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Social Entrepreneurship and the 21st Century Mueseum


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This talk provides a basic introduction to the potential value of social entrepreneurship for museum professionals. For more information on the strategic execution framework check out

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Social Entrepreneurship and the 21st Century Mueseum

  1. 1. Social Entrepreneurship and the 21st Century Mueseum
  2. 2. The application of business practices in the pursuit of a social and/or environmental mission. From “Understanding Social Entrepreneurship” by Jill Kickul and Thomas S. Lyons
  3. 3. Giving yourself permission to solve a BIG Problem
  4. 4. Sound Bytes 3 (Bornstein) "Social entrepreneurs identify resources where others only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving." — David Bornstein, ‘How to Change the World’
  5. 5. IENH The Ticuna Museum located in the town of Benjamin Constant, in Amazonas is an ethnographic museum
  6. 6. IENH aims to rescue social and cultural values threatened by mainstream society, and build tribal identity and individual self-respect, reflecting the Ticuna's own priorities.
  7. 7. Musee De La Femme promotes a positive status for women and challenging negative perceptions and portrayals of African women inside and outside of Africa
  8. 8. Its dual role as a center of communication and to income-generating activities for women centers guides all running programs and management.
  9. 9. You’re already a social enterprise • • • • • • • • Government contracts Shops Cafes Educational programs Artifact and image loans Membership Facilities rentals Film and photo shoots
  10. 10. You’re already a social enterprise • Fundraising experience and savvy • Know how to run the organization under tight budget constraints • Skill in recruiting and working with volunteers • Understand community partnerships • Leading organizations in awareness of the environmental impacts of their activities and energy saving
  11. 11. You’re already a social enterprise • Museums have a strong sense of purpose • Adapt to create activities and income streams that match their aims and comply with the core values of their public mission statement • The social benefits that emerges from your work and the social benefits you deliver epitomize financial, social and environmental sustainability • Many museums embrace sustainability in its wider context by working with local supply chains and developing environmental practices that parallel their strong ethical culture
  12. 12. You’re already a social enterprise • You engage with warmth and authenticity • Celebrate the deepest expressions of the human spirit • You foster curiosity, a sense of values, and encourage committed action. • Explore the full range of human experience
  13. 13. What’s the Business Model?
  14. 14. Key partners Key activities Customer relationships Value proposition Tangible benefit to customers Key resources Cost structure Channels Revenue streams Customer segments
  15. 15. Thinking like a (lean) startup
  16. 16. Entrepreneurship is a form of management.
  17. 17. We don’t run it like a business, but we run it in a business-like fashion.
  18. 18. Funding Model Running a nonprofit is generally more complicated than running a comparable size forprofit business.
  19. 19. Key partners Key activities Relations – tremendous Value proposition diversity of stakeholders Tangible benefits and customers to donors Key resources Value stream –outlays and costs, including investment of effort or costs to reputation and recipients of services Co-creatorsprovided to relationships and roles of all kinds Channels Value stream – returns – including non monetary value, and especially success in mission achievement
  20. 20. Long Term Funding Strategies • Strategy: a combination of goals and means an organization strives for in order to sustain excellence in the face of competition.
  21. 21. Special events Direct mail Corporate sponsorship
  22. 22. Membership Fees Special events Major gifts Direct mail
  23. 23. Legislative appropriation or earmark Executive earmark Government pilot project
  24. 24. Major gifts Special events
  25. 25. Other funding models • Nonprofits supported by earned-income ventures distinct and separate from their core mission-related activities. • Nonprofits operating on a strictly fee-forservice model in either a business-to business or direct-to-consumer fashion, without important supplementary fundraising (from members or prior beneficiaries) or underlying government support
  26. 26. Those who grew … Specific sources of funding—often concentrated in one particular source of funds—that were a good match to support their particular types of work. Each had also built up highly professional internal fundraising capabilities targeted at those sources.
  27. 27. Alignment
  28. 28. Four Attributes of Social Entrepreneurs • Relentless • New Ideas • New forms of social organization • Measurable impact
  29. 29. John Muir (U.S.), naturalist and conservationist, established the National Park System and helped found the Sierra Club.
  30. 30. Florence Nightingale (U.K.), founder of modern nursing, established the first school for nurses and fought to improve hospital conditions.
  31. 31. Benjamin Franklin (U.S.) Formed the first public lending library in America.
  32. 32. @drprogers