Moderated by Robert Glazer As retailers expand across the globe, many bring their affiliate programmes with them. Managed properly, the affiliate channel can be a great way to generate brand recognition in a foreign market and acquire new customers. However, expanding internationally can be fraught with challenges for retailers unfamiliar with the lay of the land in their new market. Network and agency differences await, along with difficulties in establishing brand awareness, varying standards for compliance, not to mention trouble with recruiting and supporting local affiliates. In this session, a panel hosted by Acceleration Partners will outline how these challenges can be met while sharing the best practices for going global.

1. CONFIDENTIAL FOR CLIENT
GOING GLOBAL WITH YOUR
AFFILIATE PROGRAMME, THE RIGHT
WAY

2. 2
ROBERT GLAZER
Founder & Managing Director
Acceleration Partners
TIJS VAN SANTEN
Chief Revenue Officer
Impact Radius
DAVE NAFFZIGER
CEO
Brand Verity
HANAN MAAYAN
Founder
Trackonomics

3. TRENDS & OPPORTUNITIES
• Increased global
coordination among
international brands
• Adoption of global shopping
cart solutions
• More global affiliates and
partner opportunities
• Brands looking for more
performance-based bottom
of the funnel opportunities
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4. AFFILIATE PROGRAMMES GLOBALLY
4

5. NETWORKS HAVE DIFFERENT CAPABILITIES &
COVERAGE
5

6. AGENCIES ARE FRAGMENTED & REGIONAL
6

7. SOME “INTERNATIONAL” OFFICES ARE VERY SMALL
7

8. OTHERS CAN BE MISLEADING
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Can you do
affiliate marketing?

9. GOING GLOBAL THE SMART WAY
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CHICAGO GERMANY NEW ZEALAND
Multiple airlines working as one team
Seamless check-in, baggage handling and
transfers

10. CHALLENGES
• Local market nuances
(recruiting, language,
culture)
• Technology and reporting
• Compliance requirements
vary greatly between
countries
• Affiliate as a launch strategy
can be difficult
• Global account coordination
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