1. Pedro Medina
Archiprix workshop
iedmadrid.com

3. IED Madrid Editorial

13. Target
Promote and disseminate services around the bike, creating efficient
services that encourage non-users and facilitate its use by current
users.

14. Storage MobilityMaintenance
Citizen engagement

15. Bicycle storage in the city of Madrid

16. Service
To create systems to improve the city-bike-user relationship, valuing
the storage aspect
To do this, we can build a parking service, implement the necessary
facilities to meet the different needs of the user

17. User
Name Ana
Age 20
Frequency Regular
Activities University,
shopping, visit friends
Storage Ground floor

18. Stage
I. Absence of
reserved spaces
II. Inefficiency of
existing facilities

19. I. Thefts
II. Pedestrian
discomfort
III. Visual pollution

20. The opportunity to create a
service to respond to the needs

22. Analysis: action area

23. Analysis: service areas

24. Analysis: services by area

25. Area: San Bernardo-Malasaña-Chueca

26. Area: Ópera-Callao-Puerta del Sol

27. Area: La Latina-Lavapiés-Atocha

34. Maintenance

35. User
Name Marta
Age 29
Frequency Regular
Activities University, to
work, visit friends
Storage Courtyard of the
residents, office’s
reception and where she
can (lamppost, tree,
fence...)

37. Situation 1
Someone has stolen her bike

38. Situation 2
Marta has a flat tire
... the chain is out
... the light doesn’t work
... broken pedals
... the brakes don’t work
...

39. Situation 3
Marta has an accident

40. Opportunities
- Insurance market
- High cost of repairs
- Repairs business hours
- Do it yourself
...

41. Survival Kit Cyclist
Medical kit

42. Survival Kit Cyclist
SURE your bike: Welcomebike with insurers. 3 types, customizable

43. Survival Kit Cyclist
"Registration"
Flange with identification number

44. Stay on wheels
Urban space to repair and supply material for bicycle in
vending format. Location: newsstand strategically located
in downtown Madrid. 24h service

47. Mobility

48. Service
Information service for
bicycle mobility through
web and mobile application

50. Current services
- Office Bike: Office Bike
Hall of Madrid. Outdated
website with information
about the use of bicycles.
It includes a map with the
current routes for bikes
- Different blogs with
information about routes

53. Related services
Google Maps. It includes information for trips on foot, by car or public
transport
EMT website or Metro with information on public transport routes
They include applications for smartphones

54. Project
A website where you can get specific information on cycling
routes in the center of Madrid
Applications for smartphones
You can personalize your routes

56. How does it work?
You can customize your route
You can log-in to save and share routes, then you can compare the
information with other users

66. Service
Encourage the use of bicycles as alternative transportation
by providing a support: Mobility, Storage and Maintenance
services

67. Pedro Medina p.medina@madrid.ied.es