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This is the 1 page qualifying introduction to the story "Catching the Great White (social) Whale" Whale - by turning Anyone into a Philanthropist and Advertising into ‘Personal Opportunity’ ...For Sponsored Social Goodwill (as the next 'google’ for social markets) located at http://www.slideshare.net/pnakatadroid/catchingthegreatwhitewhale/ -
Contained within this 1 page brief, are:
(a) The "To-Be" (future) simple Summary of our story - starting from the first line "about a paradigm shift for advertising, socially engineered to deliver a high value, noninvasive business model for social market investments, capturing the potential of the ‘Great White Whale’.... linked to the monetization of everyday social content and sponsored research, for custom charity with rewards, that doesn't require purchase"
(b) The qualifying statements - 'socially engineered to noninvasively deliver' over $2B the first year to charity with rewards, and $137+ Billion (in charity with rewards) per year by year three.
(c) The moral of our story - Namely, that you can't "Catch the Great White Whale" by trying to "capture" it, but rather that you can harness its' synergy (sum greater than the parts) by creating an exchange of fair value with it.
The prize for catching the "Great White Whale" includes, but is not limited to:
1) The most valuable content in the world [that which defines the value of everything else],
2) Full funding for all worthy 501-c3 charities,
3) A Paradigm Shift for Advertising into noninvasive rewarding opportunities for Goodwill w/o purchase, and
4) A sustainable cycle of value that funds charity, rewards members and stimulates extreme sponsor interaction.
> Everyone wins and no one loses, while sponsors compete to see who can be more generous in their research or commerce offer.
> Projected to launch with over 10 million members to start, this will generate over $2 Billion for local charity and member rewards, year one!
> We are challenging the world to find a more productive way to capture the potential of the social markets!