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The role of Linked Data in Search and Online Media

Presentation at the Future Internet Assembly, Ghent, Dec 16, 2010

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The role of Linked Data in Search and Online Media,[object Object],Peter Mika,[object Object],Researcher and Data Architect,[object Object],Yahoo! Inc.,[object Object]
Search,[object Object]
Information box with content from and links to Yahoo! Travel,[object Object],For Yahoo!, search is much more than 10 blue links,[object Object],Points of interest in Vienna, Austria,[object Object],Shopping results from ,[object Object],Yahoo! Shopping,[object Object],Since Aug, 2010, ‘regular’ search results are ‘Powered by Bing’,[object Object]
Not just search: advertizing,[object Object],How could we get publishers to tell us: which pages are about a  person or this particular person?,[object Object]
Creating an ecosystem of publishers, developers and end-users ,[object Object],Publishers provide structured data embedded in HTML,[object Object],Yahoo crawls this data and makes it available to developers,[object Object],Developers help to transform data into rich results displays,[object Object],End users benefit from richer and more relevant search results,[object Object],Yahoo! SearchMonkey,[object Object],Page Extraction,[object Object],RDF/Microformat Markup,[object Object],Acme.com’s ,[object Object],Web Pages,[object Object],Index,[object Object],DataRSS feed,[object Object],Web Services,[object Object],Acme.com’s,[object Object],database,[object Object]
Yahoo has been a first adopter of Semantic Web technology,[object Object],First search engine to support RDFa,[object Object],Promoting the use of standard ontologies,[object Object],Helping publishers to get on the Semantic Web,[object Object],Working with the community on developing and maintaining ontologies,[object Object],VoCamp series of events,[object Object],Working with the W3C,[object Object],Making the data available ,[object Object],Yahoo! BOSS: API for developers ,[object Object],Yahoo! Webscope datasets for research,[object Object],Yahoo! SearchMonkey,[object Object]

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The role of Linked Data in Search and Online Media

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Editor's Notes

  1. Search is a form of content aggregation
  2. Traditionally, homepage and search are both entry points to content
  3. Again, page optimization and content aggregation are a form of search