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Digital Silk Road

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Presentation done at OpenWebAsia in October 2008 on Asia's digital innovations and their potential impact on the West.

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Digital Silk Road

  1. The Digital Silk Road Collaboration beyond Culture Benjamin Joffe, CEO Open Web Asia | Seoul | October 2008
  2. When was it invented?
  3. Europe Gutemberg | ~1450 Korea Metal | ~1230 China Wooden | ~1040
  4. Who came first?
  5. Where do you get inspiration from?
  6. Innovations are bound to happen
  7. Innovations change society
  8. General assumption #1 Everything from USA is great
  9. General assumption #2 Everything from Asia is weird (and sometimes funny)
  10. Asian Inventions Eastern Influences East-West Collaborations
  11. Compass
  12. Paper
  13. Italy (15th century) Ming vase?
  14. Some digital examples
  15. 100% 80% USA 60% 3G users 40% Chin Japa 20% a n 0% 0% 20% 40% 60% 80% % of Internet connections measured above 5Mbps (Source: Akamai)
  16. Broadband? Broadband Broadband from 200 Kbps 100 Mbps
  17. Broadband? Walking man F22 Raptor 5 km/h 2,500 km/h
  18. #2 economy, #1 mobile society #1 mobile & Internet population #1 digital society
  19. “Social Networking Is Not a Business” MIT Technology Review July/August 2008
  20. Starting date 2004 1997 1999 2004 2006
  21. Revenues 2007 (USD) 150 mln 520 mln ~200 mln 100 mln 150 mln
  22. Profit 2007 (USD) (50 mln) 225 mln ~100 mln 35 mln ~60 mln
  23. Average Revenue From Users ~0% 87% 80% 5% 50%
  24. Learn from the proven models of yesterday
  25. Tomorrow’s models are born today
  26. About +8*
  27. There are more ideas outside your country than inside Tom Kelley CEO, IDEO The 10 faces of Innovation
  28. “Innovation Arbitrage” • About us – +8* | Plus Eight Star is the leading cross-market and cross-cultural consultancy in Asia. – We provide local expertise & global perspective on mobile and Internet innovation from China, Japan and South Korea to add value to and accelerate the development of our clients’ businesses. • Our services – Analysis of proven best practices and business models from Asia – Other services: executive study trips, market entry strategy, M&A advisory, partners identification, negotiation support. • Founder & CEO: Benjamin Joffe – 9 years experience with mobile & Internet in Asia – Selected among “China’s Top 100 mobile industry influencers” in 2007 – Regular speaker at events on mobile and Internet in Asia – Fluent in English, Japanese, French with working knowledge of Mandarin, Korean and Spanish
  29. Selected References • Adidas | E-commerce strategy for China, Japan & Korea • Bouygues Telecom | Cases studies of leading Asian Web 2.0 services and virtual worlds • Deutsche Telekom / T-Online | Benchmark of Korean mobile & Internet convergence strategies • Hemisphere | Analysis of mobile marketing best practices in Japan and South Korea (Hemisphere is a leading digital advertising agency), analysis of leading social platforms (SNS, virtual worlds, online games). • Microsoft | Analysis of Japan’s key players and market catalysts for mobile commerce market positioning in China • DeNA | Case studies of the best practices of leading social networks in China and South Korea (DeNA operates Mobile Game Town, Japan’s leading mobile SNS service) • China Mobile | Benchmark of Korean leading online communities • Sands Capital Management | Evaluation of China’s investment opportunities in social networks in China
  30. Social Work • Mobile Monday – Founder of the Mobile Monday forum in Beijing since 2006 (3,000+ members, 23 events, over 80 presentations). • Media – Monthly column on Asian innovation for Asian Business Leaders (one of the leading Chinese business magazines), numerous interviews in international media. • Events – Regular keynote speaker and moderator at Internet, Telecom, Media and Investment events e.g. ITU Asia, Asia Venture Capital Forum, China Mobility International Summit, O’Reilly’s Graphing Social Patterns, Red Herring Asia, Media 08 Conference, Wireless Developer Forum, Open Web Asia, XMediaLab, Mobile Monday Global Summit, etc.)
  31. Contact Us www.plus8star.com benjamin@plus8star.com benjamin0123 +81 | Japan +82 | Korea http://twitter.com/plus8star +86 | China Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star

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