Social Megatrends realized by SMRC's Monetization of Content & Research for Social Good

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Social Megatrends that influenced SMRC's pursuit of the "Great White Whale" - the value everyone has known would someday come from someone leveraging the real value of social media - where others that have sought this illusive 'dream' have crashed and burned.

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  • Include logo, tagline, contact info of presenter Insert “Prepared for POTENTIAL PARTNER’S NAME” watermark to prevent forwarding Never send as PPT – always PDF Talk about what we’ve done MORE than what we are going to do. If going to investor, include “Please don’t forward this outside your firm” Pitching the deck in person: http://bit.ly/Uw4h http://bit.ly/hUTy Pitching in person: Address elephants in room BEFORE beginning – everyone is already thinking about it…address it
  • Product Market “fit” and into Problem Statement “within” this market CSR needs to trickle down – BCG only serving big players
  • Social Media is transforming how we interact with charities Haiti: meme spread online to donate money via TXT messaging Micro-volunteering, micro-financing, Jumo, and other charitable resources cropping up Clay Shirkey’s cognitive surplus: rapid creation of a global watch-group for
  • Social Media is transforming how we interact with charities Haiti: meme spread online to donate money via TXT messaging Micro-volunteering, micro-financing, Jumo, and other charitable resources cropping up Clay Shirkey’s cognitive surplus: rapid creation of a global watch-group for
  • Social Media is transforming how we interact with charities Haiti: meme spread online to donate money via TXT messaging Micro-volunteering, micro-financing, Jumo, and other charitable resources cropping up Clay Shirkey’s cognitive surplus: rapid creation of a global watch-group for
  • Social Media is transforming how we interact with charities Haiti: meme spread online to donate money via TXT messaging Micro-volunteering, micro-financing, Jumo, and other charitable resources cropping up Clay Shirkey’s cognitive surplus: rapid creation of a global watch-group for
  • Facebook Causes claims 140 million members and reports over $27 million raised for some 390,000 user-generated causes to date. From Apr-09 to May-10, social networking usage grew 88% among users aged 55-64, and those 65+ grew 100%
  • Facebook Causes claims 140 million members and reports over $27 million raised for some 390,000 user-generated causes to date. From Apr-09 to May-10, social networking usage grew 88% among users aged 55-64, and those 65+ grew 100%
  • Re-wording of the elevator-pitch in audience’s “voice” Hit on at least 3 taglines and high-concept pitches geared to audience below:
  • Who are the customers? How big is the market? Flows from Problem Statement slide… Hit accelerated growth timeline and technique Get ready for “How do you know this customer acquisition technique will work?”
  • Why us and not FB? Our competitive advantage after model is copied? Exit strategy.
  • Hit on past accomplishments (mostly Phil – “he has been SUCCESSFULLY building networks for 30 years…he will be SUCCESSFUL again”) Who brings something special to the company? How? Don’t include vacant positions (move to milestones if openings) List the “presenter” last for humility SHOULD WE MOVE THIS TO END? TITLES SHOULD REMAIN VAUGE: Operations instead of COO, Architect instead of CTO, Director of ….
  • Social Megatrends realized by SMRC's Monetization of Content & Research for Social Good

    1. 1. Social Market Research for Charity (SMRC)changing the social web for good Mega Trends 2012
    2. 2. Mega Trends• Rise of Social Media• Proliferation of Charities• Rise of Corporate Social Responsibility (CSR)• Death of Broadcast media• Monetization of Social Media• Gamification & Behavioral Economics• Explosion of Social Media Investment
    3. 3. Rise of Social MediaOver 3 Billion registered socialmedia user accounts worldwide.~1 Billion unique visitors-Comscore.com report, Aug. 2010Global time spent on social networkingsites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular internet usersIn March 2010, Facebook maintain at least one socialsurpassed Google as the most network accountvisited website in the U.S. -Community Organizer global trends-businessweek.com report, Nov. 2010
    4. 4. Rise of Social MediaOver 3 Billion registered socialmedia user accounts worldwide. ~1Billion unique visitors-Comscore.com report, Aug. 2010Global time spent on social networkingsites increased 82% from 2009 to2010-Nielson wire 3 out of 4 regular internet usersIn March 2010, Facebook maintain at least one socialsurpassed Google as the most network accountvisited website in the U.S. -Community Organizer global trends-businessweek.com report, Nov. 2010
    5. 5. Rise of Social MediaOver 3 Billion registered socialmedia user accounts worldwide. ~1Billion unique visitors-Comscore.com report, Aug. 2010Global time spent on social networkingsites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular internet usersIn March 2010, Facebook maintain at least one socialsurpassed Google as the mostvisited website in the U.S. network account-businessweek.com -Community Organizer global trends report, Nov. 2010
    6. 6. Rise of Social MediaOver 3 Billion registered socialmedia user accounts worldwide. ~1Billion unique visitors-Comscore.com report, Aug. 2010Global time spent on social networkingsites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular internetIn March 2010, Facebook users maintain at least onesurpassed Google as the most social network accountvisited website in the U.S. -Community Organizer global trends-businessweek.com report Nov. 2010
    7. 7. Giving Index & Proliferation of Charities―Facebook Causes claims 140 million membersand reports over $27 million raised for some390,000 user-generated causes to date‖
    8. 8. Rise of Social Good―Shirky shows how society and our dailylives will be improved dramatically as welearn to exploit our goodwill and free time[ONLINE] like never before‖crowd-sourced crisis management platform that was bornin Kenya during the disputed presidential election of 2007
    9. 9. Rise of Social Good―Shirky shows how society and our dailylives will be improved dramatically as welearn to exploit our goodwill and free time[ONLINE] like never before‖―…we collectively watch ~200 billion hours of TV yearly…Wikipedia is the product of ~100million hours of human thought…in the time we spend watching TV, we could create 2,000Wikipedia-size projects.‖ –NY Times on Cognitive Surplus
    10. 10. Rise of Social Good―Sparked makes it easy for people with busy lives tohelp nonprofits get valuable work done when itsconvenient. We call it microvolunteering…micro-volunteers use their professional skills to helpcauses they care about Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.
    11. 11. Rise of Social Good―Jumo connects individuals andorganizations working to change the world‖Founded and directed by Chris Hughes, co-founder of Facebook
    12. 12. Rise of Corporate Social Responsibility
    13. 13. Social Media Monetization
    14. 14. Gamification―Score.ly is the only free way to showcase onlinemilestones and legitimate real world achievements. Wemake it fun, acceptable and simple for 13-83 year olds tocatalog and boast about their proudest accomplishments.Connect your social networks to unlock and share youraccomplishments. Then discover what your friends and thecommunity are achieving!‖
    15. 15. Explosion of Social Media InvestmentOn October 2010 Zuckerberg, Bezos, and Doerrannounced their $250M sFund, a clear indicator thatmarket leaders envision the social web space as the nextimportant wave of technology.-businessweek.com
    16. 16. Explosion of Social Media Investment ―Goldman Sachs, along with Russian investment firm Digital Sky Technologies, are putting $500 million on the table—a dollar for every Facebook user—for Facebook, and valuing the company Zuckerberg built at $50 billion.‖ –portfolio.com
    17. 17. Redefining wealth for the socialmedia youth demographic Older demographic • more likely to give money • lowest portion onlineYounger demographic• less likely to give money• highest portion online
    18. 18. Preparing for online 55+demographic ―From Apr-09 to May-10, social web usage grew 88% among users aged 55-64, and those 65+ grew 100%‖ - Pew Internet Research, Aug 2010.
    19. 19. SMRC – Social Market Research for Charity:the natural result of converging models for Social Good, inspiredby many of today’s leading business, techno-social “movers andshakers”, including:The Social Rewards and Social Watchdog web service that super-funds worthy501-c3 charities , while providing the equal value in member rewards fromeveryday Social Content, Market Research (that increases penetration500%+) and Loyalty Cause Marketing (that always includes the receipt valueof the donation as reward points).
    20. 20. SMRC: superfunds charityCreate your philanthropic fingerprint What is your social net worth? What is your social net worth?Jump on a team because kicking ass for Charity is now multi-player The more social media accounts you link to your profile, the more social currency you generate The more you respond to research games challenging your attention & recall (no purchase required), the more social currency you generate SMRC‘s ‗brand‘ of social currency = donations & the equal value in social member rewards for all social content & sponsor interaction Track your charitable achievements
    21. 21. SMRC Marketing & Reach• Mass market, global reach• Hit 10-20M uniques thru charity channels• Charity needs social networking• Social networking niches (hobbyist, geographical, corporate) – Extending Social Networking INTO all major charities with a platform that can handle their entire user base DAY 1.
    22. 22. SMRC - Competitive Traction• prime mover advantage – 5 minute registration• sheer volume of charities and celebs inviting 10+ million members to start • each receiving double social rewards for life & credit for up to 2 yrs of social history • host sponsors earn 4% of donations value & rewards• superior rewards-based business model• everything benefits causes dearest to members – funding the most worthy 501-c3‘s (with on- going impact reports on all charities)
    23. 23. SMRC – High Impact Monetization• low cost, high impact research monetization models -- rewards and cost justifies every market research dollar – generates a minimum $0.60/day for causes & rewards (for social content as media research) – social market research games (of attention/recall) for donations & rewards - promote & validate a 500%+ penetration of all SMRC ‗branded‘ sponsor promotions (easy no cheating, @ $0.06-$2/instance) – reviews and testimonials generate $1-$10 per unique instance, as feedback to sampling, trials & demos
    24. 24. SMRC – Loyalty & 2X Bonus Commerce• loyalty building, double-bonus Commerce monetization model – as true ‗gifts‘ of sponsor generosity – custom donation with the equal value in social rewards – 5-10%+ of purchase price as custom donations and rewards – compared to non-SMRC sponsor‘s bonus and/or discount to just member – average sustained minimum 20% increase in both more (recurring) and new business
    25. 25. SMRC – un-stoppable assimilation• un-stoppable sponsor assimilation strategy – based on validating SMRC‘s social impact reports with popular candidate sponsor‘s, spokesperson‘s and partner‘s charities that include funding analytics plus – 501-c3 follower and 501-c3‘s celebrity‘s follower numbers and projections of funding scenarios – 501-c3 to alternately be invited by SMRC to contact most supportive celebrity as their host
    26. 26. SMRC – easy – inviting, research orpurchase• easy sponsor implementation w/complete, custom support for: – inviting as their host, your followers, employees, and celebrities/sponsors (who become host sponsors with you as their host) – getting market research and/or 2X bonus commerce • acquiring very low cost charity follower media schedules • creating research response quizzes and forms (w/ SMRC marketing codes) for Attention/Recall Research, Reviews & Testimonials • SMRC purchase codes and/or coupons
    27. 27. SMRC sponsor benefits:• SMRC sponsor benefit summary: – Receive donations and tax deductible rewards for: • Every piece of sponsors‘ social content & feedback • 4% of the donations‘ and reward value of their followers responding to their invitation to register – Give out 4% of follower rewards as ‗SMRC Awards‘ – Acquire donations and rewards for research: • Charity media schedules (@ $0.03 per profile) • Attention Research (@0.06 - $2 per) • Reviews/ Testimonials (at $1 - $10+ per) • Purchases (at 5% standard, or 10%+ for demos)
    28. 28. SMRC – increasing value of all socialcontent, everywhere• non-conflictive with all existing social programs by increasing the value of all social content as inputs for both sponsor and member content that generates donations to their favorite charity & social rewards• sponsors are now competing to invite over- lapping follower markets (by region & industry) where every member can have only one host and that assignment is permanent
    29. 29. SMRC – uses existing, or offeringalternative “ad, research & commercedelivery channels”• existing: low cost PPC with conventional PPC channels due to high conversion rates – incentivized by rewards for attention research w/o requiring purchase.• ultra-low cost alternative, new ad-research- commerce delivery channels that have a low fixed rate & get additional revenues from the on-going 4% of the new customers they invite. – Additional partner offerings include topic/keyword ‗authority sites‘ (focused search collaborations) which use the above ad-research-commerce delivery channels
    30. 30. SMRC – assimilate vs. compete• returning 92% of the services‘ donations and rewards to the sponsor‘s and member‘s charities and rewards (respectively), SMRC assimilates competitors by becoming this market‘s ‗standard‘ and either: – making the offer of being a SMRC sponsor more attractive for the value of donations, rewards, research and commerce opportunities – offering to share equally in the same 8% rewards based on the competitor‘s number of sponsors and total followers of each of those sponsors, along with the responsibility of creating the 501-c3 impact rating reports for their sponsor & followers‘ charities.
    31. 31. SMRC – to $2+billion from the first 10million members• per ten million+ members and 500+ sponsors, SMRC will generate year one, a minimum of: – $2.19 billion in 501-c3 charity and member rewards – $220 million in Awards of donations and rewards in recognition of service in the Public Good (1/2 awarded by SMRC Sponsors – $110 million in SMRC Sponsor donations and sponsors rewards (as charitable deductions)
    32. 32. SMRC FoundersPhil Nakata, former CTO of IBM • Saved IBM by transforming them into consulting & professional services firmAaron Nakata, VP Development • Coding/ Gamings phenomScott Bruce, VP Sales • VP Institution Energy Solutions, VP Greenwave Tech.Joel Doerfel, Celebrity Liaison • Professor, Philosopher and Social Media Strategist

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