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Developing a Unique Selling Proposition for Home Improvement Businesses


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Ron Rodi Jr and Ryan Paul Adams dive into the subject of developing a USP - Unique Selling Proposition for your home improvement business. Ron and Ryan rattle off 40 minutes of some really valuable content around the what, how, why, when, and where to craft and use a USP in your home improvement business.

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Developing a Unique Selling Proposition for Home Improvement Businesses

  1. 1. Developing a Unique SellingProposition for Your Home Improvement Business Presented by Ron Rodi & Ryan Paul Adams
  2. 2. Ron Rodi Director of Client Services – PME 360• Director of Client Services - PME 360 in Chicago• Has worked to improve client experience and grow revenue through consultative sales and marketing since 2008• Assists start ups with growing into major contenders in competitive industries• Helps generate quantum top line revenue increases in major competitive markets in variety of industries• Lifetime student of Sales Mastery• $100 million+ in career transactional sales
  3. 3. Ryan Paul Adams CEO – PME 360• Working on growing businesses since 2005• Been in the internet marketing world for 8+ years• Successfully launched 4 companies• Helped generate millions in additional revenue for local businesses in a wide variety of industries with a focus on the home improvement market• SEMPO Certified Advanced SEO Specialist, Google Analytics & Adwords Certified• Invested over $100,000+ and 6,000 hours in advanced education in business, sales, and marketing over the past 8 years.
  4. 4. Developing a Unique Selling Proposition• Select Your Target Buyer• Determine What You Can Be The Best in the World At• What Do You Stand Behind• Create a Unique Guarantee• Look at the Negative and Create a Promise Around That• Determine Time Frame• Don’t Be Afraid to List All the Potential Negatives Surrounding Your Product or Service• ….Finally, What Happens if You Don’t Deliver. Get That Out in the Open!
  5. 5. Limited time complimentary offer for all listeners:30-Min Strategy Session of your business. Email Ryan or Ron for more information Thank you, Ron Rodi & Ryan Paul Adams