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Step 1 Training Materials - Slides


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A set of slides that can be used alongside the Facilitator Guide to train practitioners in how to conduct Market System Selection.

The Facilitator Guide can be found at

Published in: Business, Economy & Finance
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Step 1 Training Materials - Slides

  1. 1. TRAINING MATERIALS Module 1 Market System Selection Purpose: Participants are aware of the importanceof rigorous market system (subsector) selection, and understand different selection criteria and how to apply the selection process 1
  2. 2. Why is it important?Why is the process of selecting a market system towork in so important?If the right market is chosen, the PMSD process has the potential to:Include a large number of poor and marginalised producers in themarketSustain market transformations beyond the life of the projectBe scaled up or replicated elsewhereIf the wrong market is chosen, the PMSD process has the potential to:Waste time and resourcesEncourage poor producers to invest in a product that has no marketCause conflict or unsustainable use of natural resources 2
  3. 3. Selecting markets – key steps Brainstorm list of market systems Select key criteria Collect relevant information Narrow down the list /make final selection Deeper analysis of shortlist, leading to final selection (optional) Conflict screening of shortlist (optional) 3
  4. 4. Market System Selection CriteriaCATEGORY EXAMPLE CRITERIA • Market growthEconomic • Unmet market demandopportunity • Small producers’ competitiveness • Potential increase in poor people’s incomesPoverty • Number of beneficiaries (current and potential)impacts • Participation of socially excluded (e.g. women and youth) • Environment (e.g. impact on natural resourceOther – management)context/project • Synergy with government/donor prioritiesspecific • Conflict vulnerability 4
  5. 5. Example market selection grid Criteria (with weighting) Dairy NTFPs VegetablesUnmet Market demand (x2) 5 (10) 4 (8) 3 (6)Number of poor producers (x2) 5 (10) 3 (6) 4 (8)SSP competitiveness 4 3 3Gender 4 4 4Climate change 2 4 3Total weighted score 30 25 24 5
  6. 6. Types of informationCRITERIA EXAMPLE INDICATORSGrowth • Current trends in consumptionPotential • Investment of large firmsUnmet market • Number and type of buyers (Size of markets)demand and • Buyers have ready market for products but aremarket linkage unable to meet demandPotential to • Potential for increased revenues at rural areasincrease income • Income distribution and opportunity forand employment employment 6
  7. 7. Sources of information Secondary sources - donor reports etc.   Interviews with key informants Government reports Trade association reports  (for import/export data) Research institutes 7
  8. 8. Blank market selection grid MS 1 MS2 MS3 MS4 MS5 Criteria (with weighting)Total weighted score 8