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Finding your niche in your small business is not easy and it can't be forced. It takes a combination of passion, hard work, and a little luck (and a paying market!) to find your niche. In the latest PME 360 Powering Business Growth show we were lucky to have Eric Cressey with Cressey Performance. Eric discusses how he fell into his niche training baseball players and became one of the most respected trainers in the baseball industry today.
It takes a lot of hard work and consistent effort in the right places to take an idea and make it a nationally recognized brand in a competitive niche. Listen to our latest podcast "Finding Your Niche Without Forcing It" and hopefully learn a thing or three.