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Project	
  Management	
  &	
  	
  
Gamifica2on	
  
Speaker:	
  Gonzague	
  PATINIER	
  
	
  
Email:	
  gonzague.pa2nier@gmail.com	
  
Project	
  Management	
  &	
  	
  
Gami...
About	
  the	
  Speaker	
  
•  French	
  
•  20	
  years	
  in	
  ASEAN	
  
–  Thailand	
  (13)	
  
–  Singapore	
  (7)	
 ...
From	
  Zero	
  KM	
  to	
  42	
  KM	
  
in	
  18	
  Months	
  
Doctors	
  are	
  not	
  my	
  friends	
  
Points	
  
Badges	
  
Leaderboard	
  
Tracking	
  
Feedback	
  
Behavior	
  
	
  
Points	
  
Badges	
  
Leaderboard	
  
Tracking	
  
Feedback	
  
Behavior	
  
	
  
Gamifica2on	
  
•  Gamifica2on	
  is	
  not	
  playing	
  games	
  
•  Not	
  turning	
  boring	
  work	
  into	
  game	
  a...
What	
  is	
  Gamifica2on	
  
“Gamifica1on	
  is	
  the	
  use	
  of	
  game	
  thinking	
  and	
  
game	
  mechanics	
  in	...
What	
  is	
  Gamifica2on	
  
”Gamifica1on	
  uses	
  game	
  mechanics	
  and	
  game	
  
design	
  techniques	
  in	
  non...
Gamifica2on	
  /	
  Serious	
  Game	
  /	
  	
  
Business	
  Simula2on	
  
Game	
  	
  
Thinking	
  
Game	
  
Elements	
  
...
Gamifica2on	
  /	
  Serious	
  Game	
  /	
  	
  
Business	
  Simula2on	
  
Gamifica2on	
  /	
  Serious	
  Game	
  /	
  	
  
Business	
  Simula2on	
  
Illustra2on	
  from	
  Andrzej	
  Marczewski	
  ...
Gamifica2on	
  
Gamifica2on	
  
Serious	
  Game	
  
Business	
  Simula2on	
  
Gamifica2on	
  
Gartner	
  Hype	
  Cycle	
  
•  Whereare	
  we?	
  	
  
Gamify	
  What?	
  
•  Marke2ng	
  /	
  Customer	
  Reten2on	
  
•  Loyalty	
  Program	
  (ex:	
  Starbucks	
  +	
  Foursq...
Gamify	
  How?	
  
•  People’s	
  natural	
  desire	
  for	
  
– Socializing	
  
– Learning	
  
– Mastery	
  
– Compe22on	...
Gamifica2on	
  Elements	
  
From	
  Coursera	
  “Gamifica2on”	
  
LinkedIn	
  Example	
  
MicrosoU	
  
Gamifica2on	
  Design	
  Framework	
  
(6D)	
  
1.  Define	
  Business	
  Objec2ves	
  
2.  Delineate	
  target	
  behavior	...
Gamifica2on?	
  
Project	
  Management	
  
Training	
  
On	
  
Boarding	
  
Team	
  
Building	
  
Driving	
  
Behavior	
  
In	
  your	
  
o...
Training	
  /	
  On	
  Boarding	
  
To	
  complement	
  PM	
  educa2on	
  
Project	
  On	
  Boarding	
  /	
  Team	
  Building	
  
•  Cayenne	
  from	
  Celemi	
  
Project	
  On	
  Boarding	
  /	
  Team	
  Building	
  
•  Challenges	
  of	
  Egypt	
  
From	
  GamingWorks	
  
 
The	
  Challenge	
  of	
  Egypt	
  
	
  
	
  
34	
  
a. Entrance
b. Descending corridor
c.  Underground chamber
d. Servi...
The	
  Pharaoh	
  wants	
  a	
  nice	
  PYRAMID	
  
close	
  to	
  the	
  river	
  Nile.	
  
	
  
Your	
  team	
  will	
  ...
Driving	
  Behavior	
  
•  Timesheet	
  
From	
  Constant	
  Learner	
  
Driving	
  Behavior	
  
•  Corporate	
  
Training	
  
Driving	
  Behavior	
  
In	
  Your	
  Own	
  Project	
  
•  The	
  solu2ons	
  you	
  are	
  delivering,	
  may	
  /	
  should	
  
incorporate	
  ...
In	
  Your	
  Own	
  Project	
  
•  Badgeville	
  
•  Bunchball	
  
•  Playbasis	
  
•  …	
  
Resources	
  
•  MOOC	
  
–  Gamifica2on	
  by	
  Kevin	
  Werbach	
  
hpps://www.coursera.org/course/gamifica2on	
  
–  Gam...
Resources	
  
•  Video	
  
– “For	
  The	
  Win”:	
  	
  
hpps://www.youtube.com/watch?v=nKuW0luxvEI	
  
– The	
  Fun	
  T...
Games?	
  
Project	
  Management	
  &	
  	
  
Gamifica2on	
  
Project Management Gamification
Project Management Gamification
Project Management Gamification
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Project Management Gamification

This lecture introduces “Gamification” and its relevance to the PMI Thailand Chapter Project management community. Gamification is “applying game mechanics and game design techniques to engage and motivate people to achieve their goals”. The Gamification market is a growing market, forecasted to reach up to 5.5 US$ Billions in 2018. The presentation also highlights basic concepts of Gamification, some examples and practical applications, as well as introduces major players in the market. Here is a futuristic short video of what gamification could bring in the coming years.
The session focuses on what is available today, how it applies in a business context, and also presents related topics such as “Serious Games and Business Simulation".

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Project Management Gamification

  1. 1. Project  Management  &     Gamifica2on  
  2. 2. Speaker:  Gonzague  PATINIER     Email:  gonzague.pa2nier@gmail.com   Project  Management  &     Gamifica2on   2015-­‐02-­‐18  
  3. 3. About  the  Speaker   •  French   •  20  years  in  ASEAN   –  Thailand  (13)   –  Singapore  (7)   •  IT  Vendor  Experience   –  Computer  Associates   –  MicrosoU   •  IT  Service  Management   –  Cer2fied  Trainer   –  Workshop  Facilitator   –  ITSMF  Bangkok  Chapter   •  Gamifica2on  Explorer   •  Soccer  Coach  for  kids   •  MOOC  addict   –  Coursera   –  EDX   –  Iversity   •  Tradi2onal  and   Boardgame   –  GO  (Baduk)   –  Euro  Game   •  Aspiring  Game  Designer   •  Newbie  Marathon  Runner  
  4. 4. From  Zero  KM  to  42  KM   in  18  Months  
  5. 5. Doctors  are  not  my  friends  
  6. 6. Points   Badges   Leaderboard   Tracking   Feedback   Behavior    
  7. 7. Points   Badges   Leaderboard   Tracking   Feedback   Behavior    
  8. 8. Gamifica2on   •  Gamifica2on  is  not  playing  games   •  Not  turning  boring  work  into  game  ac2vi2es  (*)  
  9. 9. What  is  Gamifica2on   “Gamifica1on  is  the  use  of  game  thinking  and   game  mechanics  in  non-­‐game  contexts  to   engage  users  in  solving  problems  and  increase   users’  self  contribu2on”     -­‐  From  Wikipedia  
  10. 10. What  is  Gamifica2on   ”Gamifica1on  uses  game  mechanics  and  game   design  techniques  in  non-­‐gaming  context  –  it’s  a   powerful  tool  to  engage  employees,  customers   and  the  public  to  change  behaviors,  to  develop   skills  and  drive  innova2on.”    -­‐  From  Gartners  
  11. 11. Gamifica2on  /  Serious  Game  /     Business  Simula2on   Game     Thinking   Game   Elements   Game   Mechanism   Just  for   Fun   Game   Inspired     Design   X   Gamifica2on   X   X   Serious   Game  /   Simula2on   X   X   X   Game   X   X   X   X  
  12. 12. Gamifica2on  /  Serious  Game  /     Business  Simula2on  
  13. 13. Gamifica2on  /  Serious  Game  /     Business  Simula2on   Illustra2on  from  Andrzej  Marczewski  -­‐  Gamasutra  
  14. 14. Gamifica2on  
  15. 15. Gamifica2on  
  16. 16. Serious  Game  
  17. 17. Business  Simula2on  
  18. 18. Gamifica2on  
  19. 19. Gartner  Hype  Cycle   •  Whereare  we?    
  20. 20. Gamify  What?   •  Marke2ng  /  Customer  Reten2on   •  Loyalty  Program  (ex:  Starbucks  +  Foursquare)   •  Compe22ve  Intelligence  /  Market  Research   (Survey)   •  Customer  Engagement  (Web  site  Ac2vi2es)   •  Social  Network  (Stack  Overflow)   •  Health  /  Exercise  Program  (Fitocracy)   •  Employee  Produc2vity  /  Training   •  …  
  21. 21. Gamify  How?   •  People’s  natural  desire  for   – Socializing   – Learning   – Mastery   – Compe22on   – Achievement   – Status   – Self-­‐expression  
  22. 22. Gamifica2on  Elements   From  Coursera  “Gamifica2on”  
  23. 23. LinkedIn  Example  
  24. 24. MicrosoU  
  25. 25. Gamifica2on  Design  Framework   (6D)   1.  Define  Business  Objec2ves   2.  Delineate  target  behavior   3.  Describe  your  players   4.  Devise  ac2vity  loops   5.  Don’t  forget  the  fun   6.  Deploy  appropriate  tools  
  26. 26. Gamifica2on?  
  27. 27. Project  Management   Training   On   Boarding   Team   Building   Driving   Behavior   In  your   own   projects  
  28. 28. Training  /  On  Boarding   To  complement  PM  educa2on  
  29. 29. Project  On  Boarding  /  Team  Building   •  Cayenne  from  Celemi  
  30. 30. Project  On  Boarding  /  Team  Building   •  Challenges  of  Egypt   From  GamingWorks  
  31. 31.   The  Challenge  of  Egypt       34   a. Entrance b. Descending corridor c.  Underground chamber d. Service corridor e. Ascending corridor f.  Queen’s room g. Air shafts h. Great gallery i.  Antechamber j.  King’s chamber k.  Weight relief chambers From  GamingWorks  
  32. 32. The  Pharaoh  wants  a  nice  PYRAMID   close  to  the  river  Nile.     Your  team  will  build  it…..       Welcome  to  “The  Challenge  of  Egypt”   Introduc2on   35  From  GamingWorks  
  33. 33. Driving  Behavior   •  Timesheet   From  Constant  Learner  
  34. 34. Driving  Behavior   •  Corporate   Training  
  35. 35. Driving  Behavior  
  36. 36. In  Your  Own  Project   •  The  solu2ons  you  are  delivering,  may  /  should   incorporate  gamifica2on   – CRM  /  Sales   – ERP  (SAP)   – Portal  /  Intranet   – Knowledge  Management   – …  
  37. 37. In  Your  Own  Project   •  Badgeville   •  Bunchball   •  Playbasis   •  …  
  38. 38. Resources   •  MOOC   –  Gamifica2on  by  Kevin  Werbach   hpps://www.coursera.org/course/gamifica2on   –  Gamifica2on  Design  2015   hpps://iversity.org/en/courses/gamifica2on-­‐ design-­‐2015   •  Books   –  For  the  Win     hpp://www.amazon.com/Win-­‐Game-­‐Thinking-­‐ Revolu2onize-­‐Business-­‐ebook/dp/B009NFNVUE  
  39. 39. Resources   •  Video   – “For  The  Win”:     hpps://www.youtube.com/watch?v=nKuW0luxvEI   – The  Fun  Theory   hpp://www.thefuntheory.com/   •  Companies:   – hpp://www.playbasis.com/   – hpp://bankerslab.com/  
  40. 40. Games?  
  41. 41. Project  Management  &     Gamifica2on  

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