Step 5 Training Materials - Know your actors role cards

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A handout to be used with the step 5 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step5training-guide

The handout should be used in the Know Your Actors – Listening To Uncover ‘Hooks’ session.

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Step 5 Training Materials - Know your actors role cards

  1. 1. TRAINING MATERIALS: MODULE 5Know your actors: Role Card – feed manufacturer Chicken feed developer, manufacturer &Key Actor distributorNeeds and Short term Grow sales volume of existing productinterests Grow customer base R&D in new products Medium term Consolidate market share Increase customer loyalty Roll-out new product R&D in new sectors (e.g. cattle) Long term Become market leader in chicken feed sector Enter new sectors (e.g. Cattle)Motivations Reasons to engage Opportunities to increase awareness for products Opportunity to increase smallholder customer base and sales Opportunity to access R&D finance for new products and sectors Not wanting competitors to take advantage of opportunities before them Reasons not to Wariness of NGO-led ‘development’ initiative engage Existing research suggests serious barriers of entry to smallholder market Limited resources to engage
  2. 2. TRAINING MATERIALS: MODULE 5Know your actors: Role Card – Department of LivestockKey Actor Department of livestock servicesNeeds and Short term Meet this year’s targets for vaccination and de-interests worming Medium term Reduce rate of nutrition related illness in cattle by 20% Increase vaccination and de-worming coverage to 50% in western province Strengthen local extension coverage in western province through recruitment of additional vets Long term Reach 100% coverage of extension services in western province Reduce rate of nutrition related illness by 80% Increase vaccination and de-worming coverage to 100%Motivations Reasons to engage Opportunity to connect with well-organised producers for vaccination and de-worming to meet this year’s targets Raise awareness for vaccination and de-worming services Raise awareness for good nutritional practices Reasons not to Lack of man-power engage

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