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Facebook Apps it! On GetJar,[object Object]
Background and strategy,[object Object],2,[object Object],[object Object]
Developing apps for only for smartphones (iPhone, Blackberry)
Pre-loading these apps with handset vendors
Pre-loading access to the mobile site with carriers
Non-smartphone users generally had to search for or browse to the Facebook mobile site in order to access the service
This limited Facebook’s ability to reach mass market consumers not using smartphones

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Facebook case study adp

Editor's Notes

  1. SV : Insert correct Facebok logo (the one on the next slide is correctSV : Move Facebook logo to center and highlight it so it stands out.SV: It said Step 23 i.o. Step 3 I corrected that