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Paul M. Boos
paul.boos@excella.com
@paul_boos
Agenda
• Intro to Business Canvas
• What did the Office of Pesticide Programs’ Business
Model Look Like?
• Look a new cons...
Business Model Generation by Alex Osterwalder
Value Propositions
• What the organization provides
to its customers.
• These should relate directly to
your organization’...
Customer Segments
• Who the organization identifies
as customers.
• Consumes produced value.
• May further add value to th...
Customer Relationships
• How the organization understands
its customer’s evolving needs.
• Key to understanding if the
pro...
Key Partners
• Other organizations providing
people, services, products, or
other resources .
• The word ‘key’ is importan...
Key Activities
• How the organization create their
value propositions.
• Describe with unique process or
value stream titl...
Cost Structures
• Costs incurred to create
and deliver the
products and services
(key activities & resources),
maintain cu...
Revenue Streams
• Funds that flow into the
organization.
• For commercial
organizations (for-profit
companies) these are
p...
So What..?
• Business Canvases provide a view into an
organization on ONE page.
• You can quickly see if certain costs/key...
EPA/Office Of Pesticide Programs
Approved (Safe) PesticidesApproved (Safe) Pesticides
Pesticide Chemical DataPesticide Che...
What’s So Cool?
• Well I can walk a new employee through this and
they know
• what the organization offers its constituent...
what happens if
we think of a possible
new customer segment?
So…
V
constituent
EPA/Office Of Pesticide Programs
Approved Safe PesticidesApproved Safe Pesticides
Pesticide Chemical DataPesticide Chemica...
So Some Qs for You…
• What might be some good metrics for this value
proposition?
• What other value propositions could we...
The Business Environment
Financial Crisis!
INDUSTRY
FORCES
KEY
TRENDS
MARKET
FORCES
MACRO-
ECONOMIC
FORCES
Downward pressure on food prices
Less pe...
Now it’s your turn….
• Grab a Biz Canvas and give it a shot…
• See what you can define in how your organization
operates
•...
DebriefWhat did you learn?
Thank You!
Merci!
Please Keep in Touch…
Paul M. Boos
paul.boos@excella.com
@paul_boos
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Business Models in the Non-Profit and Public Sectors

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This presentation/practice was given at the Gatineau-Ottawa Agile Tour conference and helps people that work in the non-profit and public sectors understand how they can use a Business Canvas to better understand the value proposition of their organization to its constituents, cost structures and how appropriations/dues/payments can be applied, and to analyze the environment in which their organization lives for possible impacts. This was a talk followed up with some time for people to practice trying to build their own business model.

Published in: Government & Nonprofit
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Business Models in the Non-Profit and Public Sectors

  1. 1. Paul M. Boos paul.boos@excella.com @paul_boos
  2. 2. Agenda • Intro to Business Canvas • What did the Office of Pesticide Programs’ Business Model Look Like? • Look a new constituent! • Assessing the impact of a financial crisis • Give it a shot! (Get a start on yours…) • Debrief & Q&A
  3. 3. Business Model Generation by Alex Osterwalder
  4. 4. Value Propositions • What the organization provides to its customers. • These should relate directly to your organization’s mission. • Articulate metrics for these so that people understand the value.
  5. 5. Customer Segments • Who the organization identifies as customers. • Consumes produced value. • May further add value to their customers.
  6. 6. Customer Relationships • How the organization understands its customer’s evolving needs. • Key to understanding if the products/services are still of value. • Often have associated costs. Channels • How the organization gets products/services to its customers. • Also have associated costs.
  7. 7. Key Partners • Other organizations providing people, services, products, or other resources . • The word ‘key’ is important; some organizations may provide non-essential services. • May or may not incur costs. Cost: Contractor or Supplier – usually shown in the Key Resource then; Free: Data from another agency
  8. 8. Key Activities • How the organization create their value propositions. • Describe with unique process or value stream titles. • Always have associated costs. Key Resources • Talent/people, systems, and knowledge used to create value. • Always have associated costs. (Volunteers maybe would be ‘free’.)
  9. 9. Cost Structures • Costs incurred to create and deliver the products and services (key activities & resources), maintain customer relationships, and set-up and operate channels. • Be careful not to double count if key resources are used on key activities. • Looking for cost drivers, not necessarily every cost.
  10. 10. Revenue Streams • Funds that flow into the organization. • For commercial organizations (for-profit companies) these are payments. • For non-profit orgs, these likely are donations, dues, or possibly services. • For the public sector, these are usually appropriations.
  11. 11. So What..? • Business Canvases provide a view into an organization on ONE page. • You can quickly see if certain costs/key activities are misaligned against the value proposition. Example: Are you spending too much in an area not related to what you provide to your customers? • You can do this at various levels of the organization.
  12. 12. EPA/Office Of Pesticide Programs Approved (Safe) PesticidesApproved (Safe) Pesticides Pesticide Chemical DataPesticide Chemical Data Pesticide RegistrantsPesticide Registrants Health ActivistsHealth Activists Environmental ActivistsEnvironmental Activists PublicPublic Industry EventsIndustry Events News BriefingsNews Briefings Data Available/StudiesData Available/Studies Submission/Tracking PortalSubmission/Tracking Portal Office of Pollution Prevention and Toxics (OPPT) Office of Pollution Prevention and Toxics (OPPT) Analysis Contractors & Universities Analysis Contractors & Universities Build & Maintain SystemsBuild & Maintain Systems Disseminate DataDisseminate Data Legal StaffLegal Staff S/W, Servers, & NetworkS/W, Servers, & Network Evaluate PesticidesEvaluate Pesticides Approve LabelsApprove Labels ResearchersResearchers IT StaffIT Staff IT ContractorsIT Contractors US Fish & Wildlife Service US Fish & Wildlife Service USDAUSDA SalariesSalaries ContractsContracts LicensesLicenses AppropriationsAppropriations GrantsGrants Registration & Maintenance FeesRegistration & Maintenance Fees
  13. 13. What’s So Cool? • Well I can walk a new employee through this and they know • what the organization offers its constituents, • the primary way it does this • the key activities, staff, partners, and other resources needed to do this • the primary cost drivers • how we get money • THINK: How valuable would that be to you for everyone in the organization knowing that so they can make decisions on it… But wait, there’s more…
  14. 14. what happens if we think of a possible new customer segment? So… V constituent
  15. 15. EPA/Office Of Pesticide Programs Approved Safe PesticidesApproved Safe Pesticides Pesticide Chemical DataPesticide Chemical Data Pesticide RegistrantsPesticide Registrants Health ActivistsHealth Activists Environmental ActivistsEnvironmental Activists PublicPublic Industry EventsIndustry Events News BriefingsNews Briefings Data Available/StudiesData Available/Studies Submission/Tracking PortalSubmission/Tracking Portal Office of Pollution Prevention and Toxics (OPPT) Office of Pollution Prevention and Toxics (OPPT) Analysis Contractors & Universities Analysis Contractors & Universities Build & Maintain SystemsBuild & Maintain Systems Disseminate DataDisseminate Data Legal StaffLegal Staff S/W, Servers, & NetworkS/W, Servers, & Network Evaluate PesticidesEvaluate Pesticides Approve LabelsApprove Labels ResearchersResearchers IT StaffIT Staff IT ContractorsIT Contractors US Fish & Wildlife Service US Fish & Wildilfe Service USDAUSDA SalariesSalaries ContractsContracts LicensesLicenses AppropriationsAppropriations GrantsGrants Registration & Maintenance FeesRegistration & Maintenance Fees FarmersFarmers Improved CX of Pesticide Labels Improved CX of Pesticide Labels
  16. 16. So Some Qs for You… • What might be some good metrics for this value proposition? • What other value propositions could we give farmers? • What customer relationships should we manage for our value proposition(s)? • What channels do we need to distribute our value proposition(s)?
  17. 17. The Business Environment
  18. 18. Financial Crisis! INDUSTRY FORCES KEY TRENDS MARKET FORCES MACRO- ECONOMIC FORCES Downward pressure on food prices Less pesticides bought Less household income Less R&D Less Fees Rcvd Less farm income Less pesticide manufacturer income
  19. 19. Now it’s your turn…. • Grab a Biz Canvas and give it a shot… • See what you can define in how your organization operates • I’ll give you __ minutes (feel free to ask a question if you find a spot difficult)
  20. 20. DebriefWhat did you learn?
  21. 21. Thank You! Merci! Please Keep in Touch… Paul M. Boos paul.boos@excella.com @paul_boos

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