eMarketing On A Budget Paul Connolly Interactive Services Technical Developer ( Web Designer )
What is eMarketing? Simply put...Marketing of products or services over the internet.
How do I do this?Know where you’re going.Figure out where your customers are... spend your time there.Know your tools.Make it work... make it look good.
Know where you’re going.Go where they want you.Look for opportunities to contribute. Be helpful. Sell when appropriate. Popular local news websites Blogs that are relevant to your goals Reach out to industry e-newsletters for chances to collaborate Go to conferences and networking events Submit events to online calendars Use social media outside of your own channels
Know your tools.Get Organized.Make a plan. Work the plan. Calendar: Keep yourself on track. Docs: Create and share. Reader: Stay informed. Alerts: React fast. Google+: Get found. Analytics: Make data decisions.
Know your tools.Be visual.Reinforce what your words with images/video. iPod touch - Get real photos - Get quick video - Share easily to webFree image editing tools keep images looking good. GIMP.org CutMyPic.com
Know your tools.Communicate.Be social. Be helpful. Manage all your social from one spot. - Hootsuite - TweetDeck - CrowdBooster Find what people are saying about you. - SocialMention - Google Alerts - In platform searches
Know your tools.Email is not dead. Bad email is.Nothing to say? Don’t send it. MailChimp’s Forever Free Plan - 12,000 emails / month - Up to 2,000 subscribers - Designer Templates - Image hostingBuild an opt-in email list.Spend your time sending email to people who want it.- Put a sign-up form on your website- Promote it on your social networks- Make the content exclusive to subscribers- Run a contest periodically to drive and keep interest
Know your tools.What else?A few other useful tools. Facebook Pages Manager Mobile app that gives you better control with mobile devices. Bit.ly link shortener Make long links short and track how many times they were clicked. Dropbox cloud storage Share large ﬁles. Access ﬁles across multiple devices. Easy backup. Cheddar to-do list app Keep a to-do list that syncs across multiple devices. Hash tag functionality.