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Conceptual framework

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At the moment thinking about how society influence customers and that customer insights lead to a culture of passion wich creates experience. This experience will go back to society as shared value.

A company that shares value with the whole society triggers share of heart instead of share of wallet which extends the customer life time value.

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Conceptual framework

  1. 1. CONCEPTUAL FRAMEWORK SHARED VALUE<br />EXPERIENCE<br />Share of heart<br />SharedValue<br />Customerinsights<br />CustomerJourney<br />Customer<br />Society<br />

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