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Scaling with Authenticity

What do the most iconic, mission driven food brands in our industry have in common? A commitment to their values and passion while having the courage to change as they grow. Performance management process is very important to growth; a culture of passion and values is essential to building an iconic brand. Aligning with investors who share these values and are also committed to double or triple bottom lines can be a game changer not just for individual companies, but for entire industries. Learn how some of our best loved brands in the sustainable food sector navigate these simultaneous challenges and opportunities, and what role like­minded investors play in scaling impact. This PPT will be shared May 10, 2016 at an event in Berkeley, CA. Details: http://www.eventbrite.com/e/scaling-with-authenticity-how-sustainable-food-brands-drive-growthimpact-registration-24306785249

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Scaling with Authenticity
What do we know about Entrepreneurs?
• High on passion; but often challenged on performance
management leadership and long term planning
Lara Jackle Dickinson NPM Leadership & Growth Tools
Passionate, values driven brands hit a wall without
ongoing performance management leadership
$10 – 20 MM Wall
Small, fast
growth,
passionate,
values
$0
High Passion, but low focus on
performance management
Lara Jackle Dickinson NPM Leadership & Growth Tools
Passion and performance management at high
culture/high performancecompany– Cornell alums
–
All about making F’real a
great place to work. “We
spent at least 10 hours
with every person before
hiring and applied the
Monday Test.” NO
vacation policy. No
Product compromises
ever.” Jim Farrel, Founder
& CEO
My first hire was VERY
process driven because
I am not.
Bi-weekly meeting with
everybody to review
numbers; CEO actively
looks for positive
leadership example.
Lara Jackle Dickinson NPM Leadership & Growth Tools
Passion and performance management at
rising star companies – Cornell alums
“Owner mentality is
emphasized over and over
again. People come here
because they want to
change things - in a big way.
We give equity grants when
folks demonstrate
ownership. And we keep
Music blasting 12 hrs/day”
Josh Tetrick, Founder & CEO
“We have 2 goals we
all work toward and
every employee gets
a 10% bonus if we
achieve those goals.”
Lara Jackle Dickinson NPM Leadership & Growth Tools

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Scaling with Authenticity

  • 2. What do we know about Entrepreneurs? • High on passion; but often challenged on performance management leadership and long term planning Lara Jackle Dickinson NPM Leadership & Growth Tools
  • 3. Passionate, values driven brands hit a wall without ongoing performance management leadership $10 – 20 MM Wall Small, fast growth, passionate, values $0 High Passion, but low focus on performance management Lara Jackle Dickinson NPM Leadership & Growth Tools
  • 4. Passion and performance management at high culture/high performancecompany– Cornell alums – All about making F’real a great place to work. “We spent at least 10 hours with every person before hiring and applied the Monday Test.” NO vacation policy. No Product compromises ever.” Jim Farrel, Founder & CEO My first hire was VERY process driven because I am not. Bi-weekly meeting with everybody to review numbers; CEO actively looks for positive leadership example. Lara Jackle Dickinson NPM Leadership & Growth Tools
  • 5. Passion and performance management at rising star companies – Cornell alums “Owner mentality is emphasized over and over again. People come here because they want to change things - in a big way. We give equity grants when folks demonstrate ownership. And we keep Music blasting 12 hrs/day” Josh Tetrick, Founder & CEO “We have 2 goals we all work toward and every employee gets a 10% bonus if we achieve those goals.” Lara Jackle Dickinson NPM Leadership & Growth Tools