An Introduction to

 Social Media in
   Education
                  Presented by:
Dean Groom, Head of Educational Developm...
Participation in this session
    This presentation is about where social
    media fits with learning and education.
    P...
Seismic Shifts in the Web

•   Media used to be the preserve of media
    companies: newspapers, entertainment and
    pub...
Seismic Shifts in the Web

•   The www - created 15 years ago by Tim Berners
    Lee, quickly out grew it’s original idea ...
The web is BIG
No one knows - it depends how you measure it

            Google thinks it’s about
     170 MILLION TB, whi...
The web is no longer - pages - but shared experiences
Edublogger Tribe

•   The Edublogger community adds about 200,000
    new pages a day (Technorati 2008)

•   The majority ...
Passive Consumers
•   For over a decade, technology has become
    cheaper, internet access faster and more mobile.

•   M...
Social Media

•   Creates ‘tribes’ who need leaders.

•   Tribal leaders need followers and a reason to be in
    the trib...
Social Media is happyness

•   Humans like to belong, and to feel part of
    something bigger than themselves

•   Partic...
Web2.0

•   Is not a technology, it’s a way to differentiate the
    passive internet of the www from the two way
    inte...
Thousands of places to participate
The race to zero
•   Most of Web2.0 services, networks and
    applications have zero service fees use.

•   Facebook conn...
Web2.0 in China
Behaviorism, cognitivism, and constructivism
 are the three broad learning theories most often
used in the creation of ins...
These theories, however, were developed in a time when
    learning was not impacted through technology.
Informal learning is a significant aspect
  of our learning experience. Formal
  education no longer comprises the
majority...
Connectivism
• Learning and knowledge rests in
  diversity of opinions.
• Learning is a process of connecting
  specialise...
Connectivism

•   Nurturing and maintaining connections is needed
    to facilitate continual learning. Ability to see
   ...
Connectivism


•   Decision-making is itself a learning process.
    Choosing what to learn and the meaning of
    incomin...
Educational Lens

•   Social Media is a teaching tool

•   Allows mass communication for low cost

•   Is enjoyable and pa...
Educational Lens
•   Is moving from proprietary to open source (free)

•   Is MASSIVE with MASSIVE growth. MySpace,
    Yo...
Social University
Where is the learning fit?

•   Graduate Capabilities - the softer skills of
    collaboration, co-operation, goal directed...
Extended eLearning
•   More flexible delivery - iLecture + social network

•   More online resources - Convenors use social...
Where to start?

•   The LTC take on a range of advisory capacities on
    campus, and assist in the development of learni...
Intro to Social Media In Education
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This presentation is about where social
 media fits with learning and education.
 It is an introduction, and was produced as a podcast. This is the text version.

Please add comments on the Etherpad : http://etherpad.com/qIr8DAI590

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Intro to Social Media In Education

  1. 1. An Introduction to Social Media in Education Presented by: Dean Groom, Head of Educational Development Design blog: http://deangroom.wordpress.com
  2. 2. Participation in this session This presentation is about where social media fits with learning and education. Please add comments on the Etherpad. • This presentation is http://www.slideshare.net/pmhs/intro-to-social-media-in-education • Participate in this presentation - http://etherpad.com/qIr8DAI590
  3. 3. Seismic Shifts in the Web • Media used to be the preserve of media companies: newspapers, entertainment and publishing. • An multi-billion dollar ecosystem that created content and delivered it to us the consumer • We were classified, targeted and conditioned to information being presented in familiar ways using familiar sources
  4. 4. Seismic Shifts in the Web • The www - created 15 years ago by Tim Berners Lee, quickly out grew it’s original idea of a way to ‘find’ information. • The web by the mid 1990s became and information channel and attracted media companies - who not surprisingly - created yet more content for their consumers • Portals, Banner Ads - the dot com boom.
  5. 5. The web is BIG No one knows - it depends how you measure it Google thinks it’s about 170 MILLION TB, which is equivalent to about 680,000,000 computers It also thinks if it stopped now, it would take 300 years to completely index using todays technology and methodology.
  6. 6. The web is no longer - pages - but shared experiences
  7. 7. Edublogger Tribe • The Edublogger community adds about 200,000 new pages a day (Technorati 2008) • The majority of educational blog posts are not tagged as ‘education’, so it’s impossible to tell (or find) them all. • Students are faced with 3 trillion to 1. • Singularity / Authority issues when using Google to find information.
  8. 8. Passive Consumers • For over a decade, technology has become cheaper, internet access faster and more mobile. • Microsoft (March 2009) predicts IPTV (internet based TV) will have higher viewing figures that traditional TV. • Viewing audiences for online content exceed traditional media conduits already. • We are no longer passive, we choose create, share and communicate with almost no effort, consistently and find pleasure in doing so.
  9. 9. Social Media • Creates ‘tribes’ who need leaders. • Tribal leaders need followers and a reason to be in the tribe - a common interest/goal • They need a way of communicating • We like to join tribes, especially tribes that create ‘change’ - to us personally or to our society. • Social Media - is ‘tribe enabling’ technology
  10. 10. Social Media is happyness • Humans like to belong, and to feel part of something bigger than themselves • Participation is enjoyable - it makes people happy. • Traditional media is one-way - offering little in the way of participation. • Social Media is ‘people’ driven, not ‘corporate’ driven - it needs followers and leaders as well as a purpose and a way of communicating
  11. 11. Web2.0 • Is not a technology, it’s a way to differentiate the passive internet of the www from the two way interchange. • Blogs, wikis, social networks, video sharing, podcasting etc., • Creating, sharing, remixing, recycling information • Forming and joining groups
  12. 12. Thousands of places to participate
  13. 13. The race to zero • Most of Web2.0 services, networks and applications have zero service fees use. • Facebook connects people with thousands of others without a service fee • YouTube has higher viewing figures than any traditional media network • Hulu.com is bigger than any US TV network • We don’t need proprietary software
  14. 14. Web2.0 in China
  15. 15. Behaviorism, cognitivism, and constructivism are the three broad learning theories most often used in the creation of instructional environments.
  16. 16. These theories, however, were developed in a time when learning was not impacted through technology.
  17. 17. Informal learning is a significant aspect of our learning experience. Formal education no longer comprises the majority of our learning. Learning now occurs in a variety of ways – through communities of practice, personal networks, and through completion of work-related tasks. Siemens (2005) Connectivism: A Learning Theory for the Digital Age http://www.elearnspace.org/Articles/connectivism.htm
  18. 18. Connectivism • Learning and knowledge rests in diversity of opinions. • Learning is a process of connecting specialised nodes or information sources. • Capacity to know more is more critical than what is currently known
  19. 19. Connectivism • Nurturing and maintaining connections is needed to facilitate continual learning. Ability to see connections between fields, ideas, and concepts is a core skill. • Currency (accurate, up-to-date knowledge) is the intent of all connectivist learning activities.
  20. 20. Connectivism • Decision-making is itself a learning process. Choosing what to learn and the meaning of incoming information is seen through the lens of a shifting reality. While there is a right answer now, it may be wrong tomorrow due to alterations in the information climate affecting the decision.
  21. 21. Educational Lens • Social Media is a teaching tool • Allows mass communication for low cost • Is enjoyable and participatory • Encourages self-reflection • Develops learning networks
  22. 22. Educational Lens • Is moving from proprietary to open source (free) • Is MASSIVE with MASSIVE growth. MySpace, YouTube, Facebook, Wikipedia • Is faster and uses ‘people’ as the conduit for information exchange • Is a reaction to ‘information overload’ - creating personal learning networks • In converging on MOBILE technology
  23. 23. Social University
  24. 24. Where is the learning fit? • Graduate Capabilities - the softer skills of collaboration, co-operation, goal directed learning, co-production. • Curriculum Renewal - using Web2.0 as pedgogical tools for learning • Student Experience - connecting students with each other and their learning • ePortfolios - creating positive digital reputation
  25. 25. Extended eLearning • More flexible delivery - iLecture + social network • More online resources - Convenors use social bookmarking, online presentations • Virtual Learning Spaces - online/mobile webinars, virtual worlds (MQ in Second Life) • MQ driven social networks - communities of practice - wikis, facebook etc., • Induction and training - video ‘how to’ combined with LMS (Blackboard) - Competency based.
  26. 26. Where to start? • The LTC take on a range of advisory capacities on campus, and assist in the development of learning and teaching technologies. • Classroom and Lecture (new practices) • Communication and Professional Learning • Individual Staff Development • Emerging Technology Research and Development

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