In Marketing We Trust

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"My obsession with data, human behaviour, technology, and design is rooted in a desire to craft better digital experiences." I’ve been earning a paycheque from data-driven digital marketing since 2004, in that time I have worked with leading global brands to deliver business growth, winning awards and leading industry groups. As a digital strategist, I’m customer focused and commercially driven. I combine insights from research and analysis with a creative approach to deliver business success through better digital experiences. Typically, this process involves close collaboration with service users and business stakeholder to explore, define and deploy transformational digital solution...

marketing automation technology marketing travel and tourism travel chatbot customer intelligence data insight cro customer journey conversion rate optimisation

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In Marketing We Trust

Presentations

Conversion Optimsiation - Using Customer Intelligence to Convince and Convert

Chatbot for the Travel Industry - ITB Asia 2017

Likes

outREACH Online - 'The Truth About Digital PR'

Large-scale social media analysis with Hadoop

Data Driven Social Media Marketing Insights

Calculating the ROI of UX with Standard Financial Models

UX is not UI!

UX Fundamentals for Beginners

Why UX Design Needs Content Strategy

Creating a Culture of UX

5 neglected ways to drive value across the customer journey

Big Data Analytics & Travel Industry – The Best Deal Around

CRM Strategy and Implementation

CRM Strategy

Christopher Penn - Build a Data-Driven Customer Journey

Our Playbook for Digital Crisis and Issue Management 3.0

Digital Marketing Strategy 101

Digital Strategy, Consumer Insights & Target Audience

Digital Strategy 101

brandshare: how brands & people create value exchange

Social@Ogilvy on Millennials, the New Age Heroes

Writing for the Web

Why Social Business

7 ridiculously simple productivity hacks that will blow your mind

2015 Trends

Brand architecture

Social Marketing, Listening and Engagement

Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline (a ChangeThis manifest)

Marketing Strategy

Marketing fact vs Marketing fantasy

Defining Your Unique Value Proposition