Using Social Media                 to foster community and mobilise supportersJona Hölderle | Dolziger Str. 39 | 10247 Ber...
ÜberJona Hölderle           •         Online Marketing for NGOs - pluralog.de           •         Fundraising and Social M...
What are Social Media?    •         Social Media are technologies which are used to              turn communication into i...
Plu|ra|log                                                                     4EULAR 2012 – Using social media to foster ...
Why you should               use Social MediaPlu|ra|log                                                                   ...
1 | e people are already              there!Plu|ra|log                                                                   ...
Facebook-Usage                                                    Users/Total (EU)                                        ...
2 | To create Pluralog!Plu|ra|log                                                                    8EULAR 2012 – Using s...
https://www.facebook.com/arthritiswarriorPlu|ra|log                                                                    9EU...
Plu|ra|log                                                                    10EULAR 2012 – Using social media to foster ...
3 | To support                                        CampaigningPlu|ra|log                                               ...
Build your community beforeyou need it!Plu|ra|log                                                                    12EUL...
To go viral, you need ahomebase!Plu|ra|log                                                                    13EULAR 2012...
4 | To solve ProblemsPlu|ra|log                                                                    14EULAR 2012 – Using so...
Plu|ra|log                                                                    15EULAR 2012 – Using social media to foster ...
Plu|ra|log                                                                    16EULAR 2012 – Using social media to foster ...
http://www.nabu.dePlu|ra|log                                                                                         17EUL...
5 | To tell the World!Plu|ra|log                                                                    18EULAR 2012 – Using s...
Give an inside view!Plu|ra|log                                                                    19EULAR 2012 – Using soc...
Plu|ra|log                                                                    20EULAR 2012 – Using social media to foster ...
http://blindpr.com/Plu|ra|log                                                                    21EULAR 2012 – Using soci...
Why you should not  use Social MediaPlu|ra|log                                                                    22EULAR ...
1 | Social Media is only for          Youngsters!Plu|ra|log                                                               ...
Demographics6.000.000                                                                                     Active Usera 201...
DifferencesPlu|ra|log                                                                    25EULAR 2012 – Using social media ...
2 | What about my                               privacy?Plu|ra|log                                                        ...
Social Media collecting data                                                                                   Picture: fli...
Spread the word                                                                                   Picture: flickr Renato Ga...
Have your own homebase!           „In Social Media, the         internet is not your own                 anymore.“Plu|ra|l...
3. Social Media is only for          personal mattersPlu|ra|log                                                           ...
Dual use: Private & Business           •         You need to have personal accounts,                     but you can hide ...
4 | at‘s a hell of work!Plu|ra|log                                                                    32EULAR 2012 – Usin...
Resources                                                                                   Picture: flickr Scott McLeodPlu...
e perfect Setup!Plu|ra|log                                                                    34EULAR 2012 – Using social...
Yo                                                       Google+                                                          ...
ank you! Questions?Jona Hölderle           •         www.pluralog.de           •         jona@pluralog.de           •    ...
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Using Social Media to foster community and mobilise supporters

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Presentation to the EULAR Annual European Congress of Rheumatology in Berlin June 2012.

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Using Social Media to foster community and mobilise supporters

  1. 1. Using Social Media to foster community and mobilise supportersJona Hölderle | Dolziger Str. 39 | 10247 BerlinT +49 163 697 696 4 | jona@pluralog.de | pluralog.de
  2. 2. ÜberJona Hölderle • Online Marketing for NGOs - pluralog.de • Fundraising and Social Media | NABU • Founder Pluragraph.de & Youthmedia.eu • Author sozialmarketing.dePlu|ra|log 2EULAR 2012 – Using social media to foster community and mobilise supporters
  3. 3. What are Social Media? • Social Media are technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals! • It‘s a culture that changes the web. It‘s not about one platform!Plu|ra|log 3EULAR 2012 – Using social media to foster community and mobilise supporters
  4. 4. Plu|ra|log 4EULAR 2012 – Using social media to foster community and mobilise supporters By Brian Solis & JESS3
  5. 5. Why you should use Social MediaPlu|ra|log 5EULAR 2012 – Using social media to foster community and mobilise supporters
  6. 6. 1 | e people are already there!Plu|ra|log 6EULAR 2012 – Using social media to foster community and mobilise supporters
  7. 7. Facebook-Usage Users/Total (EU) 52 % 48 % Quelle: internetworldstats.com 360 Mio Onliner Facebook OnlinePlu|ra|log 7EULAR 2012 – Using social media to foster community and mobilise supporters
  8. 8. 2 | To create Pluralog!Plu|ra|log 8EULAR 2012 – Using social media to foster community and mobilise supporters
  9. 9. https://www.facebook.com/arthritiswarriorPlu|ra|log 9EULAR 2012 – Using social media to foster community and mobilise supporters
  10. 10. Plu|ra|log 10EULAR 2012 – Using social media to foster community and mobilise supporters
  11. 11. 3 | To support CampaigningPlu|ra|log 11EULAR 2012 – Using social media to foster community and mobilise supporters
  12. 12. Build your community beforeyou need it!Plu|ra|log 12EULAR 2012 – Using social media to foster community and mobilise supporters
  13. 13. To go viral, you need ahomebase!Plu|ra|log 13EULAR 2012 – Using social media to foster community and mobilise supporters
  14. 14. 4 | To solve ProblemsPlu|ra|log 14EULAR 2012 – Using social media to foster community and mobilise supporters
  15. 15. Plu|ra|log 15EULAR 2012 – Using social media to foster community and mobilise supporters
  16. 16. Plu|ra|log 16EULAR 2012 – Using social media to foster community and mobilise supporters
  17. 17. http://www.nabu.dePlu|ra|log 17EULAR 2012 – Using social media to foster community and mobilise supporters
  18. 18. 5 | To tell the World!Plu|ra|log 18EULAR 2012 – Using social media to foster community and mobilise supporters
  19. 19. Give an inside view!Plu|ra|log 19EULAR 2012 – Using social media to foster community and mobilise supporters
  20. 20. Plu|ra|log 20EULAR 2012 – Using social media to foster community and mobilise supporters
  21. 21. http://blindpr.com/Plu|ra|log 21EULAR 2012 – Using social media to foster community and mobilise supporters
  22. 22. Why you should not use Social MediaPlu|ra|log 22EULAR 2012 – Using social media to foster community and mobilise supporters
  23. 23. 1 | Social Media is only for Youngsters!Plu|ra|log 23EULAR 2012 – Using social media to foster community and mobilise supporters
  24. 24. Demographics6.000.000 Active Usera 20105.250.000 Active Users 20124.500.0003.750.000 Quelle: Facebookmarketing.de | Facebook3.000.0002.250.0001.500.000 750.000 0 13-17 18-24 25-34 35-44 45-54 55-64 65+Plu|ra|log 24EULAR 2012 – Using social media to foster community and mobilise supporters
  25. 25. DifferencesPlu|ra|log 25EULAR 2012 – Using social media to foster community and mobilise supporters
  26. 26. 2 | What about my privacy?Plu|ra|log 26EULAR 2012 – Using social media to foster community and mobilise supporters
  27. 27. Social Media collecting data Picture: flickr showbizsuperstarPlu|ra|log 27EULAR 2012 – Using social media to foster community and mobilise supporters
  28. 28. Spread the word Picture: flickr Renato GanozaPlu|ra|log 28EULAR 2012 – Using social media to foster community and mobilise supporters
  29. 29. Have your own homebase! „In Social Media, the internet is not your own anymore.“Plu|ra|log 29EULAR 2012 – Using social media to foster community and mobilise supporters
  30. 30. 3. Social Media is only for personal mattersPlu|ra|log 30EULAR 2012 – Using social media to foster community and mobilise supporters
  31. 31. Dual use: Private & Business • You need to have personal accounts, but you can hide your identity. • Working contacts become friendsPlu|ra|log 31EULAR 2012 – Using social media to foster community and mobilise supporters
  32. 32. 4 | at‘s a hell of work!Plu|ra|log 32EULAR 2012 – Using social media to foster community and mobilise supporters
  33. 33. Resources Picture: flickr Scott McLeodPlu|ra|log 33EULAR 2012 – Using social media to foster community and mobilise supporters
  34. 34. e perfect Setup!Plu|ra|log 34EULAR 2012 – Using social media to foster community and mobilise supporters
  35. 35. Yo Google+ ... uT ub i als e ec Sp Community / Forum / Twitter Facebook Support-Group HomepagePlu|ra|log 35EULAR 2012 – Using social media to foster community and mobilise supporters
  36. 36. ank you! Questions?Jona Hölderle • www.pluralog.de • jona@pluralog.de • twitter.com/pluralog • slideshare.com/pluralog • xing.com/profile/Jona_HoelderlePlu|ra|log 36EULAR 2012 – Using social media to foster community and mobilise supporters

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