Truly the next “google”              for advertising  personalized rewarding research opportunities(matching your interest...
Truly the next “google”         for advertisingpersonalized rewarding research opportunities (matching  your on-going inte...
SOCIAL MARKET RESEARCH FOR CHARITY(SMRC): MONETIZING THE WORLD‟S AUTHORIZEDPUBLIC COGNITIVE SURPLUS FOR SOCIAL GOOD       ...
Cognitive Surplus Value     as our human content (assets) and      emotional reaction to the assets        (defining the s...
Generating value for all          Cognitive Surplus & Sponsor                 Social Content    (Establishing Each Person‟...
Cognitive Surplus as The „Value of Life‟ ,Your Social Causes – „Your way‟, Gamified &                 Mobile:             ...
A WORLD OF PEOPLE MONETIZING THEIR EVERYDAY     COLLABORATIVE COGNITIVE SURPLUS & SPONSOR     RESEARCH, FOR THEIR CHARITIE...
COGNITIVE SURPLUS FOR CHARITY WITH REWARDS:     MOBILE INTERACTIVE VIDEO NOW, FOR      SMARTPHONES, IPHONES & TABLETS   S...
COGNITIVE SURPLUS FOR CHARITY WITHREWARDS: FOR MOBILE, SMARTPHONES & TABLETS – AS THE NEW SOCIAL PORTALS FOR CAPTURING COG...
SOCIAL MARKET RESEARCH FOR CHARITY    (SMRC) MODEL: PART 1 – “THE MAIN      SPONSOR OFFER OF GOODWILL”                    ...
SOCIAL MARKET RESEARCH FOR CHARITY  (SMRC) MODEL: PART 2 – PERSONALIZING      EACH FOLLOWER‟S REWARDING        RESEARCH OP...
SOCIAL MARKET RESEARCH FOR CHARITY(SMRC) MODEL: Part 2A – Complimenting all existing                  content and promotio...
SOCIAL MARKET RESEARCH FOR CHARITY(SMRC) MODEL: PART 3 – AS A SUSTAINABLE CYCLE OF          HARD PROOF (RESEARCH) VALUE   ...
SOCIAL MARKET RESEARCH FOR        CHARITY: SOCIAL PROOF – WATCH A                              TED VIDEO                No...
Social Market Research            Rewards Quiz                   Hypothetically, if you were a SMRC member responding to a...
Social Market Research    for Charity (SMRC): Traction &             Impact – Year One                                    ...
NIPA: NONINVASIVE      PERSONAL ADVERTISING TO        FOLLOWER MARKETS:                                              Monet...
NIPA: NONINVASIVE  PERSONAL ADVERTISING TO    FOLLOWER MARKETS:                The KEY to Noninvasive Advertising –     (T...
NIPA: NONINVASIVE      PERSONAL ADVERTISING OF      OPPORTUNITIES FROM SMRC                                   SMRC Cause M...
NIPA: NONINVASIVE     PERSONAL ADVERTISING TO       FOLLOWER MARKETS:                      Cause Marketing Sponsor’s Image...
PROMOTING SIMPLE AUDIENCE     RESEARCH OPPORTUNITIES              WITH                           Monetizing Cognitive Surp...
MONETIZING SOCIAL AND  SPONSOR SOCIAL CONTENT:                                               Customizing Opportunities by ...
SPONSORS DECLARE THEIR  RESEARCH OPPORTUNITIES:                                         Registering Sponsor Opportunities ...
IN BEHALF OF EACH         FOLLOWER:                                           The Perfect Custom                          ...
NONINVASIVE PERSONAL    ADVERTISING IS BORN!             No invasive emails or notifications,                             ...
NIPA: NONINVASIVE      PERSONAL ADVERTISING TO        FOLLOWER MARKETS:                        Totally Noninvasive! – What...
Research for Charity     Opportunity ReportThe top section of the report contains all research opportunities,  – Customiz...
Research for Charity      Opportunity ReportThe bottom section of the report contains:  – Additional daily opportunities ...
Research for Charity Opportunity ReportClick on Graphic for Enlarged Version or See 2nd Link on SMRC’s ‘Description’ section
Research for Charity Opportunity Report   The “Magic” of SMRC – Monetizing Social Content for Social Good  The $0.03 per ...
Optionally Complimenting & Enhancing the value of EVERY existing strategic social, syndicated , & one to one media promoti...
SMRC 501-c3 Social Impact Reportssupport promoting the most worthy            charities
SMRC’s Media Monetization &Branded Research Service Life Cycle Click HERE or on graphic to see enlarged view, or HERE for ...
4 Opportunities for Social Followers tocreate Daily Donations with Rewards:                                          FOLLO...
4 Ways Celebrity, Charity, Business and   Social Organizations (Sponsors)               Benefit:                          ...
SMRCs „Rewards for Charity - NOPurchase Required model, motivateseveryone to register as well as provide 2to 10 TIMES as m...
BIG         PRE-REGISTRATION                                                                                       BENEFIT...
BY – INVITATION - ONLY Social Market Research for Charity (SMRC) is a “by-  invitation-only” service, that monetizes ever...
For more  information      see:         www.socialmarketresearchforc         harity.          orgMonetizing All SocialCogn...
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Monetize All Cognitive Surplus for Social Good, No Purchase Required

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A Paradigm Shift for Funding Charity Socially, THAT MONETIZES (as Donations w/ Rewards), ALL EVERYDAY Social/ Media Content, and Sponsored $1+ REWARDING Games of Promotional Recall, NOT REQUIRING Purchase for Rewards » AS NONINVASIVE DAILY OPPORTUNITIES Which Incentivize & Motivate Progressive Social Good / Change »» USING TECHNOLOGY that "Knows" What People REALLY "Like, Feel, & Wish for" and How Much They "Like" (or "Dislike") Anything/Any-Topic: MATCHED TO EACH Follower's Favorite Charities, location & Availability.

"The Ultimate Social/ Philanthropic Support Service for ALL Celebrities, Charities, Businesses/CSR, & Social Organizations (everyone with 'followers' along with 7+ million other people), that monetizes the potential of everyone's anonymous 'Cognitive Surplus' (e.g. Everyday Public Social Content, Feedback to Sponsor Content, Sponsored $1+ Rewarding Audience Research and User Experiences) »»» AS Visibility-Traffic, Goodwill-Charity, Deductible Rewards, Conversions & Loyalty; while keeping all charities transparent & ‎accountable for their actions, AND ensuring nobody’s contact identity is ever sold or compromised‎"

www.socialmarketresearchforcharity.org

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  • Include logo, tagline, contact info of presenter Insert “Prepared for POTENTIAL PARTNER’S NAME” watermark to prevent forwarding Never send as PPT – always PDF Talk about what we’ve done MORE than what we are going to do. If going to investor, include “Please don’t forward this outside your firm” Pitching the deck in person: http://bit.ly/Uw4h http://bit.ly/hUTy Pitching in person: Address elephants in room BEFORE beginning – everyone is already thinking about it…address it
  • SMRC automatically generates a realtime "Research Rewards for Charity Opportunities Report" (similar to an event guide), that contains all the outstanding offers (and time/location schedule) from SMRC Sponsors, who are: (1) Offering donations to one of the favorite charities (and the equal value in 'rewards') of each member, (2) For previewing the Sponsor's content online or in-store, and (3) That does not require a purchase. Click HERE to Show/Hide a mockup of the report.
  • SMRC automatically generates a realtime "Research Rewards for Charity Opportunities Report" (similar to an event guide), that contains all the outstanding offers (and time/location schedule) from SMRC Sponsors, who are: (1) Offering donations to one of the favorite charities (and the equal value in 'rewards') of each member, (2) For previewing the Sponsor's content online or in-store, and (3) That does not require a purchase. Click HERE to Show/Hide a mockup of the report.
  • Monetize All Cognitive Surplus for Social Good, No Purchase Required

    1. 1. Truly the next “google” for advertising personalized rewarding research opportunities(matching your interests, not requiring purchase) & for traffic to Mobilized Social Follower Markets – by & for the social causes you care about most As Video: Pause to Read Each Slide
    2. 2. Truly the next “google” for advertisingpersonalized rewarding research opportunities (matching your on-going interests, not requiring purchase) & fortraffic to Mobilized Social Follower Markets –by & for the social causes you care about most How Social Market Research for Charity (SMRC) Works* $0.03 NON INVASIVE PERSONAL ADVERTISING TO SOCIAL FOLLOWER MARKETS - BY & FOR CHARITY W/ REWARDS using emotional algorithms that can tell what people really, really “Like”, as well as „How‟ Much they “Like/Dislike” Anything/ Any-topic, and the common „themes‟ that they will like, * MONETIZES ALL [1] AUTHORIZED ANONYMOUS PUBLIC SOCIAL CONTENT & [2] DOCUMENTED FOLLOWER RESPONSE (DFR) TO PROMOTIONAL RESEARCH as Daily “Opportunities” for custom donations w/ rewards that do not require purchase for rewards, * CROWD SOURCING Traffic (Gamification of Research “Opportunities”)for Charity with Rewards to your followers plus 7+ million socially active followers in the pipeline, noninvasively, to create the „Ultimate‟ Personal Fulfillment / Philanthropic vehicle, and matching CSR-Cause Marketing Qualified Lead Generation Program.www.socialmarketresearchforcharity.org – Monetizing Everyone’s “Social Cognitive Surplus” for “Social Good”
    3. 3. SOCIAL MARKET RESEARCH FOR CHARITY(SMRC): MONETIZING THE WORLD‟S AUTHORIZEDPUBLIC COGNITIVE SURPLUS FOR SOCIAL GOOD Cognitive Surplus: The ability of the world‟s population to volunteer, contribute & collaborate on large civic, sometimes global projects. The world has over a TRILLION hours a year of free time to commit to shared projects. SMRC captures anonymous authorized ,public,1Cognitive Surplus for all charity with rewards, where no purchase is required – in the 2-way media landscape where every consumer of content is now a producer of now valuable content as well. 1What is currently available to the public.
    4. 4. Cognitive Surplus Value as our human content (assets) and emotional reaction to the assets (defining the social-business-trade value of everything)The value (fruits) of our collective cognitive surplus “assets” (physical or intellectual) are documented everyday in our media and our everyday social & sponsor dialog (from Tweets, SMS, Video, Web). Our words, in synergy with our media, associate the responses of our senses, that results in the measurable expression and value of our human emotions to our collaborative interaction.Respectively, the social-business-trade definition of value for anything in life (from gold to music to Cognitive Surplus) is based on [1] the number of people who know about the asset, and [2] the emotions (like to dislike) of those people regarding the asset. So what if:www.socialmarketresearchforcharity.org – Monetizing Everyone’s “Social Cognitive Surplus” for “Social Good”
    5. 5. Generating value for all Cognitive Surplus & Sponsor Social Content (Establishing Each Person‟s Social-Philanthropic Credit Rating, Along with the social-business-trade value of “Everything”) SO WHAT IF: (con‟t)1. We applied context-based emotional analytics that could determine proper topic tagging, as well as multiple "like to dislike" emotional tags, for every piece and type of content and media, associated with each other content and media in each person‟s daily cognitive surplus?:  We would know precisely what topics each person really “Likes”.  We would effectively capture the social-business-trade value (the emotional human response value) of our daily volunteering, contributing, & collaborating efforts – by the degree of each person‟s participation (establishing each person’s social – philanthropic credit rating as social proof).  Analyzed in context to everyone else’s emotionally rated content, would establish a precise average value for all non-garbage social & sponsor collaboration content (or for any asset/ topic) by volume.www.socialmarketresearchforcharity.org – Monetizing Everyone’s “Social Cognitive Surplus” for “Social Good”
    6. 6. Cognitive Surplus as The „Value of Life‟ ,Your Social Causes – „Your way‟, Gamified & Mobile: So What If: (con‟t)2. There was a way to directly translate the value of each person‟s everyday cognitive surplus into the essential character/ ethos of our society‟s humanity - what gives life value? - which is best expressed in: [a] every human‟s appreciation (generosity/charity) for others, [b] for living well, and [c] our need to socialize (as no “man” lives as a island).3. Every bit of our everyday Cognitive Surplus, from: a) Interacting with other members or sponsors in collaboration, b) Responding to sponsors offering rewarding promotion research that doesnt require purchase, c) Providing user satisfaction reports & post-purchase reviews, Created daily levels of donations to each persons 5+ charities (all charities qualify), along with redeemable rewards of equal value? Lastly, as in the words of Jesse Schell, what will this world look like ? - once game designers and mobile video professionals get wind of this movement? Well, were here today to tell you, what it will look like (along with the tools and knowledge everyone needs to make it happen).
    7. 7. A WORLD OF PEOPLE MONETIZING THEIR EVERYDAY COLLABORATIVE COGNITIVE SURPLUS & SPONSOR RESEARCH, FOR THEIR CHARITIES, WITH REWARDS: (BASED ON 2 KEY VALUE WORKFLOWS)Envision Our New World, that harnesses social cognitive surplus, “the free time of social producers [e.g. all of us]”, where people:1. Receive daily rewards, and donations to their favorite humanitarian charities, for every bit of their anonymous authorized everyday public social content (every „Tweet, post, etc.) and feedback, as well as for feedback to their sponsor‟s content at „day rates‟ value (minimum $0.60 per day; doing more to receive more),2. Know, up to a week in advance, about on-line and in-store „Opportunities‟ that always generate additional rewards and custom donations, but do not require purchase. The opportunities are for feedback to sponsor content or rewarding $1+ research games to promotional content, in topics each person really “Likes”, supporting their favorite charities, convenient to their location and personal availability [e.g. customized to each person‟s free time]. Where each person‟s host, in this by-invitation-only service, also receives a small donation to their favorite charities – for every bit of their Follower‟s [1] Everyday Content /Feedback and/ or [2] Response to Research. Where people will be literally „waiting‟ in anticipation, for their scheduled research opportunities. Where Rewards are redeemed for prizes, games/contests, awards of charitable receipts, or trade.
    8. 8. COGNITIVE SURPLUS FOR CHARITY WITH REWARDS: MOBILE INTERACTIVE VIDEO NOW, FOR SMARTPHONES, IPHONES & TABLETS SMRC research and reward services support a fully mobilized environment. This allows for original-content generation & everyday-content, feedback to sponsor’s content, and response to rewarding sponsored research – creating custom donations & rewards w/o purchase required, in topics each follower really “Likes”. By allowing people to interact to in-store audience research (demos), this bridges the social – mobile – business gap. The „mobile/handheld‟ link on SMRC‟s website offers multiple options for display/interaction – YouTube, MP4, Flash, or HTML slideshows (3 types).
    9. 9. COGNITIVE SURPLUS FOR CHARITY WITHREWARDS: FOR MOBILE, SMARTPHONES & TABLETS – AS THE NEW SOCIAL PORTALS FOR CAPTURING COGNITIVE SURPLUS AS SOCIAL GOOD Responding to Rewarding Research Never miss a rewarding web opportunity Producing everyday social content & The Potential for Mobile Content feedback, for local charity.
    10. 10. SOCIAL MARKET RESEARCH FOR CHARITY (SMRC) MODEL: PART 1 – “THE MAIN SPONSOR OFFER OF GOODWILL” SMRC allows every sponsor to easily offer simple, $1+ audience research games that incrementally reward for 10 documented minutes of a qualified target‟s un-divided attention. While many people would not respond for $1-$2 in cash, most will, if it is for their favorite, local causes, along with providing the equal value in trade „rewards,‟ more valuable than cash. Click HERE for a copy of SMRC‟s Sponsor Flyer
    11. 11. SOCIAL MARKET RESEARCH FOR CHARITY (SMRC) MODEL: PART 2 – PERSONALIZING EACH FOLLOWER‟S REWARDING RESEARCH OPPORTUNITIES To personalize each sponsored research opportunity, SMRC monetizes, for charity, the value of each piece of every follower‟s everyday authorized public social (e.g. Tweets, comments), and sponsor content/feedback at a minimum of $0.60/day. This value, and personalization is derived from an emotional algorithm that „knows‟ what people really like, matched to their charities, location & availability. The $0.60/day/member is derived from 25 sponsors acquiring the anonymous profile, for $0.03, after hosting awards, and SMRC service fee. Additional donations & rewards are awarded for participation in research ($1+), providing testimonials ($5), & incentivized commerce (5% of purchase cost).
    12. 12. SOCIAL MARKET RESEARCH FOR CHARITY(SMRC) MODEL: Part 2A – Complimenting all existing content and promotion* Optionally Complimenting & Enhancing the value of EVERY Existing Strategic Social & Syndicated Media promotion – incentivizing a 5-10X increase in response at $0.03 per profile.
    13. 13. SOCIAL MARKET RESEARCH FOR CHARITY(SMRC) MODEL: PART 3 – AS A SUSTAINABLE CYCLE OF HARD PROOF (RESEARCH) VALUE Click HERE or on graphic to see enlarged view The Noninvasive Media Monetization & Branded Research Cycle of Value
    14. 14. SOCIAL MARKET RESEARCH FOR CHARITY: SOCIAL PROOF – WATCH A TED VIDEO Note: These videos are also available from links in the first [show/hide] section of SMRC’s web siteJesse Schell at G4/DICE: When Games Invade Real Life Clay Shirkey: How Cognitive Surplus will change the world Jonathan Harris: The web‟s secret stories; the emotion of the blogosphere Inspired from TED.com – Ideas Worth Spreading. Click on a video to view highlights
    15. 15. Social Market Research Rewards Quiz Hypothetically, if you were a SMRC member responding to a researchOur Social Game game opportunity about this presentation, and could recall: 1. The two forms of audience research that SMRC monetizes into daily donations with rewards? 2. At least 2 of the 3 highlighted keywords on the first page? 3. The color of the smaller text on the first page? (hint: look up) 4. How does SMRC keep charities accountable? (hint: home page) 5. What are the three colors in SMRC’s logo? 6. What does DFR stand for? 7. How/Why does SMRC know what people like, feel or wish for? …in addition to the minimum $0.60/day ‘day rate’ (as donations w/ rewards for your everyday social content), you’d have just made $1-$2 (in value) for your charities and personal rewards. Of course, remembering details from a 5 minute presentation, with changing questions on every replay, would be more challenging.
    16. 16. Social Market Research for Charity (SMRC): Traction & Impact – Year One Traction and Impact, Year One!SMRC funds all walks of charity (from local to national, all 501-c3‟s can beregistered) - with 7 million people in the pipeline, including majoruniversities, major children‟s health centers, and national youthgroups, whose content & research, will generate a minimum of $2.4Billion in custom charitable donations (& member rewards), yearone! (minimum from content revenues, not including research or commerce.)SMRC incentivizes the monetization of authorized, public (alreadyavailable to the public) content and research into custom 501-c3donations, with a reward system that promotes enormoussponsor interaction, hard research, brand acceptance/retention,traffic, loyalty, and goodwill to your consumers causes.
    17. 17. NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS: Monetizing & Matching Cognitive Surplus as Donations with RewardsAs stated in the SMRC website header: about funding charity socially SMRC MONETIZES (as donations w/ rewards), ALL authorized EVERYDAY public social/ media content, feedback, and sponsored $1+ rewarding games of promotional recall, NOT REQUIRING purchase for rewards » AS NONINVASIVE DAILY OPPORTUNITIES, which incentivize & motivate progressive behavior. USING TECHNOLOGY that “knows" what people really “like, feel, & wish for" and how much they “like" (or “dislike“) anything in any- topic: matched to each followers favorite charities, location & availability.
    18. 18. NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS: The KEY to Noninvasive Advertising – (THE KEY: ENABLED MOBILITY) Offer Aggregated Custom ‘Opportunities for Free Time - w/ o Purchase, for charity w/ rewards’"The Key to Non-Invasive Advertising is to create atotally „Personalized Weekly Opportunities Report‟: (forparticipation where no purchase is required), availableanytime - at the followers discretion, supporting thefollowers favorite, profiled, local charities (withadditional rewards of equal value), offering a broadselection of quality offerings that they “Like”, online(when they are typically listening) or in their localcommunities - where in every way they interact withsponsors, it‟s a mutually rewarding experience“
    19. 19. NIPA: NONINVASIVE PERSONAL ADVERTISING OF OPPORTUNITIES FROM SMRC SMRC Cause Marketing CAUSE MARKETING SPONSORS: Sponsors – Monetizing Social Cognitive Surplus w/ IntegrityA. Promoting “OPPORTUNITIES” (for donations w/ rewards) that do not require purchase, that each support each follower’s favorite charities, in topics they “Like”, convenient to their availability, SMRC monetizes the potential of: (1.) Your Social Followers Anonymous Everyday Public Social Content, (2) Every bit of feedback to Sponsor Content (big value for celebrities & sponsors), (3) Sponsored $1+ Audience Research (10 documented minutes of un-divided attention) (4) User Experiences (along w/ 7+ million others)B. AS Visibility-Traffic, Goodwill-Charity, Deductible Rewards, Conversions & Loyalty;C. While keeping all charities transparent & accountable for their actions, AND ensuring nobody’s contact identity is ever sold or compromised. Here’s - How it All Works in Synergy…next
    20. 20. NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS: Cause Marketing Sponsor’s Image As Matched Opportunity providers $0.03 per profile, 50%+ Response to Waiting “Social Follower” markets, Matched to each follower‟s “Likes”, and that supports 1 of each Follower‟s 5+ Charities – in the follower‟s city, or the follower‟s social media, or on the sponsor‟s URL. Personal publishing/ search (by followers) of All feedback and research opportunities that generate donations to each follower‟s favorite charities, with the equal value in follower rewards, and don‟t ever require any purchase TURNS EVERY SPONSOR => A BEACON OF SOCIAL GOODWILL
    21. 21. PROMOTING SIMPLE AUDIENCE RESEARCH OPPORTUNITIES WITH Monetizing Cognitive Surplus as Goodwill/ Charity with Rewards No purchase required: $1-$2 for promotional research with increasing levels of donations with rewards based on the follower‟s recall to promotional detail (capturing 10 documented minutes of their un-divided attention), whose benefits for sponsors include: o Goodwill – “It‟s for follower charity” – that you share/ Community / Corporate Social-Civic Responsibility o Follower promotional attention, behavior insight, & product education/advocacy. Also $5 in value/user testimonial or 5% of commerce cost, in return for post purchase review.
    22. 22. MONETIZING SOCIAL AND SPONSOR SOCIAL CONTENT: Customizing Opportunities by Likes, Charity, & Availability/TimeIn order to only show those opportunities for research orcontent generation/ feedback at “Day Rates” – that eachfollower “Likes” and that supports the same charities as eachfollower, SMRC monetizes the value of: Every piece of Anonymous Authorized Everyday Follower public (already publically available) Social Content, and feedback to Sponsor social and business content at $0.60/day “Day Rates” - capturing:  Follower‟s Media/On-line schedules, Location by City  Follower “Likes” and Follower Favorite Charities  Linguistic analysis of each content‟s emotion/Like
    23. 23. SPONSORS DECLARE THEIR RESEARCH OPPORTUNITIES: Registering Sponsor Opportunities By Charity, Like, Location & Time The social content activity profiles that Sponsor acquire (at $0.03 per anonymous profile) – selected by the charity cause market they are supporting – associates (matches) each follower‟s location [on-line schedule/media/city] - to those follower‟s “Like” Tags , as well as 1 of the follower‟s 5+ charities. When sponsors acquire the social /sponsor content reports, they declare the time, location, and “Like” Tags, related to their $1-2 research rewards for charity offers, to preview promotions, that don‟t require a purchase.
    24. 24. IN BEHALF OF EACH FOLLOWER: The Perfect Custom “Opportunities” Search Then, acting in behalf of the follower (as the sponsor has no identity/ contact data), SMRC finds all outstanding Sponsor offers of "Research Rewards for Charity, No Purchase Required", that matches: (1) The followers personal charities, (2) In their social media, sponsors media or city, respectively (3) To the followers likes and dislikes (from their social media and SMRC‟s emotion analytics).
    25. 25. NONINVASIVE PERSONAL ADVERTISING IS BORN! No invasive emails or notifications, Rather people waiting for their ads The net result is non-invasive personalized advertising (for virtually any product/service), related to charity, and local/domain charity markets, that will produce very high conversions, in response to research offers. Here, people will be literally, for their chance to respond to research game opportunities that supports their charities with rewards, for increased, documented brand retention.
    26. 26. NIPA: NONINVASIVE PERSONAL ADVERTISING TO FOLLOWER MARKETS: Totally Noninvasive! – What Each Person Likes & Wants; Convenient "SMRCs services are totally noninvasive because SMRC (1) self-publishes each followers market opportunities (for $1 promo research and content generation/feedback at day rates, that do not require a purchase), (2) as a highly personalized automated software function, (3) based on each followers "charity" and dynamic "Like" profiles, using a context-based, Neuro-linguistics algorithm (AI), to distinguish the “real” emotional character (Like/Dislike) of each content artifact. By comparison, non-SMRC sponsors (1) "publish" their opportunities (most that require purchase for any rewards) (2) invasively, often (3) based on semi-static (non-dynamic) social media "Like" profiles, that also do not include a charity profile”.
    27. 27. Research for Charity Opportunity ReportThe top section of the report contains all research opportunities, – Customized for each follower by their city and media/online schedule (that conveniently maps to each followers regular personal on- line schedule, favorite media and city), – In the topics each follower “Likes” – Each offer supporting 1 of each followers 5+ charities in each followers charity profile.
    28. 28. Research for Charity Opportunity ReportThe bottom section of the report contains: – Additional daily opportunities to generate original content and feedback with other supporting sponsors content – that are in addition to: – Each followers everyday social content (Tweet) – Each followers content and feedback at their hosts [sponsors] site: Creating mass crowd-sourcing for every Sponsor
    29. 29. Research for Charity Opportunity ReportClick on Graphic for Enlarged Version or See 2nd Link on SMRC’s ‘Description’ section
    30. 30. Research for Charity Opportunity Report The “Magic” of SMRC – Monetizing Social Content for Social Good The $0.03 per profile research cost, by charity, of each member’s everyday anonymous social content, insures that the sponsor’s opportunity offer receives top priority in each associated member’s daily “Opportunity Report” (over other offers in that time-slot), in topics the member really likes, that support the member’s favorite charities... That members check in their free time (noninvasive). With the majority of member’s responding to such personalized offers (that don’t require purchase), these $0.03 pieces per day from many sponsors, creates the minimum $0.60 in donations’ and rewards’ value for each member, issued under SMRC’s “day rate” conversion, so every piece of content has measurable business value.
    31. 31. Optionally Complimenting & Enhancing the value of EVERY existing strategic social, syndicated , & one to one media promotion – incentivizing a 5-10X increase in response, at just $0.03 per profile Increased value, as response to all sponsor content and promotion Click on Any Graphic to See Enlarged Graphics, or click HERE to see all the wireframes In the Social Media Ads In Stores Syndicated Streaming Media SMRC Program Reference draws response to content &  Offering alternative adwords-adsense-like OEM alternative services research  For more examples, see “Creating Daily Donations w/Rewards” Link. opportunities
    32. 32. SMRC 501-c3 Social Impact Reportssupport promoting the most worthy charities
    33. 33. SMRC’s Media Monetization &Branded Research Service Life Cycle Click HERE or on graphic to see enlarged view, or HERE for a copy of SMRC’s Sponsor’s Flyer
    34. 34. 4 Opportunities for Social Followers tocreate Daily Donations with Rewards: FOLLOWER BENEFITS[1] Everyday Follower social content & feedback, in Follower’s social media or on the Followers’ Host’s media, for donations & rewards at “Day Rates”[2] Crowd-Sourcing other Sponsor’s Content (at “Day Rates” – multiples of minimum $0.60/day in value)[3] Personally Fulfilling (matched to you‟re your on- going and current interests) Sponsored Research Rewards for Charity, No Purchase Required opportunities ($1-2 in value per instance)[4] Double Bonus Commerce (rewards follower’s charity, follower’s rewards, and the follower’s host/sponsor)
    35. 35. 4 Ways Celebrity, Charity, Business and Social Organizations (Sponsors) Benefit: SMRC SPONSOR BENEFITS[1] Daily Goodwill (donations) and Rewards for Sponsors and Followers based on everyday follower social content and feedback. to sponsor’s content.[2] Millions more socially interactive visitors per month to your web media; An increase of 200%+ from your current followers; while all sponsors become social beacons in their communities.[3] Target cause marketing by co-branding with member‟s charity, in non-invasive social, syndicated, authority media or POS/OpenX: ultra- qualified (by a history of interest & active discussion), incentivized followers who will be literally anxiously “waiting” for your/ (their) ads, supporting their charities and personal interests with rewards.[4] Conversions/ Commerce: related to (a) increased traffic (perceived popularity), (b) research/ Goodwill offers, and (c) the value of SMRC’s triple offer of rewards and donations.
    36. 36. SMRCs „Rewards for Charity - NOPurchase Required model, motivateseveryone to register as well as provide 2to 10 TIMES as much response to each sponsor content orpromotion, that includes hard proof of each members full attention tothe promotion. Yet for all the value created, 1. Invite followers, employees & other sponsors 2. Use the SMRC logo to motivate response, or just a reference to the SMRC program 3. Create a "Research Rewards for Charity" button (linked to the SMRC Research Server) on your offer/action page, 4. Contact SMRC and arrange your SMRC Marketing Package
    37. 37. BIG PRE-REGISTRATION BENEFITS[1] For a Lifetime of DOUBLE Rewards: Sponsors and Members who pre- register their charity and media profiles at least one (1) month prior to SMRCs market launch, will receive: • Social reward points for your last 2 years of social content activity. • DOUBLE the donations value and social reward points -- for [*] your content as media research, [*] responding to behavioral research games rewarding your attention & recall, [*] providing testimonials of usage, or [*] for post purchase reviews - with SMRC Sponsors (supporting your commonly shared charities) -- for life![2] Its also quite IMPORTANT to register your followers as soon as possible, before another SMRC sponsor invites them to register. Any current pre-registered Sponsor or Member/Follower may serve as the "Host", inviting new sponsors or direct followers to join, however everyone can only have one "host".Note: Followers take 5 minutes to register; thereafter, they look for opportunities in their spare time.
    38. 38. BY – INVITATION - ONLY Social Market Research for Charity (SMRC) is a “by- invitation-only” service, that monetizes everyday social cognitive surplus (free time, “Like” topics, mobile) for social good (custom charity w/ rewards), where there‟s no cost to register, or any purchase required. If you were not invited here by another sponsor, follower/member or a SMRC Promoter/ Founder, you should contact a SMRC Promoter to be invited. Use the "Contact" tab above or see the list of SMRC Promoters at the end of that form.Note: Followers take 5 minutes to register; thereafter, they look for opportunities in their spare time.
    39. 39. For more information see: www.socialmarketresearchforc harity. orgMonetizing All SocialCognitive Surplus as NoninvasiveOpportunities which Incentivize and Motivate SocialChange…w/ 7 million in the pipeline

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