Google case study

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Brief description of Google case study and how they used GetJar's Pay-Per-Download service to generate downloads of their mobile app and site for Search

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Google case study

  1. 1. Google case study<br />
  2. 2. Background and results<br />2<br />Background and Results<br />Monthly download evolution<br /><ul><li>Developer: Google Inc.
  3. 3. Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.
  4. 4. GetJar Pay Per Download campaigns were deployed in two phases
  5. 5. Google now receives over 1,000,000 downloads/ month
  6. 6. Downloads to date:11million</li></ul>2nd campaign (x3 budget)<br />First PPD campaign<br />
  7. 7. What did Google do to boost their results?<br />Handset coverage: Google initially started with Symbian, Windows and Blackberry but later also included a Mobile Site Shortcut to cover non-smartphone users and increase their reach<br />Campaigns: Initially they started with 2 campaigns per platform. However, following initial success Google began to use GetJar’s managed services and have since launched dozens of campaigns where they segmented these campaigns by: <br />Country<br />Platform<br />Message<br />Analytics : leveraging GetJar’s managed services has also allowed Google to consistently analyze, fine tune or eliminate – as needed – certain campaigns<br />Google’s campaigns have also been consistent over time ensuring high frequency of visibility in front consumers with high bidding to ensure visibility<br />3<br />
  8. 8. What is PPD? Appsolutely no clicks, only downloads <br /><ul><li>PPD:
  9. 9. Google ad sense type ad service.
  10. 10. Bid for premium visibility to increase downloads.
  11. 11. Successful bids get premium listing
  12. 12. Pay only for successful downloads
  13. 13. Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena
  14. 14. Targeting: Bid for downloads by geography, by handsets and by carrier (NEW!)
  15. 15. Soon: In application payments</li></ul>HOMEPAGE (Mobile)<br />4<br />
  16. 16. Pay-per-download: On mobile and on WEB<br />5<br />
  17. 17. PPD results in easier activation which is more cost effective then CPM or CPC campaigns<br />Ad Network<br />Cost Per Click<br />GetJar<br />Pay Per Download<br />Pay only when download starts<br />6<br />
  18. 18. GetJar Networks Inc. <br />1500 Fashion Island Blvd, Suite 209<br />San Mateo, California<br />94404 USA <br />Tel +1 650 288 3225 <br />GetJar Inc<br />salesteam@getjar.com<br />www.getjar.com<br />7<br />

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