Faculty Learning Community Presentation on Web Presence and Search Engine Ranking

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This presentation is based on an article Joni Dunlap and I are writing.

Web Presence and Search Engine Optimization for Academics:
Rethinking scholarship, “impact”, and knowledge dissemination in a “Google World”

Have you googled yourself lately? What did you find? What didn’t you find? In this presentation, we argue that the first step of building a web presence is pretty simple—you have to put content on the web. But unfortunately there is more to it than that. You should be thinking about what you are putting on the web, where you are putting it, how you are naming and structuring your content, and finally how you are encouraging others to read, use, link to, apply, and hopefully cite and reference what you put on the web.

This second step involves a concept called Search Engine Optimization (SEO). SEO is important and relevant, because the world has changed during the past decade. These days, the Internet is King and Google is the gateway between most people and the Internet. Academics need to begin thinking about how, when, and what shows up when someone uses Google. Like it or not, we find ourselves in a “Google world.” We believe faculty and really academics in general need to begin re-thinking what it means to be an academic and a scholar in a “Google world.”

This session will cover various strategies faculty can take to improve their search engine ranking. We hope you’ll join us.

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  • So the world has changed a great deal over the past 10 or so years. I am sure you can each think of examples. Can you imagine a world without an ipod? Without Tivo? Without YouTube? Or without such things as Google or Wikipedia???
  • A zettabyte… There are all kinds of numbers out there about how information is being created at an exponential rate. Especially with the rise of the web2.0 read/write web that allows anyone and everyone to contribute…
  • So the question remains about what the role of the university is in this new world where we can find “all the answers” right on our smart phone.
  • Thinking in terms of SEO – regularly updates on content = more visitors
  • Faculty Learning Community Presentation on Web Presence and Search Engine Ranking

    1. 1. Web Presence & Search EngineOptimization for Academics:Rethinking scholarship, “impact”, and knowledgedissemination in a “Google World” Patrick R. Lowenthal patricklowenthal@boisestate.edu
    2. 2. “Ive a feeling were not in Kansas any more”
    3. 3. A Zettabyte???
    4. 4. A Zettabyte???
    5. 5. 15 Steps toImproveYour SearchRanking
    6. 6. 1. Get a personal website
    7. 7. 2. Regularly update yourpersonal website• Maintain a blog.• Post about other’s research.• Update your CV after each publication, presentation, and workshop (and blog it).
    8. 8. 3. Post manuscripts online
    9. 9. 4. Post presentations online
    10. 10. 5. Post teaching materialsonline
    11. 11. 6. Create Google alerts
    12. 12. 7. Analytics
    13. 13. 8. Publish in open accessjournals 6,527 reads
    14. 14. 9. Join reference managers& academic social networks• Mendley: http://www.mendeley.com• Zotero: http://www.zotero.org• Selected Works: http://works.bepress.com• Research Gate: http://www.researchgate.net• CiteULike: http://www.citeulike.org• Academia: http://www.academia.edu
    15. 15. 10. Create research focusedwebsites
    16. 16. 11. Leverage social media
    17. 17. 12. Complete all profiles• --AECT• --EDUCAUSE• --Google Plus• --LinkedIn• --Twitter• --Facebook• --Academia• --Mendely• --Blogger• --YouTube• --SlideShare• --Google Scholar
    18. 18. 13. Carefully name yourwork Horton hears a Tweeting the night tweet. EDUCAUSE away: Using Twitter Quarterly, 32(4). to enhance social vs. presence. Journal of Information Systems Education, 20(2), 129- 136. Cited by 22 Cited by 66
    19. 19. 14. Share publications onsocial bookmarking sites
    20. 20. 15. Promote NewPresentations & Publications
    21. 21. Q&A + Discussion + BrainstormingSlides @ slideshare.net/plowenthalPaper hopefully will be published somewhere soon…

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