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The new york city sandwich club<br /> follow. find. feast.<br />
(who doesn’t love sandwiches?)<br />CONCEPT<br />
make a sandwich<br />STEP ONE:<br />
tweet about it<br />STEP TWO:<br />
someone claims it, eats it, gets happy<br />STEP THREE<br />
(but we’re still the O.G.s) <br />PRECEDENTS<br />
shaquilleo’neil pioneered the art of twitter tag—arriving first at a certain location and receiving a prize<br />SHAQ <br />
(get a twitter)<br />METHODOLOGY<br />
Rules of the Club<br />The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employ...
Rules of the Club<br />The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employ...
(otherwise known as “pulling a jake”)<br />PROTOTYPES<br />
ONE: Greg’s friend Katie<br />
TWO: Melissa’s roomie Rachel<br />
(the ones you didn’t learn from kindergarten)<br />LIFE LESSONS<br />
Project Conclusions<br />Getting people to follow you on Twitter is super difficult. <br />Engaging people on the street i...
Life Conclusions<br />You have to give people a reason to engage. Always have a reward. Food is a great one!<br />Your par...
But the most important lesson…<br />     was how a suit can instantly make anyone look fly.<br />
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The New York City Sandwich Club

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delicious sandwiches!!!

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The New York City Sandwich Club

  1. 1. The new york city sandwich club<br /> follow. find. feast.<br />
  2. 2. (who doesn’t love sandwiches?)<br />CONCEPT<br />
  3. 3. make a sandwich<br />STEP ONE:<br />
  4. 4. tweet about it<br />STEP TWO:<br />
  5. 5. someone claims it, eats it, gets happy<br />STEP THREE<br />
  6. 6. (but we’re still the O.G.s) <br />PRECEDENTS<br />
  7. 7. shaquilleo’neil pioneered the art of twitter tag—arriving first at a certain location and receiving a prize<br />SHAQ <br />
  8. 8. (get a twitter)<br />METHODOLOGY<br />
  9. 9. Rules of the Club<br />The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations. <br />A representative announces that membership will be opening later that day.<br />At the appointed time, the representatives will tweet their location and the secret password.<br />The first person to arrive on location and say the password receives the sandwich and membership.<br />
  10. 10. Rules of the Club<br />The New York City Sandwich Club is a high-class society of sandwich enthusiasts. As such, it employs certain rules and regulations. <br />Representatives always give out sandwiches in pairs<br />Representatives are always dressed for the occasion<br />New members have their photos taken to commemorate their induction<br />Photos of the new members are tweeted<br />
  11. 11. (otherwise known as “pulling a jake”)<br />PROTOTYPES<br />
  12. 12. ONE: Greg’s friend Katie<br />
  13. 13. TWO: Melissa’s roomie Rachel<br />
  14. 14. (the ones you didn’t learn from kindergarten)<br />LIFE LESSONS<br />
  15. 15. Project Conclusions<br />Getting people to follow you on Twitter is super difficult. <br />Engaging people on the street is less difficult. <br />People are, for whatever reason, willing to take food from well-dressed strangers.<br />Standing in the middle of a fountain is an awesome way to get tourist attention.<br />
  16. 16. Life Conclusions<br />You have to give people a reason to engage. Always have a reward. Food is a great one!<br />Your participants want to put forth minimal effort, so don’t make your social media endeavors all that complicated for them.<br />Business cards make everything more legit.<br />
  17. 17. But the most important lesson…<br /> was how a suit can instantly make anyone look fly.<br />

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