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How to get on Google Presentation

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How to advertise my business online. Fort Walton Beach, Destin, Northwest Florida Daily News, Navarre, Crestview, South Walton, Pensacola

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How to get on Google Presentation

  1. 1. Consumers Are Searching For You Online Help Them Find You!
  2. 2. Customers are Looking for Your Business! Companies with small online marketing budgets find 79% effectiveness with local search engine marketing. -Marketing Sherpa 2009 Approximately 86% of internet users have used the internet to find a local business. -Nielsen Media Research 2008
  3. 3. <ul><li>Local Businesses Are Using Search, Because it Works! </li></ul><ul><ul><li>Local advertisers have gone beyond experimenting with search. Local advertisers represent more than 35% of sponsored links on major search engines! </li></ul></ul><ul><li>People Take Action from Search Engine Results. </li></ul><ul><ul><li>Shoppers who visit the web site of a merchant they found online are like to take action – such as calling, emailing or visiting in-person. </li></ul></ul><ul><li>When Consumers are Ready to Buy, They Use Search. </li></ul><ul><ul><li>An average of 50% of individuals are likely to click sponsored links </li></ul></ul><ul><ul><li>An average of 72% of those that clicked, also called the vendor </li></ul></ul><ul><ul><li>An average 70% of those that clicked and called, also made a purchase </li></ul></ul>Search Works for Advertisers ! Source: iCrossing Survey, 2007; Landmark Study, 2008; Borrell Associates, 2007
  4. 4. What’s In It for Me? <ul><li>Change and adapt easily as your business grows </li></ul><ul><li>Easily calculate ROI </li></ul><ul><li>Pay less per lead than other marketing mediums </li></ul><ul><li>Start quickly and scale to any size </li></ul><ul><li>Build credibility with online consumers </li></ul>Reach new customers looking for you online!
  5. 5. Will Search Work for My Business? <ul><li>Attorneys </li></ul><ul><li>Banks </li></ul><ul><li>Car Dealerships </li></ul><ul><li>Carpet Cleaners </li></ul><ul><li>Dry Cleaners </li></ul><ul><li>Day Spas </li></ul><ul><li>Dentists </li></ul><ul><li>Doctors </li></ul><ul><li>Electricians </li></ul><ul><li>Employment Services </li></ul><ul><li>Hobby Stores </li></ul><ul><li>Insurance </li></ul><ul><li>Loans and Finance </li></ul><ul><li>Moving and Storage </li></ul><ul><li>Pet Care </li></ul><ul><li>Pest Control </li></ul><ul><li>Plumbers </li></ul><ul><li>Real Estate </li></ul><ul><li>Restaurants </li></ul><ul><li>Retail Stores </li></ul><ul><li>Travel Services </li></ul><ul><li>Transportation Services </li></ul><ul><li>Windshield Repair </li></ul><ul><li>Many many more… </li></ul>
  6. 6. <ul><ul><li>We </li></ul></ul><ul><li>We Offer a Complete, and Effective Solution for Search </li></ul><ul><ul><li>We leverage the integrated strength of paid and natural search, and directories. </li></ul></ul><ul><ul><li>We offer you a complete, turn-key solution with little time and effort for you! </li></ul></ul><ul><li>We Work with the Top Search Engines for Increased Visibility </li></ul><ul><ul><li>We give your business exposure on top search engines – including Google, Yahoo and others – covering over 80% of all searches conducted online! </li></ul></ul><ul><ul><li>We ensure that the audience that finds you online are looking for your products and services – not an unrelated topic. </li></ul></ul><ul><li>We Are Uniquely Cost-Efficient and Value-Priced </li></ul><ul><ul><li>We balance your spend by driving cost-efficient traffic to your business! </li></ul></ul><ul><ul><li>We maximize the number of potential clicks to your campaign, and reach the largest number of potential customers possible. </li></ul></ul>Why Our Search Marketing Program?
  7. 7. We Offer Full Search Capabilities
  8. 8. Dominate Search Results! Freedom’s Comprehensive Local Search Marketing Solution = Paid Search + Local Search + Organic Search
  9. 9. How Does It Work? <ul><li>Local Business Profile Page Listings </li></ul><ul><li>SEO: Natural Listings </li></ul><ul><li>PPC: Sponsored Links </li></ul>Customers are actively searching for you – and we can showcase your business! 1 2 3 3
  10. 10. Make Sure Prospects Can Find You! <ul><li>Optimized for major search engines. </li></ul><ul><ul><li>The business profile will be easily indexed by the search engines. </li></ul></ul><ul><li>Distributed to search engines, local directories & yellow pages. </li></ul><ul><ul><li>Distributed to 45 search sites representing more than 85% of all searches ensuring complete coverage. </li></ul></ul><ul><li>Tracked and measured. </li></ul><ul><ul><li>The profile page will be linked to your website and will include complete reporting and tracking. </li></ul></ul>Local Search Business Profile Page & Distribution
  11. 11. Local Business Profile Pages and Listings <ul><li>Where? </li></ul><ul><li>Local business listings in search engines and popular local directories. </li></ul><ul><li>Why? </li></ul><ul><li>Quick to start and maintain </li></ul><ul><li>Low cost </li></ul><ul><li>Easy to update listings </li></ul><ul><li>Easy to calculate ROI </li></ul><ul><li>Be competitive </li></ul><ul><li>31% of consumers turn to a search engine first when they’re on the hunt for local products and services. Our local business listings service allows your company to be found. </li></ul><ul><li>-TMP Directional Marketing, 2008 </li></ul>
  12. 12. Local Business Profile Pages and Listings <ul><li>How? </li></ul><ul><li>We drive results to your business by listing your business profile on major search engines and 40+ of the most popular online directories . </li></ul>Start for only $150/month
  13. 13. Leverage Our Brand! <ul><li>Gain exposure on the #1 online destination – the local newspaper site! </li></ul><ul><li>Provides additional premium exposure with our local newspaper brand </li></ul><ul><li>Positively affects search rankings with a link to your web site or profile. </li></ul>Local Newspaper Directory Listing
  14. 14. Natural Search Listings <ul><li>Where? </li></ul><ul><li>Natural results in search engines </li></ul><ul><li>Why? </li></ul><ul><li>Build credibility and loyalty with online </li></ul><ul><li>consumers </li></ul><ul><li>Improve your position on all search </li></ul><ul><li>engines, without paying for clicks </li></ul><ul><li>Get clicked on 60% of the time </li></ul><ul><li>Start easily and see results in 3-6 months </li></ul><ul><li>Create a long term asset for your business </li></ul>Grow your business by driving new, targeted, and relevant traffic to your web site.
  15. 15. Natural Search Listings <ul><li>How? </li></ul><ul><li>We create a custom roadmap outlining specific tasks to be completed each month to raise your ranking in natural results. </li></ul><ul><ul><li>Tasks Include: </li></ul></ul><ul><ul><li>Increase Link Popularity </li></ul></ul><ul><ul><li>New Relevant Content </li></ul></ul><ul><ul><li>Increase Relevancy </li></ul></ul><ul><ul><li>Improve Site Structure </li></ul></ul><ul><ul><li>Much more… </li></ul></ul>Start for only $200/month
  16. 16. Sponsored Search Listings <ul><li>Where? </li></ul><ul><li>Sponsored results on search engines </li></ul><ul><li>Why? </li></ul><ul><li>Target message directly and specifically </li></ul><ul><li>See quick results </li></ul><ul><li>Optimize continually </li></ul><ul><li>A/B test ads to increase conversions </li></ul><ul><li>Measure traffic easily </li></ul><ul><li>See results in 1-2 weeks </li></ul><ul><li>We strategically manage your sponsored ad listings to help you achieve the maximum return on investment. </li></ul>
  17. 17. <ul><li>How? </li></ul><ul><li>We launch highly relevant ads on high-traffic search engines. </li></ul><ul><li>You’ll start getting quality traffic within 24 hours. </li></ul>Sponsored Search Listings 1. Your Site 2. Your Ad 3. Listed Here Start for only $150/month
  18. 18. Search is the Best Use of Your Ad Budget! <ul><li>Easy to start </li></ul><ul><li>Easy to measure </li></ul><ul><li>Cost effective </li></ul><ul><li>Flexible - change focus and strategy anytime </li></ul><ul><li>Inexpensive - pay only for customers searching for you! </li></ul>
  19. 19. What happens after I sign? <ul><li>Grow your business! </li></ul><ul><li>Keep up with competitors </li></ul><ul><li>Access 24/7 online reporting </li></ul><ul><li>Receive a dedicated acct mgr! </li></ul><ul><li>Be as involved as you want in ad and keyword creation </li></ul><ul><li>Identify trends that otherwise may be overlooked </li></ul>
  20. 20. Select a Starting Package
  21. 21. Local Presence $150/Month <ul><li>Business profile found in local results on Google, Yahoo, & MSN </li></ul><ul><li>Direct distribution to the major search engines and over 40 of the most popular directories </li></ul><ul><li>Ability to update all directories from one location </li></ul><ul><li>Access to detailed analytics and conversion reporting online </li></ul>Web Presence Starter Where: Local Results
  22. 22. Increased Traffic $300/Month <ul><li>Local Presence Package Plus: </li></ul><ul><li>Relevant traffic driven to your business with a sponsored links (PPC) campaign on Google, Yahoo, MSN </li></ul><ul><li>Dedicated account manager </li></ul><ul><li>Visibility and results within days </li></ul><ul><li>Custom creation of a strategic ad campaign </li></ul><ul><li>Ongoing A/B testing and optimization of ad campaign </li></ul>Immediate Visibility Where: Local results sponsored results
  23. 23. Essentials $500/Month <ul><li>Increased Traffic Package Plus: </li></ul><ul><li>Create a long term asset to your business by achieving first page rankings in the natural results </li></ul><ul><li>Custom 6 month road map to increase ranking in natural results </li></ul><ul><li>Articles, blog entries and press releases about your business, and site optimization </li></ul>Immediate and long-term increased visibility campaign Where: Local results, sponsored results, natural results
  24. 24. Essentials Plus $1000/month <ul><li>Essentials Package Plus: </li></ul><ul><li>Aggressive sponsored ads campaign strategy to multiply the number of qualified leads going to your business </li></ul><ul><li>Stronger long term presence in the natural results with more in depth 6 month road map </li></ul>Aggressive, Immediate, and long-term visibility campaigns Where: Local results, sponsored results, natural results
  25. 25. “ The Works” $2500/month <ul><li>Essentials Plus Package Plus: </li></ul><ul><li>Dominate your market with improved sponsored ad ranking and increased number of ads </li></ul><ul><li>Relevant traffic and increased conversions with quickly ranking higher in natural results on Google, Yahoo, MSN </li></ul>Aggressive, Immediate, and Long-Term Visibility Campaigns Where: Local results, sponsored results, natural results
  26. 26. One Stop Shop! <ul><ul><li>We </li></ul></ul><ul><li>We offer a complete, turn-key solution with minimal time and effort on your part. </li></ul><ul><li>We generate exposure on the top search engines – including Google, Yahoo, MSN, Bing, Ask, and others. </li></ul><ul><li>We increase your visibility online, and introduce your business to new customers! </li></ul><ul><li>We significantly increase your marketing reach locally and promote your business to those specifically looking for your products and services. </li></ul><ul><li>We drive cost-efficient traffic and leads to your business, while maximizing the return on investment. </li></ul>

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