Microsoft – Software Package Design Microsoft – Digital Imaging Instructor Boeing Comm...
JP DZahr’s Corporate WorkCombio Financial Services – Managed the Online Infrastructurefor 250 Financial Banking Institutio...
JP DZahr’s Corporate WorkLawInfo.com - Marketing Director Law Directory - 2007                                  “Over the ...
JP DZahr’s Directory SystemsHub Max Media - Internet Marketing Director, WebDeveloper of Information Directory Systems 200...
JP DZahr’s NFL & SuperBowl PromoSuperBowl-Accommodations.com - 2005 HoustonRanked #1 in Google over the NFL and SuperBowl ...
JP DZahr’s Solar Lead Generation                 SEES Inc – Solar Energy Efficiency Solutions - VP of                 Mark...
JP DZahr’s iPhone DeveloperiQ Advanced - VP of Marketing & Created an iPhone App forscanning Food Ingredients for OS 3GS i...
JP DZahr’s Authority SitesAZ Publishing - Marketing Director and Developer ofAuthority News Web Sites 2010 - 2012
JP DZahr’s Advertising Platforms  AZ Publishing – Founder and Marketing Director  delivering Marketing solutions via Subsc...
SMRC Corporate &Business-Social-TechnicalExpertise & Qualifications• Corporate Organization  •   C Corp, S Corp, Charitabl...
Mega-Trends & Social Proof:              Note: These videos are also available from links in the first section of SMRC’s w...
What is SMRC ?The supplemental, non-invasive, user-centric, mediamonetization & co-branding research service that[1] conti...
What is SMRC ?SMRC’s noninvasive approach will outperform allcurrent online advertising & lead generation systems.It will ...
What is SMRC ?Featuring:  SMRC passively monitors ONLY authorized (by you)  “Public” social content (i.e. available to the...
Channel Add-onsInteractive mobile video (click HERE for our mini white paper):   Mobile/ Handheld markets all work with HT...
SMRC Process (How it Works)
SMRC Sponsor Benefits
REWARDS: For Mobile,           Smartphones & Tablets   SMRC research and reward services    support a fully mobilized env...
It starts w/ Celebrity, Charity, Business and Social   Organizations registering as Sponsors with a        charity profile...
Offering followers the opportunity to:    1.   Receive additional tangible value         for what theyre already doing    ...
Followers to this by-invitation-only service, registertheir social media screen names & favorite charities     Every spons...
SMRC‟s 501-c3 Social Impact ReportsTo aid each follower in   selecting the most   worthy (local)   humanitarian 501-c3   c...
Creating value from social content,  sponsor content & networking SponsorsInvite their followers                         A...
Creating value from social content, sponsor              content & networking 1. The service only monitors ‘Public’ social...
Matching interests & adding requirements, to create        personalized, noninvasive & self-qualified preview      opportu...
Social Market Research for Charity (SMRC): sample - daily opportunity report (custom matching, rewarding        research a...
Social Market Research for Charity‟s(SMRC) rewarding, fulfilling research:                      SMRC allows every         ...
Sponsored Rewarding Research matching a user‟s qualified profile   and interest (“will likes”), for rewards, no purchase r...
Social Market Research for Charity (SMRC):     sample rewarding research quiz8-10 Multiple choice questions promote awaren...
Creating donations +rewards from the profits of Social Content, Rewarding Sponsored Research and Social                   ...
Advertisers Can See the      DifferenceTotally noninvasive (personalized), Ultra Low Costs, Mass Response/ Traffic,Fulfill...
SMRC Technologies & ServicesDrupal 7: leading Open Source ContentManagement system, Enterprise–classOO database, Best Prac...
SMRC Technologies & Services      Awards, Redemption and Exchange server/services      Social Impact Rating Service (and f...
Professional Experience Personalization and Sourcing /Procurement system (Ariba based) for Reverse Auction Logistics
Back-end integration to ERP, EDI, Logistics & 3rd party networks - User  layer - Business Rule layer - Application Service...
SMRC Projected Revenues                  Gross Profit                                                 Cash Flow           ...
SMRC Financial Model for all usercontent, research, awards & networking 80%: Member donations and member rewards 4% : To H...
SMRC Donations/Rewards $$ Projections1. Social content $$ Value from & sponsor feedback,  as audience research respective ...
SMRC Donations/Rewards $$ Projections2. $$ Value from Rewarding Research, as attention  research, matching a member’s qual...
SMRC Equity Sponsor Partner        Investment – Objectives/Use of Funds1. $3 Million: to achieve (based on 10 million peop...
SMRC Equity Sponsor Partner             Investment – Returns & Benefits       (30% Founder, 40% Preferred, 30% Common; 20%...
SMRC FAQWhat is the current equity status of SMRC?What if people don’t know what charity to pick?How do people know that t...
SMRC FAQWhy will SMRC grow faster than the Internet?What is SMRC’s competitive posture & strategy?When will SMRC launch?Ho...
SMRC FAQ    What’s the benefit proposition for 501-c3 charities?    Why hasn’t anyone before done this?    What do I lose ...
Social Market Research for Charity           Key Points On track to deliver over $166 Billion to 501-c3 charities &   mem...
SMRC Process (How it Works)
Social Market Research for   Charity Opportunities: Sponsor Sponsor Spokesperson 1st Round Partner Finder              ...
Social Market Research for Charity        User Registration:  Sponsors:                                              Soci...
Social Market Research for Charity Related          On-line Presentations:   SMRC’s main presentation, or on YouTube   Y...
Social.Media.n.Rewards.Technology, aka Socialmarketresearchforcharity.org
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Social.Media.n.Rewards.Technology, aka Socialmarketresearchforcharity.org

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Social Market Research for Charity's Equity Partner-Sponsor-Investor Presentation

Please see Social Market Research for Charity (SMRC), at:
------ Sponsor and Member Collateral & Attachments:
> http://www.socialmarketresearchforcharity.org/sponsor.pdf (sponsor introduction template as doc)
> http://www.socialmarketresearchforcharity.org/smrc.process.pdf (1 page: how it works)
> http://www.socialmarketresearchforcharity.org/Flyer.pdf (1 page sponsor flyer)
> http://www.socialmarketresearchforcharity.org/smrc.incomesheet.pdf (1st yr/mo; 2nd yr/Quarter; 3rd yr/summary)
> http://www.socialmarketresearchforcharity.org/member.pdf (introduction template as doc)
> http://www.socialmarketresearchforcharity.org/sponsor1.pdf (sponsor to sponsor invitation template as doc)
http://www.slideshare.net/pnakatadroid/monetize (main video slideshow - also same as on SMRC website)

------ Founder’s message/introduction:
> http://www.socialmarketresearchforcharity.org/founder.intro.pdf (Founder's intro, a link on sponsor.pdf)

----- Sponsor-Partner Investor Collateral & Attachments:& HTML5 Mini White Paper
> See notes on Page 52 of SMRC's Equity Sponsor Partner's presentation
> http://www.slideshare.net/pnakatadroid/socialmedianrewardstechnology

#####

SMRC is a Supplemental, Non-Invasive, User-Centric Media Monetization & Co-Branding Research service that [1] continuously pays to learn precisely what you ‘WILL like’ from ‎‎[the custom theme(s) that link] what you [have REALLY Liked &] share in the PUBLIC social/ web media, matched [2] w/ REWARDING opportunities ‎to learn more no purchase required: [As highly qualified leads, incentivized by the triple+5 rewards of creating Social Good w/ the sponsors who ‎support your favorite causes].‎

SMRC currently has 7+ million people in the pipeline, including major universities, major children's health centers, national ‎youth ‎groups, and community churches, whose content will already generate a minimum $2.4 Billion in custom charitable ‎donations and ‎member rewards, year one!‎

We are looking to strategically partner with you and 1000’s of other sponsors, in order to generate a conservative: [a] $137 Billion per year to 501-c3 charity & ‎member rewards, [b] $6.85 Billion / year to sponsor charity & sponsor rewards, [c] $11 Billion / year each, to (i) awarded donations (w/ rewards) & (ii) SMRC services, ‎and [d] $1+ Trillion / year in related sponsor revenues, by year 3. Sound impossible? Be assured it’s not. I was the IBM Sr. World-Wide Business ‎Architect Auditor2, responsible for introducing Open Source and “e-Business”, and the numbers are very conservative* with this model‎.

Contact us at your earliest convenience to become a SMRC sponsor.

Best Regards,

Phil Nakata, CBO, Founder and Senior Principle of SMRC

Published in: Investor Relations
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Social.Media.n.Rewards.Technology, aka Socialmarketresearchforcharity.org

  1. 1. Social Market Research for Charity SMRC – www.socialmarketresearchforcharity.org aka SMRT – Social Media and Rewards Technology Prospectively, the world’s most productive social service As seen on Slideshare.net. Opportunities: slide 69; Registration: slide 70Like us on Facebook, Twitter, LinkedIn , Google+, Pinterest, YouTube or Wordpress
  2. 2. SMRC Market - Partner – Sponsor Presentation1. Key Founder’s BIOS & Mgmt. (slides 3 – 17, 18 – 30, and 31 -32)2. What is SMRC? / How it Works? (slides 33 - 53) (Likes/ Dislikes & How Much => Will Likes (common themes) => Sponsors +Qualifications => Opportunities w/o purchase req‘d.)3. Technologies & Services (slides 54 - 57)4. Financials: => SMRC services revenues & Donations/Rewards costs (from content, research, commerce, networking) --- (slides 58 - 61)5. Partners-Sponsors (content/traffic/cause-marketing +equity) / Three (3) levels/ rounds of investment opportunities ( slides 62 - 63)6. FAQ (64 - 66),Wrap-Up (67 – 68), & Next Actions (69- 71)
  3. 3. Phillip R. Nakata Founder SMRC A 35+ year profile of Best Practice Industry Leadership, Strategic Planning, Business & Architecture Development, Project/Service Development, & Marketing/Sales for Interactive Social Web Technologies & now PhilanthropyPolymath Specializations: AI, Avatars, Configurators, Search, Taxonomy, LMS,Linguistics, Personalization, Biometrics, Analytics, Business Intelligence, BusinessObject modeling, Virtualization, Cloud storage, Pervasive/Wireless technologies,EAI, Data Security, Privacy, Social Media, ERP/Trade/Procurement services, CharityImpact analytics, Multi-media, Financial Planning, Sales Automation & Marketing.
  4. 4. Leadership20+ years leading and managing strategic re-engineering[to be => as is] initiatives for marketing, relationshipmanagement, business planning, professional services,project management, software design, development &integration of leading edge technologies: IBM Strategy / Solution consulting as Interim CTO to key CIO’s IBM Team leader for IBM migration from proprietary SNA & hardware to TCPIP and object/service base revenue models Principle/ Partner for CSC National practice contributing over $700 million in e-Business B2B revenues (supply chain, procurement, futures markets) Directed task force guidelines on architecture scalability, integration security and management of e-business services Managed IBM’s auditing teams for enterprise application architecture Principle in multiple successful Business Process Reengineering redesigns & deployments
  5. 5. Strategic Planning & Business Development25+ years: e-Business strategies & delivery methodologies –segmenting users, prioritizing/ orchestrating measurable value,reengineering markets and delivery processes – establishing theweb/ Internet ROI and business plans (designing, building & deployingmany of the largest and most complex projects/ industries in the world): Launched the sales automation market in 1986 – SMART – Strategic Marketing Technologies as seen in Sales & Marketing Magazine Transform the World’s leading financial services WW Field Marketing Senior Technology Architect for B2B Industrial “Netmarkets” Developed Analysis, Design & Project planning guidelines for marketing dozens of technologies As IBM CTO, managed IBM’s National Sales Force “Transformation” product, technologies and services market Broad experience with the most competitive applications in the web, application server (content, personalization, workflow, commerce & virtual), middleware, EAI, database and security/ directory/ identity
  6. 6. Product Best Practices Development, Marketing & Sales 30+ years: Product/ Service Management of multiple software services/ apps (full life cycle, use cases, market analysis, segmentation, brand – competition mapping, object-service programming, testing, packing, promotion, licensing & support (sustainable repeatable process & value): Numerous “Best Practices” process and service methodologies Developed POC’s B2B architecture & Best Practices Integrating enterprise applications to IBM’s main software products Managed the migration, configuration and administration (including code level performance monitoring) for a leading Websphere app. Web integration & marketing technology expertise in Open Source, XML, pervasive (mobile, wireless), virtual, AI, social and web services
  7. 7. Interactive Social, Web & Mobile Technologies & Business20 years: Extensive development and fulfillment expertise inInternet collaboration, research, marketing, CSR, servicesupport processes, virtualization, cloud services, web & mobilevideo, social media formats, interactive technologies, monetization(CSR/ research/ trade processing) channels & justification: Including group/ forum marketing, blog marketing, collateral (article) marketing, RSS, and press releases – since 2002 PPC model optimization (goal: half cost, double returns) consulting since 2004. OEM AdWords/AdSource clone and Widgetbox developers Experts in Drupal development, Best Practice object development, Ajax, XML, Trade/ Commerce, Interactive Mobile Video, Emotion- sensing technologies for content, on-line gaming and Cloud/ Virtualization technologies Instructor for IBM application workshops Academics in technology & business (marketing & finance) Managing Director – 1st Wireless Patent, Leading laptop vendor
  8. 8. Client IndustriesDirect sales companies, High tech manufacturersand OEMs, Realty, Insurance, Brokerage, Financial planning, Banking, Retail, Communication network providers (ISP’s and ASP’s), IT organizations and VARs, Shoes/ footwear, Automotive, Defense, Non-profit, News, Health care, Food distribution, Tobacco, Steel, Publishing, Advertising, Hospitality, Music, Pharmaceutical, Paper, Politics, Adult products,Human resources, Petroleum, Trucking/Logistics, Building products, Elastomer plastics, Defense and the Consumer goods industries
  9. 9. Client Names
  10. 10. AcademicWharton School of Business: Concentrations – Strategic Planningand Decision SciencesU of P, School of Medical Technology: Concentration:HematologyUniversity of Pennsylvania: Concentrations – Natural and SocialSciencesIBM self-education: Lotus Notes, Project Management, Objectdesign, Java/J2EE technologiesCSC self-education: Internet Infrastructure, Internet BusinessStrategies, Commerce, OO, Java, CatalystMultiple corporate and external technical certificationsIBM Instructor/Presenter: E-Business, IT Strategy, ApplicationServer Architectures and Frameworks, JAVA, XMLCame from one of the first high schools offering computercourses (Assembly, Cobalt, Basic, Fortran), starting 1968
  11. 11. Professional Experience Outline (Dark Green – Most Relevant Experience/Expertise) – 35+ yearsManaging Director/Senior Planner: Business Plans, StrategicPlanning/Marketing, Strategic Rating Inc. (Green, Charity)Internet Marketing/Technology SME : e-Business for VirtualMarkets, Best Practices. RFID, PN&A (social, alt. energy)Web/Search Architect/Engineer for Advertising & Marketing, AZGlobal Media LLC (consumer watchdog)J2EE and .Net Migration Project Manager, Info-Experience LLC(Contract to ADP, IBM technologies) (credit commerce)Sr. e-Business Software Strategy/Solutions Architect: ApplicationIntegration Middleware, IBM Software Group, IBM SeniorResources (“Distinguished Engineers”) (premier pervasive Blue )Practice Partner & Principal/Architect: e-Business NetMarketsStrategy/Integration/Delivery, CSC (Computer Sciences Corp.)
  12. 12. Professional Experience OutlineDirector Internet Consulting and Training (IBM Websphere e-Business Partner), Navant Corporation (IC/IP, Open Source)Vice President – Internet Strategy, AON Consulting – (div. Of AONGroup) (reinsurance, benefit admin., IVR, Workflow)World Wide Architecture Assessment Program Manager (ITInfrastructure, Raleigh, NC), IBM Sales and Service ($5+B, www)Chief Technology Officer/Lead Architect (IBM Sales ForceAutomation - National Business Practice) (SFT, Reengineer, OO, MM,Business Intelligence/ Analytics)Director of Software Development: Field Force Sales Automation,Spectrum Information Technologies (wireless, configurators)Group Director/ Product Mgr., Sales Automation Development(Phila. PA), Reality Technologies Inc. (Reuters) (Prudential WWAgency Marketing, WealthBuilder by Money Magazine/ commodities)
  13. 13. Professional Experience OutlinePartner, Sales Automation Consultant, KingswoodCommunications (div. Kingswood Group, Inc.) / Applied SalesTechniques, Inc. (NewsNet, 5 Step Response Mktg.)Marketing Development Consultant / CEO / Founder –Direct Response Services (Principle), Applied Sales Techniques,Inc. (Bank of America: first on-line B2B; Business Credit)Northwest Regional Sales Manager (Alameda CA), DigitalMicrosystems, Inc. (Lockheed, BT, Response Mktg.)Manager of OEM Development/Technical Support, VectorGraphics, Inc. (Thousand Oaks CA) (1st & Last Full Line H/S Mfg.)Sales Engineer, Mathematica/ Martin Marietta Data Systems(Princeton NJ) (VAD-DB/VAR/Grey Markets, HdwEng, TCP dev.)Mid-Atlantic Regional Sales Manager, GD Inc. (5 State, 35 man)(A detailed history is available HERE)
  14. 14. White Papers (available by request)Client White Paper: Proactive Monitoring for Business ServiceLevels and Performance OptimizationClient White Paper: WebSphere Version 6 Plugins – Architectureand Alternative ConfigurationsClient White Paper: WebSphere / MQ Series Migration Strategiesand Alternatives in a Network DeploymentCo-authored for Redbook pubs: Best Practices for optimized J2EEdevelopment (by artifact class)White Paper: Extranets, Electronic Commerce and SecurityWhite Paper: Web-based Distributed ComputingWhite Paper: Middleware and Application IntegrationWhite Paper: on-line vs. Remote ComputingWhite Paper: Search, Spider and Push TechnologiesStrategic white paper "Capturing the Sales Automation Market - aBusiness Proposal" to secure funding
  15. 15. Application & Service Components (objects & meta- object service frameworks) The CORBA model for distributed computing defined the core application components and service of today’s web. IBM identified the 22 core meta-objects (below), brokered to create today’s web services.
  16. 16. Remote Open Source Web Services Development
  17. 17. Personalization for Document Content and Managed Negotiations (Ariba based)
  18. 18. JP D’Zahr: Founder AZ Publishing.org Brings 20+ years in Online Technologies, Digital Imaging, Web Development, Online Marketing, Strategic Business Planning, Business Development, Packaging and Design, Content Development and Content Management for Millions of pages for Authority Web sites, Ecommerce and Media Buying
  19. 19. Client Names
  20. 20. JP DZahr’s Digital Stock ImagesFounded Digital Zone a Digital Stock Photo Company – TheFirst Kodak Photo CD Publisher in the World - 1995
  21. 21. JP DZahr’s Award Winning Graphic Design and PhotographyWas Hired by The Golden Globe Awards Designed the AnnualPresentation 1996 Hollywood Foreign Press Assoc.Alaska Cruise Lines - Designed Travel Agency Posters - 1996Photo Electronic Imaging Magazine – Featured on theMagazine CoverNBA New Orleans Charlotte Hornets Posters - 1998
  22. 22. JP DZahr’s Corporate Work 1995-1998 Microsoft – Software Package Design Microsoft – Digital Imaging Instructor Boeing Commercial Airplanes - Web Developer Boeing Military Avionics – Paris Airshow Boeing - McDonnell Douglas Merger
  23. 23. JP DZahr’s Corporate WorkCombio Financial Services – Managed the Online Infrastructurefor 250 Financial Banking Institutions 1999 - 2000
  24. 24. JP DZahr’s Corporate WorkLawInfo.com - Marketing Director Law Directory - 2007 “Over the two-and-a-half years, LawInfo.com has produced over $1,000,000 in additional revenues as a direct result of working with JP and implementing his strategies and recommendations. And the best thing is that most of that money is pure profit! “

Bill Auger, Operations Manager at Lawinfo.com
  25. 25. JP DZahr’s Directory SystemsHub Max Media - Internet Marketing Director, WebDeveloper of Information Directory Systems 2004 – 2008
  26. 26. JP DZahr’s NFL & SuperBowl PromoSuperBowl-Accommodations.com - 2005 HoustonRanked #1 in Google over the NFL and SuperBowl through my Marketing Campaign andfeature on FOX Sports News Nationwide multiple times through two separate interviews Click -- HERE (Chrome, Firefox, IE, Opera, Android) -- or -- HERE (Safari, iPhone), -- to load the embedded news video above in a separate window
  27. 27. JP DZahr’s Solar Lead Generation SEES Inc – Solar Energy Efficiency Solutions - VP of Marketing – Helped Raise $575k for Phase I Start-up - 2009Develop and implemented channels,partner strategies and breakthroughmarketing programs that signed uphundreds of partners and delivered over 5million consumer subscribers for a GreenEnergy App within a 4 week period.
  28. 28. JP DZahr’s iPhone DeveloperiQ Advanced - VP of Marketing & Created an iPhone App forscanning Food Ingredients for OS 3GS iPhone - 2010
  29. 29. JP DZahr’s Authority SitesAZ Publishing - Marketing Director and Developer ofAuthority News Web Sites 2010 - 2012
  30. 30. JP DZahr’s Advertising Platforms AZ Publishing – Founder and Marketing Director delivering Marketing solutions via Subscriber Bases and Ad Banner Networks - 2012
  31. 31. SMRC Corporate &Business-Social-TechnicalExpertise & Qualifications• Corporate Organization • C Corp, S Corp, Charitable Trust, pending 501-c3 (for exit)• Executive Management• Management Team• Business & Social Technological Expertise & Qualifications• Legal Click HERE to download the details of this page
  32. 32. Mega-Trends & Social Proof: Note: These videos are also available from links in the first section of SMRC’s web site descriptives Jesse Schell at G4/DICE: When Games Invade Real Life Clay Shirkey: How Cognitive Surplus will change the world Jonathan Harris: The web‟s secret stories; the emotion of the blogosphereInspired from TED.com – Ideas Worth Spreading. Click on a video to view highlights
  33. 33. What is SMRC ?The supplemental, non-invasive, user-centric, mediamonetization & co-branding research service that[1] continuously learns what you ‘WILL like’ from whatyou have REALLY Liked & share in the PUBLIC social &web media. It then [2] matches you with REWARDINGopportunities to learn more, with no purchase required. SMRC’s analytics produce a consumer profile, for consumer and advertisers intelligence (devoid of any identity content), based on only anonymous, authorized public content. This creates a noninvasive opportunity listing database, by matching people’s profiles (interests) with sponsor offerings, viewed in their free time. It is based on incentives and rewards program, fulfilling people’s personal interests (their ‘will likes’, qualified by their history of interests and current discussion.
  34. 34. What is SMRC ?SMRC’s noninvasive approach will outperform allcurrent online advertising & lead generation systems.It will have a revenue potential higher than Google’s,because SMRC will draw the 46% who don’t respondto invasive advertising. It benefits consumers, charities, celebrities, and advertisers, fulfilling people’s personal interests – matched to rewarding opportunities to learn more – no purchase required. SMRC builds a Consumer Profile and data analytics going back 2+ years, analyzed and correlated across all authorized media, for consumer & advertisers intelligence, learning: where, when, and what each person wants, rather than what sponsor’s think they want, or want them to like! (1000’s of correlated keys) SMRC will have 25 Million to 125 Million consumer followers through a pre-launch marketing campaign, and within a 3 year period, we estimate to capture the entire online US population.
  35. 35. What is SMRC ?Featuring: SMRC passively monitors ONLY authorized (by you) “Public” social content (i.e. available to the market w/o passwords). SMRC’s content research gives equal social credit for positive or negative content (similar for testimonials). All SMRC research profits become donations +rewards. SMRC sponsored research does not survey for opinions. All 501-c3 charities are monitored with regular reports of their social impact. SMRC services are capable of establishing the value of any social topic (and the influence of charity on that topic).
  36. 36. Channel Add-onsInteractive mobile video (click HERE for our mini white paper): Mobile/ Handheld markets all work with HTML5 Video (WebM, OGG and MP4) or YouTube videos (non-annotated), which includes audio support. SMRC promotes using HTML5 Video --- integrated with HTML5 and best practices object-based coding --- for mobile markets.OpenX: Google AdWords OEM Clone Average 60% savings/revenuesAuthority websites, with custom ads. More visibility with industry, niche or socio-geo-demographic focus & top search ranking Average 60% savings/revenuesProfessional Consulting Services: Development, Professional Business & Technical Services In-depth social market/ marketing/profiling analysis,
  37. 37. SMRC Process (How it Works)
  38. 38. SMRC Sponsor Benefits
  39. 39. REWARDS: For Mobile, Smartphones & Tablets SMRC research and reward services support a fully mobilized environment. This allows for original-content generation & everyday-content, feedback to sponsor‟s content, and response to rewarding sponsored research – creating custom donations & rewards w/o purchase required, in topics each follower really “Likes”. By allowing people to interact to in-store audience research (demos), this bridges the social – mobile – business gap. The „mobile/handheld‟ link on SMRC‟s website offers multiple options for display/interaction – YouTube, MP4, Flash, or HTML slideshows (3 types). Click HERE to see an online copy of SMRC’s HTML5 for Mobiles, mini white paper
  40. 40. It starts w/ Celebrity, Charity, Business and Social Organizations registering as Sponsors with a charity profile, at no cost to register. Sponsors invite their clients/ members/ subscribers, as well as all of their followers to register, at no cost, via: • Email (mailing lists), Newsletter announcement, or Snail mail with a custom URL or SMS 5digit (short) code. • URL (or SMS 5digit code) on sponsor website, or in the sponsor’s social media. • Phone or Fax, responding with URL or SMS 5digit short code. • Syndicated promotion with a URL or SMS 5digit short code. • In-person promotion, with card/flyer and URL or SMR 5digit code. On-line custom invitations: Member or Sponsor Invitations include the process and sponsor flyers, along with the URL of each sponsor’s or member’s letter in the respective introduction – invitation letter header => easy access to on-line documents links: • Producing 2X the response of invasive promotion, keeps identities safe • All the profits (92%+) of content, sponsor research or networking, go to member or sponsor donations with the equal value in rewards. Using sponsor incentives, SMRC will grow faster than Google (Pre-Registering Sponsors & Members earn 2X the value for life!)
  41. 41. Offering followers the opportunity to: 1. Receive additional tangible value for what theyre already doing everyday (using only public media), 2. Participate in their free time in rewarding opportunities which match what they will each unquestionably like, 3. Invite others to register @ no cost. For the causes they each care about most, along with the equal value in Research, Response & Goodwill personal/social rewards, without & Loyalty for custom donations +rewards: Justifying value for purchase required; while keeping their monetizing all social cognitive identities safe and all charities surplus. accountable for their social impact.It takes just 5 minutes to get started generating a lifetime of value, for the value of your participation.
  42. 42. Followers to this by-invitation-only service, registertheir social media screen names & favorite charities Every sponsor has a custom registration URL
  43. 43. SMRC‟s 501-c3 Social Impact ReportsTo aid each follower in selecting the most worthy (local) humanitarian 501-c3 charities (creating real social impact), SMRC produces on-going impact reports.SMRC recommends that followers support their host‟s favorite charity if they don‟t have pre- existing favorite or local charities to support. Click HERE or on graphic to enlarge
  44. 44. Creating value from social content, sponsor content & networking SponsorsInvite their followers Authorized Public Social MediaFollowers Invite their friends & followers User-centric „will like‟ themes profiles: Acquired w/o identity content, by cause marketing sponsors for 2X the response w/ Follower’s SMRC‟s noninvasive matching.Friends & followers Used by each follower‟s on-going service to match with sponsors offering rewarding research
  45. 45. Creating value from social content, sponsor content & networking 1. The service only monitors ‘Public’ social media content (e.g. what is already available w/o passwords). 2. SMRC creates value for all passively monitored, public social content, positive or negative, at “day rates”. 3. Each sponsor can expect to maintain tens of thousands to millions of new monthly web visitors – based on the degree of their socially interactive offerings (crowd-sourcing). 4. All profits (92%+ of content, research & networking revenues) become sponsor or member donations +rewards of equal value. 5. Pre-registering sponsors & members earn 2X the value of their custom donations +rewards, for life!The service is capable of establishing the value of any social topic
  46. 46. Matching interests & adding requirements, to create personalized, noninvasive & self-qualified preview opportunities, not requiring, but influencing purchase. From previous slide Creates Custom Search No Identity Sponsors in every Sponsors in every Themes from historical Determines opportunities Revealed social topic & and current social activity, related to member’s social topic & tied to member’s Custom Search Themes & keyword theme keyword theme then non-invasively (add qualifications**) charities. (encouraging 2x response (add qualifications**) from the 46% who never respond) promotes opportunities to: Member’s Opportunity Report - database listing rewarding research game Sponsors add their opportunities & requirements. ** ***61% of people will try a new brand when co-branded. social-demographic(only in topics they are about & 80% will switch brands. 83% want more cause marketing. requirements + will like & are talking about) Study sample size: 248M (Cone 2010) matching theme keys (from the anonymous - no identity content), for Syndicated Social Sponsor’s Authority OEM: 2X the response, from website or storefront website AdWords / AdSense/ self-qualifying OpenX Interactive HTML5 Mobile Video opportunity listings compatible Open Source In-line Video alternative to Mobile FlashPersonalized Opportunities, no purchase required
  47. 47. Social Market Research for Charity (SMRC): sample - daily opportunity report (custom matching, rewarding research and content generation opportunities)Customized to each person‟s interests, city and schedule – Click for Enlarged view
  48. 48. Social Market Research for Charity‟s(SMRC) rewarding, fulfilling research: SMRC allows every sponsor to easily offer simple $1+ audience research games that reward 10 documented minutes of a follower‟s un-divided attention. While many people would not respond for $1-$2, most will, if it is for their favorite charities along with providing the equal value in „rewards‟. Sponsor requirements create qualified prospects.
  49. 49. Sponsored Rewarding Research matching a user‟s qualified profile and interest (“will likes”), for rewards, no purchase requiredConcluding an on-line presentation [1] w/ a link or in-store demonstration, [2] with acoded coupon, or [5] a five digit mobile/SMS message => responding members aredirected to a custom research template associated w/ the presentation they viewed.
  50. 50. Social Market Research for Charity (SMRC): sample rewarding research quiz8-10 Multiple choice questions promote awareness,attention & recall w/ increasing rewards MobileClick to see wireframes version
  51. 51. Creating donations +rewards from the profits of Social Content, Rewarding Sponsored Research and Social Networking Creates Custom Search No Identity Sponsors in every Sponsors in every Themes from historical Revealed social topic &and current social activity, social topic & tied to member’s keyword theme keyword theme (add qualifications**) charities. (add qualifications**) (1) FROM CONTENT: 25 sponsors/day purchasing @ $0.03/member Member’s Opportunity profile = $0.60/day/member Report - database listing ($219/yr.).rewarding research game (after service fee, host benefits., and awards. Hosts receive 4% of invitee’s value for their opportunities & content & research requirements. **(only in topics they are about & (2) FROM ATTENTION RESEARCH: Member’s incrementally rewarded (see below). will like & are talking about) for increased brand & promo retention. Secure ~5-10 min of attention. Reward size based on sponsor bid. (plus $5 for testimonials & 5% of commerce for buyer post- purchase reviews.) Sponsor’sSyndicated Social website or Authority OEM: AdWords / storefront website AdSense/ Prospect Custom OpenX Donations +rewards (3) FROM NETWORKING: 4% of the on-going donations’ & rewards’ value of members or sponsors who current member invites (minimum of $10.95/yr/invitee).
  52. 52. Advertisers Can See the DifferenceTotally noninvasive (personalized), Ultra Low Costs, Mass Response/ Traffic,Fulfilling prospect’s interests as incentivized, sponsor qualified leads.* 2X+ the value (goodwill, loyalty, sharing, response) for the same cost.
  53. 53. SMRC Technologies & ServicesDrupal 7: leading Open Source ContentManagement system, Enterprise–classOO database, Best Practices baseddesign & development. Virtualized, using cloud services and storage. Social media profiling and monitoring service. Social media Emotional Analytics & correlations of ‘will likes’ . Opportunity listing database Rewarding Research Server/Service
  54. 54. SMRC Technologies & Services Awards, Redemption and Exchange server/services Social Impact Rating Service (and future charity configurator) Professional Consulting Services: For content development, social market/ marketing/profiling analysis, AI, pervasive technologies & programming interactive mobile video OpenX: an Open Source alternative OEM Ad delivery service (with features similar to Google AdWords/AdSense) Authority Web Media (integrated with SMRC’s rewarding research opportunities)=> Click HERE to download a copy of the SMRC LOI Technical Addendums
  55. 55. Professional Experience Personalization and Sourcing /Procurement system (Ariba based) for Reverse Auction Logistics
  56. 56. Back-end integration to ERP, EDI, Logistics & 3rd party networks - User layer - Business Rule layer - Application Service layer - Data Layer
  57. 57. SMRC Projected Revenues Gross Profit Cash Flow (income - costs)By Month 12 $95,887,718 Million $1,227,250,000 BillionYear 2 Q1 $480,264,827 Million $6,143,025,000 BillionYear 2 Q2 $671,634,338 Million $8,599,755,000 BillionYear 2 Q3 $862,997,170 Million $11,056,485,000 BillionYear 2 Q4 $1,054,798,061 Billion $13,513,215,000 BillionYear 3 $11,736,088,487 Billion $149,051,220,000 Billion Click on the Icon for SMRC’s 3 year Income/ Cash-Flow projections as a PDF, or click – HERE -- to download a Microsoft Excel XLS spreadsheet, with calculations and notes.
  58. 58. SMRC Financial Model for all usercontent, research, awards & networking 80%: Member donations and member rewards 4% : To Host as donations with rewards 4%: As Awards of Donations with rewards – issued by sponsors 4%: As Awards of Donations with rewards – issued by SMRC service /promotion reps 8%: As SMRC operating service expenses
  59. 59. SMRC Donations/Rewards $$ Projections1. Social content $$ Value from & sponsor feedback, as audience research respective to networking (inviting others): At $219+/yr. minimum ($0.60/day) in goodwill/donations for each follower’s charities + rewards (“day rates”). At $10.95/yr./user ( $0.03/day) to sponsor’s (host’s) charities + equal deductible rewards. At $0.438/yr./user/affiliate sponsor ($0.0012/day in goodwill/donations for each sponsor’s (hosts’ host’s) charities + equal deductible rewards A sustained increase to your client’s, sponsor’s, and your business response by 100%+
  60. 60. SMRC Donations/Rewards $$ Projections2. $$ Value from Rewarding Research, as attention research, matching a member’s qualified interests: Projected conservatively at the same rate as for content. At an average $1-$2 for qualified prospects, this is less than 1 in 40 responding to the offer based on this projection premise3. $$ Value from testimonials and post-purchase reviews: Projected conservatively at the same rate as for content. At $5 for a testimonial or 5% of commerce for a post- purchase review, this similarly is less than 1 in 40 responding.
  61. 61. SMRC Equity Sponsor Partner Investment – Objectives/Use of Funds1. $3 Million: to achieve (based on 10 million people’s content) • $2+ Billion in Charity + Rewards • $100+ Million in Sponsor Charity + Rewards • $200 Million in Awarded Donations + Rewards • $200 Million Net Operating Profits • 2/3for Marketing, 1/3 for Development2. $25 Million: To achieve 3 year projections in 2 years • $137+ Billion in Charity + Rewards • $5.96+ Billion in Sponsor Charity + Rewards • $11.9+ Billion in Awarded Donations + Rewards • $11.9+ Billion Net Operating Profits • 3/4 for Marketing, 1/4 for Development3. $100 Million: 3 year plan in 2 year - Own the bank managing: • $166+ Billion in Charity, stimulating $1+ Trillion in Cause Mkt. Revenue • $166+ Billion in Rewards, to Sponsors, Followers, and Awards • $11 + Billion in SMRC service revenuesNOTE: SMRC’s 3-5 year Exit Strategy => 51 %+ ownership by our 501-c3’s
  62. 62. SMRC Equity Sponsor Partner Investment – Returns & Benefits (30% Founder, 40% Preferred, 30% Common; 20% Founder pre-allocated)1. $3 Million: to achieve (based on 10 million people’s content) • 40% of Executive Founder Shares (8% of total shares) • Net annual increase in value of 15 to 1 • 35% Dividend • All Benefits of being a SMRC sponsor (at double rates for pre-registering)2. $25 Million: To achieve 3 year projections in 2 years • 40% of total shares (Executive/Founders + Preferred or Common) • Net annual increase in value of 10 to 1 • 35% Dividend • All Benefits of being a SMRC sponsor (at double rates for pre-registering)3. $100 Million: 3 year plan in 2 years - To own the bank: • 80% of total shares (Executive/Founders + Preferred or Common) • Net annual increase in value of 5 to 1 • 35% Dividend • All Benefits of being a SMRC sponsor and bank principle
  63. 63. SMRC FAQWhat is the current equity status of SMRC?What if people don’t know what charity to pick?How do people know that their identity is safe and SMRCwon’t sell their identity?How do we know people will be willing to watchpromotions and answer questions?Why will sponsors pay for content that is already free?What will people see aside from the task bar and theircustom opportunity report?Can my donations go to a political organization?
  64. 64. SMRC FAQWhy will SMRC grow faster than the Internet?What is SMRC’s competitive posture & strategy?When will SMRC launch?How soon will it be before SMRC is self-sustaining?What will be the impact of SMRC year one?What’s the benefit proposition for social followers?What’s the benefit proposition for sponsors?What’s the benefit proposition for sponsor-partners?
  65. 65. SMRC FAQ What’s the benefit proposition for 501-c3 charities? Why hasn’t anyone before done this? What do I lose by not getting started right away? Who is doing anything similar using social media? What is the link to SMRC’s Cash Flow/P&L projections? What is the link to SMRC’s Exec. Summary & Plans?Please visit www.socialmarketresearchforcharity.org for a complete reference including: User Experience: Sample invitation letters, sample custom daily opportunity report, storyboards (wireframe simulations) of SMRC’s research server workflow (link, quiz, assigned to personal charity profile), SMRC’s 501-c3 social impact reports, and SMRC operating procedures. Complete Business & Marketing Support: (i) On-line sponsor registration, (ii) custom registration URL, (iii) invitation of followers and/ or sponsors by email, social post, RSS, mobile, or by syndicated promotion, (iv) CSR / Cause Marketing Guide, (v) SMRC’s Charity Industry Report, and (vi) plans and operating procedures. Complete Technical Support: Interactive Mobile Video & programming (6 demos), infrastructure and application models & technologies, short and long-term future applications & sub-markets.
  66. 66. Social Market Research for Charity Key Points On track to deliver over $166 Billion to 501-c3 charities & member rewards annually, stimulating over One Trillion dollar per year in sponsor Cause Marketing revenues in under 3 years, Capturing each person’s full potential to contribute to the social web for social good, Paying to learn what each person really likes (based on what they have ‘really’ liked & share in the ‘public’ social web), then matching them with ‘rewarding’ opportunities to learn more, no purchase required!
  67. 67. SMRC Process (How it Works)
  68. 68. Social Market Research for Charity Opportunities: Sponsor Sponsor Spokesperson 1st Round Partner Finder (MOU & FF) Equity Partner (1st/2nd or 3 round) SMRC Internal (mktg. , fin., ops or tech.)Click HERE for SMRC’s Equity Partner Terms / Financing Agreement (or HERE)Click HERE for SMRC’s LOI/ Memorandum of UnderstandingClick HERE for SMRC’s Finder’s Fee Agreement (no Brokers; No Equity)Click HERE for the notes related to this slide
  69. 69. Social Market Research for Charity User Registration:  Sponsors: Social Org. Social (media, Charity Celebrity Business Impact network, Report societies) Print HERE HERE HERE HERE HERE On-Line HERE HERE HERE HERE HERE  Members / Followers:  Sponsor Followers – See Sponsor’s custom registration URL  Followers invited by another SMRC member, click HERE
  70. 70. Social Market Research for Charity Related On-line Presentations:  SMRC’s main presentation, or on YouTube  Your Social/Philanthropic Footprint – Credit Rating  Social Mega-Trends and the emerging SMRC model  SMRC Charity Market Report  SMRC Business Profile (prospectus, Exec. Summary, Plans)  SMRC Sponsor Acquisition/ Assimilation (at Authorstream)  SMRC Wireframes – Research Redemption Simulations (Auth.) Click HERE for SMRC’s bi.ly short codes for all documentation (PDF)

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