The End of Ambulance Chasing - SaaS Grows Up


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Presentation at #ICT4Con Conference London 25 March 2011

How AEC Sector has been ahead of the curve with SaaS / Cloud adoption, but that behaviours of both technology providers and clients need to think long term to drive success

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  • Intro (3 Mins) Welcome Thank yous & Good morning Paul Markovits Product Development Director for Asite. Software as a Service (or SaaS) Platform for information sharing Why SaaS is now a viable option for big businesses and government, Why the way the construction sector buys these services isn’t in the long term interests of either party. Things that you need to look out for success stories moving into the cloud. Why I'm in SaaS Collaboration summer of 2000 structural engineer world’s largest engineering consultancies. Remember the moment no longer wanted to be an engineer Friday afternoon designing transfer beams for development in Greenwich. start the weekend roll of drawings. moved the columns in the car-park - work needed to be redone. annoyed me that these drawings had sat on my boss’s desk etc Architect finished drawings before I started design work. for 8 ½ years ‘ve been helping design and implement Collaborative SaaS solutions During that time a lot of things have changed!
  • SaaS Becomes Mainstream BBC News Website last Friday article Cloud Computing. Whilst you may not agree clearly shows a movement towards Cloud and SaaS becoming mainstream
  • Mainstream option Clearly benefits -> CTOs and CIOs incorporating SaaS into their IT strategies. Gartner 2010 Worldwide revenues of $9.2 Billion Dollars, 16% growth expected in 2011 staggering given that the UK different place to 2006.
  • External Pressures The global downturn -> pressure on businesses. change in UK government + wide-ranging cuts topublic sector, pressure on gov to do more do more with less -> looking at SaaS
  • AEC as a thought leader Construction Section ahead of the curve withSaaS – before it was even called SaaS! late 90s, teams looking for ways to deal with the sharing of drawings. collaboration tools fulfilled need driven by the fragmented industry. Despite often being depicted as a luddite industry, where SaaS is concerned AEC has blazed a trail, Nathan blog post But growth does not mean tech has “Grown up”
  • Why providers are Ambulance chasing Rare for major project not using collaboration tool technology remains sparsely used on smaller projects. industry project led - > no reason adoption of best practices and technology should be contractors only looking at health and safety on projects over £10m -> uproar, why OK for technology? Cause - collaboration suppliers historically around projects. term Ambulance Chaser -> no win-no fee lawyers / personal injury claim. project in Building magazine / Barbour ABI leads list -> phone calls from collaboration providers. Why that's not good for anyone not good for supplier or buyer. Buyer: silos of information away from the company. bypassed the IT department re-write processes and procedures specifically for the project Want to be able to report Having different processes and systems blocks reporting -> less efficient blocks use on smaller projects. Don’t buy CAD and BIM software that can only be used on one project Why buy collaboration technology limited to just one project? Supplier: project has end date. no matter how good service is, contract will end. have to replace falling revenue stream. before can grow, expend extra energy to keep at the same level – increasing cost of sale / reducing funds for further R&D Not good for the buyer either. Buying at the project level simply doesn’t lead to mutual success. So what is the alternative?
  • Looking to the enterprise - all pulling in the same direction effective team, everyone knows their role / pull same direction. High performance teams -> red arrows require members of team to undertake role and follow the agreed flight plans. The consequences of not -> catastrophic / 100% faith in abilities. should aim to do the same – not all trying to do own thing. rethinking construction report, Sir John Egan, championed use of framework contracts -> build successful teams / transcend projects = buying Collaboration at an Enterprise level. use technology on ALL projects. manage processes outside project. clients such as the Environment Agency more benefit from Enterprise Systems than the project level collaboration
  • What is needed for Grown-Up SaaS (5 Mins) Decided you need enterprise level Collaboration system – Must carefully select supplier. New services are appearing / disappearing daily careful about actual service suppliers provide Running mission critical system cannot be done with servers sat under desk. key areas buyers need to look at Security make sure no-one can get hold your data. certain infrastructure projects constitute national security risk e.g. HATCT / Thames Barrier 128 bit SSL encryption –a must -> data not necessarily safe! government clients -> penetration testing / IS1 Security accreditation for protective marked government documents. Minimum accreditations: ISO 27001 / Safe Harbor / SAS70 / Sarbanes Oxley data protection of user’s details. Reliability no use if service isn’t available IT hardware fails - > provision to deal buyer need SLAs Asite infrastructure no single points of failure. Replication / load balancing / global replication of the data / geographically separate servers comprehensive disaster recovery plan. data backed up every 15 minutes safeguard your mission critical system / data infrastructure investment not cheap –multi-tenanted SaaS works in you favour / share cost between clients. Scalability Beware ASP supplier purporting to provide SaaS if each client’s data hosted on separate server – even virtualised, not SaaS. multi-tenanted -> economies of scale ASP providers upgrades huge overhead on their business. Test -> URL for login same as other customers? Ask for a trial -> if not SaaS not true benefits. supplier input needed to expand your usage. Can you add users? Workspaces? self-service needed Extendability Customisable by client? map processes not force the way it works on you. Advanced SaaS platforms -> Apps and Plug-Ins = PaaS Can’t envision every way users want to use Asite –AppBuilder mini-Apps that run on the Asite platform We provide user management, security etc. They provide the ideas and get building. API get at data stored in platform / integrate it - > Webservices /APIs Not needed day one? Needs to be option Reputation Are Clients organisations like yourselves? Do they carry on R&D SaaS benefits of automated upgrades - need to be regularly releasing new functionality, and investing time in R&D. Asite 3-4 releases a year –feedback on Community website Pricing price list on their website? why not? AEC Collaboration Providers don’t have a price on their website –selling around a project? Size issue Asite prices are there in black and white / buy online / unlimited projects. £15 per month + pointers help selecting a SaaS provider to keep your data safe, secure, consistent and more importantly usable!
  • Examples of Making SaaS Work for your Enterprise (5 Mins) Transport for London examples of collab as enterprise tool. TFL: 5 year framework contract / NEC Contract Manager App. LUL stations upgrade programme new contract fr every contract £100k.+ Benefits: reporting took 2 to 4 weeks – Now real time across portfolio drill into 100+ individual contracts. act before affect the programme. adopting at enterprise level, TfL’s management can instantly report across capital investment programme manage risk and costs.
  • Other Clients wide range of clients across supply chain government departments - > materials suppliers. long term relationships -> use Asite across organisations. Big names: Laing O’Rourke & Welsh Health Estates
  • Enterprise Systems variety Enterprise level systems -> business benefits : eProcurement NEC Manager Supplier Relationship Management And a number of other systems. Conclusion Collaboration = business activity across projects possible when think of collaboration as software not “Project” Software. SaaS is growing up and becoming enterprise tool - > unlock true potential of technology. require suppliers and buyers to stop looking at next project. So my challenge to the industry is to stop chasing ambulances and start delivering real value to both your own and your clients businesses.
  • The End of Ambulance Chasing - SaaS Grows Up

    1. 1. <ul><li>The End of Ambulance Chasing </li></ul><ul><li>SaaS Grows Up </li></ul><ul><li>ICT 4 Construction Conference - 25 March 2011 </li></ul><ul><li>Paul Markovits – Product Development Director </li></ul>
    2. 2. <ul><li>SaaS becomes mainstream </li></ul>
    3. 3. <ul><li>SaaS Benefits </li></ul><ul><li>No capital investment </li></ul><ul><li>Quick deployment </li></ul><ul><li>Allow secure collaboration with external parties </li></ul><ul><li>Cheaper </li></ul><ul><li>Greener </li></ul><ul><li>Scalable </li></ul>
    4. 4. <ul><li>Pressure on Government and Business </li></ul>
    5. 5. <ul><li>AEC: A Global Thought Leader </li></ul>
    6. 6. <ul><li>Why SaaS Needs to &quot;Grow Up&quot; </li></ul>
    7. 7. <ul><li>Working as a Team </li></ul>
    8. 8. <ul><li>Choosing your SaaS Platform </li></ul><ul><li>Security </li></ul><ul><li>Reliability </li></ul><ul><li>Scalability </li></ul><ul><li>Extendability </li></ul><ul><li>Reputation </li></ul><ul><li>Pricing </li></ul>
    9. 9. <ul><li>SaaS Success </li></ul><ul><li>Transport for London </li></ul><ul><ul><ul><ul><li>5 Year Contract with Asite </li></ul></ul></ul></ul><ul><ul><ul><ul><li>NEC Contract Management App </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rollout on £100k+ Contracts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contracts up to £1Bn on System </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Real-time Price vs. Budget reporting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Report across upgrade Programme </li></ul></ul></ul></ul>
    10. 10. <ul><li>SaaS Success </li></ul><ul><li>Environment Agency </li></ul><ul><ul><ul><ul><li>5 Year Contract with Asite </li></ul></ul></ul></ul><ul><ul><ul><ul><li>All Projects in NCPMS Portfolio </li></ul></ul></ul></ul><ul><ul><ul><ul><li>NEC Contract Management Software </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Management of Supplier Frameworks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Incorporation of internal Databases for Cost Recording </li></ul></ul></ul></ul>
    11. 11. <ul><li>Asite Customers </li></ul>Enterprise Framework 5 Year Framework 5 Year Framework 5 Year Framework 3 Year Framework
    12. 12. <ul><li>SaaS Success </li></ul><ul><li>Client Enterprise Systems </li></ul><ul><ul><ul><ul><li>eProcurement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>NEC Contract Management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Supplier Relationship Management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Enterprise Prequalification </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Project Controls Reporting </li></ul></ul></ul></ul>
    13. 13. Questions
    14. 14. <ul><li>A Global Software as a Service Platform for Construction, Engineering, and Property Management </li></ul><ul><li>Delivering data logistics... </li></ul>