Linked in marketing solutions media kit 2013 (pl)

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An overview of Linkedin Canada 2013 and a synopsis of our marketing tools

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Linked in marketing solutions media kit 2013 (pl)

  1. 1. LinkedIn Marketing Solutions
  2. 2. Our Mission Connect the world’s professionals to make them more productive and successful
  3. 3. 1 of every 3 professionals on the planet is LinkedIn 3
  4. 4. 5th Largest Market in the World! LinkedIn in Canada 7,000,000+ Canadian Members  Over 6 Million Unique Visitors  198 Million Page Views  131 Million Minutes  5.9 Average Minutes Per Visit  5 Visits per UV/month ©2013 LinkedIn Corporation. All Rights Reserved. *ComScore - March 2013 4
  5. 5. Majority of Canadian Unique Visitors earn $75,000 + LinkedIn Canada $15,000 - $24,999 $25,000 - $39,999 $40,000 - $59,999 $60,000 - $74,999 $75,000 - $99,999 $100,000 + ©2013 LinkedIn Corporation. All Rights Reserved. *ComScore - March 2013 5
  6. 6. Only LinkedIn reaches this affluent audience (March 2013 Cross Visiting) 75% 1,500M 3,740M 1,256 M Unique Monthly Visitors 4,219M 6,183M of LinkedIn users do not visit G&M 80% Unique Monthly Visitors of LinkedIn users do not visit Rogers 963M Unique Monthly Visitors 1,063M +84% of LinkedIn users do not visit NYT 2,497M 521M Unique Monthly Visitors 92% of LinkedIn users do not visit WSJ 2,768M 1,265M Unique Monthly Visitors Unique Monthly Visitors +83% of LinkedIn users do not visit NP
  7. 7. Our value propositions resonate with members Identity Insights Everywhere 7
  8. 8. 200,000+ 200MM+ professionals join daily 144 87 53 31 1 2003 4 7 2004 2005 2006 16 2007 2008 2009 2010 57% in monthly users y/y 2012 32% in page views y/y 2011 growth growth 8
  9. 9. Content is our core BRANDS 6X 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections More engagement with content vs jobs 9
  10. 10. 200 million minds. One aspirational mindset. Spend Time Invest Time Personal Networks Professional Networks Top 3 types of content expected1 Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs 1 – The Mindset Divide research study, TNS, September 2012 10
  11. 11. We build relationships between brands and the world’s professionals to make them both more successful 11
  12. 12. Brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content Target Publish Extend Target with accuracy to reach a high quality audience Publish relevant content in a professional context Extend through social sharing and extend quality traffic and data to your sites 12
  13. 13. Target with Accuracy using authentic data Who they are Who they know What they do Their profile Their connections Their behavior 13
  14. 14. Profiles Group Membership Company Size Group Federation Connections Company Industry LinkedIn Member Data Function Geo Seniority Occupation Title
  15. 15. Crowds Advocates Influencers, Opinion Leaders, Circles of Influence Personas Veterans, Retirement, Ex-pats, Un-employed Freelancers, Fortune 1K ©2013 LinkedIn Corporation. All Rights Reserved. Actions Career/Company/Profile Changers Job Searchers, Career Starters Recommender/ed, Mobile Users Models Young and Upwardly Mobile, SMB Business Travelers 15
  16. 16. Intenders TECHNOLOGY TRAVEL Business Leisure Vacation & Lodging Auto Loans/Insurance Banking & Credit Insurance FINANCE Loans Mortgages Retirement Traders TECH Consumer Electronics Mobile Hybrid Compact Car Compact Car Full Size Car Entry Luxury AUTOS Full Size Luxury Crossover Utility Alternative Fuel Sports Car Mini-Van HNW & HHI Leverage third party data and target professionals further down the purchase funnel ©2013 LinkedIn Corporation. All Rights Reserved. 16
  17. 17. Custom Targeting Followers of Industry 17
  18. 18. Solutions
  19. 19. Display & Text Links  Prominent placement  Appears on all high traffic pages  Little competition  Rich media enabled
  20. 20. iPad Ads Reach professionals away from their desktop  Reach more affluent and highly connected audiences  Win mindshare outside the working day  Communicate when they’re highly engaged and receptive to advertiser messaging 20
  21. 21. Sponsored Polls Engage members and extract professional insight  Receive timely intelligence from a targeted focus group  Encourage interaction that fuels earned media  Value added Poll Results Page acts as a branded micro site with complimentary 300x250 and 728x90 banners  One of the most engaging solutions LinkedIn has to offer 21
  22. 22. Standard Content Ads Distribute your content directly to LinkedIn members  Extend the reach of existing collateral  Drive engagement with a rich and varied format  Benefit from viral spread  Click here to visit our ad vault: http://72.47.193.177/apps/vault/ Share multiple feeds in a dynamically updated ad unit 22
  23. 23. Video Content Ads Distribute YouTube assets directly to LinkedIn members  Make your presence more effective by broadening reach  Leverage existing video assets (youtube link)  Built in house by our Developer team  Encourage users to stay tuned-in for longer  Provoke an emotional response by bringing your message to life 23
  24. 24. Display Ads on SlideShare Reach a highly engaged audience with contextually relevant messages  Advertise to a focused mindset  Time to leave an impression  Minimum competition for attention 24
  25. 25. Audience Roadblock Exclusive ownership of your audience’s LinkedIn experience  Create impact with presence throughout the user journey  Achieve 100% SOV for the specified campaign period  Own all ad formats: 300x250, 160x600, 728x90, text link 25
  26. 26. Sponsored InMail (Standard and Plus) Send a personalized message directly to a member’s inbox  Ensure standout; just one message is sent every 60 days  Prompt user to take action with customizable response button  Encourage on-going dialogue with optional social widgets 26
  27. 27. Follow Company Ads Accelerate relationships with your key audiences  Maximize success by being easily discoverable  Ensure follower quality through advanced targeting  Invest only when a member takes action 27
  28. 28. Join Group Ads Boost membership and drive traffic  Leveraged owned media (Custom Group) and drive membership  Target the ideal professionals to join the community  Increase Group awareness and with co-branded units  Remind members to return to the Group 28
  29. 29. Company Updates Ongoing dialogue with your dedicated Followers  Deliver standard or rich media content for free  Boost relevance by targeting sub-sets of Followers  Drive engagement to fuel social sharing 29
  30. 30. Thanks! Paul Lovie Account Director, Marketing Solutions O: 416.545.6623| plovie@linkedin.com ca.linkedin.com/in/paullovie Nada Khan Account Manager, Marketing Solutions O: 1.416.545.6341 | nkhan@linkedin.com ca.linkedin.com/in/nadakhan/
  31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. 31
  32. 32. Appendix

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