SlideShare a Scribd company logo
1 of 92
Download to read offline
Could the next
Steve Jobs be Asian?




                      @benjaminjoffe	
  
DISCLAIMER"

•  This	
  is	
  a	
  newer,	
  richer	
  version	
  of	
  my	
  TEDx	
  talk	
  
   “Could	
  the	
  next	
  Steve	
  Jobs	
  be	
  Brazilian”.	
  

    –  It	
  is	
  not	
  about	
  STEVE	
  JOBS	
  ( just	
  a	
  bit)	
  

    –  Its	
  purpose	
  is	
  to	
  change	
  YOUR	
  views	
  on	
  cultures,	
  Asia	
  
       and	
  innovaMon.	
  


•  Comments	
  welcome	
  at	
  benjamin@plus8star.com	
  
Quiz"




Third-Culture Kid?!



 Do you know what a third-culture kid is?
Third Culture or Trans-Culture"


 “A	
  Third	
  Culture	
  Kid	
  (TCK)	
  is	
  a	
  person	
  
  who	
  has	
  spent	
  a	
  significant	
  part	
  of	
  
their	
  developmental	
  years	
  outside	
  the	
  
                 parents'	
  culture.	
  
Third Culture or Trans-Culture"


 “A	
  Third	
  Culture	
  Kid	
  (TCK)	
  is	
  a	
  person	
  
  who	
  has	
  spent	
  a	
  significant	
  part	
  of	
  
their	
  developmental	
  years	
  outside	
  the	
  
                 parents'	
  culture.	
  

The	
  TCK	
  frequently	
  builds	
  relaMonships	
  
to	
  all	
  of	
  the	
  cultures,	
  while	
  not	
  having	
  
               full	
  ownership	
  in	
  any.”	
  
12 years abroad – my cultural DNA"




 I	
  spent	
  most	
  of	
  my	
  working	
  life	
  (11	
  years)	
  overseas,	
  especially	
  in	
  Japan,	
  China,	
  
Living in 8 Korea	
  and	
  USA.	
  My	
  cultural	
  DNA	
  has	
  become	
  rather	
  cgot enriched
         South	
   countries and 4 civilizations, my cultural DNA omplex.	
  
Trans-Religion"




I	
  spent	
  most	
  of	
  my	
  working	
  life	
  (11	
  years)	
  overseas,	
  especially	
  in	
  Japan,	
  China,	
  
                     I have also been exposed to several religions
        South	
  Korea	
  and	
  USA.	
  My	
  cultural	
  DNA	
  has	
  become	
  rather	
  complex.	
  
Trans-Class"




   Working Class                                                       Bourgeois

I	
  spent	
  most	
  of	
  my	
  working	
  life	
  (11	
  years)	
  overseas,	
  especially	
  in	
  Japan,	
  China,	
  
       And myorea	
  and	
  USA.	
  My	
  cultural	
  DNA	
  me become	
  rather	
  complex.	
  
        South	
  K social background makes has	
  a sort of “Trans-Class”
Digital Innovation from Asia"




My consulting work is about “trans-market” innovation (or “arbitrage”)
100+ Keynotes in 18 Countries"




I shared ideas at a bunch of events – book me at
            benjamin@plus8star.com!
Advisor to Startup Incubators"




I also advise startups in 5 incubators in 3 continents
Investor in Global Startups in Asia"
Since 2011"




                DayDeed.com                             	


                “One good Deed a Day”	


              (or “Facebook without the crap”)!




This is my new project: feel free to join, it will make your life better!
My Plan



A talk has to have a target!
CHANGE
           your ideas on Asia
         Nationality & Innovation

            FOREVER
Mine is to change your views fundamentally on a few things
                                                  not “Obama-style”"
THE WEST!                         THE REST!




This was my view of the world when I grew up.
30% of Earth’s land"
                                          60% pop (4 Bln)"




Turns out Asia was a bit more complex than it sounded.
China!
                                                                                                             Japan!
                                                                                                             Indonesia!
                                                                                                             Iran!
                                                                                                             Israel!
                                                                                                             North Korea!
                                                                                                             Philippines!
                                                                                                             Turkey!
                                                                                                             Singapore!
                                                                                                             Russia!

                                                                                                             …!

                                                                                                             (48 states)"


      Russia? Turkey? Iran? This is Asia too! Actually, another definition is
A	
  state	
  must	
  have	
  a	
  permanent	
  populaMon,	
  a	
  defined	
  territory,	
  a	
  government,	
  and	
  the	
  capacity	
  
to	
  enter	
  into	
  relaMons	
  with	
  other	
  states	
  (Montevideo	
  ConvenMon,	
  1933)	
  on your model
         looking at “Eurasia” as a whole – it only depends
Wikipedia	
  

 Asia – a toponym dating back to
 classical antiquity – is more a
 “cultural concept" incorporating
 diverse regions and peoples than a
 homogeneous physical entity"




Wikipedia says Asia is a “cultural concept”
Wikipedia	
  

         Asia – a toponym dating back to
         classical antiquity – is more a
         “cultural concept" incorporating
         diverse regions and peoples than a
         homogeneous physical entity"

         Asia	
  differs	
  very	
  widely	
  among	
  and	
  
         within	
  its	
  regions	
  with	
  regard	
  to	
  ethnic	
  
         groups,	
  cultures,	
  environments,	
  
         economics,	
  historical	
  Mes	
  and	
  
         government	
  systems.	
                            WTF?!?	
  
But then it says it is a mish mash of cultures varying widely
Culture	
  




Event the “Culture” part only lists a very Western-centric view: Nobels!
Wikipedia	
  




Asia	
  was	
  originally	
  a	
  concept	
  of	
  Western	
  civiliza<on.	
  




           It down to this: an outdated Western concept.
What fascinates me"




The Life of Ideas!



My hobby is looking at how ideas migrate
One useful example: the movable type!
Europe!                Korea!                   China!
Gutenberg (1450)"        Metal (1230)"         Bi Sheng (1040)"


   Invented in Europe? Not quite: 400 years earlier in China!
#0"
      What you know can be"
             wrong!



First lesson is: millions of people agree on mistaken things
#1"
           Ideas don’t have a"
              nationality!



Is the printing press Chinese? Lucky they did not patent it!
#2"
           Things can be invented"
              more than once!



Gutenberg apparently did not know about the Chinese or Korean types
#3"
                  Time gap can be"
                     bridged!



What would the world look like if the Chinese type had come to Europe?
它	
  
山	
                             #4"
之	
  
石	
                    Foreign stones!
,	
                         can polish !
可	
                          your jade!
以	
  
攻	
  
玉	
  	
  less characters, the type is more usable in Europe than China!
 With
Other examples!
Magnificent	
  Seven	
         Seven	
  Samurai	
  
           (1960)	
                     (1954)	
  

Hollywood has no problem lifting ideas from other places
How about this one?
The	
  Matrix	
            Ghost	
  in	
  the	
  Shell	
  
               (1999)	
                   (1989/1995)	
  

Visual style (and more) copied from a Japanese manga and movie
Kimba	
  the	
  White	
  Lion	
                    The	
  Lion	
  King	
  
           (1965)	
                                    (1994)	
  


“Even	
  our	
  lawyers	
  are	
  not	
  that	
  good”	
  
                                     –	
  a	
  Disney	
  animator	
  (rumor)	
  



                   Hollywood loves Japan it seems
Pi	
  
                 (1998)	
  

This movie made Darren Aronofsky famous
Tetsuo	
  
                              (1989)	
  

…its visual style is heavily inspired by this Japanese indie movie
InnovaMon	
  goes	
  back	
  and	
  forth!	
  



•  Nike	
  (USA)	
  and	
  Asics	
  (Japan)	
  



•  Feiyue	
  (China)	
  popular	
  in	
  Europe!	
  



Nike used to import Onitsuka Tigers (Asics) before starting its own
California	
  Rolls!	
  




    (now	
  served	
  in	
  Japan	
  too)	
  



Japan now eats California rolls too :-)
Mobile	
  Augmented	
  
  Reality	
  (AR)	
  




           This is a mobile AR company I consulted for
Where	
  did	
  the	
  idea	
  
   come	
  from?	
  



What could inspire those Dutch guys?
(Hugo	
  Award,	
  2006)	
  
Science fiction (and very recent!)
Denno	
  Coil	
  /	
  Computer	
  	
  Coil	
  (NHK,	
  2007)	
  
            And a Japanese anime series
AR	
  Glasses	
  




                                    This	
  dog	
  does	
  not	
  exist	
  
                                     in	
  the	
  physical	
  world	
  




Denno	
  Coil	
  /	
  Computer	
  	
  Coil	
  (NHK,	
  2007)	
  
Dutch guys inspired by Japanese anime and US science fiction
#1"
              Ideas don’t have a"
                 nationality!



Is mobile AR Dutch? Japanese? US? Does the question make sense?
Alibaba	
  |	
  China’s	
  #1	
  e-­‐Commerce	
  Planorm	
  
  •  1999 	
  Alibaba	
  by	
  Jack	
  Ma	
  +	
  17	
  others	
  
      –  Mission:	
  “ To	
  make	
  doing	
  business	
  easy”	
  

  •  2001 	
  Savio	
  Kwan	
  hired	
  as	
  COO	
  
      –  17	
  years	
  GE	
  Medical	
  Systems	
  
      –  Target:	
  “Sustainable	
  long-­‐term	
  cash	
  flow”	
  

  •  2010 	
  More	
  GE	
  than	
  GE?	
  
      –  “The	
  GE	
  spirit	
  is	
  alive	
  and	
  well	
  at	
  Alibaba”	
  
          	
   	
   	
  David	
  Wei,	
  CEO	
  of	
  Alibaba.com	
  


  Ideas are not just “products” but can also be management style.
Western	
  Framing	
  
        of	
  InnovaMon	
  




The “West” hijacked the idea of “innovation”
Western	
  Culture?	
  
•  Ancient	
  Greece	
  /	
  Rome	
  

•  Chris<aniza<on	
  (Jesus	
  from	
  Nazareth,	
  in	
  today’s	
  Israel)	
  

•  Renaissance	
  

•  European	
  empires	
  

•  Experiments	
  with	
  enlightenment,	
  naturalism,	
  
   romanMcism,	
  science,	
  democracy,	
  and	
  socialism	
  
                       And what is “The West” anyway?
Summary	
  


•  Ideas	
  are	
  everywhere!	
  

•  Asia	
  contributes	
  too	
  

•  Stereotypes	
  get	
  in	
  the	
  way	
  



                    Unlearning is the hardest part
Civilizations"




Western!       Chinese!          Muslim!       Indian!
Orthodox!      Japanese!         African!      Latin American!

   The way I see the world today: civilizations & ecosystems
Emergence of"
Digital Civilizations!



 And the emergence of “digital civilizations”
Foreign vs. Natives"



                             Baidu"    Softbank"    NHN"      Yandex"
          Google"           Alibaba"   Rakuten"    Nexon"     Mail.ru"
         Facebook"          Tencent"    DeNA"
          Amazon"           Netease"    Gree"
            eBay"            Sina"
         Priceline"
           Yahoo!"
        Salesforce"
           Zynga"
     Liberty Interactive"
          LinkedIn"

The majority of the largest 23 Internet companies in the world are not
                     US and don’t care about US!
Rebranding of Innovation"

                                  YES"
                    SIMILAR?!               COPYCAT!!


                   NO"



                    DISMISS!




                                  YES"
                  SUCCEED IN
                                          IT’S AMERICAN!!
                    USA?!



Anything not successful in US is dismissed, or rebranded if successful
Nationality is a BRAND"




   Made in > select country <!




Yep. “Designed in Cupertino” by people from everywhere!
No Direct Equivalent!




The reality is that even “copycats” are always different: brand,
      marketing strategy, payment system, design, etc.
Local Champions"




 Which gives a chance to local champions to beat “global” ones
Advantage: Locals"




     . Cultural fit"
 . Market knowledge"




 They have 2 key advantages
5C’s of Innovation™"


                       1.  Copy"
                       2.  Competition"
                       3.  Constraints"
                       4.  Combination"
                       5.  Context"



And can innovate due to ecosystem factors
Learning from the Game Industry"




The gaming industry is pretty dynamic and interesting to look at
Tencent’s QQ | Made for China"




 Tencent is a great example of “5C’s” at play:
   IM with virtual goods and prepaid cards
Leapfrogging"




Differences in ecosystems allow leapfrogging
MODERN	
  is	
  not	
  WESTERN	
  




And modernization does not equate Westernization
Micro-
  Multinationals"




Another opportunity is for tiny companies to be global from anywhere
Skype made in Estonia, Spotify from Sweden, Angry Birds from Finland
UberStrike by Cmune | Made from China"




  Top 3D Game on Facebook and Mac OS!"
BoomZap | No offices!"




50 staff making casual “point-and-click adventure games”. No office.
One (million) more thing(s)!!
Mass Customization"




Beyond the web, there is tremendous opportunity in new products
Product Innovation"



                         . Design"
                       . Financing"
                      . Production"
                      . Distribution"



Crowdsourcing, Kickstarter, online stores are changing the way
            things are invented, made and sold
Asia
            do it for the kids.




Being in a emerging market has the enormous advantage of optimism
Advantages?!




What’s left in the West? We often hear about education…
I think it’s largely over-rated
But the “cheering culture” of the US is a very strong advantage
Whereas in France we like to criticize, and in Germany even make fun!
Pop Quiz!!




   Yeah!
Who is this?
Freddie	
  Mercury	
  
      Born	
  Farrokh	
  Bulsara	
  (GujaraM:	
  ફારોખ	
  બ'સારા‌)	
  in	
  Zanzibar	
  
        The Queen frontman grew up in India.
He brought Bollywood style before we had a name for it!
How about this guy? Looks somewhat middle-eastern, eh?
Steve	
  Jobs	
  
Son	
  of	
  Joanne	
  Carole	
  Schieble	
  &	
  Syrian	
  born	
  Abdulfatah	
  "John"	
  Jandali	
  (Arabic:	
  ‫  
	)ﻋﺒﺪاﻟﻔﺘﺎح  
	ﺟﻨﺪﻟﻲ‬

                                       Well, he’s half-Syrian by DNA
If you read it, it’s for you."



                     “China searches for the next Steve Jobs”	





                     “Why the next Steve Jobs will be Asian”	




I picked a couple of articles talking about Asia and Steve Jobs
China searches for the next Steve Jobs?"



                 = “China is coming and it scares us”"
                 = “At least we are still more innovative”"


                 What is “China”?"
                 What means “us” and “we”?"
                 What is “innovative”?"



   The FT one is mostly reinforcing US scares of China,
          and delusions of “owning” innovation
Why the next Steve Jobs will be Asian"




                      The United States is losing its near-
                      monopoly on entrepreneurship by
                      forcing its educated Indian and
                      Chinese immigrants to return home.	



= The next “Steve Jobs” is going to be US-educated"
= Country of origin does not matter"
   The Inc. one is mildly better, as it recognizes immigrants
              as a key source of US innovation
Why the next Steve Jobs will be Asian"

      –  “Steve	
  Jobs	
  lectured	
  Obama	
  on	
  how	
  much	
  easier	
  
         it	
  was	
  to	
  stat	
  a	
  business	
  in	
  China	
  than	
  in	
  the	
  
         United	
  States.”	
  

      –  “The	
  U.S.	
  near-­‐monopoly	
  on	
  entrepreneurship	
  is	
  
         over.	
  The	
  next	
  entrepreneur	
  to	
  lecture	
  a	
  President	
  
         may	
  well	
  do	
  it	
  in	
  Mandarin	
  or	
  Hindi.”	
  

  = Importance of ease of starting a company!
  = Still stuck in the “national” mindset and numbers!

But it is still stuck in a weird mindset: US-educated foreign entrepreneurs will speak
 perfect English on top of Chinese, Hindi or whatever else is their country of origin.
4 Unusual Things I Noted"
          About Steve Jobs!




I found 4 things I believe were very formative for Steve Jobs
#1 Calligraphy"

Calligraphy	
  (incl.	
  “Asian”)	
  formed	
  his	
  esthe<cs	
  

	
  “If	
  I	
  had	
  never	
  dropped	
  in	
  on	
  that	
  single	
  
    calligraphy	
  course	
  in	
  college,	
  the	
  Mac	
  would	
  
    have	
  never	
  had	
  mulIple	
  typefaces	
  or	
  
    proporIonally	
  spaced	
  fonts.”	
  




            Exposure to non-tech stuff, and esthetics
#2 Trip to India"

   	
  He	
  went	
  on	
  a	
  long	
  trip	
  in	
  a	
  special	
  place	
  

   	
  Jobs	
  lew	
  India	
  awer	
  staying	
  for	
  seven	
  months	
  
       and	
  returned	
  with	
  his	
  head	
  shaved	
  and	
  
       wearing	
  tradiMonal	
  Indian	
  clothing.	
  




A long special trip that helped open his eyes and expand his views
#3 LSD"

	
  He	
  experimented	
  with	
  new	
  percep<ons	
  	
  

	
  "Doing	
  LSD	
  was	
  one	
  of	
  the	
  two	
  or	
  three	
  most	
  
    important	
  things	
  I	
  have	
  done	
  in	
  my	
  life.”	
  

	
  “Bill	
  Gates	
  would	
  be	
  a	
  broader	
  guy	
  if	
  he	
  had	
  
    dropped	
  acid	
  once.”	
  


If you don’t “drop acid”, try drawing or playing music by ear :-)
#4 Meditation"

  	
  He	
  meditated	
  a	
  lot	
  

  	
  Jobs	
  also	
  was	
  a	
  serious	
  prac<<oner	
  of	
  Zen	
  
      Buddhism,	
  engaged	
  in	
  lengthy	
  meditaMon	
  
      retreats	
  at	
  the	
  oldest	
  Sōtō	
  Zen	
  monastery	
  in	
  
      the	
  US	
  and	
  maintained	
  a	
  lifelong	
  appreciaMon	
  
      for	
  Zen.	
  



He took time to let his ideas calm down and stronger ones emerge
How to be a Steve Jobs (draft)"



                   . Curiosity"
           . Unusual experiences"
                . Opportunistic"
             . Minimalist comfort"
                      . Do!"



I believe those are key elements to become a Steve Jobs
“Let a thousand Steve Jobs bloom!”!
                     史蒂夫运动"




I actually think there will be not one but 1,000 Steve Jobs soon.
            Will we recognize them for what they are?
Thanks!"




DayDeed.com will bring you love!"

      benjamin@plus8star.com!
         or @benjaminjoffe!


      Drop me a line if you have comments-
     Sign up to DayDeed to help your friends!

More Related Content

Similar to Could the Next Steve Jobs be Asian

The Design And Uses Of Jomon Pottery Essay
The Design And Uses Of Jomon Pottery EssayThe Design And Uses Of Jomon Pottery Essay
The Design And Uses Of Jomon Pottery EssayPeggy Johnson
 
Different Cultures Same World Analysis
Different Cultures Same World AnalysisDifferent Cultures Same World Analysis
Different Cultures Same World AnalysisSheena Crouch
 
Philippines - A Source of Creative Content and Services (2010)
Philippines - A Source of Creative Content and Services (2010)Philippines - A Source of Creative Content and Services (2010)
Philippines - A Source of Creative Content and Services (2010)Cesar Tolentino
 
The Totality Of Japanese Culture Essay
The Totality Of Japanese Culture EssayThe Totality Of Japanese Culture Essay
The Totality Of Japanese Culture EssayLana Stefanich
 
Cat Popularity Throughout The World
Cat Popularity Throughout The WorldCat Popularity Throughout The World
Cat Popularity Throughout The WorldErica Baldwin
 
Whaling Exemption Essay
Whaling Exemption EssayWhaling Exemption Essay
Whaling Exemption EssayKelly Ratkovic
 
Natalie Angier The Cute Factor
Natalie Angier The Cute FactorNatalie Angier The Cute Factor
Natalie Angier The Cute FactorRachel Johnston
 
Sc2218 lecture 11 (2011)
Sc2218 lecture 11 (2011)Sc2218 lecture 11 (2011)
Sc2218 lecture 11 (2011)socect
 
‘You are not Alone in this Fight’ Thesis Final
‘You are not Alone in this Fight’ Thesis Final‘You are not Alone in this Fight’ Thesis Final
‘You are not Alone in this Fight’ Thesis FinalAndrew De La Pena
 
Japanese Culture Vs American Culture Essay
Japanese Culture Vs American Culture EssayJapanese Culture Vs American Culture Essay
Japanese Culture Vs American Culture EssayEvelyn Donaldson
 
Format Menulis Thesis
Format Menulis ThesisFormat Menulis Thesis
Format Menulis ThesisKara Richards
 
Analysis Of The Film Chost In The Shell Essays
Analysis Of The Film Chost In The Shell EssaysAnalysis Of The Film Chost In The Shell Essays
Analysis Of The Film Chost In The Shell EssaysKim Isleb
 
Intercultural Differences in UX
Intercultural Differences in UXIntercultural Differences in UX
Intercultural Differences in UXeye square
 
Subculture
SubcultureSubculture
SubcultureDancer29
 
Subculture
SubcultureSubculture
Subculturelife888
 
Sc2218 lecture 12 (2010)
Sc2218 lecture 12 (2010)Sc2218 lecture 12 (2010)
Sc2218 lecture 12 (2010)socect
 
alice presentation
alice presentationalice presentation
alice presentationZoe Burgess
 
The Assassination Of Japanese Culture
The Assassination Of Japanese CultureThe Assassination Of Japanese Culture
The Assassination Of Japanese CultureTiffany Graham
 

Similar to Could the Next Steve Jobs be Asian (20)

The Design And Uses Of Jomon Pottery Essay
The Design And Uses Of Jomon Pottery EssayThe Design And Uses Of Jomon Pottery Essay
The Design And Uses Of Jomon Pottery Essay
 
Different Cultures Same World Analysis
Different Cultures Same World AnalysisDifferent Cultures Same World Analysis
Different Cultures Same World Analysis
 
Philippines - A Source of Creative Content and Services (2010)
Philippines - A Source of Creative Content and Services (2010)Philippines - A Source of Creative Content and Services (2010)
Philippines - A Source of Creative Content and Services (2010)
 
The Totality Of Japanese Culture Essay
The Totality Of Japanese Culture EssayThe Totality Of Japanese Culture Essay
The Totality Of Japanese Culture Essay
 
Ethnography Essays
Ethnography EssaysEthnography Essays
Ethnography Essays
 
Cat Popularity Throughout The World
Cat Popularity Throughout The WorldCat Popularity Throughout The World
Cat Popularity Throughout The World
 
Powerpoint
PowerpointPowerpoint
Powerpoint
 
Whaling Exemption Essay
Whaling Exemption EssayWhaling Exemption Essay
Whaling Exemption Essay
 
Natalie Angier The Cute Factor
Natalie Angier The Cute FactorNatalie Angier The Cute Factor
Natalie Angier The Cute Factor
 
Sc2218 lecture 11 (2011)
Sc2218 lecture 11 (2011)Sc2218 lecture 11 (2011)
Sc2218 lecture 11 (2011)
 
‘You are not Alone in this Fight’ Thesis Final
‘You are not Alone in this Fight’ Thesis Final‘You are not Alone in this Fight’ Thesis Final
‘You are not Alone in this Fight’ Thesis Final
 
Japanese Culture Vs American Culture Essay
Japanese Culture Vs American Culture EssayJapanese Culture Vs American Culture Essay
Japanese Culture Vs American Culture Essay
 
Format Menulis Thesis
Format Menulis ThesisFormat Menulis Thesis
Format Menulis Thesis
 
Analysis Of The Film Chost In The Shell Essays
Analysis Of The Film Chost In The Shell EssaysAnalysis Of The Film Chost In The Shell Essays
Analysis Of The Film Chost In The Shell Essays
 
Intercultural Differences in UX
Intercultural Differences in UXIntercultural Differences in UX
Intercultural Differences in UX
 
Subculture
SubcultureSubculture
Subculture
 
Subculture
SubcultureSubculture
Subculture
 
Sc2218 lecture 12 (2010)
Sc2218 lecture 12 (2010)Sc2218 lecture 12 (2010)
Sc2218 lecture 12 (2010)
 
alice presentation
alice presentationalice presentation
alice presentation
 
The Assassination Of Japanese Culture
The Assassination Of Japanese CultureThe Assassination Of Japanese Culture
The Assassination Of Japanese Culture
 

More from Benjamin Joffe

Making Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 InvestmentsMaking Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 InvestmentsBenjamin Joffe
 
Scaling to success for robotics startups
Scaling to success for robotics startupsScaling to success for robotics startups
Scaling to success for robotics startupsBenjamin Joffe
 
Scaling to Success for Robotics Startups
Scaling to Success for Robotics StartupsScaling to Success for Robotics Startups
Scaling to Success for Robotics StartupsBenjamin Joffe
 
Life lessons from 18 years in asia
Life lessons from 18 years in asiaLife lessons from 18 years in asia
Life lessons from 18 years in asiaBenjamin Joffe
 
15 years in asia in 15 minutes
15 years in asia in 15 minutes15 years in asia in 15 minutes
15 years in asia in 15 minutesBenjamin Joffe
 
Why most startup ecosystems suck
Why most startup ecosystems suckWhy most startup ecosystems suck
Why most startup ecosystems suckBenjamin Joffe
 
The Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or SucceedThe Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or SucceedBenjamin Joffe
 
Guns Germs and Steel for Startups
Guns Germs and Steel for StartupsGuns Germs and Steel for Startups
Guns Germs and Steel for StartupsBenjamin Joffe
 
Fundraising: Dealing with No
Fundraising: Dealing with NoFundraising: Dealing with No
Fundraising: Dealing with NoBenjamin Joffe
 
Startup myths and realities
Startup myths and realitiesStartup myths and realities
Startup myths and realitiesBenjamin Joffe
 
The Mobile Gaming Mess
The Mobile Gaming MessThe Mobile Gaming Mess
The Mobile Gaming MessBenjamin Joffe
 
Can asia be the next silicon valley
Can asia be the next silicon valleyCan asia be the next silicon valley
Can asia be the next silicon valleyBenjamin Joffe
 
Building startups like a boss
Building startups like a bossBuilding startups like a boss
Building startups like a bossBenjamin Joffe
 
Startup Pirouettes For Lean People
Startup Pirouettes For Lean PeopleStartup Pirouettes For Lean People
Startup Pirouettes For Lean PeopleBenjamin Joffe
 
Games as Civilizations
Games as CivilizationsGames as Civilizations
Games as CivilizationsBenjamin Joffe
 

More from Benjamin Joffe (20)

Making Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 InvestmentsMaking Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 Investments
 
Scaling to success for robotics startups
Scaling to success for robotics startupsScaling to success for robotics startups
Scaling to success for robotics startups
 
Scaling to Success for Robotics Startups
Scaling to Success for Robotics StartupsScaling to Success for Robotics Startups
Scaling to Success for Robotics Startups
 
Life lessons from 18 years in asia
Life lessons from 18 years in asiaLife lessons from 18 years in asia
Life lessons from 18 years in asia
 
15 years in asia in 15 minutes
15 years in asia in 15 minutes15 years in asia in 15 minutes
15 years in asia in 15 minutes
 
Why most startup ecosystems suck
Why most startup ecosystems suckWhy most startup ecosystems suck
Why most startup ecosystems suck
 
The Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or SucceedThe Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or Succeed
 
Inside Tencent
Inside TencentInside Tencent
Inside Tencent
 
HAX for Japan
HAX for JapanHAX for Japan
HAX for Japan
 
HAX in Japan
HAX in JapanHAX in Japan
HAX in Japan
 
Guns Germs and Steel for Startups
Guns Germs and Steel for StartupsGuns Germs and Steel for Startups
Guns Germs and Steel for Startups
 
Fundraising: Dealing with No
Fundraising: Dealing with NoFundraising: Dealing with No
Fundraising: Dealing with No
 
Your Hat Looks Funny
Your Hat Looks FunnyYour Hat Looks Funny
Your Hat Looks Funny
 
Startup myths and realities
Startup myths and realitiesStartup myths and realities
Startup myths and realities
 
The Mobile Gaming Mess
The Mobile Gaming MessThe Mobile Gaming Mess
The Mobile Gaming Mess
 
Ecosystem 101
Ecosystem 101Ecosystem 101
Ecosystem 101
 
Can asia be the next silicon valley
Can asia be the next silicon valleyCan asia be the next silicon valley
Can asia be the next silicon valley
 
Building startups like a boss
Building startups like a bossBuilding startups like a boss
Building startups like a boss
 
Startup Pirouettes For Lean People
Startup Pirouettes For Lean PeopleStartup Pirouettes For Lean People
Startup Pirouettes For Lean People
 
Games as Civilizations
Games as CivilizationsGames as Civilizations
Games as Civilizations
 

Recently uploaded

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 

Recently uploaded (20)

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 

Could the Next Steve Jobs be Asian

  • 1. Could the next Steve Jobs be Asian? @benjaminjoffe  
  • 2. DISCLAIMER" •  This  is  a  newer,  richer  version  of  my  TEDx  talk   “Could  the  next  Steve  Jobs  be  Brazilian”.   –  It  is  not  about  STEVE  JOBS  ( just  a  bit)   –  Its  purpose  is  to  change  YOUR  views  on  cultures,  Asia   and  innovaMon.   •  Comments  welcome  at  benjamin@plus8star.com  
  • 3. Quiz" Third-Culture Kid?! Do you know what a third-culture kid is?
  • 4. Third Culture or Trans-Culture" “A  Third  Culture  Kid  (TCK)  is  a  person   who  has  spent  a  significant  part  of   their  developmental  years  outside  the   parents'  culture.  
  • 5. Third Culture or Trans-Culture" “A  Third  Culture  Kid  (TCK)  is  a  person   who  has  spent  a  significant  part  of   their  developmental  years  outside  the   parents'  culture.   The  TCK  frequently  builds  relaMonships   to  all  of  the  cultures,  while  not  having   full  ownership  in  any.”  
  • 6. 12 years abroad – my cultural DNA" I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   Living in 8 Korea  and  USA.  My  cultural  DNA  has  become  rather  cgot enriched South   countries and 4 civilizations, my cultural DNA omplex.  
  • 7. Trans-Religion" I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   I have also been exposed to several religions South  Korea  and  USA.  My  cultural  DNA  has  become  rather  complex.  
  • 8. Trans-Class" Working Class Bourgeois I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   And myorea  and  USA.  My  cultural  DNA  me become  rather  complex.   South  K social background makes has  a sort of “Trans-Class”
  • 9. Digital Innovation from Asia" My consulting work is about “trans-market” innovation (or “arbitrage”)
  • 10. 100+ Keynotes in 18 Countries" I shared ideas at a bunch of events – book me at benjamin@plus8star.com!
  • 11. Advisor to Startup Incubators" I also advise startups in 5 incubators in 3 continents
  • 12. Investor in Global Startups in Asia"
  • 13. Since 2011" DayDeed.com “One good Deed a Day” (or “Facebook without the crap”)! This is my new project: feel free to join, it will make your life better!
  • 14. My Plan A talk has to have a target!
  • 15. CHANGE your ideas on Asia Nationality & Innovation FOREVER Mine is to change your views fundamentally on a few things not “Obama-style”"
  • 16. THE WEST! THE REST! This was my view of the world when I grew up.
  • 17. 30% of Earth’s land" 60% pop (4 Bln)" Turns out Asia was a bit more complex than it sounded.
  • 18. China! Japan! Indonesia! Iran! Israel! North Korea! Philippines! Turkey! Singapore! Russia! …! (48 states)" Russia? Turkey? Iran? This is Asia too! Actually, another definition is A  state  must  have  a  permanent  populaMon,  a  defined  territory,  a  government,  and  the  capacity   to  enter  into  relaMons  with  other  states  (Montevideo  ConvenMon,  1933)  on your model looking at “Eurasia” as a whole – it only depends
  • 19. Wikipedia   Asia – a toponym dating back to classical antiquity – is more a “cultural concept" incorporating diverse regions and peoples than a homogeneous physical entity" Wikipedia says Asia is a “cultural concept”
  • 20. Wikipedia   Asia – a toponym dating back to classical antiquity – is more a “cultural concept" incorporating diverse regions and peoples than a homogeneous physical entity" Asia  differs  very  widely  among  and   within  its  regions  with  regard  to  ethnic   groups,  cultures,  environments,   economics,  historical  Mes  and   government  systems.   WTF?!?   But then it says it is a mish mash of cultures varying widely
  • 21. Culture   Event the “Culture” part only lists a very Western-centric view: Nobels!
  • 22. Wikipedia   Asia  was  originally  a  concept  of  Western  civiliza<on.   It down to this: an outdated Western concept.
  • 23. What fascinates me" The Life of Ideas! My hobby is looking at how ideas migrate
  • 24. One useful example: the movable type!
  • 25. Europe! Korea! China! Gutenberg (1450)" Metal (1230)" Bi Sheng (1040)" Invented in Europe? Not quite: 400 years earlier in China!
  • 26. #0" What you know can be" wrong! First lesson is: millions of people agree on mistaken things
  • 27. #1" Ideas don’t have a" nationality! Is the printing press Chinese? Lucky they did not patent it!
  • 28. #2" Things can be invented" more than once! Gutenberg apparently did not know about the Chinese or Korean types
  • 29. #3" Time gap can be" bridged! What would the world look like if the Chinese type had come to Europe?
  • 30. 它   山   #4" 之   石   Foreign stones! ,   can polish ! 可   your jade! 以   攻   玉    less characters, the type is more usable in Europe than China! With
  • 32. Magnificent  Seven   Seven  Samurai   (1960)   (1954)   Hollywood has no problem lifting ideas from other places
  • 34. The  Matrix   Ghost  in  the  Shell   (1999)   (1989/1995)   Visual style (and more) copied from a Japanese manga and movie
  • 35. Kimba  the  White  Lion   The  Lion  King   (1965)   (1994)   “Even  our  lawyers  are  not  that  good”   –  a  Disney  animator  (rumor)   Hollywood loves Japan it seems
  • 36. Pi   (1998)   This movie made Darren Aronofsky famous
  • 37. Tetsuo   (1989)   …its visual style is heavily inspired by this Japanese indie movie
  • 38. InnovaMon  goes  back  and  forth!   •  Nike  (USA)  and  Asics  (Japan)   •  Feiyue  (China)  popular  in  Europe!   Nike used to import Onitsuka Tigers (Asics) before starting its own
  • 39. California  Rolls!   (now  served  in  Japan  too)   Japan now eats California rolls too :-)
  • 40. Mobile  Augmented   Reality  (AR)   This is a mobile AR company I consulted for
  • 41. Where  did  the  idea   come  from?   What could inspire those Dutch guys?
  • 42. (Hugo  Award,  2006)   Science fiction (and very recent!)
  • 43. Denno  Coil  /  Computer    Coil  (NHK,  2007)   And a Japanese anime series
  • 44. AR  Glasses   This  dog  does  not  exist   in  the  physical  world   Denno  Coil  /  Computer    Coil  (NHK,  2007)  
  • 45. Dutch guys inspired by Japanese anime and US science fiction
  • 46. #1" Ideas don’t have a" nationality! Is mobile AR Dutch? Japanese? US? Does the question make sense?
  • 47. Alibaba  |  China’s  #1  e-­‐Commerce  Planorm   •  1999  Alibaba  by  Jack  Ma  +  17  others   –  Mission:  “ To  make  doing  business  easy”   •  2001  Savio  Kwan  hired  as  COO   –  17  years  GE  Medical  Systems   –  Target:  “Sustainable  long-­‐term  cash  flow”   •  2010  More  GE  than  GE?   –  “The  GE  spirit  is  alive  and  well  at  Alibaba”        David  Wei,  CEO  of  Alibaba.com   Ideas are not just “products” but can also be management style.
  • 48. Western  Framing   of  InnovaMon   The “West” hijacked the idea of “innovation”
  • 49. Western  Culture?   •  Ancient  Greece  /  Rome   •  Chris<aniza<on  (Jesus  from  Nazareth,  in  today’s  Israel)   •  Renaissance   •  European  empires   •  Experiments  with  enlightenment,  naturalism,   romanMcism,  science,  democracy,  and  socialism   And what is “The West” anyway?
  • 50. Summary   •  Ideas  are  everywhere!   •  Asia  contributes  too   •  Stereotypes  get  in  the  way   Unlearning is the hardest part
  • 51. Civilizations" Western! Chinese! Muslim! Indian! Orthodox! Japanese! African! Latin American! The way I see the world today: civilizations & ecosystems
  • 52. Emergence of" Digital Civilizations! And the emergence of “digital civilizations”
  • 53. Foreign vs. Natives" Baidu" Softbank" NHN" Yandex" Google" Alibaba" Rakuten" Nexon" Mail.ru" Facebook" Tencent" DeNA" Amazon" Netease" Gree" eBay" Sina" Priceline" Yahoo!" Salesforce" Zynga" Liberty Interactive" LinkedIn" The majority of the largest 23 Internet companies in the world are not US and don’t care about US!
  • 54. Rebranding of Innovation" YES" SIMILAR?! COPYCAT!! NO" DISMISS! YES" SUCCEED IN IT’S AMERICAN!! USA?! Anything not successful in US is dismissed, or rebranded if successful
  • 55. Nationality is a BRAND" Made in > select country <! Yep. “Designed in Cupertino” by people from everywhere!
  • 56. No Direct Equivalent! The reality is that even “copycats” are always different: brand, marketing strategy, payment system, design, etc.
  • 57. Local Champions" Which gives a chance to local champions to beat “global” ones
  • 58. Advantage: Locals" . Cultural fit" . Market knowledge" They have 2 key advantages
  • 59. 5C’s of Innovation™" 1.  Copy" 2.  Competition" 3.  Constraints" 4.  Combination" 5.  Context" And can innovate due to ecosystem factors
  • 60. Learning from the Game Industry" The gaming industry is pretty dynamic and interesting to look at
  • 61. Tencent’s QQ | Made for China" Tencent is a great example of “5C’s” at play: IM with virtual goods and prepaid cards
  • 63. MODERN  is  not  WESTERN   And modernization does not equate Westernization
  • 64. Micro- Multinationals" Another opportunity is for tiny companies to be global from anywhere
  • 65. Skype made in Estonia, Spotify from Sweden, Angry Birds from Finland
  • 66. UberStrike by Cmune | Made from China" Top 3D Game on Facebook and Mac OS!"
  • 67. BoomZap | No offices!" 50 staff making casual “point-and-click adventure games”. No office.
  • 68. One (million) more thing(s)!!
  • 69. Mass Customization" Beyond the web, there is tremendous opportunity in new products
  • 70. Product Innovation" . Design" . Financing" . Production" . Distribution" Crowdsourcing, Kickstarter, online stores are changing the way things are invented, made and sold
  • 71. Asia do it for the kids. Being in a emerging market has the enormous advantage of optimism
  • 72. Advantages?! What’s left in the West? We often hear about education…
  • 73. I think it’s largely over-rated
  • 74. But the “cheering culture” of the US is a very strong advantage
  • 75. Whereas in France we like to criticize, and in Germany even make fun!
  • 76. Pop Quiz!! Yeah!
  • 78. Freddie  Mercury   Born  Farrokh  Bulsara  (GujaraM:  ફારોખ  બ'સારા‌)  in  Zanzibar   The Queen frontman grew up in India. He brought Bollywood style before we had a name for it!
  • 79. How about this guy? Looks somewhat middle-eastern, eh?
  • 80. Steve  Jobs   Son  of  Joanne  Carole  Schieble  &  Syrian  born  Abdulfatah  "John"  Jandali  (Arabic:  ‫  )ﻋﺒﺪاﻟﻔﺘﺎح  ﺟﻨﺪﻟﻲ‬ Well, he’s half-Syrian by DNA
  • 81. If you read it, it’s for you." “China searches for the next Steve Jobs” “Why the next Steve Jobs will be Asian” I picked a couple of articles talking about Asia and Steve Jobs
  • 82. China searches for the next Steve Jobs?" = “China is coming and it scares us”" = “At least we are still more innovative”" What is “China”?" What means “us” and “we”?" What is “innovative”?" The FT one is mostly reinforcing US scares of China, and delusions of “owning” innovation
  • 83. Why the next Steve Jobs will be Asian" The United States is losing its near- monopoly on entrepreneurship by forcing its educated Indian and Chinese immigrants to return home. = The next “Steve Jobs” is going to be US-educated" = Country of origin does not matter" The Inc. one is mildly better, as it recognizes immigrants as a key source of US innovation
  • 84. Why the next Steve Jobs will be Asian" –  “Steve  Jobs  lectured  Obama  on  how  much  easier   it  was  to  stat  a  business  in  China  than  in  the   United  States.”   –  “The  U.S.  near-­‐monopoly  on  entrepreneurship  is   over.  The  next  entrepreneur  to  lecture  a  President   may  well  do  it  in  Mandarin  or  Hindi.”   = Importance of ease of starting a company! = Still stuck in the “national” mindset and numbers! But it is still stuck in a weird mindset: US-educated foreign entrepreneurs will speak perfect English on top of Chinese, Hindi or whatever else is their country of origin.
  • 85. 4 Unusual Things I Noted" About Steve Jobs! I found 4 things I believe were very formative for Steve Jobs
  • 86. #1 Calligraphy" Calligraphy  (incl.  “Asian”)  formed  his  esthe<cs    “If  I  had  never  dropped  in  on  that  single   calligraphy  course  in  college,  the  Mac  would   have  never  had  mulIple  typefaces  or   proporIonally  spaced  fonts.”   Exposure to non-tech stuff, and esthetics
  • 87. #2 Trip to India"  He  went  on  a  long  trip  in  a  special  place    Jobs  lew  India  awer  staying  for  seven  months   and  returned  with  his  head  shaved  and   wearing  tradiMonal  Indian  clothing.   A long special trip that helped open his eyes and expand his views
  • 88. #3 LSD"  He  experimented  with  new  percep<ons      "Doing  LSD  was  one  of  the  two  or  three  most   important  things  I  have  done  in  my  life.”    “Bill  Gates  would  be  a  broader  guy  if  he  had   dropped  acid  once.”   If you don’t “drop acid”, try drawing or playing music by ear :-)
  • 89. #4 Meditation"  He  meditated  a  lot    Jobs  also  was  a  serious  prac<<oner  of  Zen   Buddhism,  engaged  in  lengthy  meditaMon   retreats  at  the  oldest  Sōtō  Zen  monastery  in   the  US  and  maintained  a  lifelong  appreciaMon   for  Zen.   He took time to let his ideas calm down and stronger ones emerge
  • 90. How to be a Steve Jobs (draft)" . Curiosity" . Unusual experiences" . Opportunistic" . Minimalist comfort" . Do!" I believe those are key elements to become a Steve Jobs
  • 91. “Let a thousand Steve Jobs bloom!”! 史蒂夫运动" I actually think there will be not one but 1,000 Steve Jobs soon. Will we recognize them for what they are?
  • 92. Thanks!" DayDeed.com will bring you love!" benjamin@plus8star.com! or @benjaminjoffe! Drop me a line if you have comments- Sign up to DayDeed to help your friends!