An analysis of what instructionalAn analysis of what instructional
designers need to know and be abledesigners need to kno...
Regis UniversityRegis University
To Dw orTo Dw or
Not to Dw?Not to Dw?
——now that is thenow that is the
questionquestion
Searching for AnswersSearching for Answers
““Times They Are a Changin”Times They Are a Changin”
ComplicatedComplicated
There Are No Easy AnswersThere Are No Easy Answers
Do your students learn Dreamweaver?Do your students learn Dreamweaver?
How about Flash?How about Flash?
Do your students learn Dreamweaver?Do your students learn Dreamweaver?
How about Flash?How about Flash?
Job PostingsJob Postings
•Job postings: Chronicle, AECT,
Indiana Job Board, ISPI, ASTD
•Searched: “Instructional
Designers”
•Coded: Open coded  Co...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General ID Experience—80%
Communication Skills—80%
Collaborate—78%
General Technical Skills—70%
Project Management—65%
Tra...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
General Technical Skills—70%
LMS—53%
Web development—45% (e.g., Dreamweaver, HTML, CSS)
MS Office—43%
Screencasting—38%
Gr...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1.Web development: Listed only 45% of the time
2.Flash: Listed only 30% of the time
3.Rapid authoring tools: Listed almost...
1. Little consensus on job titles
2. Job descriptions aren’t always accurate (need to
triangulate w/ other data)
3. No K-1...
ImplicationsImplications
Patrick R. Lowenthal
patrick.lowenthal@ucdenver.edu
twitter: @plowenthal
Brent G. Wilson
brent.wilson@ucdenver.edu
Joanna ...
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AECT 2010 - An analysis of what instructional designers need to know

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This presentation reports on the results of an on going study that looks at what instructional designers need to know and be able to do to get a job.

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  • I worked at Regis University for a number of years. During my time there, I developed a M.Ed. In Instructional Technology. Like many other programs, I tried to develop this program to be all things for all students. That is, I wanted to attract students interested in K12, those interested in Higher Education and those interested in working in Corporate Spaces. The core or foundation of all three of these tracks of coursework was the same.
  • Easily enough, right? My colleagues and I began debating how much graduates of all three of these tracks needed in Web development. More specifically, do graduates with a graduate degree in instructional technology need to know HTML, CSS, and most importantly Dreamweaver? I will reveal my cards, I think graduates do need to have a basic proficiency; this is based on my experience in the field. However, I don’t presume that this will always be the case. But in many ways, this inquiry was about confirming (or rejecting) this suspicion in mind. Because fast forward 5 years later—I find myself getting in this same discussion of whether graduates need to learn Dreamweaver or not.
  • So to settle the argument, we turned to the standards. But in case you haven’t looked at standards, they tend not to be that specific. Rather than clearly state that all graduates with a degree in Instructional Technology are proficient in Adobe CS5 Dreamweaver, they instead say very general things like this: [insert standard example]
    To make matters worse, many of these standards were written years ago. Just think what has happened technologically speaking since these standards were written. [give an example or ask for an examples of technological changes since the last update]
  • To make matters worse, many of these standards were written years ago. Just think what has happened technologically speaking since these standards were written. [give an example or ask for an examples of technological changes since the last update]
  • But outdated standards isn’t the only issue we have. We have a long history or tension about the role of technology in our field. Great media debate might be one example of this. Reeser discusses this some in his book where he… [find what he says].
  • So there aren’t any easy answers and unfortunately we don’t have any easy answers for each of you. Rather, this is complicated stuff and we (i.e., those of us who coordinate degree programs in Instructional Design and Technology) all have to make tuff decisions along the way.
  • Ask the crowd about Dreamweaver and Flash? Then explain my background. And touch on students fascination with Flash
  • Ask the crowd about Dreamweaver and Flash? Then explain my background. And touch on students fascination with Flash
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Mahnaz Moallem (1995) found by looking at job announcements that
    Project management only 22.2% of the time
    Knowledge/experience in broad range of advanced media/technology 50% of the time
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Analyzed every job posting with the title “Instructional designer at Chronicle, AECT, Indiana job board, ISPI, and ASTD with the word “instructional designer in the title” Resulted in 52 job postings. 11 were removed and one was dropped leaving 40 job postings
    11 were duplicates and removed
    3.1 yrs of experience avg
    18 (out of 40 or 45% ) wanted a min of a BA
    14 (out of 40 or 35% ) wanted a min of MA
    13 more list MA as preferred even though BA is min
    2 preferred doctorate
    General ID Experience 80%
    Communication Skills 80%
    Collaborate 78%
    General Technical Skills 70%
    Project Management 65%
    Training / Presentation Experience 63%
    Needs Assessment 53%
    LMS 53%
    Theory 50%
    Team Player 48%
    Web development 45%
    Formative and Summative Evaluation 45%
    MS Office 43%
    Screencasting 38%
    Graphic Manipulation 35%
    Quality Assurance 33%
    Research New Tools/Pedagogies 33%
    Flash 30%
    Rapid Authoring 28%
    Audio / Video 28%
    Storyboard 23%
    Problem Solving 23%
    Self motivated 23%
    Create Training and Support Materials 23%
    Multitasker 20%
    Ongoing Support 18%
    Web Conferencing 15%
    Teaching Experience 15%
    Policy Development 15%
    Fiscal / Budget exp 13%
    Artistic / Graphic Design 13%
    Detail Oriented 13%
    Customer Service Oriented 13%
    ADA 10%
    New Media 10%
    Able to change 10%
    Programming 10%
    Social media 10%
    Salary listed 10%
    Copyright 8%
    EPSS 8%
    Leadership 8%
    Background check 8%
    HPT 5%
    Strong Work ethic 5%
    Portfolio 5%
    OS/Server 5%
    Responds Promptly 5%
    Online Teaching pedagogy 3%
    Databases 3%
    Classroom technology 3%
    Typing 3%
    Good moral character 3%
  • Sugar, Brown, and Daniels (2007) found 80% listed Flash and 66% listed Dreamweaver as apps employees need to know and similar numbers for regular use
  • Top 100 tools
    http://www.c4lpt.co.uk/recommended/top100-2010.html
  • There are a couple of notable limitations of this study. First, we analyzed only job postings for positions entitled “Instructional Designer”
    We have a long history in our field of very little concensus
  • AECT 2010 - An analysis of what instructional designers need to know

    1. 1. An analysis of what instructionalAn analysis of what instructional designers need to know and be abledesigners need to know and be able to do to get a jobto do to get a job Patrick Lowenthal Brent G. Wilson Joanna C. Dunlap
    2. 2. Regis UniversityRegis University
    3. 3. To Dw orTo Dw or Not to Dw?Not to Dw? ——now that is thenow that is the questionquestion
    4. 4. Searching for AnswersSearching for Answers
    5. 5. ““Times They Are a Changin”Times They Are a Changin”
    6. 6. ComplicatedComplicated
    7. 7. There Are No Easy AnswersThere Are No Easy Answers
    8. 8. Do your students learn Dreamweaver?Do your students learn Dreamweaver? How about Flash?How about Flash?
    9. 9. Do your students learn Dreamweaver?Do your students learn Dreamweaver? How about Flash?How about Flash?
    10. 10. Job PostingsJob Postings
    11. 11. •Job postings: Chronicle, AECT, Indiana Job Board, ISPI, ASTD •Searched: “Instructional Designers” •Coded: Open coded  Coded  Quantized MethodMethod
    12. 12. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    13. 13. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    14. 14. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    15. 15. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    16. 16. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    17. 17. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    18. 18. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    19. 19. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    20. 20. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    21. 21. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    22. 22. General ID Experience—80% Communication Skills—80% Collaborate—78% General Technical Skills—70% Project Management—65% Training / Presentation Experience—63% Needs Assessment—53% LMS—53% Theory—50% (e.g., Adult Learning, ISD) Team Player—48% Results—Top 10Results—Top 10
    23. 23. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    24. 24. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    25. 25. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    26. 26. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    27. 27. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    28. 28. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    29. 29. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    30. 30. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    31. 31. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    32. 32. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    33. 33. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    34. 34. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    35. 35. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    36. 36. General Technical Skills—70% LMS—53% Web development—45% (e.g., Dreamweaver, HTML, CSS) MS Office—43% Screencasting—38% Graphic Manipulation—35% Research New Tools/Pedagogies—33% Flash—30% Rapid Authoring—28% (e.g., Articulate, Lectora) Audio / Video 28% Web Conferencing—15% (e.g., Adobe Connect) Programming 10% (e.g., PHP) Social media / New Media 10% Results—Top Tech. SkillsResults—Top Tech. Skills
    37. 37. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    38. 38. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    39. 39. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    40. 40. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    41. 41. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    42. 42. 1.Web development: Listed only 45% of the time 2.Flash: Listed only 30% of the time 3.Rapid authoring tools: Listed almost as much as Flash 4.Continue focusing on communication (written and oral) 5.Need to provide more opportunities for: collaboration, project management, and training/presentations 6.Surprises: No mention of mobile or virtual worlds and very little mention of Web 2.0 / Social media DiscussionDiscussion
    43. 43. 1. Little consensus on job titles 2. Job descriptions aren’t always accurate (need to triangulate w/ other data) 3. No K-12 representation in job postings 4. Job board bias 5. Limited sample (size and duration) LimitationsLimitations
    44. 44. ImplicationsImplications
    45. 45. Patrick R. Lowenthal patrick.lowenthal@ucdenver.edu twitter: @plowenthal Brent G. Wilson brent.wilson@ucdenver.edu Joanna C. Dunlap joni.dunlap@ucdenver.edu twitter: @jonidunlap Paper & Slides www.slideshare.net/plowenthal Contact UsContact Us

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